5W Public Relations: Difference between revisions

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	'''5W Public Relations''', also known as '''5WPR''', is an ] ] ] founded in 2003 by ]. PR industry trade publications reported 2007 billings exceeded ]11.5 million.
	<ref name="O'Dwyer independents">{{cite web
	\|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm
	\|publisher=''O'Dwyer's PR Report''
	\|title=PR Firm Rankings - Independent PR Firms}}</ref> and the company was listed on the 2007 '']'' list of fastest growing companies.<ref name="Inc 2007">
	{{cite web
	\|url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530
	\|title=No. 153 5W Public Relations
	\|publisher=''Inc''
	\|year=2007}}</ref>. 5WPR primarily has represented corporations such as Microsoft, Verisign, EDS, but clients also include non-profit organizations, entertainers including ] and ], and political figures and organizations including the Israeli government, Prime Minister of Serbia and ].

		⚫	]
	== History ==
			]
	5WPR began in a small office within a ]-based ] with three clients and two employees. <ref name="NYT profile">{{cite news
			]
	\|url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html
			]
	\|title=Brash P.R. Guy Grabs Clients, Ink
			]
	\|first=Steven
	\|last=Kurutz
	\|date=2005-02-20
	\|publisher='']''}}</ref> Since its establishment, the company's client list expanded along with its staff size.<ref>{{cite news
	\|url=http://www.highbeam.com/doc/1P1-99963349.html
	\|title=Torossian Taking the PR World by Storm
	\|last=Samarjian
	\|first = Natalie
	\|publisher=''The Armenian Reporter''
	\|date=] ]}}</ref>

	== Clients ==
	Although according to Torossian said the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news
	\|url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm
	\|title=The Bad Boy of Buzz and His PR Problem
	\|publisher='']''
	\|date=]
	\|coauthors =Lena Gersten}}</ref>, the firm also represents entertainers, Jewish groups and politicians.<ref>{{cite news
	\|url=http://www.forward.com/articles/13734/
	\|title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics
	\|publisher=''Forward''
	\|date=]
	\|first=Nathaniel
	\|last=Popper
	\|coauthors =Lena Gersten}}</ref>

	In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top ]s on Western media and communications methods <ref>{{cite news
	\|url=http://www.prwatch.org/node/5652
	\|title=Staying on Message, Whatever the Question
	\|publisher='']''
	\|date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref>.

	==Growth==
	In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/>

	''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web
	\|url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm
	\|publisher=''O'Dwyers PR Report''
	\|title=Entertainment PR}}</ref>. ''Holmes Report'' named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.<ref>{{cite web
	\|url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client
	\|title=5W Public Relations
	\|publisher=''Holmes Report''}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>.

	==Agriprocessor controversy==
	In July 2008, the author of the '']'' blog accused 5WPR of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ], an ] ] meat processing company that was under federal investigation for worker abuse and hiring illegal immigrants.<ref>{{cite news
	\|first=Dave
	\|last=Franzman
	\|title=May 16 2008
	\|publisher=]
	\|url=http://www.kcrg.com/news/local/19005394.html
	\|title= Class Action Lawsuit Alleges Abuse, "Immigration Fees"
	}}</ref> Rosenberg traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] used by Juda Engelmayer, 5WPR's senior vice president and executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news
	\|url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/
	\|title=5W acknowledges blog misconduct
	\|first=Frank
	\|last=Washkuch
	\|date=]
	\|publisher=PRWeek US}}</ref> Engelmayer initially blamed an intern, and said the intern was fired immediately.<ref>{{cite news
	\|url=http://www.jewishberkshires.org/page.aspx?id=179351
	\|title=Agriprocessors' PR Firm Accused of Impersonating Rabbi
	\|first=Ben
	\|last=Harris
	\|publisher='']''}}
	</ref><ref>{{cite news
	\|url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html
	\|title=PR firm faces scrutiny
	\|publisher=Jewish Telegraphic Agency
	\|date=]}}</ref> Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/>

	==References==
	{{reflist}}

	==External links==
	*

⚫	]

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