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Carla Hassan

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American business executive

Carla Hassan (also known as, Carla Zakhem-Hassan) is a Lebanon-born American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands.

Biography

Carla Zakhem-Hassan is a Lebanese war refugee. She received a bachelor's degree from the University of Colorado and an MBA from the Thunderbird School of Global Management. In 2021, Hassan was named chief marketing officer for JPMorgan Chase & Co. Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018. Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us. In 2016, she was the senior vice president of global brand management of the Global Beverage Group at PepsiCo. During her thirteen years at Pepsi, she also served as chief marketing officer out of the Dubai office.

A champion of equality, on International Day of the Girl Child 2019, Hassan's Citi team launched "It’s About Time,” which was later selected by GWI as campaign of the month. Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.

Awards and honors

References

  1. ForbesLive. "2023 Forbes World's Most Influential CMOs". Forbes. Retrieved 2024-05-21.
  2. Plesser, Andy (8 March 2021). "Being "Authentic" Means Being Empowered to Lead, Citi's Carla Zakhem-Hassan – Beet.TV". Beet.TV - The Root to the Media Revolution. Retrieved 31 March 2021.
  3. "CMO Moves – Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else's Shoes – 29:21". radiopublic.com. 14 November 2018. Retrieved 31 March 2021.
  4. ^ "Carla Hassan Joins Toys"R"Us, Inc. as Global Chief Marketing Officer". www.prnewswire.com. 23 January 2017. Retrieved 31 March 2021.
  5. "MOVES JPMorgan Chase names Citi's Hassan as chief marketing officer". Reuters. 2021-07-22. Retrieved 2021-11-10.
  6. "Chase taps Citi's Carla Hassan as CMO". Ad Age. 2021-07-22. Retrieved 2021-11-10.
  7. Pasquarelli, Adrianne (9 September 2020). "Citi names new chief marketing officer - Ad Age". adage.com. Retrieved 30 March 2021.
  8. Todd, Samantha (9 September 2020). "Citi Promotes Carla Hassan To CMO To Lead Newly Merged Marketing And Branding Unit". Forbes. Retrieved 31 March 2021.
  9. Vranica, Suzanne (30 October 2017). "Yes, Toys 'R' Us Is Still Open for Business". Wall Street Journal. Retrieved 30 March 2021.
  10. "Pepsi Announces Components of Global #PepsiMoji Campaign". BevNET.com. 3 May 2016. Retrieved 30 March 2021.
  11. ^ "Chief Marketing Officer, Citi". AGLN - Aspen Global Leadership Network. Retrieved 31 March 2021.
  12. Ernest-Jones, Sam (November 2019). "Campaign of the Month: Citi – 'The Moment – It's About Time'". Retrieved 31 March 2021.
  13. Zalis, Shelley. "From Progress To Parity: How Do We Reduce The 257-Year Wage Gap?". Forbes. Retrieved 8 April 2021.
  14. Thompson, Jack Dunn,Selena Kuznikov,Jazz Tangcay,Jaden; Dunn, Jack; Kuznikov, Selena; Tangcay, Jazz; Thompson, Jaden (2024-05-01). "Keanu Reeves, Jung Kook, Hayao Miyazaki Among Gold House's A100 Honorees". Variety. Retrieved 2024-05-21.{{cite web}}: CS1 maint: multiple names: authors list (link)
  15. ForbesLive. "2023 Forbes World's Most Influential CMOs". Forbes. Retrieved 2024-05-21.
  16. Wyeth, Deirdre. "Matrix Awards Hall of Fame". NYWICI. Retrieved 31 March 2021.
  17. Corbett, Julia. "Carla Hassan: Leading With Purpose". NYWICI. Retrieved 31 March 2021.
  18. "Brand Innovators 'Top 100' Women in Brand Marketing". Brand Innovators. Retrieved 6 April 2021.
  19. "These Dynamic Executives Are Leaving Their Mark on the Industry". Advertising Age. Retrieved 6 April 2021.
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