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Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.
Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner Artsana in 2017. In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global.
In 2011, Flair one of UK's top ten toy companies, was acquired becoming part of the group.
Ocean Gold Global invested in Giochi Preziosi in 2014.