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Vita (brand)

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Hong Kong beverage brand For the company of this brand, see Vitasoy.

Vita
TypeBeverage, food
ManufacturerVitasoy
Country of origin Hong Kong
Introduced1976
Websitevitavitasoy.com

Vita (Chinese: 維他) is a food and beverage brand name owned by the Hong Kong company Vitasoy. First introduced in 1976 as a series of flavored fruit drinks, the brand later expanded to include the world's first ready-to-drink lemon tea beverage. Vita-brand beverages are now available in a variety of countries.

Different beverages, such as fruit juice, tea, milk, and water are marketed under the Vita brand, while high-protein soy milk drinks are sold under the name Vitasoy.

Variants

Vending machine with Vita- and Vitasoy-branded beverages

Vita brand

Type Flavor
Fruit Juice Apple, grape, blackcurrant, guava, lemonade, mango, sugarcane juice, lychee
Tea Ceylon lemon, chrysanthemum, green, honey chrysanthemum, honey lemon, Thai lemon, Japanese pear, jasmine, lemon (VLT), lime & lemon, peach
Milk Chocolate milk, Hong Kong-style milk tea
Water Distilled water

Vitasoy brand

  • Vitasoy series – original soy milk drinks
  • Calci-Plus series – calcium-enriched plant milk
  • Pure series – "pure taste" drinks
  • Sansui series – (Chinese: 山水; lit. 'mountain water') non-GMO organic soybean soy milk and tofu

References

  1. "Homegrown Hong Kong: the wholesome story of Vitasoy". South China Morning Post. Retrieved 6 April 2018.
  2. Shurtleff, William (2014). History of soybeans and soyfoods in China and Taiwan. California: Lafayette. p. 2823. ISBN 9781928914686.
  3. "Vita Lemon Tea Bittersweet, That's Me". Campaign. Retrieved 18 September 2017.
  4. Hong Kong's soy drink success – CNN Video, 5 July 2017, retrieved 6 April 2018

External links

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