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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ] founded in 2003 by ]. PR industry trade publications reported 2007 billings exceeded ]11.5 million. | |||
| ] | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| ] | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| ] | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| ] | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref> The company was listed on the 2007 '']'' list of fastest growing companies.<ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. | |||
| 5WPR has primarily represented corporations such as ], ], and EDS. Clients also include ], ], political figures and organizations including ], ], the Israeli government, the Prime Minister of Serbia and ]. | |||
| == History == | |||
| 5WPR began in a small office within a ]-based ] with three clients and two employees.<ref name="NYT profile">{{cite news | |||
| |url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html | |||
| |title=Brash P.R. Guy Grabs Clients, Ink | |||
| |first=Steven | |||
| |last=Kurutz | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Since its establishment, the company's client list has grown more rapidly than any firm in the U.S., and expanded along with its staff size.<ref>{{cite news | |||
| |url=http://www.highbeam.com/doc/1P1-99963349.html | |||
| |title=Torossian Taking the PR World by Storm | |||
| |last=Samarjian | |||
| |first = Natalie | |||
| |publisher=''The Armenian Reporter'' | |||
| |date=] ]}}</ref>The firm's first clients included ] and ] ] and Combs' Bad Boy Worldwide Entertainment.<ref>{{cite web|url=http://www.forward.com/articles/5408/|title=Publicist Scores With Rappers, Right-wing Politicians |last=Popper|first=Nathaniel |date=2004-02-04|publisher=''The Jewish Daily Forward''}}</ref> Shortly after starting a mom and baby division, the firm secured "one of the most important product placement opportunities in the world" when a shirt from one of their clients, Belly Maternity, was sent to ]. The shirt was later seen on Jolie and ]'s daughter Shiloh when she was featured on the cover of '']'' magazine in 2006. <ref>{{cite news|url=http://www.washtimes.com/news/2008/jun/22/celebrity-product-placement/?page=2|title=Celebrity product placement|last=Goldberg Goff|first=Karen |date=2008-06-22|publisher=''The Washington Times''}}</ref> The agency is known for having top notch celebrity relationships with many celebrities, including Paris and Nicky Hilton, who attended the firms’ Sundance events, Kim Kardashian, who attended Torossian’s LA birthday party in 2007, and Nick Cannon who has hosted multiple 5W events. | |||
| <ref>http://video.aol.com/video-detail/5w-escape-mansion/851984596</ref> | |||
| <ref>http://www.openentrance.com/2007/06/28/kim-kardashian-attends-5w-pr-summer-soiree/</ref> | |||
| <ref>http://www.jessicastyle.com/js/viewtopic.php?t=176152</ref> | |||
| <ref>http://www.foxnews.com/story/0,2933,324525,00.html?sPage=fnc/entertainment/celebrity/hilton</ref> | |||
| <ref>http://www.eonline.com/gossip/partygirl/detail/index.jsp?uuid=55f45670-37e0-4015-9fe2-e963c7b335f4</ref> | |||
| Additionally, 5W coordinated ]'s run for mayor of ], and ]'s visit to ].<ref>{{cite press release|url=http://www.reuters.com/article/pressRelease/idUS194005+07-May-2008+PRN20080507|title=Giuliani Partners, LLC to Provide Policy Advice to Kiev Mayoral Candidate Vitali Klitschko and His Team|date=2008-05-07|publisher=5W Public Relations}}</ref> The firm also represents ], a ] ] and ]'s richest man.<ref>{{cite press release|url=http://www.reuters.com/article/pressRelease/idUS194101+01-Jul-2008+PRN20080701|title=New Richest Man in Europe Aims to Better Ukraine's Economy|date=2008-07-01|publisher=5W Public Relations}}</ref> | |||
| ==Clients== | |||
| According to Torossian the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>, the firm also represents entertainers, Jewish groups and politicians.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top ]s on Western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref> | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/>''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and ranked the firm eighth out of the top forty entertainment PR firms.<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref> | |||
| ==Agriprocessor controversy== | |||
| In July 2008, the author of the '']'' ] accused 5WPR of ] in the reader comment section and impersonating critics of a client, ], a company that is under federal investigation for worker abuse and hiring illegal immigrants.<ref>{{cite news | |||
| |first=Dave | |||
| |last=Franzman | |||
| |title=May 16 2008 | |||
| |publisher=] | |||
| |url=http://www.kcrg.com/news/local/19005394.html | |||
| |title= Class Action Lawsuit Alleges Abuse, "Immigration Fees" | |||
| }}</ref> The blog traced the comments placed under the names of ] founder Rabbi Allen and other Agriprocessors critics to ] the executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> The firm later issued a statement saying, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist|2}} | |||
| ==External links== | |||
| * | |||
| <ref>www.ronntorossian.com - CEO blog</ref> | |||
| ⚫ | ] | ||
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