| [REDACTED] | |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Mobile virtual network operator |
| Founded | December 4, 2017; 7 years ago (2017-12-04) |
| Areas served | Canada |
| Products | |
| Services | |
| Parent | Bell Canada |
| Website | www |
![[REDACTED]](https://u3vuiephb.global.ssl.fastly.net/File:Lucky_Mobile_logo.png){kind=link}
Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus. It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus).
History
After being announced on December 1, 2017, Lucky Mobile launched on December 4. At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively. Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright. In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.
Network
Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada.
Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card.
Retail presence
Lucky Mobile SIM cards are sold in Bell, Virgin Plus, Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), Best Buy, Best Buy Express, Staples, Giant Tiger and Dollarama locations. In addition, customers can also order cards by phone or on the company's website. At launch, the company does not operate any stand-alone locations.
References
- "Corporate Overview | BCE". Retrieved 4 June 2021.
- ^ Jackson, Emily (December 4, 2017). "Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands". Financial Post. Retrieved January 21, 2018.
- Ng, Gary (1 December 2017). "Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4". iPhone in Canada. Retrieved 3 December 2017.
- ^ Behar, Rose (1 December 2017). "Bell launching new prepaid wireless brand called Lucky Mobile". MobileSyrup. Retrieved 1 December 2017.
- Y., A. (12 March 2018). "Lucky Mobile Expands to Saskatchewan and Manitoba". Compare Cellular. Retrieved 29 March 2018.
{{cite news}}: CS1 maint: url-status (link) - "Lucky Mobile ditches 3G plans, goes all-in on 4G".
- "eSIM?? You have one but just don't know it". 1 June 2022. Retrieved 8 August 2022.
External links
| BCE Inc. | |
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| An additional 9.5% interest is held by the BCE Master Trust Fund (Bell's pension plan). | |
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