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| ==History== | |||
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| '''5W Public Relations''' is an ] ] ] with two offices, in ] and ]. Since its founding in 2003, it has grown to more than 90 employees. | |||
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| == History == | |||
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| The company was founded by ] in 2003. <ref>{{cite news |first=Diane |last=Brady |authorlink= |coauthors= |title=The Bad Boy of Buzz and His PR Problem |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm?chan=innovation_branding_top+stories |quote=Ronn Torossian's 5W represents rappers and evangelicals, but blue-chip clients are more elusive |publisher=] |date=], ] |accessdate=2007-11-18 }}</ref> It launched from a small office within a Manhattan based travel agency with only three clients and two employees. <ref name=brash>{{cite news |first= |last= |authorlink= |coauthors= |title= Brash P.R. Guy Grabs Clients, Ink. |url=http://query.nytimes.com/gst/fullpage.html?res=9807E2DC113AF933A15751C0A9639C8B63 |quote=At 30, Mr. Torossian is the founder and president of his own agency, whose name was inspired by the five journalistic W's -- who, where, when, etc. He may be particularly busy this month with his client Lil' Kim, the rapper who is headed to trial on Feb. 28 on perjury charges stemming from a shootout outside a Manhattan radio station, but she is just one of a large and seemingly contradictory stable of customers. |publisher=] |date=], ] |accessdate=2007-11-18 }}</ref> Under his leadership, the company's client list expanded to well over 100 and in under three years, the staff roster grew to 75<ref></ref> | |||
| == Clients == | |||
| Listed among the firm's clients are Lifestyles Condoms, ], ] Water, ], ], Vail Resorts, ], Patina Restaurants, hotels, ]entertainers and musicians and an array of diverse public and private interests consisting of brick and mortar companies as well as tech and high-tech. | |||
| It has a faith-based and foreign government clientele also, consisting of organizations such as ], The ], ] ministries, ], Pastor ] and his ] organization and members of the Israeli ]. | |||
| In December 2006, the ] worked with 5W and Elias Buchwald (one of the founders of ) to train Israel's top spokespersons on western media and communications methods <ref></ref><ref></ref>. | |||
| In March 2005 ''PR Week'' reported that The Lebanese American Council for Democracy, the "group that played a key role in the passage of the ]," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with ], the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm was "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon." <ref></ref> | |||
| At the 2007 Sundance Film Festival, 5W created the "5W Sundance Escape Mansion, and held four nights of clublike atmospheres for the stars attending the festival.<ref></ref><ref></ref> | |||
| ==Growth== | |||
| According to the ''O'Dwyers'' PR news website 5W Public Relations netted $9,320,477 in fees in 2006, an increase of 85% from 2005 figures <ref></ref>. | |||
| O'Dwyers has ranked the company #22 in earnings among their top 135 ranked PR companies<ref></ref>; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category<ref></ref>. ''5W Public Relations'' is considered by the ''Holmes Report'' as the “Fastest Growing ] firm in the nation”<ref></ref>, and appeared at #153 on the Inc. 500 2007 list<ref></ref>. | |||
| ] posted the firm as number 153 in its 2007 Inc 500 list of fastest growing companies<ref></ref>. | |||
| The ] has called its CEO a "publicity guru", and ] a "high-powered PR CEO", CNN as "a leading PR expert". CBS National News said that "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." | |||
| ==Controversy== | |||
| 5W is mentioned on PR industry blogs for what some term, "self-promotional activity." <ref> from ]. August 7, 2006.</ref> | |||
| 5W had been retained by an organization that advocates for independence for the province of ]<ref>"In political fight for Kosovo, only lobbying agencies in USA are sure about profit - Yesterday for Serbia, today for independent Kosovo"</ref> from ], while only one year prior 5W was retained by a group representing Serbian President ]<ref></ref>, to help establish an image as a friendly democracy. | |||
| On November 5, 2007, following a controversial article written on the use of spam in the public relations field by ]’s editor Chris Anderson<ref></ref>, the NY Times followed up and referred to 5W as a “leading” public relations firm alongside ], ] and ].<ref></ref> | |||
| In 2006, 5W bought variations of website domain names of several of its competitors and linked them all to its home site. <ref></ref> As a result of that, a competitor secured the domain name ''ronntorossianpr.com'' and linked it to a hygiene product.<ref></ref> | |||
| ==References== | |||
| {{reflist}} | |||
| == External links == | |||
| * | |||
| * | |||
| ⚫ | ] | ||
| {{COI2}} | |||
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