5W Public Relations: Difference between revisions

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	'''5W Public Relations''' is an American ] ] with two offices in New York City and Los Angeles. Since its founding in 2003, it has grown to more than 70 employees as of January 2007.
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	O'Dwyers has ranked the company #47 in earnings among their top 135 ranked PR companies<ref></ref>; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category<ref></ref>. ''5W Public Relations'' is considered by the '']'' as the “Fastest Growing ] firm in the nation”<ref></ref>
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	== History ==
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	5W Public was founded by ] in 2003 in a small office of a Manhattan based travel agency with three client and just two employees<ref></ref>. Under his leadership, the company's client list expanded to well over 100 and in under three years, the staff roster grew to 75<ref></ref>

	== Clients ==
	The firm's client list includes ], ] Water, ], ], ] ministries, and an array of diverse public and private interests.

	In December 2006, the ] worked with 5W and Elias Buchwald (one of the founders of ) to train Israel's top spokespersons on western media and communications methods <ref></ref><ref></ref>.

	In March 2005 ''PR Week'' reported that The ], the "group that played a key role in the passage of the ]," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with Michel Aoun, the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm was "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon." <ref></ref>

	===Among Additional Clients===
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	===Eclectic Client Base===

	The diverse and odd nature of 5W's clientele bring right-wing Jewish and Christian groups and international issue-based government and policy groups under the same roof as some of the most well know rap and hip-hop artists and online gaming clients.

	At the 2007 Sundance Film Festival, 5W created the "5W Sundance Escape Mansion, and held four days and nights of clublike atmospheres for the stars attending the festival<ref></ref><ref></ref>.

	==Controversy==

	The ] has called its CEO a "publicity guru", and ] a "high-powered PR CEO", CNN as "a leading PR expert". CBS National News said that "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist."

	Yet, Torossian had been mentioned on on PR industry blogs for what some had termed, "self-promotional activity" <ref> from ]. August 7, 2006.</ref>.

	in 2006, 5W bought variations of websites domain names of several of its competitors and linked them all to its home site <ref></ref>.

	In a more recent controversy, 5W was retained by an organization that is advocating for independence for the province of ]<ref>"In political fight for Kosovo, only lobbying agencies in USA are sure about profit - Yesterday for Serbia, today for independent Kosovo"</ref> from ], while a year earlier, 5W was retained by a group representing Serbian President ]<ref></ref>, to help establish an image as a friendly democracy.

	==References==
	<references />

	== External links ==
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Latest revision as of 00:06, 16 October 2024

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