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Groupe Valentine Inc.

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Groupe Valentine Inc.
[REDACTED]
A former Valentine location at an office building in Quebec City.
Company typeWholly owned subsidiary
IndustryRestaurants Franchising
Founded1979; 46 years ago (1979) in Saint-Hyacinthe, Quebec, Canada
FounderJean-Pierre Robin
HeadquartersSaint-Hyacinthe, Quebec, Canada
Number of locations95
Area servedQuebec
Key peopleJean-Pierre Robin, President
ProductsFast food
Revenue$29 million
ParentMTY Food Group
(2010–present)
Websitevalentine.ca

Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada. In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.

History

The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". The chain's success increased and reached a turning point: the brothers opted for franchising as the company's mode of functioning for its future restaurants. As time passed, more franchises were sold and restaurants open throughout Quebec. During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.

The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine. The company employs humour in its advertising. It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.

References

  1. "MTY to Acquire 95-Unit Groupe Valentine". 2010-08-17.
  2. MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010
  3. "Notre histoire | Valentine.ca |". Archived from the original on 2012-10-27. Retrieved 2017-11-15.
  4. Van Praet, Nicolas (August 17, 2010). "MTY adds to Quebec fast-food holdings". National Post. Retrieved November 16, 2017.
  5. "Menu | Hot dogs". Valentine.ca. Retrieved 2017-11-15.
  6. "Sausages "raised freely" at Valentine's" (in French). Infopresse. March 30, 2017. Retrieved 6 November 2017.
  7. HALLÉ, Shanny (March 10, 2017). "Walk 10,000 steps for a poutine!" (in French). Le Journal de Québec. Retrieved 6 November 2017.
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