Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality.
The soft girl aesthetic is a subculture that found predominant popularity through the social media app TikTok. Singer-songwriter Ariana Grande has been credited with popularizing the soft girl aesthetic.
Aesthetics
The trend consists mainly of soft pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with flowers and hearts, stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some of the Kawaii-centric aesthetics in Japan but with a more subdued look.
See also
- Balletcore
- Barbiecore
- Coquette aesthetic
- E-girls and e-boys
- Fairy Kei
- Girly girl
- Girly Kei
- Gyaru
- Kawaii fashion
- Scene (subculture)
- Shushu/Tong
- VSCO girl
References
- Matei, Adrienne (December 4, 2019). "TikTok's soft girls: could a hyper-cute aesthetic be a symbol of empowerment?". The Guardian. Retrieved January 11, 2022.
- Thompson, Courtney (March 9, 2020). "What is a soft girl? Shop the latest teen trend". CNN. Retrieved January 11, 2022.
- "17 Cute "Soft Girl" Outfits That Channel a Romantic Aesthetic". Cosmopolitan. February 5, 2021. Retrieved April 6, 2022.
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