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Revision as of 19:52, 12 June 2021

Sophie Hinchliffe (born 16 February 1990), better known as Mrs Hinch, is an influencer who rose to fame after her instagram account 'mrshinchhome' went viral after people saw and shared her cleaning and organizing videos and tips, known in popular culture as 'hacks'. She is the second-highest-paid cleaning influencer in the world.

Sophie Hinchliffe
Born (1990-02-16) 16 February 1990 (age 34)
Basildon, Essex, United Kingdom
Other namesMrs Hinch
Occupation(s)Influencer, television personality, cleaner
Spouse Jamie Hinchliffe ​(m. 2018)​
Children2

Early Life

Hinchliffe was born on 16th February 1990 in Basildon Hospital, and grew up in the surrounding area.

Life before Mrs Hinch

Before creating 'mrshinchhome', Hinchliffe had multiple jobs, including being a hairdresser, a waitress, and working in sales. She stated that she suffers from anxiety, and that cleaning helped her cope with it.

Mrs Hinch

Instagram

In March 2018, Hinchliffe created her instagram account, 'mrshinchhome', and first posted on the 10 March 2018. She was verified after reaching one million followers, after only three months.

Hinchliffe's content includes stories, short 24 hour 15 second videos, where she cleans her sink, hob, or any other bit of the house, as well as organising the house.

Her followers and supporters are called 'hinchers', and 'the hinch army'.

Products used and populised

Books

In October 2020, Hinchliffe's fourth book, a memoir 'This is Me' was published.

Influence

Personal Life

In August 2018, Hinchliffe married her husband Jamie Hinchliffe in Gosfield Hall. In 2019, she gave birth to her first child, Ronnie.

They live in Maldon, Essex, with their dog, Henry.

On New Year's Day 2021, Hinchliffe announced on her instagram that she was expecting a second child.

References

  1. https://www.thesun.co.uk/fabulous/7275484/mrs-hinch-sophie-hinchliffe-baby-instagramsophie-hinchliffe/
  2. https://www.thesun.co.uk/fabulous/7275484/mrs-hinch-sophie-hinchliffe-baby-instagramsophie-hinchliffe/
  3. Hinch, Mrs (2020-10-01). This Is Me: The Sunday Times No 1 Bestseller 2020. Penguin UK. ISBN 978-0-241-45431-2.
  4. ^ "Mrs Hinch facts: From Mrs Hinch's baby name, previous job, her dog Henry and weight loss". HELLO!. 2019-03-20. Retrieved 2021-03-12.
  5. "Who is Mrs Hinch? Essex housewife who's become famous for her cleaning tips". Heart. Retrieved 2021-03-17.
  6. "The Story of Mrs Hinch | Influencer Matchmaker". influencermatchmaker.co.uk. Retrieved 2021-03-11.
  7. Walden, Lisa (2019-11-20). "Take a peek inside cleaning sensation Mrs Hinch's spotless Essex family home". House Beautiful. Retrieved 2021-03-12.
  8. "What is Mrs Hinch's net worth and does she have children?". The Sun. 2019-09-25. Retrieved 2021-03-11.