Misplaced Pages

Mojo (soft drink)

Article snapshot taken from[REDACTED] with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Carbonated soft drink
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
The topic of this article may not meet Misplaced Pages's notability guidelines for products and services. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "Mojo" soft drink – news · newspapers · books · scholar · JSTOR (July 2024) (Learn how and when to remove this message)
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (July 2024) (Learn how and when to remove this message)
Some of this article's listed sources may not be reliable. Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed. (July 2024) (Learn how and when to remove this message)
(Learn how and when to remove this message)
Mojo
TypeCola
ManufacturerAkij Group
DistributorAkij Food & Beverage Limited (AFBL)
Country of origin Bangladesh
Region of originKawran Bazar, Dhaka
Introduced2006; 19 years ago (2006)
ColorCaramel E-150d
VariantsNaga Mojo
Related productsPepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Est Cola
Websitewww.akijfood.com

Mojo is a carbonated soft drink with a cola flavor manufactured by the Akij Food and Beverage Limited (AFBL). The popular soft drink brand Mojo has been recognized as the number 1 beverage brand in Bangladesh in the "Best Brand Award 2024" organized by Bangladesh Brand Forum, with 18 years of effort, Mojo has gained recognition as the most popular beverage brand in Bangladesh.

History

The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL). Mojo manufactures and distributes not only domestically but also exports and distributes abroad. Mojo is exported to 47 countries around the world.

After the 2023 Israel–Hamas war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the state of Israel. During the same period, Mojo showed support for Palestine by creating a donation project where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. This led to a significant rise in their sales, marking the highest in their history, as they faced product shortages due to the high demand. Meanwhile, Coca-Cola's sales in Bangladesh decreased by 60 percent.

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador. Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.

Other flavors

  • Naga Mojo

References

  1. "Mojo's Gaza aid also rockets its sales". The Business Standard. 2024-03-12. Retrieved 2024-06-25.
  2. bhuiyan, atik (2025-01-01). "মোজো এখন বাংলাদেশের এক নম্বর বেভারেজ ব্র্যান্ড". Daily Sharebazar. Retrieved 2025-01-07.
  3. মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
  4. "Bangladeshi soft drink brand "Mojo"". www.coursehero.com. Retrieved 2024-07-08.
  5. "AKij Food & Beverage". www.akijfood.com. Retrieved 2024-06-25.
  6. "Akij Venture Ltd". www.akijventure.com. Retrieved 2024-06-25.
  7. "গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে". BBC News বাংলা (in Bengali). 2024-06-12. Retrieved 2024-07-11.
  8. bdnews24.com. "ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'". ফিলিস্তিনিদের অর্থ সহায়তা দিল ‘মোজো’. Retrieved 2024-06-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. "Akij Welfare Trust and Mojo donated to Gaza and Palestine Embassy". www.facebook.com. Retrieved 2024-07-10.
  10. "Mojo brings new drink Naga Mojo". daily-sun. June 2021. Retrieved 2024-06-25.
  11. "Naga Mojo Can - Online Grocery Shopping and Delivery in Bangladesh". Grocery. Retrieved 2024-06-25.

External links

Categories: