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{{merge|Facebook|discuss=Talk:Caryn_Marooney#Merger proposal|date=March 2019}} |
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{{Infobox person |
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| name = Caryn Marooney |
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| occupation = Vice President of Communications at ] |
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'''Caryn Marooney''' is an American business executive who runs global communications and ] for ]<ref name=":3">{{Cite web|url=http://www.recode.net/2016/3/31/11587404/facebook-executive-mike-buckley-is-leaving-and-caryn-marooney-is|title=Facebook Executive Mike Buckley Is Leaving and Caryn Marooney Is Taking Over Communications|last=Wagner|first=Kurt|date=2016-03-31|website=Recode|access-date=2016-10-16}}</ref><ref name=":6">{{Cite web|url=https://business-digest.eu/en/2017/07/07/interview-resilient-leadership-at-facebook-because-the-work-is-never-done/|title= Resilient leadership at Facebook, because the work is never done {{!}} Business Digest|website=business-digest.eu|language=en-US|access-date=2017-09-26}}</ref> and previously co-founded OutCast Communications.<ref name=":0">{{Cite news|url=http://www.siliconvalleywatcher.com/mt/archives/2005/06/the_british_inv.php|title=The British Invasion continues as OutCast is gobbled up by Next Fifteen|last=Foremski|first=Tom|date=21 June 2005|work=|access-date=16 October 2016|via=}}</ref> |
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== Early life == |
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Marooney grew up in New York City on the ].<ref name=":12" /> She is the daughter of James Marooney and Liane Plane and has one sister, Lisa.<ref>{{Cite news|url=https://www.nytimes.com/2003/05/01/classified/paid-notice-deaths-marooney-james-j.html|title=Paid Notice: Deaths MAROONEY, JAMES J.|date=2003-05-01|work=The New York Times|access-date=2017-12-21|language=en-US|issn=0362-4331}}</ref> A 1985 graduate of the all-girls ] in Manhattan,<ref name=":11">{{Cite news|url=http://www.mydigitaledition.com/publication/index.php?i=292086&m=0&l=&p=48&pre=#%7B%22page%22:48,%22issue_id%22:292086%7D|title=Brearley Bulletin BULLETIN Winter 2016 Page 46|access-date=2017-12-21|language=en-US}}</ref> she later attended and graduated from ] with a B.S. in labor relations.<ref>{{Cite web|url=https://investor.zendesk.com/ir-home/corporate-governance/board-of-directors/person-details/default.aspx?ItemId=37623f5e-83f2-4a5a-b788-b98ef8e81ec1|title=Zendesk Inc. - IR Home - Corporate Governance - Board of Directors - Board Details|website=investor.zendesk.com|language=en-CA|access-date=2017-12-22}}</ref> |
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==Career== |
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In 1997, Marooney and Margit Wennmachers co-founded Outcast Communications, a San Francisco public relations firm, specializing in technology companies.<ref name=":0" /> Clients included Facebook, ], ],<ref name=":7" /> ], ].<ref name=":5">{{Cite news|url=http://techonomy.com/people/caryn-marooney/|title=Caryn Marooney - Techonomy|newspaper=Techonomy|access-date=2016-10-16|language=en-US}}</ref> ], and ].<ref name=":0" /> Her former partner attributed to Marooney the popularization of Salesforce's "end of software" branding and story.<ref name=":8" /> Marooney remained as co-president of Outcast after it was acquired in 2005 by ], Europe's largest publicly traded PR company.<ref name=":0" /> She became the sole president following her partner's departure.<ref name=":7">{{Cite web|url=http://www.adweek.com/prnewser/outcast-communications-co-founder-leaves-agency-to-join-venture-capital-firm/4887|title=OutCast Communications Co-Founder Leaves Agency to Join Venture Capital Firm|website=www.adweek.com|access-date=2016-10-16}}</ref> |
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In March 2011, Marooney was diagnosed with breast cancer at the same time she was offered a job at Facebook heading up tech public relations.<ref name=":6" /> The job was leading outreach for Facebook to the tech community.<ref name=":1">{{Cite news|url=http://allthingsd.com/20110317/outcast-agency-head-joins-facebook-as-tech-pr-lead/|title=OutCast Agency Head Joins Facebook as Tech Communications Lead|newspaper=AllThingsD|access-date=2016-10-16|language=en-us}}</ref> While she first assumed she would have to turn down the promotion to deal with health issues, after consulting with Facebook CEO ] and COO ], she decided to accept. She told her new staff at Facebook that she had the disease and would need their help more because of the side effects of her treatment. She credits being open with fostering a more cohesive, collaborative staff, and shifting her focus from her own success to that of the team.<ref name=":6" /> She also says that the communications team is more willing to discuss and share "lessons learned" from bad outcomes in group settings.<ref>{{Cite book|url=https://books.google.com/books?id=Gva7DgAAQBAJ&pg=PA153&lpg=PA153&dq=caryn+marooney+Option+B&source=bl&ots=F8u6j_FLGQ&sig=Wp20LQjjowzt6e6SZ8ekq4Vio28&hl=en&sa=X&ved=0ahUKEwiPjOan25vYAhWDzIMKHUBNC6UQ6AEIUjAG#v=onepage&q=caryn%20marooney%20Option%20B&f=false|title=Option B: Facing Adversity, Building Resilience, and Finding Joy|last=Sandberg|first=Sheryl|last2=Grant|first2=Adam|date=2017|publisher=Alfred A. Knopf|isbn=9781524732684|language=en}}</ref> In an interview, Sheryl Sandberg described the outcome of Marooney's decision: "By sharing this huge challenge that she was going through, her team has actually become stronger. They’ve pulled together to help her, and they’ve started sharing more of their own personal and professional challenges."<ref>{{Cite news|url=http://www.sheknows.com/parenting/articles/1134346/sheryl-sandberg-interview|title='Kids deserve just as much support as anyone else'|date=2017-06-09|work=SheKnows|access-date=2017-12-21|language=en-US}}</ref> |
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Marooney assumed day-to-day control of the entire Facebook communications team in March 2016.<ref name=":3" /><ref>{{Cite web|url=http://www.prweek.com/article/1389752/caryn-marooneys-role-facebook-grows-mike-buckley-exits|title=Caryn Marooney's role at Facebook grows as Mike Buckley exits {{!}} PR Week|website=www.prweek.com|access-date=2016-10-16}}</ref> She also began to oversee all communications for Facebook-owned ], ], and ].<ref name=":9">{{Cite news|url=http://www.prweek.com/article/1399217/caryn-marooney-vp-communications-facebook-power-list-2016|title=Caryn Marooney, VP of communications, Facebook: Power List 2016|access-date=2017-09-26}}</ref><ref>{{Cite news|url=https://www.adweek.com/digital/vp-of-communications-caryn-marooney-is-leaving-facebook-after-8-years/|title=Vp of Communications Caryn Marooney Is Leaving Facebook After 8 Years|last=Cohen|first=David|date=6 February 2019|work=|access-date=18 March 2019}}</ref><ref>{{Cite news|url=https://www.wired.com/story/facebook-pr-exec-caryn-marooney-leaving/|title=Facebook’s Top PR Exec Is Leaving the Toughest Job in Tech|last=Lapowsky|first=Issie|date=2019-02-06|work=Wired|access-date=2019-03-18|issn=1059-1028}}</ref><ref>{{Cite web|url=http://fortune.com/2019/02/06/facebook-caryn-marooney-pr-leave/|title=Facebook Loses Top PR Exec After Long Year of Public Relations Crises|last=Stampler|first=Laura|date=2019-06-02|website=Fortune.com|language=en|archive-url=|archive-date=|dead-url=|access-date=2019-03-18}}</ref><ref>{{Cite web|url=https://www.recode.net/2019/2/6/18213828/facebook-top-pr-executive-leaving|title=Facebook’s top PR exec is leaving|last=Swisher|first=Kara|date=2019-02-06|website=Recode|access-date=2019-03-18}}</ref> |
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==Philosophy and impact == |
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Marooney's essay "The Best PR Advice You've Never Heard"<ref>{{Cite news|url=http://firstround.com/review/The-Best-PR-Advice-Youve-Never-Heard-from-Facebooks-Head-of-Tech-Communications/|title=The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications|access-date=2016-10-16}}</ref> appeared in ] as a "Best Business Lesson of 2014."<ref name=":2">{{Cite news|url=https://www.fastcompany.com/3028040/bottom-line/facebooks-head-of-tech-communications-shares-the-best-pr-advice-youve-never-hear|title=Facebook's Head of Tech Communications Shares The Best PR Advice You've Never Heard|date=2014-03-25|newspaper=Fast Company|language=en-US|access-date=2016-10-16}}</ref> Marooney developed the "RIBS" test to develop a compelling PR message (will a story "stick to your ribs"), which stands for "Relevant, Inevitable, Believable, Simple."<ref name=":2" /> A Salesforce executive who worked with Marooney said RIBS "taught a generation of communicators how to ask the right questions, create a messaging framework, and build a case for why anyone should care."<ref name=":4" /> She also advised that start-ups not launch until they know their "second message" - what comes next after launch publicity is over.<ref name=":2" /> The article also includes Marooney's advice on developing a "Brand Lens" and "Seven Deadly Sins" and "Seven Virtuous Habits" of communications.<ref name=":2" /> |
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In a February 2017 article in ], Marooney was described as one of the "top women in tech." She said: "I wish I could tell my younger self: ‘Chill out; it’s going to be okay if you focus on what you are good at, what you like doing, and if you are providing value to the place you are right now.’ ”<ref name=":13">{{Cite news|url=https://www.vogue.com/article/tech-startup-career-advice-women|title=Mind the (Gender) Gap: Career Advice From Some of Tech’s Top Women|work=Vogue|access-date=2017-09-26|language=en}}</ref> Marooney also offered career advice to women: "Have a seat at the table and own the space you’re in, and be brave enough to say what you really think. It helps how people perceive you and your career advancement."<ref name=":13" /> |
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A May 2017 article in ] showed Marooney in a photo at Mark Zuckerberg's 33rd birthday celebration of "20 Facebook-ers you should know not named Mark Zuckerberg."<ref>{{Cite news|url=https://www.recode.net/2017/5/16/15644418/facebook-executive-list-mark-zuckerberg-birthday-meast-cake-who-to-know|title=Mark Zuckerberg’s birthday photo shows the 20 Facebookers you should know not named Mark Zuckerberg|work=Recode|access-date=2017-09-26}}</ref> |
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== Honors == |
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Marooney ranked on PRWeek's Power List, as one of the 50 most powerful people in public relations, as #11 in 2014,<ref name=":8">{{Cite news|url=https://www.prweek.com/article/1300479/caryn-marooney-power-list-2014|title=Caryn Marooney: Power List 2014|access-date=2017-12-07}}</ref> #21 in 2015,<ref name=":4">{{Cite web|url=http://www.prweek.com/article/1353854/caryn-marooney-power-list-2015|title=Caryn Marooney: Power List 2015 {{!}} PR Week|website=www.prweek.com|access-date=2016-10-16}}</ref> # 13 in 2016,<ref name=":9" /> and #11 in 2017.<ref name=":10">{{Cite news|url=https://www.prweek.com/article/1436913/caryn-marooney-vp-communications-facebook-power-list-2017|title=Caryn Marooney, VP Communications, Facebook. Power List 2017|last=|first=|date=5 July 2017|work=PR Week|access-date=26 September 2017|archive-url=|archive-date=|dead-url=}}</ref> |
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She was named to the board of directors of ] in 2014<ref>{{Cite news|url=http://www.businessinsider.com/zendesk-appoints-three-women-to-board-2014-2|title=Startup Zendesk Sets An Example For The Tech Industry And Appoints Three Women To Its Board Before IPO|newspaper=Business Insider|access-date=2016-10-16}}</ref> and is an advisor to ].<ref>{{Cite news|url=https://siliconslopes.com/facebook-vp-of-global-communications-caryn-marooney-will-speak-at-silicon-slopes-tech-summit-2018-851829c9bc80|title=Facebook VP Of Global Communications Caryn Marooney Will Speak At Silicon Slopes Tech Summit 2018|date=2017-12-12|work=Silicon Slopes|access-date=2017-12-21}}</ref> |
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==Personal== |
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Marooney is married<ref name=":12">{{Cite web|url=http://nymag.com/nymetro/news/sept11/features/5226/index2.html|title=Should We Stay or Should We Go?|website=NYMag.com|access-date=2017-12-07}}</ref> and a mother of one son. She relocated from New York to the San Francisco-area of California for her career.<ref name=":12" /> She has said she might one day return to New York City to raise a family.<ref name=":12" /> |
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==References== |
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