[REDACTED] The current logo, used since 2014. | |
A Noel Leeming branch in Newmarket, 2010. | |
Formerly | Noel Leeming Television |
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Company type | Subsidiary |
Founded | 1973; 52 years ago (1973) in Christchurch |
Founder | Noel Victor Leeming |
Number of locations | 68 stores (2022) |
Parent | The Warehouse Group |
Website | noelleeming |
Noel Leeming is a retail electronics chain that specialises in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland, Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group.
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support.
History
The brand was originally established as "Noel Leeming Television" in 1973, named after its founder. The first Noel Leeming branch opened in Barrington Park Mall in Christchurch. Over time, the brand expanded throughout the South Island and opened its first North Island branch in Auckland in 1986. In mid-1992, the brand's founder, Noel Leeming, retired as managing director. The North Island expansion continued rapidly throughout 1993.
In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands.
In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group."
The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012. In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specialising in delivering professional IT services to New Zealand companies.
In 2019, Noel Leeming enabled notorious padeophile Ronald Thompson to sexually abuse and harass a 17-year-old staff member working at their Blenheim store. Police recommended that Thompson be trespassed from the store, but Noel Leeming declined, saying Thompson, " deserves the right to be able to have a second chance". To date Noel Leeming hasn't admitted fault or compensated their victim.
References
- Wright, Heather. "Noel Leeming aims to build '100-year business' with company rebrand". channellife.co.nz. Archived from the original on 17 February 2024. Retrieved 20 May 2020.
- "The Warehouse Group :: 2022 Annual Report" (PDF). Retrieved 2 July 2023.
- "Noel Leeming". noelleeming.co.nz. The Warehouse Group. Archived from the original on 17 February 2024. Retrieved 17 February 2024.
- "Red shed shoppers boost profit". Stuff.co.nz. 18 September 2015. Archived from the original on 11 November 2016. Retrieved 14 August 2016.
- "Services". Noel Leeming. Retrieved 20 May 2020.
- ^ "About Us". 10 October 2003. Archived from the original on 10 October 2003. Retrieved 20 May 2020.
- "About Us". Noel Leeming. Archived from the original on 23 September 2021. Retrieved 20 May 2020.
- "Convergence closes Big Byte stores". Reseller News. Archived from the original on 17 February 2024. Retrieved 20 May 2020.
- "Warehouse buys Noel Leeming chain for $65m". The New Zealand Herald. 10 December 2012. ISSN 1170-0777. Archived from the original on 3 January 2013. Retrieved 14 August 2016.
- "About Us". Noel Leeming Group. Archived from the original on 27 August 2016. Retrieved 28 April 2018.
- "Worker claims Noel Leeming did nothing about mans inappropriate advances". Stuff.co.nz. 15 August 2024. Archived from the original on 15 August 2024. Retrieved 15 August 2024.