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The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou.

The framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience. The Octalysis framework is used in healthcare, fitness, education, training, company, and product design to increase user engagement, ROI and motivation.

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Octalysis
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mHealth has developed applications based on the Octalysis framework to assist people in self-care management and self-stress management. They are using framework to map how top rated stress management apps address the right brain drives and to provide motivation to increase adherence.

Other global companies that have used or been inspired by the Octalysis Framework include IDEO, Google, LEGO, Volkswagen, and Huawei.

See also

References

  1. ^ Chou, Yu-kai (13 May 2015). Actionable Gamification: Beyond Points, Badges and Leaderboards. Octalysis Media. ISBN 978-1511744041. Retrieved 2016-03-20.
  2. Coronado Escobar, Jesús Eduardo; Vasquez Urriago, Angela Rocio (2014-01-01). "Gamification". Proceedings of the 8th International Conference on Theory and Practice of Electronic Governance. ICEGOV '14. New York, NY, USA: ACM. pp. 514–515. doi:10.1145/2691195.2691307. ISBN 9781605586113. S2CID 34941781.
  3. Daphne, Economou; Ioannis, Doumanis; Frands, Pedersen; Paresh, Kathrani; Markos, Mentzelopoulos; Vassiliki, Bouki (2015). "Evaluation of a dynamic role-playing platform for simulations based on Octalysis gamification framework". Ambient Intelligence and Smart Environments. 19 (Workshop Proceedings of the 11th International Conference on Intelligent Environments). IOS Press: 388–395. doi:10.3233/978-1-61499-530-2-388. ISSN 1875-4163.
  4. Salcu, Adrian Vicentiu; Acatrinei, Carmen (2013). "Gamification applied in affiliate marketing. Case study of 2Parale". Management & Marketing. 8: 767.
  5. ^ Ewais, Shaimaa; Alluhaidan, Ala (2015). Classification of Stress Management mHealth Apps Based on Octalysis Framework. Twenty-first Americas Conference on Information Systems.
  6. "Octalysis: Complete Gamification Framework - Yu-kai Chou". Yu-kai Chou & Gamification. Retrieved 2016-03-31.
  7. Talks at Google (2016-04-20), Yu-kai Chou: "A Framework on Actionable Gamification" | Talks at Google, retrieved 2019-04-30 {{citation}}: |last= has generic name (help)
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