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{{Short description|Thai sustainable fashion retailing company}} |
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{{Advert|date=October 2023}} |
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{{Use dmy dates|date=October 2023}} |
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{{R with history}} |
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{{Infobox company |
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| logo = ASTRO Stuffs 2023 logo.svg |
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| name = ASTRO Stuffs |
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| type = ] |
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| foundation = {{Start date and age|df=yes|2020}} |
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| founder = ] |
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| revenue = |
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| location = ] |
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| area_served = Worldwide |
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| industry = {{ubl|Fashion House|]}} |
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| key_people = {{ubl|]|Thongwut Mongkonkoon}} |
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| products = {{Hlist|Designer T-shirts|]|Caps|Flask|Tumblers |
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}} |
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| homepage = {{URL|https://astrostuffs.com}} |
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}} |
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'''ASTRO Stuffs''' is a Thailand-based merchandise and retail company, established by actor ] in 2020. It was completely revamped and re-launched in 2021.<ref name="Sold Out">{{Cite web |last=Mujibburohim |first=M. |date=2021-09-15 |title=Bright Vachirawit Launch His Own Clothing Brand 'Astro Stuffs' |url=https://overseasidol.com/en/bright-vachirawit-launch-his-own-clothing-brand-astro-stuffs/ |access-date=2023-10-10 |language=en-US}}</ref><ref>{{Cite web |title=Bright launched his own sustainable fashion brand: “Astro Stuffs” |url=https://www.voguehk.com/en/article/celebrity/things-to-know-bright-vachirawit/ |access-date=2023-10-10 |website=Vogue Hong Kong |language=en-US}}</ref> Based in Thailand, the company involves in designs, distributes ] ] merchandise and associates with various ] activities. From 2023, it is listed in ], an organization contributing towards the ] goals, to achieve better ] and ].<ref>{{cite web |title=ASTRO Stuffs เผยคอลเล็กชั่นใหม่ล่าสุดที่มีชื่อว่า ‘Rewilding’ พร้อมเผยไอเท็มที่หลายๆ คนห้ามพลาด! - L'Officiel Hommes Thailand |url=https://hommesthailand.com/2023/07/astro-stuffs-rewilding-collection/ |website=hommesthailand.com |access-date=25 July 2023 |date=24 July 2023}} |
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</ref><ref name="auto">{{cite web |title=หล่อไม่พอ รักษ์โลกด้วย! ‘ไบร์ท วชิรวิชญ์’ ส่งคอลเล็กชั่นใหม่ Rewilding เตรียมเป็นเจ้าของ 25 กรกฎาคม |url=https://www.mintmagth.com/fashion/astrostuff-rewilding-bbrightvc/ |website=Mint Magazine Thailand |access-date=25 July 2023 |language=th}}</ref> |
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ASTRO Stuffs is perceived as a sustainable economical brands with clothing styles suitable for everyone for all occasions, which focus on improving designs and producing diverse quality products.<ref>{{Cite web |title=【Bright】Astro stuffs アウトラインロゴオーバーサイズTシャツ 白 - 推しタイ -Oshi Thai- |url=https://shop.oshithai.com/?pid=163583893 |access-date=2023-10-10 |website=推しタイ -Oshi Thai- |language=ja}}</ref> |
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==History== |
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] used to model and sell other brands on his social media during the early years of his career, and he got marketing exposure through these jobs. He founded and launched his first apparel under the brand name '''''ASTRO Stuffs''''',<ref>{{Cite web |title=CEO โซฮอต! ไบร์ท วชิรวิชญ์ เปิดพรีออเดอร์เสื้อแบรนด์ตัวเอง แฟนแห่อุดหนุนสุดคึกคัก |url=https://entertainment.trueid.net/detail/D38ldr2BLoP3 |access-date=2023-04-02 |website=entertainment.trueid.net |language=th}}</ref> in late May 2020. Initially, it created and designed basic essential clothing, and the product cycle was mainly managed by his family and relatives.<ref>{{cite news|date=30 May 2020|title="ไบร์ท วชิรวิชญ์"เปิดขายของ หาเงินช่วยสิ่งแวดล้อม|language=th|work=]|url=https://www.nationtv.tv/main/content/378778814/|access-date=5 October 2020}}</ref><ref>{{Cite web |title=YESASIA: Astro Stuffs |url=https://www.yesasia.com/global/astro-stuffs-special-collection-t-shirt-white-size-xl/1096443844-0-0-0-en/info.html |access-date=2023-10-10 |website=www.yesasia.com}}</ref> Later, ASTRO Stuffs launched many theme based designer T-shirt, with limited production.<ref>{{Cite web |date=2020-10-06 |title=5 Brand yang Pernah Dibintangi Aktor Thailand Bright Vachirawit. Sudah Pernah Coba? |url=https://editorial.femaledaily.com/blog/2020/10/06/5-brand-yang-pernah-dibintangi-aktor-thailand-bright-vachirawit-sudah-pernah-coba |access-date=2023-10-10 |website=Female Daily}}</ref> It began a resurgence in popularity entering into the 2021s, almost after a year. In September 2021, the brand was relaunched after modifying production and marketing methodology. Bright lead the company during the transition, reimaged the appearance with remodeled mission which would promote ], quality product and ].<ref>{{cite web |title=8 Facts You Might Not Have Known About Bright Vachirawit |url=https://www.voguehk.com/en/article/celebrity/things-to-know-bright-vachirawit/ |website=Vogue Hong Kong |access-date=1 August 2023}}</ref> Post re-launch, the brand received a good response and the pre-orders booking sold-out immediately.<ref name="Sold Out"/> |
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ASTRO stuffs specialized in production and distribution of products like ], Bucket caps, ], Flask bottle, Tumbler, ], ], Fashion accessories, Socks and other essentials for the home. It also created limited edition accessories using recycled sustainable fabrics.<ref>{{Cite web |title=ASTRO STUFFS / ホリデートートバッグ GREY - タイドラミ - タイBLドラマ・タイドラマグッズ通販サイト |url=https://thaidorami.com/product/astro-stuffs-holidaytotebag-grey/ |access-date=2023-10-10 |website=タイドラミ |language=ja}}</ref> |
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==Business today== |
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ASTRO Stuffs brand focus on lifestyle fashion with sustainable environmental friendly products, and would release collection which was based on zero wastage of materials during production.<ref>{{Cite web |last=Vonpiankul |first=Piphacha |date=2021-12-23 |title=ASTRO Stuffs แบรนด์แฟชั่นไลฟ์สไตล์มาแรงที่ใส่ใจรักษ์โลก |url=http://lofficielthailand.com/2021/12/astro-stuffs-no-space-for-waste-capsule-collection21/ |access-date=2023-10-10 |website=L'Officiel Thailand |language=en-US}}</ref> The brand uses reusable and renewable materials, were along with products even packaging boxes are made from recycled materials, demonstrating its interest in environmental issues and welfare.<ref>{{Cite web |title=ファッション界も大注目！ タイ俳優・ブライトをもっとディープに知りたい。世界的BLドラマ『2gether』で一世を風靡した大人気スターの軌跡を辿る - セレブリティスナップ |url=https://spur.hpplus.jp/celebrity/celebritysnap/2023-10-13-2YDBPg/ |access-date=2023-10-13 |website=SPUR |language=ja}}</ref><ref>{{Cite web |last=Vonpiankul |first=Piphacha |date=2023-07-24 |title=Rewilding การฟื้นฟูจิตใจด้วยธรรมชาติสู่แฟชั่นที่ร่วมรักษ์โลกจาก ASTRO Stuffs |url=https://lofficielthailand.com/2023/07/rewilding-astro-stuffs/ |access-date=2023-10-15 |website=L'Officiel Thailand |language=en-US}}</ref><ref>{{Cite web |last=kaykay |title=9 Outfit Bright Vachirawit dari "Astro Stuffs" |url=https://www.idntimes.com/men/style/kaykay-erina/9-outfit-bright-vachirawit-dari-astro-stuffs-c1c2 |access-date=2023-10-10 |website=IDN Times |language=id}}</ref> The brand has extended its distribution range and alliance with LINE, ] based shopping website.<ref>{{Cite web |title=ASTRO Stuffs |url=https://shop.line.me/@astro-stuffs |access-date=2023-10-10 |website=shop.line.me |language=en}}</ref><ref>{{Cite web |date=2022-12-01 |title=ASTRO STUFFS FC RINGER TEE |website=Webuybangkok.com |url=https://webuybangkok.com/product/astro-stuffs-fc-ringer-tee/ |access-date=2023-10-10 |language=en-US}}</ref> |
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ASTRO Stuffs brand collaborated with other economical start-up clothing lines during its initial phase within Thailand.<ref>{{Cite web |last= |date=2023-02-01 |title=The first 'ENDLESS JOURNEY' collection, Astro stuffs x VELENCE, welcomes the month of love from Bright Twin. |url=https://www.newsdirectory3.com/the-first-endless-journey-collection-astro-stuffs-x-velence-welcomes-the-month-of-love-from-bright-twin/ |access-date=2023-10-10 |website=News Directory 3 |language=en-US}}</ref><ref>{{Cite web |last=Vonpiankul |first=Piphacha |date=2023-02-03 |title=ENDLESS JOURNEY การเดินทางอันเต็มไปด้วยมิตรภาพที่ไม่มีวันสิ้นสุดของสองหนุ่มไบร์ท-วิน |url=https://lofficielthailand.com/2023/02/endless-journey-astro-stuff-x-velence/ |access-date=2023-10-16 |website=L'Officiel Thailand |language=en-US}}</ref><ref>{{Cite web |title=ASTRO Stuffs x VELENCE : ENDLESS JOURNEY COLLECTION |url=http://www.metro-society.com/en/fashion/astro-stuffs-velence-endless-journey-collection |access-date=2023-10-10 |website=METRO•SOCIETY• |language=en-US}}</ref> The brand's advocacy towards the environment are embedded in its clothing collections. In "Invader" collection, graphics designed by a ] digital artist Jonas Heen Haeg, demonstrated the same.<ref>{{Cite web |last=Vonpiankul |first=Piphacha |date=2022-04-27 |title=เหตุเกิดจากการบุกรุก ทำให้หนุ่มไบร์ท วชิรวิชญ์ ออกคอลเลกชั่นใหม่ใน ASTRO Stuffs - ‘INVADER COLLECTION’ |url=https://lofficielthailand.com/2022/04/astro-stuffs-invader-collection/ |access-date=2023-10-15 |website=L'Officiel Thailand |language=en-US}}</ref> |
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ASTRO Stuffs brands often incorporated Bright's photography on the merchandise, and promoted its limited editions, which were well received by the consumers.<ref>{{Cite web |title=FAV ITEM “ASTROSTUFFS “ แกลเลอรีที่โพสต์โดย Fahsai sai |url=https://www.lemon8-app.com/fahsodsaisai/7106877234069225985?region=th |access-date=2023-10-13 |website=Lemon8}}</ref><ref>{{Cite web |title=ไบร์ท-วิน แท็กทีมใส่เสื้อโปรโมทธุรกิจเสื้อ ทำ #astrostuffs ติดเทรนด์! |url=https://entertainment.trueid.net/detail/npe22MqbZ2R3 |access-date=2023-10-16 |website=entertainment.trueid.net |language=th}}</ref> The brand also organises ] during Bright's concerts and promotional events.<ref>{{Cite web |title=ไบร์ท วชิรวิชญ์ ร่วมกับแฟนคลับ มอบเงินบริจาคกว่า 4 ล้านบาทให้ 10 มูลนิธิ! |url=https://entertainment.trueid.net/detail/KpkznjMLrAv1 |access-date=2022-02-22 |website=entertainment.trueid.net |language=th}}</ref><ref>{{Cite web |date=2022-07-20 |title=Official Astro Stuffs Pop Up Store Merch |url=https://mercaritee.com/product/official-astro-stuffs-pop-up-store-merch-i-miss-you-t-shirt/ |access-date=2023-10-10 |website=Mercaritee |language=en-US}}</ref> In brands "Chilling by Sea" edition, marine life welfare based design was produced.<ref>{{Cite web |last=Somudomsup |first=Teeratat |date=2023-08-15 |title=นั่งชิวริมทะเลกับหนุ่ม ‘ไบร์ท’ - L'Officiel Hommes Thailand |url=https://hommesthailand.com/2023/08/bbrightvc-look/,%20https://hommesthailand.com/2023/08/bbrightvc-look/ |access-date=2023-10-16 |language=en-US}}</ref> Recently, brand collaborated with ], for its 2023 Halloween collections.<ref>{{Cite web |title=泰國代購 🇹🇭BRIGHT — ASTRO Stuffs plus Disney Tim Burton‘s The Nightmare Before Christmas Collection|url |
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=https://www.carousell.com.hk/p/%F0%9F%92%AB%E6%B3%B0%E5%9C%8B%E4%BB%A3%E8%B3%BC-%F0%9F%87%B9%F0%9F%87%ADbright-%E2%80%94-astro-stuffs-disney-tim-burton%E2%80%98s-the-nightmare-before-christmas-collection-1259640941/|access-date=2023-10-13 |website=www.carousell.com.hk}}</ref><ref>{{Cite web |title=ASTRO Stuffs Disney Tim Burton’s The Nightmare Before Christmas Collection|url=https://www.carousell.com.hk/p/astro-stuffs-disney-tim-burton%E2%80%99s-the-nightmare-before-christmas-collection-1259707405/|access-date=2023-10-15 |website=www.carousell.com.hk}}</ref> |
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==Recognitions== |
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Since 2023, ASTRO Stuffs has the membership in ], a ], ] that promotes better standards in ].<ref name="BCI">{{Cite web |title=Find Members |url=https://bettercotton.org/membership/find-members/ |access-date=2023-04-13 |website=Better Cotton |language=en-GB}}</ref> In April 2023, "''ASTRO Stuffs: We Make Good Stuff Company Limited"'', among 19 members from Thailand, featured as members in ] and thrives in protecting and restoring the environment, encourages fair work practices, and reduction of ].<ref>{{cite web |title=‘ธรรมชาติ’ ที่ผสานกับ ‘สไตล์’ ใน ASTRO STUFFS โดยไบร์ท - วชิรวิชญ์ |url=https://www.gqthailand.com/style/article/astro-stuffs-chillin-space-collection |website=GQ Thailand |access-date=16 July 2023 |language=en |date=4 July 2022}}</ref><ref>{{Cite web |title="ไบร์ท วชิรวิชญ์" หล่อละลาย CEO ออกเสื้อคอลเลคชั่นใหม่เป็นแบบเอง แฟนรออุดหนุนอีกแล้ว! (มีคลิป) |url=https://entertainment.trueid.net/detail/lGpomMJKWWJ2 |access-date=2023-10-09 |website=entertainment.trueid.net |language=th}}</ref> |
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==Philanthropy== |
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]]] |
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===Charitable activities=== |
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ASTRO Stuffs regularly involves in welfare were part of the contributions is utilized for charitable activities.<ref>{{Cite web |date=2020-08-06 |title=ช่วยเหลือพี่น้องชาวไทย "ไบร์ท วชิรวิชญ์" ร่วมแฟนคลับระดมเงินส่งให้ผู้ประสบภัย "ชินลากู" |url=https://www.newtv.co.th/news/61938 |access-date=2023-10-09 |website=www.newtv.co.th |language=th}}</ref> In 2020, its merchandise sale proceeds went to the ] to support conservation of ] in Thailand.<ref>{{Cite web |title=ทำดีต่อเนื่อง!! ไบร์ท วชิรวิชญ์ และแฟนคลับ ส่งอาหาร-น้ำดื่ม ช่วยเหลือผู้ได้รับผลกระทบ โควิด-19 |url=https://entertainment.trueid.net/detail/9avelE93Nd84 |access-date=2022-02-22 |website=entertainment.trueid.net |language=th}}</ref><ref>{{Cite web |last=Aiamthanyaworakul |first=Pinyanan |date=2021-01-26 |title=วันเกิดครบ 23 ปี ไบร์ท วชิรวิชญ์ และแฟนคลับ ทุ่มบริจาคเงิน! เข้าช่วยเหลือกว่า 5 โครงการ |url=https://www.brighttv.co.th/entertain/bright-bright-day |access-date=2022-02-22 |website=Bright Today |language=th}}</ref> |
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{{Quote box|"I'm surprised at the high contribution but I'm glad to know there is something that can be done, and to know that there are people who are willing to help. Thank you everyone for your support." <br/>- Bright Vachirawit during fundraising events.<ref>{{Cite web |last=sawineew |date=2020-04-09 |title=ไบร์ท วชิรวิชญ์ ระดมทุนกว่า 4 แสนบาท บริจาคช่วยไฟป่าเชียงใหม่ - The Bangkok Insight |url=https://www.thebangkokinsight.com/news/lifestyle/entertainment/330217/ |access-date=2023-04-24 |website=www.thebangkokinsight.com |language=th}}</ref> |
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In 2021, the brand initiated awareness on ] and had project in supporting ],<ref>{{Cite web |date=2021-02-05 |title=หล่อใจบุญ! ไบร์ท วชิรวิชญ์ ควักเงินครึ่งแสนซื้ออาหารแมวบริจาค |url=https://www.posttoday.com/lifestyle/644592 |access-date=2023-04-09 |website=posttoday |language=th}}</ref> organizing an auction of clothing at the exhibition, and contributing to ].<ref>{{Cite web |last=matichon |date=2022-02-18 |title=ไบร์ท วชิรวิชญ์ และแฟนคลับ ทำแคมเปญช่วยหมา-แมวจรจัด ให้มูลนิธิเพื่อสุนัขในซอย 2.5 ล้าน |url=https://www.matichon.co.th/entertainment/thai-entertainment/news_3190096 |access-date=2023-04-09 |website=มติชนออนไลน์ |language=th}}</ref><ref>{{cite web |date=3 February 2023 |title=ไบร์ท วชิรวิชญ์ร่วมกับFC มอบหนึ่งล้านช่วยสุนัขและแมวจรจัดซอยด๊อก |url=https://allnewsexpress.com/%e0%b9%84%e0%b8%9a%e0%b8%a3%e0%b9%8c%e0%b8%97-%e0%b8%a7%e0%b8%8a%e0%b8%b4%e0%b8%a3%e0%b8%a7%e0%b8%b4%e0%b8%8a%e0%b8%8d%e0%b9%8c%e0%b8%a3%e0%b9%88%e0%b8%a7%e0%b8%a1%e0%b8%81%e0%b8%b1%e0%b8%9afc/ |access-date=15 May 2023 |website=ข่าวล่าสุด ข่าวใหม่}}</ref> |
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In 2022, the brand associated with an auction, through which $75K collected for charity.<ref>{{Cite web |last=Adhya |first=Arpita |date=2022-12-26 |title=Bright Vachirawit birthday- A look at Thai actor's inspiring story of success |url=https://www.hitc.com/en-gb/2022/12/26/bright-vachirawit-birthday-a-look-at-thai-actors-inspiring-story-of-success/ |access-date=2023-01-27 |website=HITC |language=en-GB}}</ref><ref>{{Cite web |date=2023-02-06 |title=แมวหมา (จรจัด) ร่าเริง "ไบร์ท วชิรวิชญ์" ร่วมแฟนคลับบริจาคทรัพย์ช่วยเหลือ |url=https://www.newtv.co.th/news/113336 |access-date=2023-02-07 |website=www.newtv.co.th |language=th}}</ref><ref>{{Cite web |date=2023-02-03 |title="ไบร์ท วชิรวิชญ์" และแฟนคลับ บริจาค1ล้าน ช่วยสุนัขและแมวจรจัด |url=https://www.tnnthailand.com/news/trueinside/137787/ |access-date=2023-02-03 |website=www.tnnthailand.com/news/trueinside/137787/ |language=th}}</ref><ref>{{Cite web |title="ไบร์ท วชิรวิชญ์" จับมือแฟนคลับบริจาค 6 โครงการ รวมกว่า 2 ล้านบาท |url=https://entertainment.trueid.net/detail/rEPy4Vp3DdyL |access-date=2023-02-03 |website=entertainment.trueid.net |language=th}}</ref> It further contributed in the medical supplies for elephants affected during COVID-19 pandemic, donations were given to Elephant and Wildlife Research Center, ] and ].<ref>{{Cite web |date=2020-05-07 |title="ไบร์ท วชิรวิชญ์"ส่งต่อน้ำใจบริจาคเงินช่วย"ช้าง" |url=https://www.nationtv.tv/entertainment/378775403 |access-date=2023-04-09 |website=เนชั่นทีวี |language=th-TH}}</ref> In August 2022, ''ASTRO stuffs'' ] sale proceeds proportion was donated to "]", which supported various projects that help humanity.<ref>{{Cite web |date=2020-04-07 |title=หล่อน้ำใจงาม "ไบร์ท วชิรวิชญ์" ระดมทุนช่วยเหลือในการดับไฟป่าที่เชียงใหม่ |url=https://www.sanook.com/news/8073938/ |access-date=2023-10-09 |website=www.sanook.com/news |language=th}}</ref> In September 2022, the brand involved in celebrity merchandise auction, where proceeds were donated to help ] patients.<ref>{{Cite web |last=admin |title=ส่งต่อรักส่งต่อบุญ Praew Charity 2022 “All For Love” ชวนประมูลกระบอกน้ำคนดัง {{!}} WOOPMAG.COM |url=http://www.woopmag.com/?p=40007 |access-date=2023-04-01 |language=th}}</ref> |
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=== Environmental sustainability === |
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In April 2021, Bright was guest lecturer at ] representing his brand ASTRO, where he share the knowledge on "'''Sustainability in Fashion Business'''", along with the delegates from ]. He spoke how the brand uses recycled fibers, and work on fashion ethically built on ] and ].<ref>{{Cite web |title=วิทยากรสุดฮอต! ไบร์ท วชิรวิชญ์ ร่วมถ่ายทอดความรู้สู่รุ่นน้อง ในนามเจ้าของธุรกิจ |url=https://entertainment.trueid.net/detail/06dyYdl9DVXg |access-date=2023-04-11 |website=entertainment.trueid.net |language=th}}</ref> |
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The brand initiated "Love Is In Clean Air" campaign, to promote traveling by ] to help reduce traffic related air pollution. Bright through his brand advocates on ], to invest in planet and people health.<ref>{{Cite web |title=คึกคัก! เหล่าคนบันเทิงแห่ออกมาใช้สิทธิ์เลือกตั้ง 2566 กันอย่างล้นหลาม มีใครบ้างไปดูกัน! |url=https://www.mintmagth.compeople/thailand-election-2023-thai-celebrity/ |access-date=2023-05-16 |website=Mint Magazine Thailand |language=th}}</ref> |
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===Empowerment projects=== |
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Since October 2022, ''ASTRO stuffs'' launched "'''One Tree Planted'''" project, where one purchase order is equivalent to planting of one tree. This empowered many ]s and advocacy on plantation of trees.<ref name="auto"/> Since November 2022, the brand involved in "ONE Dream Team Goal" merchandise, where contributions, T-shirts & footballs goes to ] kids with the vision "'''Right To Play - Protect. Educate. Empower"'''.<ref>{{Cite web |date=2021-07-08 |title="ไบร์ท วชิรวิชญ์"ออกโรง ระดมทุนช่วยอาสานักดับเพลิง |url=https://www.komchadluek.net/entertainment/473379 |access-date=2023-10-09 |website=คมชัดลึกออนไลน์ |language=th}}</ref> |
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===Awareness projects=== |
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The brand constantly spreads awareness on ] with tagline "You Are Not Alone In The Universe", to reduce stigma around it.<ref>{{Cite web |title=ช่วยกัน! ไบร์ท วชิรวิชญ์ และฮ่องกงแฟนคลับ ร่วมมอบสิ่งของให้โรงพยาบาลหนองคาย |url=https://entertainment.trueid.net/detail/xRJ3WzKdQzLO |access-date=2023-10-09 |website=entertainment.trueid.net |language=th}}</ref> In addition, he constantly advocates on ] topics like ].<ref>{{cite web |title=ไบร์ท - วชิรวิชญ์ ชีวอารี ออกมาใช้สิทธิเลือกตั้งสมาชิกสภาผู้แทนราษฎร ปี 2566 |url=https://allnewsexpress.com/%e0%b9%84%e0%b8%9a%e0%b8%a3%e0%b9%8c%e0%b8%97-%e0%b8%a7%e0%b8%8a%e0%b8%b4%e0%b8%a3%e0%b8%a7%e0%b8%b4%e0%b8%8a%e0%b8%8d%e0%b9%8c-%e0%b8%8a%e0%b8%b5%e0%b8%a7%e0%b8%ad%e0%b8%b2%e0%b8%a3%e0%b8%b5/ |website=ข่าวล่าสุด ข่าวใหม่ |access-date=15 May 2023 |date=14 May 2023}}</ref> |
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==References== |
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{{Reflist}} |
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==External links== |
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