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{{short description|American advice columnist}}
⚫ ]]'''April Masini''' (born July 6, 1964) is an American advice columnist also known for her political advocacy for the television and film industry in ].<ref name="Sing all">{{cite news|last=Sing|first=Terrence|title=Hollywood Heeds Call of High-Tech Tax Incentives|url=http://www.bizjournals.com/pacific/stories/2002/02/18/story3.html?page=all|date=February 17, 2002|newspaper=Pacific Business News}}</ref>
{{like resume|date=September 2019}}
⚫ ]]'''April Masini''' is an American advice columnist also known for her political advocacy for the television and film industry in ].<ref name="Sing all">{{cite news|last=Sing|first=Terrence|title=Hollywood Heeds Call of High-Tech Tax Incentives|url=http://www.bizjournals.com/pacific/stories/2002/02/18/story3.html?page=all|date=February 17, 2002|newspaper=Pacific Business News}}</ref>


==Career == ==Career==
April Masini has won a following as an expert on dating and relationships who supports traditional gender roles and argues that the feminist movement has damaged relationships in America. Her opinions on dating and relationships have been regularly quoted in major news outlets from '']''<ref name="wsj.com">{{cite news|title=Do Men Still Have To Pay on the First Date?|url= https://www.wsj.com/podcasts/do-men-still-have-to-pay-on-the-first-date/CF309DA2-5290-45C1-9A52-753BF515215C.html|newspaper=The Wall Street Journal|date=May 27, 2016}}</ref> and '']''<ref>{{cite news|last=Sandberg|first=Erica|title=8 Ways to Get Friends to Repay a Personal Loan|url= http://www.foxbusiness.com/features/2014/08/11/8-ways-to-get-friends-to-repay-personal-loan.html|newspaper=Fox Business|date=August 12, 2014}}</ref> to '']''<ref name="Belkin">{{cite news|last=Belkin|first=Lisa|title=The Fairway Isn’t the Only Way to Bond|url= https://www.nytimes.com/2005/08/28/jobs/28wcol.html|newspaper=The New York Times|date=August 28, 2005}}</ref> and '']'',<ref>{{cite news|last=Burton|first=Natasha|title=Stumped? Try These Seven Strategies for Making Smart Confident Decisions|url=https://www.washingtonpost.com/news/inspired-life/wp/2015/04/07/stumped-try-these-seven-strategies-for-making-smart-confident-decisions/|newspaper=Washington Post|date=April 7, 2015}}</ref> along with her advice on a range of other issues, including money (she has been hired by ] as an analyst and consultant),<ref name="News Release">{{cite news|title=News Release|url=https://mediaroom.tdbank.com/2016-09-12-Love-Money-Millennial-Couples-are-savvier-than-their-youth-would-suggest-TD-Bank-Survey-reveals|newspaper=TD Bank|date=September 12, 2016}}</ref> careers, media and celebrities, and politics. More than 27,000 questions have been asked and answered on her Ask April advice forum.<ref>{{Citation|last=Masini|first=April|title=Ask April|url=http://www.askapril.com/ }}</ref>


⚫ April Masini is an advice columnist and commentator who offers dating and relationship advice to people of different ages, ethnicities, and sexual orientations,<ref>{{cite news|last=Cassidy|first=Sarah|title=Loneliness is 'Deadly for Elderly.'|url=https://www.independent.co.uk/news/uk/home-news/loneliness-is-deadly-for-the-elderly-7574541.html|newspaper=The Independent|date=March 16, 2012}}</ref><ref>{{cite news|last=Cardine|first=Sara|title=A Play by any Other Name|url=http://www.pasadenaweekly.com/cms/story/detail/a_play_by_any_other_name/11403/|newspaper=Pasadena Weekly|date=August 9, 2012}}</ref><ref>{{cite news|last=Weston|first=Alonza|title=Does Race and Ethnicity Determine the Future for Children in Single Family Homes?|newspaper=USA Rise Up|date=July 2, 2012}}</ref> often supporting traditional gender roles and arguing that the feminist movement has damaged relationships in America. Her advice for women on relationships, marriage, and sex has appeared in '']'', '']'',<ref>{{cite news|last=Kramer|first=Jillian|title= Are You Addicted to Pain? The Strange Appeal of Unattainable Love|url= http://www.glamour.com/story/unattainable-love-addiction|newspaper=Glamour|date=May 20, 2015}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=How to Turn Any Enemy (Be It Your Ex or Your Mother-in-Law) Into a Friend|url=http://www.glamour.com/sex-love-life/blogs/smitten/2014/04/deal-with-ex-mother-in-law-boss|newspaper=Glamour|date=April 25, 2014}}</ref> '']'',<ref>{{cite news|last=McIntosh|first=Claire|title= Dating, Sex and Single Parenthood |url=http://www.ebony.com/love-sex/dating-sex-and-single-parenthood#axzz3QEilqh6k|newspaper=Ebony|date=September 13, 2013}}</ref> '']'',<ref>{{cite web|title=6 Surprising Signs You Should Break Up| date=28 November 2012 |url=http://www.cosmopolitan.com/sex-love/how-to/g2489/how-to-tell-if-you-should-breakup/?slide=1|publisher=Cosmopolitan}}</ref> '']'',<ref>{{cite news|last=Schipani|first=Denise|title=How to Bust the Top 10 Excuses for Turning Down Sex|url= http://www.womansday.com/sex-relationships/sex-tips/how-to-have-more-sex?click=main_sr#slide-10|newspaper=Woman's Day}}</ref> '']'',<ref>{{cite news|last=Padykula|first=Jessica|title=How much should you share with your partner?|url= http://www.sheknows.com/love-and-sex/articles/845313/how-much-should-you-share-with-your-partner |newspaper=SheKnows.com|date=October 28, 2011}}</ref><ref>{{cite news|last=Padykula|first=Jessica|title=To pay or not to pay?|url=http://www.sheknows.com/love-and-sex/articles/990957/dating-questions-should-he-pay-on-a-first-date |newspaper=SheKnows.com|date=June 4, 2013}}</ref> and '']''.<ref>{{cite news|last=Kramer|first=Jillian|title=Your Fiancé Is Voting for Donald Trump, You're Not: How to Handle Political Differences Together|url=http://www.brides.com/blogs/aisle-say/2016/09/handle-political-differences-together.html|newspaper=Brides|date=September 1, 2016|access-date=November 15, 2016|archive-url=https://web.archive.org/web/20160902144350/http://www.brides.com/blogs/aisle-say/2016/09/handle-political-differences-together.html|archive-date=September 2, 2016|url-status=dead}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=How to Survive Wedding Planning with Your (Overbearing) Mom|url=http://www.brides.com/blogs/aisle-say/2014/12/overbearing-mom-during-wedding-planning.html|newspaper=Brides|date=December 29, 2014|access-date=January 27, 2015|archive-url=https://web.archive.org/web/20150328180316/http://www.brides.com/blogs/aisle-say/2014/12/overbearing-mom-during-wedding-planning.html|archive-date=March 28, 2015|url-status=dead}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=Is It Ever Okay to Snoop through Your Fiancé's Things?|url=http://www.brides.com/blogs/aisle-say/2014/10/is-it-ok-to-snoop-through-fiances-things.html|newspaper=Brides|date=October 7, 2014|access-date=January 27, 2015|archive-url=https://web.archive.org/web/20141010002754/http://www.brides.com/blogs/aisle-say/2014/10/is-it-ok-to-snoop-through-fiances-things.html|archive-date=October 10, 2014|url-status=dead}}</ref> Her writing on a range of topics has also appeared in '']'', '']'', '']'', '']'', '']'', and as a sex advice columnist at '']''. <ref>{{cite web|title=April Masini author page|url= https://www.bustle.com/search?query=april%20masini |publisher=Bustle}}</ref> <ref>{{cite web|title=Assume a New Position: Experts| date=2 April 2014 |url=http://www.womenshealthmag.com/sex-and-relationships/sex-positions?action=experts|publisher=Women Health|access-date=January 27, 2015}}</ref><ref>{{cite news|last=Balcerzak|first=Ashley|title=How to Phrase 5 Awkward Questions You've Been Dying to Ask Her|url=http://www.menshealth.com/sex-women/how-ask-her-5-awkward-questions-you-ve-been-dying-know |newspaper=Men's Health|date=July 19, 2014}}</ref><ref>{{cite news|last=Purewal|first=Sarah Jacobsson|title=The 5 Guys She Might Leave You For|url=http://www.menshealth.com/sex-women/5-guys-she-might-leave-you-for?fullpage=true|newspaper=Men's Health|date=July 6, 2014}}</ref> <ref>{{cite web|title=April Masini author page|url=http://www.medicaldaily.com/search/site/%22april%20masini%22|publisher=Medical Daily}}</ref> <ref name="April Masini author page">{{cite web|title=April Masini author page|url=http://www.askmen.com/search?q=april+masini|publisher=AskMen}}</ref> In addition, more than 27,000 questions have been asked and answered on her Ask April advice forum.<ref>{{Citation|last=Masini|first=April|title=Ask April|url=http://www.askapril.com/ }}</ref>
Masini is supportive of American troops and the families and relationships they leave behind during training and deployment overseas. Numerous questions from those connected to the military have been answered on her forum, and she has advised military spouses with young children: "Keep a scrapbook of everything that goes on with you and the children while he's gone, so that you can cuddle up with him when he returns and go over each page."<ref>{{cite web|last=Murdock|first=Kathy|title=When Daddy's Deployed: Creating Strong Bonds with Your Baby|url=http://www.everydayfamily.com/when-daddys-deployed-creating-strong-bonds-with-your-baby/|publisher=EverydayFamily}}</ref>


Masini has appeared as a featured guest on '']'''s podcast "Do Men Still Have to Pay on the First Date?"<ref name="wsj.com">{{cite news|title=Do Men Still Have To Pay on the First Date?|url= https://www.wsj.com/podcasts/do-men-still-have-to-pay-on-the-first-date/CF309DA2-5290-45C1-9A52-753BF515215C.html|newspaper=The Wall Street Journal|date=May 27, 2016}}</ref> and '']'', as well as host of ''Everything You Need to Know About Sex''.<ref>{{cite web|title=Celebrities| url=http://www.tvguide.com/celebrities/april-masini/credits/221236|publisher=TV Guide|access-date=April 12, 2012}}</ref> Masini is regularly interviewed and consulted on financial issues in dating and marriage and on workplace issues by '']'',<ref>{{cite web|title=April Masini page|url=https://www.mainstreet.com/search/index?term=%22april+masini%22|publisher=MainStreet.com}}{{Dead link|date=May 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> ''GoBankingRates''<ref>{{cite web|title=April Masini page| date=7 October 2014 |url=https://www.gobankingrates.com/search/?cx=012898476709393535303:xy2vkuzjgc0&cof=forid:10;nb:1&ie=utf-8&q=%22april+masini%22 |publisher=GoBankingRates}}</ref> and '']''.<ref>{{cite web|title=April Masini page|url=https://www.thestreet.com/find/results?q=%22april+masini%22|publisher=The Street}}</ref>
April Masini was an analyst for TD Bank's 2016 "Love & Money Survey" and served as TD Bank's relationship expert consultant for media interviews.<ref name="News Release"/><ref>{{cite web|title=TD Bank Love and Money Survey 2016|url= https://mediaroom.tdbank.com/loveandmoney2016|publisher=TD Bank}}</ref> "Money is a great commonality," she advises. "And when couples feel that they’re a team, sharing success and failures, they bond more closely." On the other hand, "Financial infidelity is a big deal breaker in relationships. Keeping secret purchases and transactions doesn’t instill trust, and it makes the person who finds out these secrets feel there are other secrets yet to be found."<ref>{{cite news|last=Karimi|first=Sabah|title=10 Money Lessons for a Successful Relationship|url=https://www.gobankingrates.com/personal-finance/money-lessons-successful-relationship/|newspaper=GOBankingRates.com|date=September 19, 2016}}</ref>

In 2007, Masini was hired by ]'s ] as the Dating and Relationship Editor for its "Voice of Experience" campaign announcing that "Nationally recognized relationship expert and author April Masini––featured everywhere from ''Maxim'' to ''The New York Times''––will give the female perspective on what guys need to have a dating streak to be envied."<ref>{{cite news|title=Old Spice Introduces ‘Voice of Experience’|url=http://www.nascar.com/2007/news/headlines/official/02/08/old.spice/index.html|publisher=Nascar|date=February 8, 2007}}</ref><ref>{{cite news|last=Alexander|first=Antoinette|title=Old Spice offers new Web 'Experience'|url=http://findarticles.com/p/articles/mi_m3374/is_3_29/ai_n27177085|newspaper=Drug Store News|date=March 5, 2007}}</ref>

Masini has appeared as a featured guest on '']'''s podcast "Do Men Still Have to Pay on the First Date?"<ref name="wsj.com"/> and '']'', as well as host of ''Everything You Need to Know About Sex''.<ref>{{cite web|title=Celebrities| url=http://www.tvguide.com/celebrities/april-masini/credits/221236|publisher=TV Guide|accessdate=April 12, 2012}}</ref>

==Dating and relationship expert==

⚫ April Masini offers dating and relationship advice to people of different ages, ethnicities, and sexual orientations.<ref>{{cite news|last=Cassidy|first=Sarah|title=Loneliness is 'Deadly for Elderly.'|url=https://www.independent.co.uk/news/uk/home-news/loneliness-is-deadly-for-the-elderly-7574541.html|newspaper=The Independent|date=March 16, 2012}}</ref><ref>{{cite news|last=Cardine|first=Sara|title=A Play by any Other Name|url=http://www.pasadenaweekly.com/cms/story/detail/a_play_by_any_other_name/11403/|newspaper=Pasadena Weekly|date=August 9, 2012}}</ref><ref>{{cite news|last=Weston|first=Alonza|title=Does Race and Ethnicity Determine the Future for Children in Single Family Homes?|newspaper=USA Rise Up|date=July 2, 2012}}</ref> Her advice for women on relationships, marriage, and sex has appeared in '']'', '']'',<ref>{{cite news|last=Kramer|first=Jillian|title= Are You Addicted to Pain? The Strange Appeal of Unattainable Love|url= http://www.glamour.com/story/unattainable-love-addiction|newspaper=Glamour|date=May 20, 2015}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=How to Turn Any Enemy (Be It Your Ex or Your Mother-in-Law) Into a Friend|url=http://www.glamour.com/sex-love-life/blogs/smitten/2014/04/deal-with-ex-mother-in-law-boss|newspaper=Glamour|date=April 25, 2014}}</ref> '']'',<ref>{{cite news|last=McIntosh|first=Claire|title= Dating, Sex and Single Parenthood |url=http://www.ebony.com/love-sex/dating-sex-and-single-parenthood#axzz3QEilqh6k|newspaper=Ebony|date=September 13, 2013}}</ref> '']'',<ref>{{cite web|title=6 Surprising Signs You Should Break Up|url=http://www.cosmopolitan.com/sex-love/how-to/g2489/how-to-tell-if-you-should-breakup/?slide=1|publisher=Cosmopolitan|accessdate=}}</ref>'']'',<ref>{{cite news|last=Schipani|first=Denise|title=How to Bust the Top 10 Excuses for Turning Down Sex|url= http://www.womansday.com/sex-relationships/sex-tips/how-to-have-more-sex?click=main_sr#slide-10|newspaper=Woman's Day|date=}}</ref> '']'',<ref>{{cite news|last=Padykula|first=Jessica|title=How much should you share with your partner?|url= http://www.sheknows.com/love-and-sex/articles/845313/how-much-should-you-share-with-your-partner |newspaper=SheKnows.com|date=October 28, 2011}}</ref><ref>{{cite news|last=Padykula|first=Jessica|title=To pay or not to pay?|url=http://www.sheknows.com/love-and-sex/articles/990957/dating-questions-should-he-pay-on-a-first-date |newspaper=SheKnows.com|date=June 4, 2013}}</ref> and '']''.<ref>{{cite news|last=Kramer|first=Jillian|title=Your Fiancé Is Voting for Donald Trump, You’re Not: How to Handle Political Differences Together|url=http://www.brides.com/blogs/aisle-say/2016/09/handle-political-differences-together.html|newspaper=Brides|date=September 1, 2016}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=How to Survive Wedding Planning with Your (Overbearing) Mom|url=http://www.brides.com/blogs/aisle-say/2014/12/overbearing-mom-during-wedding-planning.html|newspaper=Brides|date=December 29, 2014}}</ref><ref>{{cite news|last=Kramer|first=Jillian|title=Is It Ever Okay to Snoop through Your Fiancé's Things?|url=http://www.brides.com/blogs/aisle-say/2014/10/is-it-ok-to-snoop-through-fiances-things.html |newspaper=Brides|date=October 7, 2014}}</ref> '']'' and '']'' regularly seek her opinion on topics ranging from weddings to online dating to Donald Trump.<ref>{{cite web|title=April Masini author page|url= https://www.bustle.com/search?query=april%20masini |publisher=Bustle}}</ref> April serves on a sex panel at '']'',<ref>{{cite web|title=Assume a New Position: Experts|url=http://www.womenshealthmag.com/sex-and-relationships/sex-positions?action=experts|publisher=Women Health|accessdate=January 27, 2015}}</ref> is a favorite source for '']''<ref>{{cite news|last=Balcerzak|first=Ashley|title=How to Phrase 5 Awkward Questions You’ve Been Dying to Ask Her|url=http://www.menshealth.com/sex-women/how-ask-her-5-awkward-questions-you-ve-been-dying-know |newspaper=Men's Health|date=July 19, 2014}}</ref><ref>{{cite news|last=Purewal|first=Sarah Jacobsson|title=The 5 Guys She Might Leave You For|url=http://www.menshealth.com/sex-women/5-guys-she-might-leave-you-for?fullpage=true|newspaper=Men's Health|date=July 6, 2014}}</ref> and '']'',<ref>{{cite web|title=April Masini author page|url=http://www.medicaldaily.com/search/site/%22april%20masini%22|publisher=Medical Daily}}</ref> and was hired as a sex advice columnist at '']'',<ref name="April Masini author page">{{cite web|title=April Masini author page|url=http://www.askmen.com/search?q=april+masini|publisher=AskMen}}</ref> the world's largest men's lifestyle website with over 12 million unique users.

Masini has commented on racial issues in dating ("The Casual Racism of Our Dating Apps").<ref>{{cite news|last=Weisman|first=Carrie|title=The casual racism of our most popular dating apps|url=http://www.salon.com/2015/09/28/sexual_racism_why_people_say_racist_things_on_dating_apps_partner/|newspaper=Salon|date=September 27, 2015}}</ref> She has weighed in on relationship compatibility,<ref>{{cite news|last=Padykula|first=Jessica|title=Why Dating Against Your Type Can Result in a Relationship|url= http://www.ellecanada.com/life-and-love/article/dating-tips-why-dating-against-your-type-can-result-in-a-relationship|newspaper=Elle Canada|date=November 29, 2011}}</ref> "deal breakers,"<ref>{{cite news|last=Reynolds|first=Jessica|title=When a 'deal breaker' really isn't. Knowing what's important in a relationship|url=http://my.chicagotribune.com/#section/-1/article/p2p-83870083/|newspaper=Chicago Tribune|date=June 25, 2015}}</ref> and cheating (Masini says that "women cheat because their primary relationship is ending").<ref>{{cite web|last=Page|first=Danielle|title=Why Do Women Cheat?|url=http://www.askmen.com/dating/vanessa_60/83_love_secrets.html|publisher=AskMen}}</ref> She offers advice on breakups ("Don’t use your ex as a crutch to keep you from exploring deeper layers of the relationship you’re in"),<ref>{{cite news|last=Larocca|first=Courteney|title=Should I Keep In Touch With My Ex? 9 Times To Avoid It|url=https://www.bustle.com/articles/189119-should-i-keep-in-touch-with-my-ex-9-times-to-avoid-it|newspaper=Bustle|date=October 17, 2016}}</ref> as well as texting,<ref>{{cite news|last=Cepeda|first=Marlisse|title=7 Rules of Texting Etiquette|url=http://newlyweds.about.com/od/Talking/tp/Marriage-Rules-for-the-Digital-Age.html|newspaper=About.com|date=}}</ref> sexting,<ref>{{cite news|last=Borreli|first=Lizette|title=The Art Of Digital Foreplay: Sexts And 'Requisexts' In Relationships|url=http://www.medicaldaily.com/art-digital-foreplay-sexts-and-requisexts-relationships-317648|newspaper=Medical Daily|date=January 14, 2015}}</ref> cyber-bullying,<ref>{{cite news|last=Plummer|first=Quinten|title=Facebook Tests New Button-Pushing Plan|url=http://www.technewsworld.com/story/82586.html|newspaper=TechNewsWorld|date=October 8, 2015}}</ref> falling in love with your therapist ('']'')<ref>{{cite news|last=Castaneda|first=Ruben|title=You're Attracted to Your Therapist: What Now?|url= http://health.usnews.com/wellness/mind/articles/2017-05-24/youre-attracted-to-your-therapist-what-now|newspaper=U.S. News & World Report|date=May 24, 2017}}</ref> and the impact of the digital age on relationships.<ref>{{cite news|last=Di Meglio|first=Francesca|title=6 Marriage Rules for the Digital Age|url=http://www.womansday.com/life/etiquette-manners/texting-etiquette?click=main_sr|newspaper=Woman's Day|date=}}</ref> She has been interviewed on a range of parenting issues,<ref>{{cite news|last=Black|first=Rosemary|title=The Problem of Teens and ‘Sexting’|url=http://www.qualityhealth.com/childrens-health-and-parenting-articles/problem-teens-sexting?printArticle=true|newspaper=Quality Health|date=September 17, 2012}}</ref> including the hidden costs of parenthood<ref>{{cite web|last=LaPonsie|first=Maryalene|title=10 Hidden Costs of Parenthood |url=http://www.foxbusiness.com/personal-finance/2014/04/09/10-hidden-costs-parenthood/|publisher=Fox Business News|date=April 18, 2014}}</ref> and the challenges of entertaining once children enter the picture ('']'').<ref>{{cite news|last=Hamaker|first=Sarah|title=Once Kids Enter the Picture, Can Parents Still Entertain?|url=http://www.chicagotribune.com/lifestyles/parenting/ct-once-kids-enter-the-picture-can-parents-still-entertain-20170323-story.html|newspaper=Chicago Tribune|date=March 23, 2017}}</ref>

==Money and relationships==

April Masini's opinions have been sought on a range of issues involving relationships and money. In addition to serving as an analyst for TD Bank's 2016 "Love & Money Survey" <ref name="News Release"/> and as their relationship expert consultant for media interviews,<ref>{{cite web|title=News Release|url= https://mediaroom.tdbank.com/2016-09-12-Love-Money-Millennial-Couples-are-savvier-than-their-youth-would-suggest-TD-Bank-Survey-reveals|publisher=TD Bank|date=September 12, 2016}}</ref> Masini is regularly interviewed and consulted on financial issues in dating and marriage and on workplace issues by '']'',<ref>{{cite web|title=April Masini page|url=https://www.mainstreet.com/search/index?term=%22april+masini%22|publisher=MainStreet.com}}</ref> ''GoBankingRates''<ref>{{cite web|title=April Masini page|url=https://www.gobankingrates.com/search/?cx=012898476709393535303:xy2vkuzjgc0&cof=forid:10;nb:1&ie=utf-8&q=%22april+masini%22 |publisher=GoBankingRates}}</ref> and '']''.<ref>{{cite web|title=April Masini page|url=https://www.thestreet.com/find/results?q=%22april+masini%22|publisher=The Street}}</ref> Her comments have been sought on the persistence of male-paid dinner dates ('']''),<ref>{{cite news|last=Court|first=Emma|title=Equal Pay Day: The unbelievable persistence of the male-paid date|url=http://www.marketwatch.com/story/enough-is-enough-men-have-been-paying-for-dates-for-over-100-years-2016-05-21|newspaper=MarketWatch|date=Apr 4, 2017}}</ref> the costs of cheating ('']''),<ref>{{cite news|last=Zane|first=Kerri|title=How Much Does Infidelity Cost? The Real Dollars & Cents|url= https://www.forbes.com/sites/kerrizane/2016/04/19/how-much-does-infidelity-cost-the-real-dollars-cents/#25dfb86255ca|newspaper=Forbes|date=Apr 19, 2016}}</ref> how to address concerns about a prospective spouse’s debt ('']''),<ref>{{cite news|last=Stanger|first=Tobie|title=Tough Money Talks: Newlyweds and Nearlyweds|url=http://www.consumerreports.org/personal-finance/tough-money-talks-newlyweds-nearlyweds/|newspaper=Consumer Reports|date=April 6, 2017}}</ref> and financial infidelity ("Chances are, the reason it's not a joint decision is because it's not something that you both agree on.").<ref>{{cite news|last=DiPietro|first=Andrew|title=7 Surprising Ways Money Affects Your Love Life|url=https://www.gobankingrates.com/personal-finance/surprising-ways-money-affects-love-life|newspaper=GoBanking Rates|date=September 26, 2016}}</ref>

==Careers and workplace relationships==

Masini's advice on careers and workplace relationships has appeared on the '']'', where she has commented on reply-all email storms,<ref>{{cite news|last=Borzykowski|first=Bryan|title=The Surprising Benefits of a Reply-All Email Storm|url=http://www.bbc.com/capital/story/20161129-the-surprising-benefits-of-a-reply-all-email-storm|newspaper=BBC|date=November 30, 2016}}</ref> and in '']'' (on preparing for online job interviews),<ref>{{cite news|last=Mele|first=Christopher|title=Had a Job Interview but No Callback? Here’s What to Do Next Time|url=https://www.nytimes.com/2017/06/01/smarter-living/job-interview-tips.html?_r=1|newspaper=The New York Times|date=June 1, 2017}}</ref> the '']'' (on costly job interview mistakes<ref>{{cite news|last=Backaitis|first=Virginia|title=The 4 Mistakes Guaranteed To Cost You Your Dream Job|url=https://nypost.com/2016/10/28/the-4-mistakes-guaranteed-to-cost-you-your-dream-job/|newspaper=New York Post|date=October 28, 2016}}</ref> and donating to coworkers’ causes),<ref>{{cite news|last=Backaitis|first=Virginia|title=Don’t Be Suckered into Donating to All Your Coworkers’ Causes|url=https://nypost.com/2017/03/19/dont-be-suckered-into-donating-to-all-your-coworkers-causes/|newspaper=New York Post|date=March 19, 2017}}</ref> '']'' (making a great first impression),<ref>{{cite news|last=Rox|first=Mikey|title=How to make a great first impression|url=http://www.csmonitor.com/Business/Saving-Money/2015/0612/How-to-make-a-great-first-impression|newspaper=Christian Science Monitor|date=June 12, 2015}}</ref> and '']'' (on the beauty and horror of social media,<ref>{{cite news|last=Chang|first=Ellen|title=How Your Facebook and Twitter Posts Can Get You Fired|url=https://www.thestreet.com/story/13973912/1/how-your-facebook-and-twitter-posts-can-get-you-fired.html|newspaper=The Street|date=Feb 1, 2017}}</ref> wearing black for interviews,<ref>{{cite news|last=Chang|first=Ellen|title=Why You Should Wear Black to Your Next Job Interview|url=https://www.thestreet.com/story/14157240/1/wearing-black-could-set-the-tone-for-job-interview.html|newspaper=The Street|date=June 19, 2017}}</ref> and navigating lunch with coworkers<ref>{{cite news|last=Chang|first=Ellen|title=How to Navigate the Murky Waters of Eating Lunch With Your Co-Workers|url=https://www.thestreet.com/story/13452830/1/how-to-navigate-the-murky-waters-of-eating-lunch-with-your-co-workers.html|newspaper=The Street|date=February 9, 2016}}</ref>), among others. Masini has been consulted on maintaining work-life balance during the holidays<ref>{{cite news|last=Rampton|first=John|title=5 Ways to Keep Working and Still Have a Life During the Holidays|url=https://www.entrepreneur.com/article/286599|newspaper=Entrepreneur|date=December 16, 2016}}</ref> and on off-limits comments to women in the workplace.<ref>{{cite news|last=Kramer|first=Jillian|title=9 Things Men Should Never Say To Female Coworkers|url=https://www.glassdoor.com/blog/9-things-men-should-never-say-to-female-coworkers/|newspaper=GlassDoor|date=January 23, 2017}}</ref> She advises Millennials in the workplace to rely on their "unique voices," but to use words such as "awesome" in moderation: "Be youthful, but have a range of words that express excitement or pleasure."<ref>{{cite news|last=Murphy Jr.|first=Bill|title=17 Bad Habits That Can Make Millennials Look Really Unprofessional|url=http://www.inc.com/bill-murphy-jr/17-bad-habits-that-can-make-millennials-look-really-unprofessional.html|newspaper=Inc.|date=October 7, 2015}}</ref>

==Millennials==
Masini has commented widely on the Millennial generation and its preference for cyberspace and casual outings, rather than old-fashioned venues and dinner dates.<ref>{{cite news|last=Paul|first=Kari|title=Here Are All the Things Millennials Have Been Accused of Killing — from Wine Corks to Golf|url=http://www.marketwatch.com/story/here-are-all-of-the-things-millennials-have-been-accused-of-killing-2017-05-22|newspaper=MarketWatch|date=June 17, 2017}}</ref><ref>{{cite news|last=Paul|first=Kari|title=Millennials Are Killing the Dinner Date|url=https://nypost.com/2016/12/29/millennials-are-killing-the-dinner-date/|newspaper=New York Post|date=December 29, 2016}}</ref> She observes that "Millennials who think money is the measure of power in relationships aren’t wrong, but they’re short sighted. It’s just one."<ref>{{cite news|last=Hill|first=Catey|title=Millennials Think Whoever Has the Money Has the Power|url=https://nypost.com/2017/06/13/millennials-think-whoever-has-the-money-has-the-power/|newspaper=New York Post|date=June 13, 2017}}</ref> Masini cautions that the 69% of Millennials who see pet ownership as preparation for parenting may be mistaken.<ref>{{cite news|last=Hill|first=Catey|title=Deluded Millennials Think Pets Will Teach Them To Parent|url=https://nypost.com/2017/05/29/deluded-millennials-think-pets-will-teach-them-to-parent/|newspaper=New York Post|date=May 29, 2017}}</ref> And when asked by '']'' to comment on a Tinder-style app that matches local surrogate or prospective co-parents, she advised Millennials: "If you think sex is intimate and causes fireworks when a hot relationship ends, take a stroll through family court and watch custody battles unravel."<ref>{{cite news|last=Spector|first=Nicole|title=Swipe Right for … a Sperm Donor? New Tinder-Style App Matches Prospective Parents|url=http://www.nbcnews.com/tech/tech-news/swipe-right-sperm-donor-new-tinder-style-app-matches-prospective-n756821|newspaper=NBC News|date=May 9, 2017}}</ref>

==Etiquette==

Masini is a recognized expert on etiquette, including the etiquette of tipping and online behavior. '']'' made her their primary source in their "Tipping Bible" (Your Ultimate Tipping Guide),<ref>{{cite news|last1=Geoff|first1=Williams|title=Your Ultimate Tipping Guide|url=http://money.usnews.com/money/personal-finance/articles/2013/05/16/your-ultimate-tipping-guide|accessdate=May 16, 2013|publisher=US News & World Report}}</ref> and she has been interviewed on tipping etiquette by '']'' ("10 People You’re Not Tipping Enough").<ref>{{cite news|last1=Hill|first1=Catey|title=10 people you’re not tipping enough|url=http://www.marketwatch.com/story/10-people-youre-not-tipping-enough-2013-10-10|accessdate=21 June 2014|publisher=The Wall Street Journal|date=November 10, 2013}}</ref><ref>{{cite news|last1=Hill|first1=Catey|title=10 people you’re not tipping enough|url=http://money.msn.com/personal-finance/10-people-youre-not-tipping-enough|accessdate=21 June 2014|publisher=MSN Money|date=November 10, 2013}}</ref>) Masini's advice on tipping etiquette has been quoted in the '']'' ("Advice on Tipping While Traveling Abroad"),<ref>{{cite news|last=Hamm|first=Catharine|title=Advice on tipping while traveling abroad|url=http://www.latimes.com/travel/la-tr-spot-advice-on-tipping-while-abroad-20140420-story.html|accessdate=21 June 2014|publisher=Los Angeles Times|date=April 21, 2014}}</ref> '']'', '']'' and the '']'' ("Tipping Is a Way of Life in U.S., But How Much Is Right?").<ref>{{cite news|last1=Grant|first1=Tim|title=Tipping is a way of life in U.S., but how much is right?|url=http://www.post-gazette.com/business/businessnews/2013/05/10/Tipping-is-a-way-of-life-in-U-S-but-how-much-is-right/stories/201305100160#ixzz35ELkPSFA|accessdate=21 June 2014|publisher=Pittsburgh Post-Gazette|date=May 10, 2013}}</ref>) Regarding online behavior, she has weighed in on texting and "ghosting," which she condemns as "bad manners and an act of cowardice."<ref>{{cite web|last=Toglia|first=Michelle|title=What Ghosting Text Messages Really Look Like|url= https://www.bustle.com/articles/185702-what-ghosting-text-messages-really-look-like|publisher=Bustle|date=September 23, 2016}}</ref> Masini offers advice on proper etiquette for airplane travel ('']''),<ref>{{cite news|last=Hamm|first=Catherine|title=How To Wind Up in the Airline Jerk Hall of Fame during the Holidays|url=http://touch.latimes.com/#section/-1/article/p2p-91812616/|newspaper=Los Angeles Times|date=November 7, 2016}}</ref><ref>{{cite news|last=Hamm|first=Catharine|title=On the Spot: Where to Change a Child's Diaper on an Airplane|url=http://www.latimes.com/travel/la-tr-spot-20120408,1,1593291.story|accessdate=April 8, 2012|newspaper=Los Angeles Times|date=April 8, 2012}}</ref> workplace behavior ("11 Habits Toxic Coworkers Have in Common";<ref>{{cite news|last=Wood|first=Kendall|title=11 Habits Toxic Coworkers Have In Common To Watch Out For In The Office|url=https://www.bustle.com/articles/188879-11-habits-toxic-coworkers-have-in-common-to-watch-out-for-in-the-office|newspaper=Bustle|date=October 25, 2016}}</ref> "I Used a Nanny Cam To Catch My Co-Worker Stealing My Lunch"),<ref>{{cite news|last=Backaitis|first=Virginia|title=I Used a Nanny Cam To Catch My Co-Worker Stealing My Lunch|url= https://nypost.com/2016/07/10/i-used-a-nanny-cam-to-catch-my-co-worker-stealing-my-lunch/|newspaper=New York Post|date=July 10, 2016}}</ref> and business practices ("Why Is Customer Service So Bad?").<ref>{{cite news|last=Kline|first=Daniel B.|title=Why Is Customer Service So Bad?|url=http://www.fool.com/investing/2016/11/06/why-is-customer-service-so-bad.aspx|newspaper=Motley Fool|date=November 6, 2016}}</ref>

==Celebrity focus==

Masini has offered "celebrity love lessons" on ], where she suggested the advantages of the low-key approach taken by ] and ].<ref>{{cite news|last=Lester|first=Margot Carmichael|title=Celebrity Love Lessons|url=http://www.match.com/magazine/article/6541/|newspaper=MSN|date=October 10, 2007}}</ref> The '']'' has reported her comments on why celebrity men such as Ashton Kutcher and Brad Pitt are suddenly dating Hollywood's single moms.<ref name="New York Daily News">{{cite news|last=Kemp|first=Kristen|title=Hollywood's Stand-In Dads|url=https://www.askapril.com/pdflinks/new_york_daily_news_april_masini_hollywoods_stand_in_dads.pdf|newspaper=New York Daily News|date=September 25, 2005}}</ref> And ] has sought her matchmaking advice for rapper ] (former beauty queen ]) and ] (], ], or ].<ref>{{cite news|title=Who Should Date Jennifer Aniston?|url=http://www.buckwolf.org/www.abcnews.go.com/entertainment/wolffiles/popup02d7.html?id=1707093&content=&page=3|date=October 10, 2007}}</ref>)

Regarding celebrity breakups, Masini has offered comments on men's and women's communication styles as demonstrated by ] and ]: "Women tend to expound on relationships and they want to feel good about where they are in them," while "Men don’t want to expound . . . and they’d rather talk about sports or politics, which are more removed from their emotional cores. . . . Ben's response is indicative of this tendency men have to veer far away from any relationship talk."<ref>{{cite news|last=Russell|first=Nicole|title=What Ben Affleck and Jennifer Garner's Divorce Says About Our Own Love Lives|url= http://thefederalist.com/2016/03/18/what-ben-affleck-and-jennifer-garners-divorce-says-about-our-own-love-lives/|newspaper=The Federalist|date=March 18, 2016}}</ref> As for why we get so upset over celebrity breakups, Masini explains: "Celebrity life humanizes a lot of traumatic processes that ‘civilians’ go through, like divorce, death, drug overdoses, illness and more. Civilians are going to be feeling sad because the media is triggering personal feelings about the vulnerability of any marriage and family."<ref>{{cite news|last=Koren|first=Talia|title=Why Celebrity Breakups Can Feel Just As Painful As Our Own|url=http://elitedaily.com/entertainment/celebrity/celebrity-breakups-painful-as-own/1618171/|newspaper=Elite Daily|date= September 21, 2016}}</ref>

Asked about Olympic swimmer ], who reported being robbed at gunpoint only to acknowledge that he had exaggerated, Masini explained, "If you dig deeper, you’ll see that there is a reason" why people lie; in the case of Lochte, "he didn’t want to feel responsible or ashamed for things he’d done that were going to be frowned on. Unfortunately, the truth has a way of catching up and the pain avoided comes back exponentially."<ref>{{cite news|last=Staples|first=Gracie Bonds|title=Life with Gracie: Ryan Lochte's Lies a Symptom of Something Bigger|url=http://www.myajc.com/news/lifestyles/ryan-lochtes-lies-a-symptom-of-something-bigger/nsNgm/|newspaper=The Atlanta Journal-Constitution|date=August 30, 2016}}</ref>


==Other issues== ==Other issues==


Although the focus of Masini's forum is dating and relationships, she has been called on by the media for her opinion on a range of issues, including real estate transactions (]),<ref>{{cite news|last=Ashford|first=Kate|title=Looking for extra money? Try downstairs|url=http://www.bbc.com/capital/story/20150123-need-money-look-downstairs|newspaper=BBC|date=January 26, 2015}}</ref> the relationships of sports teams with their fans ('']''),<ref>{{cite news|last=Beck|first=Howard|title=At Home, Knicks Go From Bad to Worse|url=https://www.nytimes.com/2006/12/08/sports/basketball/08knicks.html?_r=1&sq=april%20masini&st=cse&scp=5&pagewanted=print|newspaper=The New York Times|date=December 8, 2006}}</ref> and television and movies ('']''),<ref name="Memmott">{{cite news|last=Memmott|first=Carol|title= Rednecks Swamp TV as Viewers Seek Grittier 'Reality’|url=https://www.usatoday.com/life/television/news/story/2012-03-07/tv-swamp-people-hillbilly-handfishin-lizard-lick-towing/53552418/1|newspaper=USA Today|date=March 16, 2012}}</ref> the selling of beer and wine by Starbucks ('']''),<ref>{{cite news|last=Goodale|first=Gloria|title=As Starbucks Rolls Out Plan to Sell Beer and Wine, Some Buzz Is Negative|url= http://www.csmonitor.com/USA/2012/0328/As-Starbucks-rolls-out-plan-to-sell-beer-and-wine-some-buzz-is-negative|newspaper=Christian Science Monitor|date=March 28, 2012}}</ref> along with every imaginable dating and relationship question or opinion. Her comments have been sought by ''Medill Reports-Chicago'', a publication of ]'s journalism school, for an article on racism;<ref>{{cite news|last=Salemi|first=Michelle|title=Experts Say Parents Infect Their Children with Racial Ignorance|url=http://news.medill.northwestern.edu/chicago/news.aspx?id=205068|newspaper=Medill Reports–Chicago|date=May 3, 2012}}</ref> and she has been interviewed on the subject of college athletic recruiting.<ref>{{cite news|last=Weston|first=Alonza|title=Why Do Some Universities Recruit Talented Black Athletes Yet Fail To Seek Out Academically Talented Black Students?|url=http://www.usariseup.com/latest-news/why-do-some-universities-recruit-talented-black-athletes-yet-fail-to-seek-out-academical|newspaper=USA Rise Up|date=March 26, 2012}}</ref> Although the focus of Masini's forum is dating and relationships, she has been called on by the media for her opinion on a range of issues, including real estate transactions (]),<ref>{{cite news|last=Ashford|first=Kate|title=Looking for extra money? Try downstairs|url=http://www.bbc.com/capital/story/20150123-need-money-look-downstairs|newspaper=BBC|date=January 26, 2015}}</ref> the relationships of sports teams with their fans ('']''),<ref>{{cite news|last=Beck|first=Howard|title=At Home, Knicks Go From Bad to Worse|url=https://www.nytimes.com/2006/12/08/sports/basketball/08knicks.html?_r=1&sq=april%20masini&st=cse&scp=5&pagewanted=print|newspaper=The New York Times|date=December 8, 2006}}</ref> and television and movies ('']''),<ref name="Memmott">{{cite news|last=Memmott|first=Carol|title= Rednecks Swamp TV as Viewers Seek Grittier 'Reality'|url=https://www.usatoday.com/life/television/news/story/2012-03-07/tv-swamp-people-hillbilly-handfishin-lizard-lick-towing/53552418/1|newspaper=USA Today|date=March 16, 2012}}</ref> the selling of beer and wine by Starbucks ('']''),<ref>{{cite news|last=Goodale|first=Gloria|title=As Starbucks Rolls Out Plan to Sell Beer and Wine, Some Buzz Is Negative|url= http://www.csmonitor.com/USA/2012/0328/As-Starbucks-rolls-out-plan-to-sell-beer-and-wine-some-buzz-is-negative|newspaper=The Christian Science Monitor|date=March 28, 2012}}</ref> along with every imaginable dating and relationship question or opinion.


==Politics== ==Politics==


Masini has conservative political views and has been consulted on a range of political issues. Regarding ], she stated in April 2016: "I do not believe there is a single career politician who can begin to compete with Trump when it comes to the economy or resolving the debt crisis." When asked about Trump's attitudes toward women, she commented that he is "a fighter … If a woman attacks him, he fights back against her the same way he fights back against a man, because to him she is just as strong and just as capable as any man." Masini argues that this quality in Trump "makes the ultimate feminist — he treats men and women equally."<ref>{{cite news|last=Lipsitz|first=Raina|title=These Female Voters Believe Donald Trump Is Pro-Women. I Asked Them Why|url=https://www.bustle.com/articles/154847-these-female-voters-believe-donald-trump-is-pro-women-i-asked-them-why|newspaper=Bustle|date=Apr 29, 2016}}</ref> Masini has conservative political views and has been consulted on a range of political issues. Regarding ], she stated in April 2016: "I do not believe there is a single career politician who can begin to compete with Trump when it comes to the economy or resolving the debt crisis." When asked about Trump's attitudes toward women, she commented that he is "a fighter ... If a woman attacks him, he fights back against her the same way he fights back against a man, because to him she is just as strong and just as capable as any man." Masini argues that this quality in Trump "makes the ultimate feminist — he treats men and women equally."<ref>{{cite news|last=Lipsitz|first=Raina|title=These Female Voters Believe Donald Trump Is Pro-Women. I Asked Them Why|url=https://www.bustle.com/articles/154847-these-female-voters-believe-donald-trump-is-pro-women-i-asked-them-why|newspaper=Bustle|date=Apr 29, 2016}}</ref>

⚫ When asked how conservatives should respond to the 2012 Supreme Court decision upholding ]'s health care legislation, where Chief Justice ] sided with the majority, Masini advised: "If you're considering a Democratic ticket in the November election as a way to show Roberts that nobody messes with you and walks away unscathed, reconsider," she said. "It backfires, and while you may feel good about being an ass — I mean, donkey — you'll ultimately be betraying yourself."<ref name="Hruby">{{cite news|last=Hruby|first=Patrick|title=Chief Justice John Roberts and the Right: Six Steps toward Reconciliation|url=http://www.washingtontimes.com/news/2012/jul/31/chief-justice-john-roberts-and-the-right-six-steps/print|newspaper=The Washington Times|date=July 31, 2012}}</ref> She advocates dating within your own political party: "You can cross party lines, but don't you think you'll be happier with someone who sees things the way you do when it comes to issues like the death penalty, gun control and abortion?"<ref>{{cite news|last=Buck|first=Wolf|title=Celebrate National Singles Week|url=http://abcnews.go.com/Entertainment/WolfFiles/story?id=116457&page=1#.UCpx5kL5Et4|newspaper=ABC News|date=January 6, 2012}}</ref>


⚫ When asked how conservatives should respond to the 2012 Supreme Court decision upholding ]'s health care legislation, where Chief Justice ] sided with the majority, Masini advised: "If you're considering a Democratic ticket in the November election as a way to show Roberts that nobody messes with you and walks away unscathed, reconsider," she said. "It backfires, and while you may feel good about being an ass — I mean, donkey — you'll ultimately be betraying yourself."<ref name="Hruby">{{cite news|last=Hruby|first=Patrick|title=Chief Justice John Roberts and the Right: Six Steps toward Reconciliation|url=http://www.washingtontimes.com/news/2012/jul/31/chief-justice-john-roberts-and-the-right-six-steps/print|newspaper=The Washington Times|date=July 31, 2012}}</ref> She advocates dating within one's own political party: "You can cross party lines, but don't you think you'll be happier with someone who sees things the way you do when it comes to issues like the death penalty, gun control and abortion?"<ref>{{cite news|last=Buck|first=Wolf|title=Celebrate National Singles Week|url=https://abcnews.go.com/Entertainment/WolfFiles/story?id=116457&page=1#.UCpx5kL5Et4|newspaper=ABC News|date=January 6, 2012}}</ref>
She argues that opposites may attract in the short term, but not for going the distance: "Typically, an ‘oil and water’ combo proves to be more than most can handle."<ref>{{Citation|last=Masini|first=April|title=Ask April| url=http://www.askapril.com/dating-tips-dating-tips-do-opposites-attract-29.html| accessdate=12 April 2012}}</ref> When ] asked her in 2007 about ] and ], she responded, "There are exceptions. They're not the sort of couple you see every day."<ref>{{cite web|last=Wolf|first=Buck|title=Celebrate National Singles Week|url=http://buckwolf.org/www.abcnews.go.com/entertainment/wolffiles/story7357.html?id=116457&page=2|publisher=ABC News|date=April 10, 2007}}</ref> But for those couples who have political differences––over ], for example––Masini has advised: "Ask yourself if this is a hill you want to die on. What this cliché means is that there are so many deal breakers and sticky situations in relationships on a good day — so is this really what you want to fight about at the expense of the relationship?"<ref>{{cite news|last=Kramer|first=Jillian|title=Could You Marry Someone from the Opposite Political Party?|url=http://www.brides.com/blogs/aisle-say/2016/11/could-you-marry-someone-from-opposite-political-party.html|newspaper=Brides|date=November 7, 2016}}</ref> Moreover, "If you can open a discussion with ‘why’ questions instead of coming out swinging, you may learn a lot about your partner and yourself, and you may become more intimate because of this deeper understanding and cleared channel of communication."<ref>{{cite news|last=Kramer|first=Jillian|title=Your Fiancé Is Voting for Donald Trump, You’re Not: How To Handle Political Differences|url=http://www.brides.com/blogs/aisle-say/2016/09/handle-political-differences-together.html|newspaper=Brides|date=September 1, 2016}}</ref>


==Political advocate – entertainment industry executive and producer== ==Political advocate – entertainment industry executive and producer==


Prior to her career as an advice columnist, April Masini worked—first with her former husband, ], and then independently—on a number of projects that led to the expansion of the television and film industry in ]. The Masinis produced and organized the 1998 ] Pageant, successfully lobbying the Hawaii legislature for $3.3 million to fund the event, which brought delegations from 85 countries to Hawaii, each with its own news media. Al Masini was the pageant's producer for Hawaii, while April Masini served as co-chair and event coordinator,<ref>{{cite news|last=Memminger|first=Charles|title=Hawaii Will Be the Real Star of the Pageant|url=http://archives.starbulletin.com/98/04/22/features/memminger.html|newspaper=Honolulu Star-Bulletin|date= April 22, 1998}}</ref><ref>{{cite news|last=Ryan|first=Tim|title=Hawaii Landing the Crown Jewel of Pageants Was Like 'Winning the Right to Host the Olympics'|url=http://archives.starbulletin.com/98/04/06/news/index.html|newspaper= Honolulu Star-Bulletin|date=April 6, 1998}}</ref> both working for nearly a year without pay.<ref>{{cite news|title=E Ala, E Kohua|publisher=Miss Universe Organization: 1998 Miss Universe Hawaii Official Program, page 32|date=May 12, 1998}}</ref> In 1998, Hawaii Governor ] acknowledged the couple's contribution to the state by proclaiming June 4th of that year "Al and April Masini Day."<ref>{{cite news|title=Governor Cayetano Honors Al and April Masini|date=June 2, 1998|publisher=State of Hawaii Office of the Governor|accessdate=2012-03-25}}</ref> Prior to her career as an advice columnist, April Masini worked—first with her former husband, ], and then independently—on a number of projects that led to the expansion of the television and film industry in ]. The Masinis produced and organized the 1998 ] Pageant, successfully lobbying the Hawaii legislature for $3.3 million to fund the event, which brought delegations from 85 countries to Hawaii, each with its own news media. Al Masini was the pageant's producer for Hawaii, while April Masini served as co-chair and event coordinator,<ref>{{cite news|last=Memminger|first=Charles|title=Hawaii Will Be the Real Star of the Pageant|url=http://archives.starbulletin.com/98/04/22/features/memminger.html|newspaper=Honolulu Star-Bulletin|date= April 22, 1998}}</ref><ref>{{cite news|last=Ryan|first=Tim|title=Hawaii Landing the Crown Jewel of Pageants Was Like 'Winning the Right to Host the Olympics'|url=http://archives.starbulletin.com/98/04/06/news/index.html|newspaper= Honolulu Star-Bulletin|date=April 6, 1998}}</ref> both working for nearly a year without pay.<ref>{{cite news|title=E Ala, E Kohua|publisher=Miss Universe Organization: 1998 Miss Universe Hawaii Official Program, page 32|date=May 12, 1998}}</ref> In 1998, Hawaii Governor ] acknowledged the couple's contribution to the state by proclaiming June 4th of that year "Al and April Masini Day."<ref>{{cite news|title=Governor Cayetano Honors Al and April Masini|date=June 2, 1998|publisher=State of Hawaii Office of the Governor}}</ref>


In 1999, April Masini persuaded ], executive producer of '']'', to move the television show to Hawaii for three years, instead of the proposed move to ]. Masini reached out to the governor and legislators of Hawaii, who then advocated for the move;<ref>{{cite news|last=Ryan|first=Tim|title=‘Baywatch’ May Relocate to Hawaii|url=http://archives.starbulletin.com/1999/03/04/news/story1.html|newspaper= Honolulu Star-Bulletin|date= March 4, 1999}}</ref> and she was "relentless in her pursuit" of the '']'' producers, who "eventually gave in and added ‘Hawaii’ to the show's name."<ref>{{cite news|last=Rotolo|first=Candace|title=Beauty, Brains & Business Savvy|newspaper=èBella Magazine|date=February 2008}}</ref> Coming at a time of economic downturn, the move paved the way in 2001 for Hawaii's Act 221, designed to develop the state's high-technology industry through the use of tax incentives. In 1999, April Masini persuaded ], executive producer of '']'', to move the television show to Hawaii for three years, instead of the proposed move to ]. Masini reached out to the governor and legislators of Hawaii, who then advocated for the move;<ref>{{cite news|last=Ryan|first=Tim|title='Baywatch' May Relocate to Hawaii|url=http://archives.starbulletin.com/1999/03/04/news/story1.html|newspaper= Honolulu Star-Bulletin|date= March 4, 1999}}</ref> and she was "relentless in her pursuit" of the '']'' producers, who "eventually gave in and added ‘Hawaii’ to the show's name."<ref>{{cite news|last=Rotolo|first=Candace|title=Beauty, Brains & Business Savvy|newspaper=èBella Magazine|date=February 2008}}</ref> Coming at a time of economic downturn, the move paved the way in 2001 for Hawaii's Act 221, designed to develop the state's high-technology industry through the use of tax incentives.


In 1999, production costs in ] were significantly higher than in ], with its favorable tax codes.<ref>{{cite news|last=Purdam|first=Todd S.|title=Its Economy Ailing, Hawaii Hangs Some Hopes on Hollywood|url=https://www.nytimes.com/1999/05/17/us/its-economy-ailing-hawaii-hangs-some-hopes-on-hollywood.html?pagewanted=all&src=pm|newspaper=The New York Times|date=May 17, 1999}}</ref> To lure '']'', Hawaii offered the show's producers an incentives package that included $2 million in soundstage and shoreside facilities improvements. To make the Hawaii production affordable, the ] agreed to 12–15 percent wage cuts, while Governor ] cut a deal with the Teamsters Local 399 in ] to improve wages and working conditions for the drivers.<ref>{{cite news|title=Hawaii Snatches 'Baywatch' Series from Australia|url=http://amarillo.com/stories/040399/usn_LQ7454.001.shtml|newspaper=Amarillo Globe News|date=April 3, 1999}}</ref> In 1999, production costs in ] were significantly higher than in ], with its favorable tax codes.<ref>{{cite news|last=Purdam|first=Todd S.|title=Its Economy Ailing, Hawaii Hangs Some Hopes on Hollywood|url=https://www.nytimes.com/1999/05/17/us/its-economy-ailing-hawaii-hangs-some-hopes-on-hollywood.html?pagewanted=all&src=pm|newspaper=The New York Times|date=May 17, 1999}}</ref> To lure '']'', Hawaii offered the show's producers an incentives package that included $2 million in soundstage and shoreside facilities improvements. To make the Hawaii production affordable, the ] agreed to 12–15 percent wage cuts, while Governor ] cut a deal with the Teamsters Local 399 in ] to improve wages and working conditions for the drivers.<ref>{{cite news|title=Hawaii Snatches 'Baywatch' Series from Australia|url=http://amarillo.com/stories/040399/usn_LQ7454.001.shtml|newspaper=Amarillo Globe News|date=April 3, 1999|access-date=May 3, 2012|archive-url=https://web.archive.org/web/20160303225133/http://amarillo.com/stories/040399/usn_LQ7454.001.shtml|archive-date=March 3, 2016|url-status=dead}}</ref>


According to ], '']'' was "one of the reasons" prompting Hawaii to adopt Act 221. The show brought more than $30 million to the state's economy, with local actors appearing in lead roles, local musical talent contributing to every episode, and local professionals making up 80 percent of the crew.<ref>{{cite news|last=Bonann|first=Gregory J.|title=Hawaii's Act 221 Will Draw Film, TV Productions|url=http://archives.starbulletin.com/2002/03/20/editorial/gathering.html|newspaper=Honolulu Star-Bulletin|date=March 20, 2002}}</ref> According to ], '']'' was "one of the reasons" prompting Hawaii to adopt Act 221. The show brought more than $30 million to the state's economy, with local actors appearing in lead roles, local musical talent contributing to every episode, and local professionals making up 80 percent of the crew.<ref>{{cite news|last=Bonann|first=Gregory J.|title=Hawaii's Act 221 Will Draw Film, TV Productions|url=http://archives.starbulletin.com/2002/03/20/editorial/gathering.html|newspaper=Honolulu Star-Bulletin|date=March 20, 2002}}</ref>


In 1999, April Masini helped the highly rated cable show, '']'', film a two-part episode in Hawaii by contacting executive producer ], "who was vacationing in Kona, and talking him into bringing the show here at least for a couple of episodes," according to Nuss. Filmed primarily in and around Waikiki, the episodes were ''Pacific Blue'''s first-ever filming outside ]. In bringing the show to Hawaii, Nuss hoped to prove that a cable or network series could afford to film in the state.<ref>{{cite news|last=Ryan|first=Tim|title=‘Pacific Blue’ Filming Two Episodes in Waikiki|url=http://archives.starbulletin.com/1999/04/05/news/story2.html|newspaper=Honolulu Star-Bulletin|date=April 5, 1999}}</ref> In 1999, April Masini helped the highly rated cable show, '']'', film a two-part episode in Hawaii by contacting executive producer ], "who was vacationing in Kona, and talking him into bringing the show here at least for a couple of episodes," according to Nuss. Filmed primarily in and around Waikiki, the episodes were ''Pacific Blue'''s first-ever filming outside ]. In bringing the show to Hawaii, Nuss hoped to prove that a cable or network series could afford to film in the state.<ref>{{cite news|last=Ryan|first=Tim|title='Pacific Blue' Filming Two Episodes in Waikiki|url=http://archives.starbulletin.com/1999/04/05/news/story2.html|newspaper=Honolulu Star-Bulletin|date=April 5, 1999}}</ref>


Also in 1999, April Masini was a producer on ''Destination Stardom''.<ref>{{cite web|last=Masini|first=April|title=Destination Stardom|url=https://www.imdb.com/name/nm1857240/filmotype|publisher=imdb.com}}</ref> Also in 1999, April Masini was a producer on ''Destination Stardom''.<ref>{{cite web|last=Masini|first=April|title=Destination Stardom|url=https://www.imdb.com/name/nm1857240/filmotype|publisher=imdb.com}}</ref>


In 2002, April Masini was the first to use Hawaii's newly passed Act 221, designed to develop the state's technology industry. In August 2002, right after the bill was signed, she brought the tax incentives to the attention of ] for the financing of ''Surf Girls'', according to Joe Blanco, technology advisor to Hawaii Governor ]. Through Act 221, she then raised approximately $16 million in financing for the film, which was renamed '']''.<ref name="Sing all"/> Based on a magazine article entitled "Surf Girls of Maui," by ], ''Blue Crush'' was praised by '']'''s Greg Milner as "a sharp depiction—both in its details and its symbolism—of life in Hawaii" and as a film that "makes surfing feel like real life,"<ref>{{cite news|last=Milner|first=Greg|title=Blue Crush Is—Don't Laugh—a Pretty Sharp Depiction of Hawaii|url=http://www.slate.com/articles/arts/culturebox/2002/09/blue_hawaii.html|newspaper=Slate.com|date=September 10, 2002}}</ref> In 2002, April Masini was the first to use Hawaii's newly passed Act 221, designed to develop the state's technology industry. In August 2002, right after the bill was signed, she brought the tax incentives to the attention of ] for the financing of ''Surf Girls'', according to Joe Blanco, technology advisor to Hawaii Governor ]. Through Act 221, she then raised approximately $16 million in financing for the film, which was renamed '']''.<ref name="Sing all"/> Based on a magazine article entitled "Surf Girls of Maui," by ], ''Blue Crush'' was praised by '']'''s Greg Milner as "a sharp depiction—both in its details and its symbolism—of life in Hawaii" and as a film that "makes surfing feel like real life,"<ref>{{cite news|last=Milner|first=Greg|title=Blue Crush Is—Don't Laugh—a Pretty Sharp Depiction of Hawaii|url=http://www.slate.com/articles/arts/culturebox/2002/09/blue_hawaii.html|newspaper=Slate.com|date=September 10, 2002}}</ref>


Los Angeles-based entertainment attorney John LaViolette of Bloom Hergott Deimer and Cook, which represents Hollywood A-list actors like ] and ], commented: "This is the first time that I have heard of a studio making a commitment to foster a mutually beneficial cross promotion between the film and the location where it's been shot." LaViolette worked in conjunction with producers April Masini and Adam Fields, who advised the State of Hawaii during the negotiation. The resulting agreement formed a relationship between ] and the Hawaii Visitors and Convention Bureau, by which Universal Studios agreed to promote the state along with the movie in exchange for funding.<ref>{{cite news|last=Sing|first=Terrance|title=Studio Trades Credit for Promos|url=http://www.bizjournals.com/pacific/stories/2002/03/11/story1.html?page=all|date=March 10, 2002|newspaper=Pacific Business News}}</ref> Los Angeles-based entertainment attorney John LaViolette of Bloom Hergott Deimer and Cook, which represents Hollywood A-list actors like ] and ], commented: "This is the first time that I have heard of a studio making a commitment to foster a mutually beneficial cross promotion between the film and the location where it's been shot." LaViolette worked in conjunction with producers April Masini and Adam Fields, who advised the State of Hawaii during the negotiation. The resulting agreement formed a relationship between ] and the Hawaii Visitors and Convention Bureau, by which Universal Studios agreed to promote the state along with the movie in exchange for funding.<ref>{{cite news|last=Sing|first=Terrance|title=Studio Trades Credit for Promos|url=http://www.bizjournals.com/pacific/stories/2002/03/11/story1.html?page=all|date=March 10, 2002|newspaper=Pacific Business News}}</ref>


'']'' was eligible for Act 221 funding because the state law included performing arts within its definition of qualified high-tech businesses.<ref>{{cite news|title= 'Blue Crush' Scene to Lure British to Hawaii|url=http://www.bizjournals.com/pacific/stories/2004/12/27/daily8.html?t=printable|newspaper=Pacific Business News|date=December 28, 2004}}</ref> As the top 2001 top beneficiary of the tax credit program, the film came under fire from critics such as David Watumull, president and CEO of Hawaii Biotech. Watumull argued that the law had not "contemplated the dollar amounts that are going into movies, which are then taking those dollars away from high-tech and biotech companies," adding, "I'm also not sure that the law contemplated the short-term nature of movie projects."<ref>{{cite news|last=Kirby|first=Carrie|title='Blue Crush' Blues|url=http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/11/05/BU24111.DTL&ao=all|newspaper=San Francisco Gate|date=November 5, 2002}}</ref> '']'' was eligible for Act 221 funding because the state law included performing arts within its definition of qualified high-tech businesses.<ref>{{cite news|title= 'Blue Crush' Scene to Lure British to Hawaii|url=http://www.bizjournals.com/pacific/stories/2004/12/27/daily8.html?t=printable|newspaper=Pacific Business News|date=December 28, 2004}}</ref> As the top 2001 top beneficiary of the tax credit program, the film came under fire from critics such as David Watumull, president and CEO of Hawaii Biotech. Watumull argued that the law had not "contemplated the dollar amounts that are going into movies, which are then taking those dollars away from high-tech and biotech companies," adding, "I'm also not sure that the law contemplated the short-term nature of movie projects."<ref>{{cite news|last=Kirby|first=Carrie|title='Blue Crush' Blues|url=http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/11/05/BU24111.DTL&ao=all|newspaper=San Francisco Gate|date=November 5, 2002}}</ref>
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==Personal== ==Personal==
April Masini was born in ]<ref name="Gruss">{{cite news|last=Gruss|first=Jean|url=http://www.review.net/section/detail/30831|title=Dating Problems? Just Ask April|work=Gulf Coast Business Review|date=November 16, 2007}}</ref> to , director of ],<ref>{{cite web|title=Officer Robert Barry|url=http://www.vva.org/Officer_Bios/barry.html|publisher=Vietnam Veterans of America|accessdate=April 12, 2012}}</ref> and author and educator June Stride.<ref>{{cite web|title=Search results for June Stride|url=http://www.google.ca/search?tbo=p&tbm=bks&q=inauthor:%22June+Stride%22&source=gbs_metadata_r&cad=4|publisher=Google books|accessdate=April 17, 2012}}</ref><ref>{{cite journal|last=Galabinski|first=Andrea|date= May 2008|title=Two of a Kind|journal=Naples Illustrated|pages=24}}</ref> She grew up in ].<ref name=Gruss/> April Masini was born in ],<ref name="Gruss">{{cite news|last=Gruss|first=Jean|url=http://www.review.net/section/detail/30831|archive-url=https://archive.today/20130222015120/http://www.review.net/section/detail/30831|url-status=dead|archive-date=February 22, 2013|title=Dating Problems? Just Ask April|work=Gulf Coast Business Review|date=November 16, 2007}}</ref> to Robert "Bob" Barry, director of ],<ref>{{cite web|title=Officer Robert Barry|url=http://www.vva.org/Officer_Bios/barry.html|publisher=Vietnam Veterans of America|access-date=April 12, 2012|archive-url=https://web.archive.org/web/20120514232050/http://vva.org/Officer_Bios/barry.html|archive-date=2012-05-14|url-status=dead}}</ref> and author and educator June Stride.<ref>{{cite web|title=Search results for June Stride|url=http://www.google.ca/search?tbo=p&tbm=bks&q=inauthor:%22June+Stride%22&source=gbs_metadata_r&cad=4|access-date=April 17, 2012}}</ref><ref>{{cite journal|last=Galabinski|first=Andrea|date= May 2008|title=Two of a Kind|journal=Naples Illustrated|pages=24}}</ref> She grew up in ].<ref name=Gruss/>


April Masini moved to New York City in 1983 to study business at Hofstra University but soon withdrew from college to pursue a career in television acting and modeling. She studied at The Actors Studio and performed Off-Broadway and in television pilots, commercials, and soap operas. In the early 1990s, she met Al Masini, to whom she was married from 1995–2000. The Masinis relocated to Hawaii in 1995, and April Masini remained there until 2001.<ref>{{cite news| last=Becker| first=Kathy|url=http://www.naplesillustrated.com/index.cfm?fuseaction=news.details&ArticleId=1760&|title=Person to Watch: The Queen of Hearts|work=Naples Illustrated|accessdate=February 29, 2012}}</ref> She currently lives in New York City. Although regarded as politically conservative, she supported the 1994 and 1998 campaigns of Hawaii Governor Ben Cayetano, a Democrat,<ref>{{cite news|last=Donnelly|first=Dave|title=Gilliom Films Holiday Special|url= http://archives.starbulletin.com/98/12/11/features/donnelly.html|newspaper=Honolulu Star-Bulletin|date=December 11, 1998}}</ref> and she is socially liberal in some respects. April Masini moved to New York City in 1983 to study business at Hofstra University but soon withdrew from college to pursue a career in television acting and modeling. She studied at The Actors Studio and performed Off-Broadway and in television pilots, commercials, and soap operas. In the early 1990s, she met Al Masini, to whom she was married from 1995 to 2000. The Masinis relocated to Hawaii in 1995, and April Masini remained there until 2001.<ref>{{cite news|last=Becker|first=Kathy|url=http://www.naplesillustrated.com/index.cfm?fuseaction=news.details&ArticleId=1760&|archive-url=https://archive.today/20120904181631/http://www.naplesillustrated.com/index.cfm?fuseaction=news.details&ArticleId=1760&|url-status=dead|archive-date=September 4, 2012|title=Person to Watch: The Queen of Hearts|work=Naples Illustrated|access-date=February 29, 2012}}</ref> She currently lives in New York City. Although regarded as politically conservative, she supported the 1994 and 1998 campaigns of Hawaii Governor Ben Cayetano, a Democrat,<ref>{{cite news|last=Donnelly|first=Dave|title=Gilliom Films Holiday Special|url= http://archives.starbulletin.com/98/12/11/features/donnelly.html|newspaper=Honolulu Star-Bulletin|date=December 11, 1998}}</ref> and she is socially liberal in some respects.


==Books== ==Books==
*, Dating Tips, Dating Advice, 2003, {{ISBN|978-0-9746763-0-2}} *, Dating Tips, Dating Advice, 2003, {{ISBN|978-0-9746763-0-2}}
*, Dating Tips, Dating Advice, 2005, {{ISBN|978-0-595-37466-3}} *, Dating Tips, Dating Advice, 2005, {{ISBN|978-0-595-37466-3}}


==References== ==References==
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==External links== ==External links==
*
* *
*


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Latest revision as of 16:37, 4 December 2024

American advice columnist
This biographical article is written like a résumé. Please help improve it by revising it to be neutral and encyclopedic. (September 2019)
April Masini (November 2014)
April Masini (August 2014)

April Masini is an American advice columnist also known for her political advocacy for the television and film industry in Hawaii.

Career

April Masini is an advice columnist and commentator who offers dating and relationship advice to people of different ages, ethnicities, and sexual orientations, often supporting traditional gender roles and arguing that the feminist movement has damaged relationships in America. Her advice for women on relationships, marriage, and sex has appeared in O, Glamour, Ebony, Cosmopolitan, Woman's Day, SheKnows.com, and Brides. Her writing on a range of topics has also appeared in YourTango, Bustle, Women's Health, Men's Health, Medical Daily, and as a sex advice columnist at AskMen. In addition, more than 27,000 questions have been asked and answered on her Ask April advice forum.

Masini has appeared as a featured guest on The Wall Street Journal's podcast "Do Men Still Have to Pay on the First Date?" and The O'Reilly Factor, as well as host of Everything You Need to Know About Sex. Masini is regularly interviewed and consulted on financial issues in dating and marriage and on workplace issues by MainStreet, GoBankingRates and TheStreet.

Other issues

Although the focus of Masini's forum is dating and relationships, she has been called on by the media for her opinion on a range of issues, including real estate transactions (BBC News), the relationships of sports teams with their fans (The New York Times), and television and movies (USA Today), the selling of beer and wine by Starbucks (The Christian Science Monitor), along with every imaginable dating and relationship question or opinion.

Politics

Masini has conservative political views and has been consulted on a range of political issues. Regarding Donald Trump, she stated in April 2016: "I do not believe there is a single career politician who can begin to compete with Trump when it comes to the economy or resolving the debt crisis." When asked about Trump's attitudes toward women, she commented that he is "a fighter ... If a woman attacks him, he fights back against her the same way he fights back against a man, because to him she is just as strong and just as capable as any man." Masini argues that this quality in Trump "makes the ultimate feminist — he treats men and women equally."

When asked how conservatives should respond to the 2012 Supreme Court decision upholding President Obama's health care legislation, where Chief Justice John Roberts sided with the majority, Masini advised: "If you're considering a Democratic ticket in the November election as a way to show Roberts that nobody messes with you and walks away unscathed, reconsider," she said. "It backfires, and while you may feel good about being an ass — I mean, donkey — you'll ultimately be betraying yourself." She advocates dating within one's own political party: "You can cross party lines, but don't you think you'll be happier with someone who sees things the way you do when it comes to issues like the death penalty, gun control and abortion?"

Political advocate – entertainment industry executive and producer

Prior to her career as an advice columnist, April Masini worked—first with her former husband, Al Masini, and then independently—on a number of projects that led to the expansion of the television and film industry in Hawaii. The Masinis produced and organized the 1998 Miss Universe Pageant, successfully lobbying the Hawaii legislature for $3.3 million to fund the event, which brought delegations from 85 countries to Hawaii, each with its own news media. Al Masini was the pageant's producer for Hawaii, while April Masini served as co-chair and event coordinator, both working for nearly a year without pay. In 1998, Hawaii Governor Ben Cayetano acknowledged the couple's contribution to the state by proclaiming June 4th of that year "Al and April Masini Day."

In 1999, April Masini persuaded Greg Bonann, executive producer of Baywatch, to move the television show to Hawaii for three years, instead of the proposed move to Australia. Masini reached out to the governor and legislators of Hawaii, who then advocated for the move; and she was "relentless in her pursuit" of the Baywatch producers, who "eventually gave in and added ‘Hawaii’ to the show's name." Coming at a time of economic downturn, the move paved the way in 2001 for Hawaii's Act 221, designed to develop the state's high-technology industry through the use of tax incentives.

In 1999, production costs in Hawaii were significantly higher than in Australia, with its favorable tax codes. To lure Baywatch, Hawaii offered the show's producers an incentives package that included $2 million in soundstage and shoreside facilities improvements. To make the Hawaii production affordable, the International Alliance of Theatrical Stage Employees agreed to 12–15 percent wage cuts, while Governor Ben Cayetano cut a deal with the Teamsters Local 399 in Los Angeles to improve wages and working conditions for the drivers.

According to Bonann, Baywatch Hawaii was "one of the reasons" prompting Hawaii to adopt Act 221. The show brought more than $30 million to the state's economy, with local actors appearing in lead roles, local musical talent contributing to every episode, and local professionals making up 80 percent of the crew.

In 1999, April Masini helped the highly rated cable show, Pacific Blue, film a two-part episode in Hawaii by contacting executive producer Bill Nuss, "who was vacationing in Kona, and talking him into bringing the show here at least for a couple of episodes," according to Nuss. Filmed primarily in and around Waikiki, the episodes were Pacific Blue's first-ever filming outside California. In bringing the show to Hawaii, Nuss hoped to prove that a cable or network series could afford to film in the state.

Also in 1999, April Masini was a producer on Destination Stardom.

In 2002, April Masini was the first to use Hawaii's newly passed Act 221, designed to develop the state's technology industry. In August 2002, right after the bill was signed, she brought the tax incentives to the attention of Universal Studios for the financing of Surf Girls, according to Joe Blanco, technology advisor to Hawaii Governor Ben Cayetano. Through Act 221, she then raised approximately $16 million in financing for the film, which was renamed Blue Crush. Based on a magazine article entitled "Surf Girls of Maui," by Susan Orlean, Blue Crush was praised by Slate's Greg Milner as "a sharp depiction—both in its details and its symbolism—of life in Hawaii" and as a film that "makes surfing feel like real life,"

Los Angeles-based entertainment attorney John LaViolette of Bloom Hergott Deimer and Cook, which represents Hollywood A-list actors like Arnold Schwarzenegger and Sylvester, commented: "This is the first time that I have heard of a studio making a commitment to foster a mutually beneficial cross promotion between the film and the location where it's been shot." LaViolette worked in conjunction with producers April Masini and Adam Fields, who advised the State of Hawaii during the negotiation. The resulting agreement formed a relationship between Universal Studios and the Hawaii Visitors and Convention Bureau, by which Universal Studios agreed to promote the state along with the movie in exchange for funding.

Blue Crush was eligible for Act 221 funding because the state law included performing arts within its definition of qualified high-tech businesses. As the top 2001 top beneficiary of the tax credit program, the film came under fire from critics such as David Watumull, president and CEO of Hawaii Biotech. Watumull argued that the law had not "contemplated the dollar amounts that are going into movies, which are then taking those dollars away from high-tech and biotech companies," adding, "I'm also not sure that the law contemplated the short-term nature of movie projects."

However, Masini's efforts to bring film and television to Hawaii, along with the marketing, promotional, and tourism dollars they offer, continued to pay off years after the productions had left. In 2004, for example, Blue Crush was featured in a U.S. Department of Commerce marketing campaign to lure British travelers to America. Hawaii's contribution to the campaign, seen on the walls of the London underground and on street billboards, was an image from Blue Crush of a surfer catching a wave.

In October 2002, April Masini brought a malpractice and fraud complaint against Cades Schutte, one of Hawaii's oldest and largest law firms, and Cades Schutte partner Vito Galati, claiming the firm had conspired to limit her profits in the Blue Crush deal.

Personal

April Masini was born in Fort Bragg, North Carolina, to Robert "Bob" Barry, director of Vietnam Veterans of America, and author and educator June Stride. She grew up in Clarkesville, Georgia.

April Masini moved to New York City in 1983 to study business at Hofstra University but soon withdrew from college to pursue a career in television acting and modeling. She studied at The Actors Studio and performed Off-Broadway and in television pilots, commercials, and soap operas. In the early 1990s, she met Al Masini, to whom she was married from 1995 to 2000. The Masinis relocated to Hawaii in 1995, and April Masini remained there until 2001. She currently lives in New York City. Although regarded as politically conservative, she supported the 1994 and 1998 campaigns of Hawaii Governor Ben Cayetano, a Democrat, and she is socially liberal in some respects.

Books

References

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