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This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (April 2022) (Learn how and when to remove this message) This article relies largely or entirely on a single source. Relevant discussion may be found on the talk page. Please help improve this article by introducing citations to additional sources. Find sources: "Cutters Choice" – news · newspapers · books · scholar · JSTOR (April 2022) (Learn how and when to remove this message)

Cutters Choice is a fine-cut hand-rolling tobacco manufactured in the Netherlands by British American Tobacco. It is sold in 30 g and 50 g pouches. Prior to 20 May 2017, when the sale of smaller quantities of tobacco was outlawed in the EU, it used to be sold in 10 g, 12.5 g, 25 g & 50 g pouches. In addition, Cutters Choice was previously available in 50 g tins as well as 100 g pouches which were both discontinued in 2017.

Overview

The EU Tobacco Products Directive which took effect on 1 July 2017 removed all brandings, descriptions, and attractive colourisation from tobacco products, leaving only government health warnings and, disturbing pictures of tobacco-related illnesses. Only the manufacturer's name and brands are allowed to distinguish one pouch from another. The use of tobacco strength indicators with words such as 'light' or 'smooth' was also outlawed leaving the industry to use somewhat subliminal brand names for their products. In Cutter's Choice case, their 'smooth' blend became 'extra fine'. The 'extra fine' blend is simply cut slightly finer than the original but it has a noticeably harsher flavour.

Cutters Choice is a blend of gold and bronze Virginia tobacco and has mild, smooth and flavourful qualities. Cutters Choice is mainly smoked in the United Kingdom and Ireland and its popularity is attributed to its mid-range pricing strategy.

30 g and 50 g pouches available in the United Kingdom include a pack of chlorine-free cigarette papers.

References

1. Tesco http://www.tesco.com/groceries/product/search/default.aspx?searchBox=cutters&icid=tescohp_sws-1_cutters. Retrieved 1 August 2014. {{cite web}}: Missing or empty |title= (help)

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