| Revision as of 21:16, 18 November 2007 editRichard Arthur Norton (1958- ) (talk | contribs)Extended confirmed users195,161 edits <ref name=brash>{{cite news |first= |last= |authorlink= |coauthors= |title= Brash P.R. Guy Grabs Clients, Ink. |url=http://query.nytimes.com/gst/fullpage.html?res=9807E2DC113AF933A15751C0A9639C8B63 |q← Previous edit | Latest revision as of 00:06, 16 October 2024 edit undoDoprendek (talk | contribs)Extended confirmed users66,908 edits added Category:American companies established in 2002 using HotCat | ||
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| '''5W Public Relations''' is an ] ] ] with two offices, in ] and ]. Since its founding in 2003, it has grown to more than 90 employees. | |||
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| According to the ''O'Dwyers'' PR news website 5W Public Relations netted $9,320,477 in fees in 2006, an increase of 85% from 2005 figures <ref></ref>. | |||
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| O'Dwyers has ranked the company #22 in earnings among their top 135 ranked PR companies<ref></ref>; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category<ref></ref>. ''5W Public Relations'' is considered by the ''Holmes Report'' as the “Fastest Growing ] firm in the nation”<ref></ref>, and appeared at #153 on the Inc. 500 2007 list<ref></ref>. | |||
| ] posted the firm as number 153 in its 2007 Inc 500 list of fastest growing companies<ref></ref>. | |||
| == History == | |||
| Founded by ] in 2003, the company launched from a small office within a Manhattan based travel agency with only three client and two employees. <ref name=brash>{{cite news |first= |last= |authorlink= |coauthors= |title= Brash P.R. Guy Grabs Clients, Ink. |url=http://query.nytimes.com/gst/fullpage.html?res=9807E2DC113AF933A15751C0A9639C8B63 |quote=At 30, Mr. Torossian is the founder and president of his own agency, whose name was inspired by the five journalistic W's -- who, where, when, etc. He may be particularly busy this month with his client Lil' Kim, the rapper who is headed to trial on Feb. 28 on perjury charges stemming from a shootout outside a Manhattan radio station, but she is just one of a large and seemingly contradictory stable of customers. |publisher=] |date=], ] |accessdate=2007-11-18 }}</ref> Under his leadership, the company's client list expanded to well over 100 and in under three years, the staff roster grew to 75<ref></ref> | |||
| == Clients == | |||
| Listed among the firm's clients are LifeSytles Condoms, ], ] Water, ], ], Vail Resorts, ], Patina Restaurants, hotels, ]entertainers and musicians and an array of diverse public and private interests consisting of brick and mortar companies as well as tech and high-tech. | |||
| It has a faith-based and foreign government clientele also, consisting of organizations such as ], The ], ] ministries, ], Pastor ] and his ] organization and members of the Israeli ]. | |||
| In December 2006, the ] worked with 5W and Elias Buchwald (one of the founders of ) to train Israel's top spokespersons on western media and communications methods <ref></ref><ref></ref>. | |||
| In March 2005 ''PR Week'' reported that The Lebanese American Council for Democracy, the "group that played a key role in the passage of the ]," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with ], the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm was "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon." <ref></ref> | |||
| At the 2007 Sundance Film Festival, 5W created the "5W Sundance Escape Mansion, and held four nights of clublike atmospheres for the stars attending the festival.<ref></ref><ref></ref> | |||
| ==Controversy== | |||
| The ] has called its CEO a "publicity guru", and ] a "high-powered PR CEO", CNN as "a leading PR expert". CBS National News said that "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." | |||
| Torossian has been mentioned on on PR industry blogs for what some had termed, "self-promotional activity." <ref> from ]. August 7, 2006.</ref> | |||
| In 2006, 5W bought variations of websites domain names of several of its competitors and linked them all to its home site. <ref></ref> | |||
| In a more recent controversy, 5W was retained by an organization that is advocating for independence for the province of ]<ref>"In political fight for Kosovo, only lobbying agencies in USA are sure about profit - Yesterday for Serbia, today for independent Kosovo"</ref> from ], while a year earlier, 5W was retained by a group representing Serbian President ]<ref></ref>, to help establish an image as a friendly democracy. | |||
| On November 5, 2007, following a controversial article written on the use of spam in the public relations field by ]’s editor Chris Anderson<ref></ref>, the NY Times followed up and referred to 5W as a “leading” public relations firm alongside ], ] and ].<ref></ref> | |||
| ==References== | |||
| {{reflist}} | |||
| == External links == | |||
| * | |||
| * | |||
| ⚫ | ] | ||
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