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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ] founded in 2003 by ]. PR industry trade publications reported 2007 billings exceeded ]11.5 million. | |||
| ] | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| ] | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| ] | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| ] | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref> The company was listed on the 2007 '']'' list of fastest growing companies.<ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. | |||
| 5WPR has primarily represented corporations such as ], ], and EDS. Clients also include ], ], political figures and organizations including ], ], the Israeli government, the Prime Minister of Serbia and ]. | |||
| == History == | |||
| 5WPR began in a small office within a ]-based ] with three clients and two employees.<ref name="NYT profile">{{cite news | |||
| |url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html | |||
| |title=Brash P.R. Guy Grabs Clients, Ink | |||
| |first=Steven | |||
| |last=Kurutz | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Since its establishment, the company's client list has grown more rapidly than any firm in the U.S., and expanded along with its staff size.<ref>{{cite news | |||
| |url=http://www.highbeam.com/doc/1P1-99963349.html | |||
| |title=Torossian Taking the PR World by Storm | |||
| |last=Samarjian | |||
| |first = Natalie | |||
| |publisher=''The Armenian Reporter'' | |||
| |date=] ]}}</ref>The firm's first clients included ] and ] ] and Combs' Bad Boy Worldwide Entertainment.<ref>{{cite web|url=http://www.forward.com/articles/5408/|title=Publicist Scores With Rappers, Right-wing Politicians |last=Popper|first=Nathaniel |date=2004-02-04|publisher=''The Jewish Daily Forward''}}</ref> Shortly after starting a mom and baby division, the firm secured "one of the most important product placement opportunities in the world" when a shirt from one of their clients, Belly Maternity, was sent to ]. The shirt was later seen on Jolie and ]'s daughter Shiloh when she was featured on the cover of '']'' magazine in 2006. <ref>{{cite news|url=http://www.washtimes.com/news/2008/jun/22/celebrity-product-placement/?page=2|title=Celebrity product placement|last=Goldberg Goff|first=Karen |date=2008-06-22|publisher=''The Washington Times''}}</ref> | |||
| Additionally, 5W coordinated ]'s run for mayor of ], and ]'s visit to ].<ref>{{cite press release|url=http://www.reuters.com/article/pressRelease/idUS194005+07-May-2008+PRN20080507|title=Giuliani Partners, LLC to Provide Policy Advice to Kiev Mayoral Candidate Vitali Klitschko and His Team|date=2008-05-07|publisher=5W Public Relations}}</ref> The firm also represents ], a ] ] and ]'s richest man.<ref>{{cite press release|url=http://www.reuters.com/article/pressRelease/idUS194101+01-Jul-2008+PRN20080701|title=New Richest Man in Europe Aims to Better Ukraine's Economy|date=2008-07-01|publisher=5W Public Relations}}</ref> | |||
| ==Clients== | |||
| According to Torossian the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>, the firm also represents entertainers, Jewish groups and politicians.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top ]s on Western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref> | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/>''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and ranked the firm eighth out of the top forty entertainment PR firms.<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref> | |||
| ==Agriprocessor controversy== | |||
| In July 2008, the author of the '']'' ] accused 5WPR of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ], an ] ] meat processing company that was under federal investigation for worker abuse and hiring illegal immigrants.<ref>{{cite news | |||
| |first=Dave | |||
| |last=Franzman | |||
| |title=May 16 2008 | |||
| |publisher=] | |||
| |url=http://www.kcrg.com/news/local/19005394.html | |||
| |title= Class Action Lawsuit Alleges Abuse, "Immigration Fees" | |||
| }}</ref> Rosenberg traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] used by Juda Engelmayer, 5WPR's senior vice president and executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> Engelmayer initially blamed an intern, and said the intern was fired immediately.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher='']''}} | |||
| </ref><ref>{{cite news | |||
| |url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=]}}</ref> Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist|2}} | |||
| ==External links== | |||
| * | |||
| ⚫ | ] | ||
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