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Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music.

Founding

Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music. To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967. Schoenbaum was president of the label.

History

Schoenbaum left in 1969 and Verve Forecast was closed by its parent company, MGM, in 1970. After PolyGram bought MGM, the Verve Forecast catalog was incorporated into Polydor. The label was revived in the 1990s for smooth jazz releases by Chris Botti, Jeff Lorber, and Will Downing. When PolyGram merged with MCA Records to become Universal, the imprint was deactivated and its roster was transferred to GRP. In 2004, Verve Forecast was revived again to replace Blue Thumb Records to handle acts outside of jazz.

Roster

Verve Forecast signed pop, rock, folk, and blues musicians including The Blues Project, Caravan, James Cotton, Friend & Lover, Tim Hardin, Richie Havens, The Hombres, John Lee Hooker, Lightnin' Hopkins, Janis Ian, Jim and Jean, Lead Belly, Bob Lind, The New Lost City Ramblers, Laura Nyro, Odetta, Street, and Dave Van Ronk.

After 2004, Blues Traveler, Jamie Cullum, Dion, Jesse Harris, Katharine McPhee, Mandy Moore, Susan Tedeschi, Teddy Thompson, and Lizz Wright are on the label.

References

1. "Verve/Folkways: Marriage of Folk and Pop". Google Books. Nielsen Business Media. 21 January 1967. Retrieved 23 November 2018.
2. Sternfield, Aaron (21 August 1965). "Verve-Folkways Broadening Its Vista; Enters Deal with MGM". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
3. Hall, Claude (10 June 1967). "Nasatir's Nutrition Drive Beats Disks Artists Natural Attrition". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
4. ^ Unterberger, Richie (2003). Eight Miles High: Folk-rock's Flight from Haight-Ashbury to Woodstock. Backbeat Books. pp. 100–. ISBN 978-0-87930-743-1. Retrieved 22 November 2018.
5. "Verve Forecast | Credits | AllMusic". AllMusic. Retrieved 23 November 2018.

External links

• Official site

• Verve Forecast Records
• 1967 establishments in California
• Companies based in Santa Monica, California
• Folk record labels
• Labels distributed by Universal Music Group
• Re-established companies
• Record labels based in California
• Record labels established in 1967
• Record labels established in 2004
• Verve Forecast Records albums
• Verve Forecast Records artists
• Verve Records labels