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Nicole Farb

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American entrepreneur and business executive
Nicole Shariat Farb
Alma materBooth School of Business
Years active2013 - current
Known forCo-founder, CEO, Darby Smart
SpouseMichael Farb
Children2

Nicole Shariat Farb is an American entrepreneur and business executive. She is a co-founder and the chief executive officer of the video community Darby Smart. Prior to founding the company, Farb worked as a Head of Emerging Private Companies at Goldman Sachs. Farb has also appeared several times on Good Morning America as a DIY expert. She is also active in pursuing diversity and equality in the tech industry.

Early life and education

Farb was raised in Orange County, California. When she was 10 years old, she started a business making and selling hair bows. After graduating high school she briefly pursued a career in acting, before studying journalism at Loyola University. After Loyola, she received her Master's in Education from University of California, Irvine and worked as a teacher before attending business school at the University of Chicago Booth School of Business.

Career

Farb relocated to San Francisco, California and began working for Goldman Sachs where she was a vice president. After experiencing frustration while crafting thank you cards following her 2011 wedding, she left Goldman Sachs to start Darby Smart.

She recruited software engineer, Karl Mendes, as a co-founder and raised a $1 million seed round of funding. Darby Smart was launched in June 2013. In Spring 2014, Darby Smart raised an additional $6.3 million in Series A funding led by Maveron.

Farb led the company into a partnership with Urban Outfitters in Fall 2014. In 2015, she formed a partnership with the craft retailer Michael's. By 2016, Farb had launched the Darby Smart app which helps users create videos.

Farb has been vocal about diversity and inclusion issues in the tech industry, and was quoted in Emily Chang's 2018 book, Brotopia about her experience as a female entrepreneur in Silicon Valley.

In 2018, Darby Smart was acquired by Grove Collaborative, and Nicole Farb joined the company's beauty venture.

Personal life

Farb married Michael Farb, the co-founder of sports recruiting software company CaptainU, in 2011. The couple met while attending the Booth School of Business and have twin boys.

References

  1. "Darby Smart DIY kits from best of Pinterest". SFGate. 2013-08-15. Retrieved 2018-04-17.
  2. "20 Female-Founded Startups That Grew Like Crazy in 2017". Inc.com. 2017-12-19. Retrieved 2018-04-17.
  3. "Darby Smart Launches Darby Video App for How-To Videos". Retrieved 2018-04-17.
  4. "The Pivot: Nicole Shariat Farb, Founder of Darby Smart". Levo League. 2015-09-16. Retrieved 2018-04-17.
  5. ^ "The co-founder of Darby Smart on her secret weapon for success in the startup world: stalking". www.bizjournals.com. Retrieved 2018-04-17.
  6. Cooper, Matt (2016-12-08). "Thursday's TV highlights: 'Taraji's White Hot Holidays' and more". Los Angeles Times. Retrieved 2018-04-17.
  7. "Good Morning America: Highlights for ABC News' 'Good Morning America,' May 8–12". Retrieved 2018-04-17.
  8. "Parenting hack: How to make homemade slime for kids". ABC News. 2017-04-07. Retrieved 2018-04-17.
  9. ^ "Fake News, Cyber Security, Political Stalemate Top Concerns at Brainstorm Tech". Fortune. Retrieved 2018-04-17.
  10. ^ Mulshine, Molly (October 1, 2015). "These 8 Pairs Are Redefining the Term 'Power Couple'". Business Insider.
  11. Wylie, Melissa; Johnson, Mary (November 19, 2015). "8 Female Founders on Making the Leap From Corporate climber to Entrepreneur". Biz Woman.
  12. "Introducing Nicole Shariat Farb". I Want Her Job. December 5, 2014.
  13. ^ "Cupid Is a Quant". www.chicagobooth.edu. Retrieved 2018-04-17.
  14. Lessin, Jessica E. (2013-05-01). "Tech Poaches Wall Street Talent". Wall Street Journal. Retrieved 2018-04-17.
  15. "Apps I Live By: Crafting Innovator Nicole Shariat Farb - NBC News". NBC News. 2014-06-11. Retrieved 2018-04-17.
  16. ^ "Xconomy: Craft Kit Maker Darby Smart Takes on Supply Goliath Michaels". Xconomy. 2014-07-14. Retrieved 2018-04-17.
  17. "Interview: Getting Crafty with Darby Smart's Nicole Farb". SF Station – San Francisco's City Guide. Retrieved 2018-04-17.
  18. "Craft kit startup Darby Smart raises $6.3 million to beat Hobby Lobby on the web". Fortune. Retrieved 2018-04-17.
  19. Winograd, David (2013-06-20). "Darby Smart's Founder Nicole Farb Quit Goldman Sachs To Found A Startup". Huffington Post. Retrieved 2018-04-17.
  20. "Darby Smart Raises $6.3M For DIY Craft Marketplace – TechCrunch". techcrunch.com. 14 May 2014. Retrieved 2018-04-17.
  21. Emily, Chang (2018-02-06). Brotopia : breaking up the boys' club of Silicon Valley. New York, NY. ISBN 978-0735213548. OCLC 1000234925.{{cite book}}: CS1 maint: location missing publisher (link)
  22. "Grove Collaborative's CEO Discusses Clean Beauty & Sustainability Efforts". Observer. 2019-09-09. Retrieved 2021-03-25.

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