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WHSM-FM (101.1 MHz, "Musky 101") is a radio station licensed to serve Hayward, Wisconsin, United States. The station is owned by Civic Media.

WHSM-FM broadcasts a country music format. Its studios and transmitter are located at 16880 W. Highway 63, west of downtown Hayward.

The station was assigned the WHSM-FM call sign by the Federal Communications Commission on July 11, 1980.

On September 7, 2024, WHSM-FM changed their format from country to classic hits, branded as "101.1 The Cabin".

In November 2024, Zoe Communications sold WHSM-FM to Civic Media. With the sale, WHSM-FM reverted to its previous Country format and "Musky 101" branding.

References

1. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
2. Cabin Grows in Northwest Wisconsin Radioinsight - September 9, 2024
3. “Muskie Country” Returns as Civic Buys Two More in Northern Wis. Northpine - November 22, 2024

External links

• Facility details for Facility ID 53995 (WHSM-FM) in the FCC Licensing and Management System
• WHSM-FM in Nielsen Audio's FM station database
• Facility details for Facility ID 157694 (W245CT) in the FCC Licensing and Management System
• W245CT at FCCdata.org
• WHSM activates HD Radio

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• Radio stations in Wisconsin
• Classic hits radio stations in the United States
• Radio stations established in 1980
• Sawyer County, Wisconsin
• Wisconsin radio station stubs