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| Industry | Marketing Technology |
|---|---|
| Founded | January 1, 2007 (2007-01-01) in Atlanta, USA |
| Founders | David Cummings, Adam Blitzer |
| Fate | Acquired |
| Successor | ExactTarget |
| Headquarters | Buckhead, USA |
| Parent | Salesforce |
| Website | pardot |
Pardot is a marketing automation company founded by David Cummings and Adam Blitzer in 2007. Acquired by ExactTarget in 2012 for $100 million dollars and then by Salesforce in 2013.
References
- "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. Retrieved 2023-10-18.