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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ] founded in 2003 by ]. PR industry trade publications reported 2007 billings exceeded ]11.5 million. | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref> and the company was listed on the 2007 '']'' list of fastest growing companies.<ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. 5WPR primarily has represented corporations such as Microsoft, Verisign, EDS, but clients also include non-profit organizations, entertainers including ] and ], and political figures and organizations including the Israeli government, Prime Minister of Serbia and ]. | |||
| ] | |||
| == History == | |||
| ] | |||
| 5WPR began in a small office within a ]-based ] with three clients and two employees. <ref name="NYT profile">{{cite news | |||
| ] | |||
| |url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html | |||
| ] | |||
| |title=Brash P.R. Guy Grabs Clients, Ink | |||
| ] | |||
| |first=Steven | |||
| |last=Kurutz | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Since its establishment, the company's client list has grown more rapidly than any firm in the U.S., and expanded along with its staff size.<ref>{{cite news | |||
| |url=http://www.highbeam.com/doc/1P1-99963349.html | |||
| |title=Torossian Taking the PR World by Storm | |||
| |last=Samarjian | |||
| |first = Natalie | |||
| |publisher=''The Armenian Reporter'' | |||
| |date=] ]}}</ref>The firm's first clients included ] and Bad Boy Worldwide Entertainment. | |||
| <ref>http://www.forward.com/articles/5408/</ref> | |||
| <ref>http://www.muckety.com/Sean-Combs/4807.muckety</ref> | |||
| The firm secured "the product placement of the generation, placing a T-Shirt on ] and ]'s first child. The placement received widespread major media attention. | |||
| <ref>http://www.washtimes.com/news/2008/jun/22/celebrity-product-placement/?page=2</ref> | |||
| <ref>http://www.businessweek.com/magazine/content/07_46/b4058064.htm</ref> | |||
| The agency is known for having top notch celebrity relationships with many celebrities, including Paris and Nicky Hilton, who attended the firms’ Sundance events, Kim Kardashian, who attended Torossian’s LA birthday party in 2007, and Nick Cannon who has hosted multiple 5W events. | |||
| <ref>http://video.aol.com/video-detail/5w-escape-mansion/851984596</ref> | |||
| <ref>http://www.openentrance.com/2007/06/28/kim-kardashian-attends-5w-pr-summer-soiree/</ref> | |||
| <ref>http://www.jessicastyle.com/js/viewtopic.php?t=176152</ref> | |||
| <ref>http://www.foxnews.com/story/0,2933,324525,00.html?sPage=fnc/entertainment/celebrity/hilton</ref> | |||
| <ref>http://www.eonline.com/gossip/partygirl/detail/index.jsp?uuid=55f45670-37e0-4015-9fe2-e963c7b335f4</ref> | |||
| 5W coordinated Vitali Klitschko’s run for Mayor of Kiev, and Rudy Guiliani’s visit to Ukraine. | |||
| <ref>http://www.wireimage.com/GalleryListing.asp? | |||
| navtyp=CLB&str=23416&styp=clbi&sfld=&nvc=E&nvv=312736&nm=Vitali+Klitschko&evntI=&nbc1=1</ref> | |||
| <ref>http://www.highbeam.com/doc/1P2-16505955.html</ref> | |||
| The firm represents Rinat Akhmetov, the richest individual in Europe. <ref>http://ukitalk.blogspot.com/2008/07/richest-man-in-europe-is-ukrainian.html</ref> | |||
| ==Clients== | |||
| According to Torossian the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>, the firm also represents entertainers, Jewish groups and politicians.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> | |||
| In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top ]s on Western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref>. | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/>''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref>. ''Holmes Report'' named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.<ref>{{cite web | |||
| |url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client | |||
| |title=5W Public Relations | |||
| |publisher=''Holmes Report''}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>. | |||
| ==Agriprocessor controversy== | |||
| In July 2008, the author of the '']'' blog accused 5WPR of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ], a meat processing company that was under federal investigation for worker abuse and hiring illegal immigrants.<ref>{{cite news | |||
| |first=Dave | |||
| |last=Franzman | |||
| |title=May 16 2008 | |||
| |publisher=] | |||
| |url=http://www.kcrg.com/news/local/19005394.html | |||
| |title= Class Action Lawsuit Alleges Abuse, "Immigration Fees" | |||
| }}</ref> The blog traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] 5WPR's executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> The firminitially blamed an intern, and said the intern was fired immediately.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher='']''}} | |||
| </ref><ref>{{cite news | |||
| |url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=]}}</ref> Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist|2}} | |||
| ==External links== | |||
| * | |||
| ] | |||
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