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The station was owned by the Southern Minnesota Broadcasting Company, along with other properties in the area, but they were sold to Cumulus Media in December 2003. KROC-FM went on-the-air at 106.9 MHz in 1965 with an easy listening and classical music. In 1967, the hybrid format was dropped, and the FM began simulcasting with KROC-AM until the mid-1970s, then changed to an automated MOR format called The Great Entertainers. That format would be replaced with a highly successful Top 40/CHR format, under the FM 107 KROC moniker. In the 1950s, the owners launched a television station (KROC-TV), though that is now operated separately by Gray Television as KTTC.
On August 30, 2013, a deal was announced in which Townsquare Media would acquire 53 Cumulus stations, including KROC-FM, for $238 million. The deal is part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global are both controlled by Oaktree Capital Management. The sale to Townsquare was completed on November 14, 2013.
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