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{{Short description|Alternative rock digital subchannel of radio station WWWQ (99.7 FM) in Atlanta, Georgia}}
{{Use mdy dates|date=April 2019}}
{{more citations needed|date=March 2015}}
{{Infobox radio station
| name = WWWQ-HD2
| above = Digital subchannel of ], Atlanta
| logo = 99x logo 2018.jpg
| caption = 99 refers to translator W255CJ (98.9 FM), which rebroadcasts WWWQ-HD2
| city = ]
| area = ]
| branding = '''99X Atlanta'''
| airdate = {{circa|December 2004}}
| frequency = {{frequency|99.7|]}}{{dot}} HD2 {{HD Radio}}
| format = ]
| erp = n/a {{small|(WWWQ: 100,000 ]s)}}
| haat = n/a {{small|(WWWQ: 340 meters)}}
| class = n/a {{small|(]: C0)}}
| facility_id = n/a {{small|(WWWQ: 73345)}}
| coordinates = {{nowrap|{{coord|33|48|26|N|84|20|22|W|format=dms|type:landmark_region:US-GA}}}}
| owner = ]
| licensee = Cumulus Licensing LLC
| webcast =
| website = {{URL|99x.com}}
| translator = {{Radio Relay|98.9|]|]}}
| sister_stations = ], {{nowrap|]}}, ], {{nowrap|]}}
}}

'''WWWQ-HD2''' (99.7-2 ]) – branded '''99X''' – is a ] of ] market radio station ] (99.7 FM). Owned by ], WWWQ-HD2 functions as a commercial ] radio station, serving the ]. Using the ] technology ] for its main ], WWWQ-HD2 also ]s over low-power ] ] ] (98.9 FM), and streams online. The WWWQ-HD2 studios are located in the Atlanta suburb of ], while the WWWQ-HD2 and W255CJ transmitters both reside in Atlanta's ] neighborhood.

== History ==
What was then WNNX (99.7 FM) in Atlanta signed on ] operations in December 2004; WNNX-HD1 carried a direct simulcast of WNNX's standard ], an ] format branded "99X", while '''WNNX-HD2''' would carry classic alternative rock, branded as '''99XS'''. On May 5, 2006, ] acquired WNNX owner ].

Cumulus performed a series of format changes and call letter changes on January 25, 2008. As part of these moves, WNNX-HD2 changed format from classic alternative rock back to the alternative rock format heard on WNNX; and rebranded the subchannel as '''99X''';<ref>{{cite web|url=https://radioinsight.com/headlines/385/q100-atlanta-to-move-to-997-99x-to-go-online/|title=Q100 Atlanta To Move to 99.7, 99X To Go Online - RadioInsight|date=25 January 2008|website=radioinsight.com}}</ref> this coincided with WNNX changing format from alternative rock over to ] branded as "Q100".<ref>{{cite web|url=https://formatchange.com/99x-atlanta-signs-off-q100-moves-in/|title=99X Atlanta Signs-Off, Q100 Moves In - Format Change Archive|date=25 January 2008|website=formatchange.com}}</ref> WNNX's callsign was changed to WWWQ on January 29, 2008; thus, the subchannel callsign was changed to '''WWWQ-HD2'''. In effect, this new WWWQ-HD2 licensed to Atlanta (99.7-2 FM) became the successor to ] licensed to Atlanta (99.7 FM).

Fifteen months later, 99X returned to the FM airwaves in Atlanta. On April 16, 2009, 99X announced that they would be returning to the radio airwaves on April 17 at 9:09 am. At that time, 99X ] at its new dial position of 97.9 FM, with "]" by ] being the first song played.<ref>Cumulus to Return 99X to the Atlanta Airwaves. . radioonline.com. April 16, 2009.</ref><ref>{{Cite web|url=https://www.ajc.com/blog/radiotvtalk/morning-mash-with-the-return-99x/hYqFbG2BZ0nGfYRww3FPeL/|title=Radio and TV Talk: Morning Mash with the return of 99X — to 97.9|last=Ho|first=Rodney|date=2009-04-17|website=]|language=en|access-date=2019-12-15}}</ref>

On June 9, 2011, 99X began simulcasting on 99.1 FM (W258BU, now W256BO). A few days later, W250BC then began ] with different genres of music, as well as Atlanta news and history bits and periodic announcements that 99X had moved to the new frequency. At noon on June 17, W250BC launched a new "gold"-based "]" format branded as "Journey 97-9".<ref>{{Cite web|url=http://mediaconfidential.blogspot.com/2011/06/journey-979-debuts-in-atlanta.html|title=Media Confidential: 'Journey' 97-9 FM Debuts In Atlanta|date=2011-06-17|website=Media Confidential|access-date=2019-12-15}}</ref> That station's format and imaging is virtually identical to that of ] in ], which was launched in early June 2011, and also shares the "Journey" ].

On September 15, 2011, 99X moved from 99.1 to 98.9, in order to increase the station's power. The translator's callsign was also changed to W255CJ.

On August 31, 2012, at 6 PM, W255CJ unexpectedly began stunting with a ticking clock and a four-minute clip of songs featured on a new ] format to debut the following day at noon; the final song on 99X at 98.9 was "]" by ].<ref>{{Cite web|url=https://www.ajc.com/blog/radiotvtalk/2012-flashback-99x-becomes-the-bone/LFQ0yvvrZHuFSnZzXSfLlM/|title=Radio and TV Talk: 99X at 98.9 becomes the Bone|last=Ho|first=Rodney|date=2012-08-12|website=]|language=en|access-date=2019-12-15}}</ref> WWWQ-HD2 and W255CJ changed formats to ] branded '''98-9 The Bone''' on September 1, 2012, at Noon. The first song on "The Bone" was "]" by ].<ref>{{Cite web|url=https://radioinsight.com/headlines/70278/99x-atlanta-is-no-more/|title=99X Atlanta Is No More; The Bone Debuts|date=2012-09-01|website=RadioInsight|language=en-US|access-date=2019-12-15}}</ref><ref>{{Cite web|url=https://formatchange.com/98-9-the-bone-launches/|title=98.9 The Bone Launches|date=2012-09-01|website=Format Change Archive|language=en-US|access-date=2019-12-15}}</ref> The station displaced 99X after nearly a year run on the 98.9 frequency. 99X was less than two months away from its 20th anniversary on October 26.

The Bone was born after longtime active-rock station "Project 9-6-1" (] FM 96.1) flipped to ] three days earlier. The huge protest that arose because of the flip prompted ] to resurrect the format on one of their stations, in this case, 98.9. The new format sounds like a cross between alternative 99X and ] Project 9-6-1. Unlike most format flips, the 99X staff was not immediately fired, indicating there may be a future for it, possibly on another Cumulus station, pending an announced flip to ] of ]'s alternative "Dave FM" (] FM 92.9) in October 2012.

On January 28, 2013, W255CJ and sister station ] ("Rock 100.5") began promoting changes to the two stations on their Facebook and Twitter pages, hinting a "bigger and better change" to come February 1. The rumors that state the announcements are a possible merger of the two formats on one frequency, presumably on 100.5, was confirmed two days later, and took place at Midnight, when 98.9 and 100.5 began simulcasting (the final song on "The Bone" was "]" by ]). At 10 a.m., 100.5 relaunched with a full-fledged ] format. The simulcast ended on February 4 at 10 a.m.; following a two-hour ] of clips of songs with "Walk" in the title, the station flipped to a ]-leaning ], branded as '''The Walk'''.<ref>{{Cite web|url=https://radioinsight.com/headlines/80730/cumulus-planning-more-atlanta-moves/|title=Cumulus Planning More Atlanta Moves|date=2013-02-01|website=RadioInsight|language=en-US|access-date=2019-12-15}}</ref><ref>http://atlradioinsider.blogspot.com/2013/01/flip-watch-989-bone-rock-1005-all-news.html</ref> The first song on "The Walk" was "For The Grace of God" by ].

On August 25, 2013, four websites were registered that would signify a format change to classic hits as ''98.9 The True Oldies Channel,'' ''The True Oldies Channel 98.9'', ''Atlanta's True Oldies 98.9'', or ''Oldies 98.9''. This would be the third format change on 98.9 in a calendar year, and would bring the oldies format back to Atlanta after ] dropped it for all-news in May 2012. On August 26, at 11:00&nbsp;a.m., the station began stunting with songs from the 1960s with the word "Walk" in the title. One hour later, the station relaunched as '''] 98.9''', launching with "]" by the ].<ref>{{Cite web|url=https://radioinsight.com/headlines/netgnomes/84765/oldies-to-return-to-atlanta/|title=Oldies Returns To Atlanta|date=2013-08-26|website=RadioInsight|language=en-US|access-date=2019-12-15}}</ref>

On June 28, 2014, W255CJ switched from The True Oldies Channel to Westwood One's "Good Time Oldies" format, as Cumulus discontinued syndicating the former.

On August 15, 2014, at Noon, W255CJ flipped to a ] format branded as '''Nash Icon 98.9''', a spin-off of the ] brand focusing on a mix of veteran and modern country artists. W255CJ was, alongside ] sister ], one of the first two stations to adopt the format.<ref name="ajc-nash989">{{cite news|url=http://radiotvtalk.blog.ajc.com/2014/08/15/oldies-98-9-becomes-older-skewing-country-nash-icons-98-9/|title=Oldies 98.9 becomes older-skewing country NASH Icon 98.9|last=Ho|first=Rodney|date=2014-08-15|work=]|access-date=2014-08-16|agency=]}}</ref><ref name="ri-nashicons">{{cite web|url=http://radioinsight.com/blog/headlines/netgnomes/89681/cumulus-prepping-nash-icons-format-launch/|title=Nash Icons launches across the country|website=Radio Insight|access-date=16 August 2014}}</ref><ref name="billboard-nashicons">{{cite magazine|url=http://www.billboard.com/articles/columns/the-615/6099350/nash-icons-country-music-label-big-machine-cumulus|title=Wanted for Radio: More Country Greats|magazine=Billboard|access-date=16 August 2014}}</ref>

On November 23, 2015, at Midnight, after playing "]" by ], W255CJ began stunting with Christmas music, and rebranded as '''Warm 98.9'''.<ref>{{Cite web|url=https://radioinsight.com/headlines/95341/cumulus-drops-nash-icon-in-atlanta-for-warm-christmas/|title=AC Warm 98.9 Debuts In Atlanta|date=2015-12-26|website=RadioInsight|language=en-US|access-date=2019-12-15}}</ref><ref>{{Cite web|url=https://www.ajc.com/blog/radiotvtalk/cumulus-kills-nash-icon-after-months/ZWbXuPfBJvGikT0XkCddTP/|title=Radio and TV Talk: Cumulus kills Nash Icon 98.9 after 15 months|last=Ho|first=Rodney|date=2015-11-25|website=]|language=en|access-date=2019-12-15}}</ref> A new format, widely expected to be ], was expected after the holiday season, in order to compete with ]. At 2 a.m. on December 26, the station launched a mainstream ] format, with "]" by ] as the first song played. The station utilized ]'s "AC Total" network feed. At first, this appeared to be the permanent format; however, this turned out to also be a stunt. At Midnight on January 1, 2016, after playing "]" by ] (which ended up ]), '''99X''' and its alternative rock format returned to Atlanta, with "]" by ] being the first song played.<ref>{{Cite web|url=http://formatchange.com/99x-returns-again/|title=99X Returns Again|date=2016-01-01|website=Format Change Archive|language=en-US|access-date=2019-12-15}}</ref>

On April 12, 2018, W255CJ, the translator which broadcasts the "99X" format on the terrestrial FM band, was forced off-the-air by the FCC due to interference complaints by ] in ]. "99X" would remain on ]'s HD-2 sub-channel, the ] and 99X mobile applications, and online in the interim. W255CJ would remain off air until December 21, 2018, when the translator returned to air, this time with a directional antenna to protect WWGA.<ref>{{Cite web|url=https://radioinsight.com/headlines/167757/fcc-shuts-down-99x-atlanta-over-interference-complaints/|title=FCC Shuts Down 99X Atlanta Over Interference Complaints|date=2018-04-12|website=RadioInsight|language=en-US|access-date=2019-12-15}}</ref><ref> Radioinsight - December 21, 2018</ref>

=== FM translator ===
{| class="wikitable"
|+] for WWWQ-HD2
!Callsign
!]
!]
!]
!]
!]
!]
!Transmitter coordinates
|-
|W255CJ
|98.9 ]
|]
|148550
|180 ]s
|306 ]s
|D
|{{Coord|33|48|26|N|84|20|22|W|type:landmark_region:GA-US}}
|}

==References==
{{Reflist}}

==External links==
*{{Official website|http://www.99x.com/}}
*{{FM station data|WWWQ}}
*
;FM translators
*{{FMQ|W255CJ}}
*{{FXL|W255CJ}}

{{Atlanta Radio}}
{{Modern Rock Radio Stations in Georgia}}
{{Cumulus Media}}
{{Authority control}}

]
]
]
]

Latest revision as of 01:39, 9 April 2022

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