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Blue Plate Mayonnaise

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Brand of mayonnaise
Blue Plate
Product typeMayonnaise
CountryUnited States
Introduced1927; 98 years ago (1927)
Websiteblueplatemayo.com

Blue Plate Mayonnaise is a brand of mayonnaise owned by Reily Foods Company, headquartered in New Orleans, Louisiana.

Blue Plate was created by the Wesson Oil & Snowdrift Company in 1929 and founded by Charles A. Nehlig, chief operating officer of subsidiary company Gulf and Valley Cotton Oil Company. One of the first commercially prepared mayonnaise brands in the United States, it was produced in Gretna, Louisiana, until 1941 when production was moved to the Blue Plate Building in Gert Town, New Orleans. Reily Foods purchased Blue Plate in 1974 and continued to use the same factory until production was moved in 2000 to the Reily Foods factory in Knoxville, Tennessee.

The Blue Plate Building has since been converted into the Blue Plate Artist Lofts and is listed on the National Register of Historic Places.

History

Former Blue Plate logo

Blue Plate mayo was invented during the 1929 streetcar strike, during which the po' boy was also invented. Internally, Blue Plate and its advertising agency, Tilt, unofficially refer their mayo as "the official mayonnaise of the po' boy."

Reception

In 2018, Epicurious listed Blue Plate as "the best mayonnaise you can buy in a grocery store."

Blue Plate Mayo tied for runner-up with kewpie in Southern Living's "The Best Mayonnaise" 2024 survey, with Duke’s Mayo winning.

See also

References

  1. "Blue Plate About". Blue Plate Mayo. Retrieved 2 December 2024.
  2. ^ Laboratory, Nicholas Reese with research support from Xavier University of Louisiana's Performance Studies. "Pass the Mayo: The Story of the South's Legendary Spread – Blue Plate Mayonnaise Factory: A Cultural and Historic New Orleans Icon". New Orleans Historical.
  3. writer, Contributing. "New Orleans history, dressed: The Blue Plate mayonnaise story". NOLA.com.
  4. Faul, Liz (18 May 2023). "Louisiana and mayonnaise have history. Blue Plate has a new logo. You have homemade mayo". The Advocate. Retrieved 17 January 2025.
  5. Sevier, Joe. "The Best Mayonnaise Money Can Buy". Epicurious.
  6. Walsh, Karla (29 August 2024). "We Asked 6 Southern Chefs Their Favorite Mayo, And This Brand Won By A Landslide". Southern Living. Southern Progress Corporation. Retrieved 17 January 2025.
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