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Treasure Data

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American software company
Treasure Data
Company typePrivate
IndustryDigital marketing
Founded2011
HeadquartersMountain View, California
Key people
  • Kazuki "Kaz" Ohta (Co-founder)
  • Hironobu Yoshikawa (Co-founder)
  • Sadayuki Furuhashi (Co-founder, chief architect)
  • Dan Weirich (COO, CFO)
ProductsCustomer data platforms, Fluentd
Number of employees~700 (2023)
Websitetreasuredata.com

Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide, including AB InBev, Subaru, Stellantis, Yum! Brands, and US Soccer.

History

Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011. Yahoo! founder Jerry Yang was one of Treasure Data's angel donors. In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data).

Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013. The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015.

In 2018, Treasure Data was purchased by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company. Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform. When Arm was acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (Treasure Data) was not included in the sale. As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion. Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time.

Gartner recognized Treasure Data as an industry leader in its 2024 Magic Quadrant for Customer Data Platforms report, alongside Salesforce, Tealium and Adobe.

References

  1. ^ "Treasure Data Raises $15M Series B to Analyze Data in Cloud". Wall Street Journal. January 15, 2015. Retrieved 24 October 2024.
  2. ^ Peters, Alexa (Winter 2023). "Treasure Data Overcomes Adversity to Get to the Top". Minority Business Entrepreneur Magazine. pp. 22–25. Retrieved 24 October 2024.
  3. ^ Schwartz, Ben (November 18, 2021). "Treasure Data Wraps up Largest-Ever CDP Funding Round". CMSWire.
  4. ^ Wayner, Peter (April 1, 2022). "How Treasure Data captures, analyzes and uses customer data". VentureBeat. Retrieved 24 October 2024.
  5. Dicksen, Ben (July 12, 2023). "VentureBeat Transform Day 1: Moving fast with care advised for AI adoption". VentureBeat. Retrieved 24 October 2024.
  6. Maze, Jonathan (July 6, 2023). "Yum Brands takes a step to collect data on more of its customers". Restaurant Business Online. Retrieved 24 October 2024.
  7. Wood, Chris (September 23, 2021). "U.S. Soccer uses customer data platform to make marketing automation personal". MarTech. Retrieved 24 October 2024.
  8. "Sadayuki Furuhashi". Innovators Under 35. MIT Technology Review. 2021. Retrieved 24 October 2024.
  9. Woodie, Alex (January 18, 2023). "Fluentd Rides Wave of Roll-Your-Own Observability". Datanami. Retrieved 24 October 2024.
  10. Gage, Deborah (July 24, 2013). "Treasure Data Raises $5M for Big Data Analytics". Wall Street Journal. Retrieved 24 October 2024.
  11. "SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data". www.bloomberg.com. 29 July 2018.
  12. Condon, Stephanie (October 15, 2018). "Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem". ZDNet. Retrieved 24 October 2024.
  13. "Arm unit Treasure Data to seek buyer or IPO before Nvidia sale". Nikkei Asia. November 19, 2020. Retrieved August 2, 2021.
  14. King, Ian; McBride, Sarah (July 20, 2020). "Softbank Hires Goldman for $1 Billion Treasure Data Sale". Bloomberg.
  15. Condon, Stephanie (7 July 2020). "Arm proposes spinning off IoT businesses into new Softbank-owned entities". ZDNet. Retrieved 13 July 2020.
  16. Adebayo, Kolawole Samuel (November 3, 2021). "Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others". VentureBeat. Retrieved 24 October 2024.
  17. Yoo, Hana (February 22, 2024). "CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment"". AdExchanger. Retrieved 24 October 2024.
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