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The 52nd Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) was an awarding ceremony honoring the actors, actresses, showbiz personalities, movies and TV programs in the Philippines. After being halted for a few years due to the pandemic, the foundation decided to bring back the prestigious awarding ceremony that took place at the Henry Lee Irwin Theater in Ateneo de Manila University, on May 12, 2024. It's set for television broadcast on May 25, 2024, through A2Z.
Winners selection
The GMMSF honors Filipino actors, actresses and other performers' commercial success in the Philippine entertainment industry. The award giving body selects the high-ranking Philippine films for the calendar year 2023 based on total average rankings at box office published results as basis for awarding The Phenomenal Box Office Star.
