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{{short description|2015 film by Koratala Siva}}
{{for|1971 film|Srimanthudu (1971 film)}}
{{pp|small=yes}}
{{EngvarB|date=March 2016}}
{{good article}}
{{Use dmy dates|date=August 2015}}
{{unreliable sources|date=November 2024}}
{{Infobox film {{Infobox film
| italic title = no | name = Srimanthudu
| name = | image = Srimanthudu poster.jpg
| image = | caption = Theatrical release poster
| director = ]
| starring = ]<br>]<br>]<br>]<br>]<br>]
| director = ] | producer = {{Plainlist|
* Naveen Yerneni
| writer = Koratala Siva
* Yalamanchili Ravi Shankar
| cinematography = ]
* Mohan Cherukuri (CVM)
| producer = E. Naveen, Y. Ravi Kumar, C. V. Mohan
| editing = ]
| studio = My3 Movie Makers
| country = India
| released =
| runtime =
| language = Telugu
| music = ]
| budget =
| gross =
}} }}
| writer = Koratala Siva
E. Naveen, Y. Ravi Kumar & C. V. Mohan are producing an untitled film written and directed by ] on My3 Movie Makers banner. It features ] & ] while ], ], ] & ] appear in key roles.<ref>{{cite web|url=http://www.thehindu.com/entertainment/shruti-haasan-in-mahesh-babus-next/article6303890.ece|title=Shruti Haasan in Mahesh Babu’s next|publisher=]|date=August 11, 2014|accessdate=August 12, 2014}}</ref> ] and ] handled the cinematography & editing while the film's music was composed by ].<ref>{{cite web|url=http://www.indiaglitz.com/Mahesh-babu-koratala-siva-movie-launched-telugu-news-111811|title=Mahesh Babu - Koratala Siva movie launched|publisher=IndiaGlitz|date=August 11, 2014|accessdate=August 12, 2014}}</ref> The film was formally launched on August 11, 2014 at ] in ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Shruti-Haasan-film-launched/articleshow/40068763.cms|title=Mahesh Babu, Shruti Haasan film launched|publisher=]|date=August 11, 2014|accessdate=August 12, 2014}}</ref>
| starring = {{Plainlist|
* ]
* ]
* ]
* ]
}}
| music = ]
| cinematography = ]
| editing = ]
| studio = {{Plainlist|
* ]
* ]
}}
| distributor = ]
| released = {{Film date|2015|08|07|df=y}}
| runtime = 158 minutes<!--Theatrical runtime: 157:55--><ref name="BBFC">{{cite web | url=http://www.bbfc.co.uk/releases/srimanthudu-film | title=''SRIMANTHUDU'' (12A) | publisher=] | date=10 August 2015 | access-date=11 August 2015 | archive-url=https://web.archive.org/web/20151112110655/http://www.bbfc.co.uk/releases/srimanthudu-film | archive-date=12 November 2015}}</ref>
| country = India
| language = Telugu
| budget = {{Plainlist|
* {{INR}}60{{ndash}}70 ]{{efn|'']'' estimates the film's budget to be {{INR}}60 crore.<ref>{{cite web | url=https://www.deccanchronicle.com/150903/entertainment-tollywood/article/srimanthudu-crosses-rs-150-crore | title=Srimanthudu crosses Rs 150 crore | work=] | date=3 September 2015 | access-date=3 September 2015 | last=Kavirayani | first=Suresh | url-status=live | archive-url=https://web.archive.org/web/20150903021623/http://www.deccanchronicle.com/150903/entertainment-tollywood/article/srimanthudu-crosses-rs-150-crore | archive-date=3 September 2015}}</ref> ] estimates the film's budget to be {{INR}}70 crore.<ref>{{cite news | url=http://indianexpress.com/article/entertainment/regional/mahesh-babus-srimanthudu-to-release-as-selvandhan-in-tamil/ | title=Mahesh Babu's 'Srimanthudu' to release as 'Selvandhan' in Tamil | work=] | date=25 July 2015 | agency=] | access-date=25 July 2015 | archive-url=https://web.archive.org/web/20150725115720/http://indianexpress.com/article/entertainment/regional/mahesh-babus-srimanthudu-to-release-as-selvandhan-in-tamil/ | archive-date=25 July 2015}}</ref>}}
}}
| gross = <!--Do not remove-->{{Estimation}}₹200 crore<ref>{{cite web |title=Content triumphed over star power in southern filmdom (2015 in Retrospect) |url=https://www.business-standard.com/article/news-ians/content-triumphed-over-star-power-in-southern-filmdom-2015-in-retrospect-115121900185_1.html |website=] |language=en |date=19 December 2015 |access-date=21 September 2024}}</ref>
}}
'''''Srimanthudu''''' ({{translation|Wealthy Man}}) is a 2015 Indian ]-language ] written and directed by ]. The film is produced by ] and ]. The film stars ], ], ] and ]. ], ], ] and ] appear in supporting roles. It was distributed globally by ].

The film tells the story of Harsha Vardhan (Mahesh Babu), a young man who inherits a business empire from his father Ravikanth (played by Jagapati Babu). Urged by his friend Charuseela (Haasan) to learn about his and his father's ancestral roots in a remote village named Devarakota, Harsha adopts the village and spends some time trying to improve the ] of the local people and the infrastructure of the village. His efforts anger the local crime boss Sashi (played by Sampath Raj) and his brother Venkata Ratnam, a politician (played by Mukesh Rishi).

''Srimanthudu'' was initially going to be produced by ], but the company backed out, citing differences with Siva. In addition to directing the film, Siva also wrote the screenplay. ] composed the score, and ] was the cinematographer. ] edited the film. Production began on 11&nbsp;August 2014 at ] in ]. ] began on 7&nbsp;November 2014 in ], and lasted till mid-June 2015. Though most of the film was shot in and around Hyderabad, a few portions were filmed in ] and ].

''Srimanthudu'' and its ] dubbed version, titled ''Selvandhan'', were released simultaneously worldwide on 7&nbsp;August 2015 in around 2500 screens. It opened to positive critical reception and was a commercial success, grossing over {{INR}}200 ]<ref name="gross full run" /><ref name=":0" /> globally on a budget of {{INR}}40{{ndash}}70 crore and becoming the second ] film of all time in its original release. After the film's release, many actors, bureaucrats and politicians announced plans to develop the backward villages and encouraged the adoption of villages in ] and ]. The film went onto win three ] including ] and three ] including ] for Mahesh Babu.

== Plot ==
Harsha Vardhan is the sole heir of his father Ravikanth's business empire worth {{INR}}25,000 ]. After he meets Charuseela at his friend Apparao's birthday party, he enrolls in a university course on rural development. Charuseela wants to use technology for the benefit of Devarakota, a remote village in ] from which she hails. A friendship blossoms between them, and as time passes they become attracted to each other. The natural resources of Devarakota are being exploited by Sashi, the brother of ] Venkata Ratnam, whose tyranny has made many locals migrate to the city to seek a better life. Nevertheless, the village head Narayana Rao hopes that the standard of living will soon improve along with the general condition of the village. Meanwhile, Ratnam's son Radha uses blackmail to threaten harm to Ravikanth's family if he does not back out of a prestigious highway contract. Ravikanth's nephew Karthik, who hopes to succeed Ravikanth in the business empire, leaks to Radha details about an upcoming bid for the contract, which comes to the notice of Harsha. After subtly warning Ratnam at his residence in Delhi, Harsha secretly makes a lower bid on behalf of his father's company and wins the contract.

When Charuseela learns that Harsha is Ravikanth's son, she starts avoiding him. When he asks the reason, she says that Ravikanth is a native of Devarakota who left for Hyderabad to earn wealth unlike her father Narayana Rao, and she bids farewell. After asking his father for a long holiday before joining the office, Harsha travels to Devarakota without his father's knowledge. In Devarakota he meets Rao and introduces himself as a student pursuing a course in ] who has come to study the village. After learning more about Devarakota and Sashi's tyranny, Harsha announces that he will adopt the village and develop it. While he works to improve conditions in the village, Ratnam asks Sashi also to develop the village, partly to win in the upcoming elections, but he remains silent regarding his intention to gain credit for doing so. At the same time, Harsha learns from Rao that, as a young man, Ravikanth wishing, as Harsha does now, to see the village developed, established a ] for the local welfare. After the farm was set up, Ratnam and Sashi set it on fire, causing many deaths and Ravikanth was blamed for the fire, Insulted, and arrested. He walked out of the village, moved to the city, and went on to acquire much wealth.

Charuseela returns to Devarakota and assumes that Harsha is trying to impress her family with the intention of marrying her. Initially livid, Charuseela is impressed when Harsha succeeds in persuading her uncle's family not to migrate to the city to live with their employed son and instead makes their son agree to visit them every possible weekend. Later, Harsha and Charuseela learn that Ratnam is going to take over all the agricultural land around the village for political gain since the value of the land will appreciate following the official declaration of a new coastal industrial corridor. Harsha confronts them and warns them not to interfere in his work of developing the village. Harsha later visits a water bottling unit which not only produces ] but also draws from the village's source of ]. He tries to close it, but is attacked by Sashi's henchmen and is hospitalised. Ravikanth, who has been informed of Harsha's adoption of Devarakota, manages to bring Harsha back to ], where he joins the office after he recovers. Ravikanth later confronts a visibly upset Harsha and decides to send him back to Devarakota, earning Harsha's love for which he has long yearned. Harsha hands over the reigns of the business empire to Karthik and leaves. At Devarakota, Harsha kills Ratnam and Sashi at the factory and construes it as an accident due to an inadvertent short circuit, similar to what Sashi had done before Ravikanth's arrest years before. The film ends with Ravikanth and his family visiting Rao's house on ], where Harsha, now Charuseela's husband, receives them warmly.


== Cast == == Cast ==
{{colbegin}}
*]
* ] as Harsha Vardhan
*]
* ] as Charuseela
*]
* ] as Ravikanth
*]
* ] as Narayana Rao
*]
* ] as Harsha Vardhan's mother
*]
* ] as Charuseela's mother
*]
* ] as Venkata Ratnam
*]
* ] as Sashi
* ] as Radha
* ] as Apparao
* Sriram Edida as Narayana Rao's brother
* ] as Narayana Rao's sister-in-law
* ] as Ravikanth's brother
* ] as Karthik
* ] as Rajaratnam
* Sravan as Radha's sidekick
* ] as Suryam
* ] as Dr. Ganesh
* ] as Ravikanth's accountant
* ] as Venkata Ratnam's daughter
* Surekha Vani as Sumathi
* ] as Meghna's father
* ] as Meghna
* ] as Harsha's cousin
* ] as Charuseela's cousin
* ] as TV Reporter
* ] as Apparao's mother
* Nikkita Anil Kumar as Harsha's sister
* Appaji Ambarisha Darbha as head of board of directors
* ] in a cameo appearance in the song "Rama Rama"
* ] in a cameo appearance in the song "Rama Rama"
{{colend}}


== Production == == Production ==


=== Development === === Development ===
] announced that they are going to producing a film starring ] directed by ] which marks their maiden Telugu production while Mahesh's sister ] would present the film on Indira Productions banner.<ref>{{cite web|url=http://ibnlive.in.com/news/utv-ropes-in-mahesh-babu-for-its-telugu-film/429610-71-177.html|title=UTV ropes in Mahesh Babu for its Telugu film|publisher=]|date=October 21, 2013|accessdate=August 12, 2014}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-next-to-be-produced-by-UTV/articleshow/24468232.cms|title=Mahesh Babu's next to be produced by UTV|publisher=The Times of India|date=October 22, 2013|accessdate=August 12, 2014}}</ref><ref>{{cite web|url=http://www.deccanchronicle.com/131022/entertainment-tollywood/article/mahesh-babus-utv%E2%80%88film|title=Mahesh Babu's UTV film|publisher=]|date=October 22, 2013|accessdate=August 12, 2014}}</ref> A possible delay was expected as Mahesh accepted to work in a film directed by ] produced by ] after completing the shooting of '']''.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shocks-Koratala-Siva/articleshow/27683107.cms|title=Mahesh Babu shocks Koratala Siva|publisher=The Times of India|date=December 20, 2013|accessdate=August 12, 2014}}</ref> In late March 2014, UTV Motion Pictures South business studios chief ] announced that the film would commence in July 2014 while the artistes and technicians would be announced in a week's time when there were reports that the film was shelved.<ref>{{cite web|url=http://www.indiaglitz.com/mahesh-koratala-siva-film-to-commence-in-july-telugu-news-105021|title=Mahesh - Koratala Siva film to commence in July|publisher=IndiaGlitz|date=March 20, 2014|accessdate=August 12, 2014}}</ref> ] was reported as the music director of the film and an official confirmation was awaited.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Devi-Sri-Prasad-to-compose-music-for-Maheshs-next/articleshow/32654655.cms|title=Devi Sri Prasad to compose music for Mahesh's next|publisher=The Times of India|date=March 23, 2014|accessdate=August 14, 2014}}</ref> ] announced in October 2013 that they would produce a film starring ] and directed by ], marking their maiden Telugu production with Mahesh's sister ] and presenting the film under the banner ].<ref>{{cite news|url=http://ibnlive.in.com/news/utv-ropes-in-mahesh-babu-for-its-telugu-film/429610-71-177.html|title=UTV ropes in Mahesh Babu for its Telugu film|agency=Indo-Asian News Service|publisher=]|date=21 October 2013|access-date=12 August 2014|url-status=dead|archive-url=https://web.archive.org/web/20141213043722/http://ibnlive.in.com/news/utv-ropes-in-mahesh-babu-for-its-telugu-film/429610-71-177.html|archive-date=13 December 2014}}</ref> A possible delay was expected as Mahesh had earlier agreed to work on a film directed by ], produced by ], after completing '']'' (2014).<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shocks-Koratala-Siva/articleshow/27683107.cms|title=Mahesh Babu shocks Koratala Siva|work=]|date=20 December 2013|access-date=12 August 2014|archive-url=https://web.archive.org/web/20141213122231/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shocks-Koratala-Siva/articleshow/27683107.cms|archive-date=13 December 2014}}</ref> In late March 2014, ] of UTV Motion Pictures announced that the film's production would commence in July 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Koratala-Siva-film-to-roll-in-July/articleshow/32369261.cms|title=Mahesh Babu, Koratala Siva film to roll in July|last=Salvadore|first=Sarah|work=The Times of India|date=20 March 2014|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112053951/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Koratala-Siva-film-to-roll-in-July/articleshow/32369261.cms|archive-date=12 November 2015}}</ref> UTV Motion Pictures backed out of the film citing differences with Siva, and the overseas distribution company ] agreed to become the major investor in the film.{{cn|date=December 2024}}


After UTV Motion Pictures backed out of the project because of differences with Koratala Siva, overseas distribution company My3 Movie Makers came forward to produce this film.<ref>{{cite web|url=http://www.ibtimes.co.in/after-039aagadu039-mahesh-babu-to-work-with-koratala-siva-what-about-maniratnam039s-project-548421|title=After 'Aagadu', Mahesh Babu to Work with Koratala Siva; What about Maniratnam's Project?|publisher=]|date=April 16, 2014|accessdate=August 12, 2014}}</ref> Devi Sri Prasad was confirmed as the music director then while ] was selected as the cinematographer who charged {{INRConvert|14|m}} for this project.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2014-04-15/DSP-to-compose-for-Mahesh-Koratala-film-92144|title=DSP to compose for Mahesh, Koratala film|publisher=]|date=April 15, 2014|accessdate=August 14, 2014}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/madhis-shocking-remuneration-for-mahesh-babus-film-telugu-news-116324|title=Madhi's shocking remuneration for Mahesh Babu's film|publisher=IndiaGlitz|date=October 13, 2014|accessdate=October 31, 2014}}</ref> In late May 2014, Koratala Siva dismissed the reports that the film is titled ''Parakrama''.<ref>{{cite web|url=http://www.indiaglitz.com/koratala-siva-clears-on-mahesh-babu-movie-title-telugu-news-107826|title=Koratala Siva clears on Mahesh Babu movie title|publisher=IndiaGlitz|date=May 22, 2014|accessdate=August 12, 2014}}</ref> The film's opening ceremony was held on August 11, 2014 at ] in ] and Mahesh Babu's wife ] along with few eminent Telugu celebrities attended the launch event.<ref>{{cite web|url=http://timesofindia.indiatimes.com/city/hyderabad/Mahesh-Babu-and-Koratala-Sivas-movie-muhurtham-at-Ramanaidu-Studios-in-Hyderabad/articleshow/40119359.cms|title=Mahesh Babu and Koratala Siva's movie muhurtham at Ramanaidu Studios in Hyderabad|publisher=The Times of India|date=August 12, 2014|accessdate=August 14, 2014}}</ref> Mahesh Babu participated in the story discussions with Koratala Siva and shared his inputs for the betterment of the script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-try-his-hand-at-screenplay/articleshow/43988764.cms|title=Mahesh Babu to try his hand at screenplay?|publisher=The Times of India|date=October 1, 2014|accessdate=October 6, 2014}}</ref> The titles ''Magaadu'' and ''Maa Akka Bangaram'' were considered in October 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-next-is-Magaadu/articleshow/44402451.cms|title=Mahesh Babu’s next is Magaadu?|publisher=The Times of India|date=October 5, 2014|accessdate=October 6, 2014}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/mahesh-babu-koratala-siva-movie-title-telugu-news-117297|title=Mahesh Babu - Koratala Siva movie title|publisher=IndiaGlitz|date=October 28, 2014|accessdate=October 31, 2014}}</ref> Mahesh opted to co-produce the film under the banner ] to control the film's budget, accepting a share in the profits in lieu of his remuneration.<ref>{{cite web|url=https://www.deccanchronicle.com/150722/entertainment-tollywood/article/namrata-house-producer|title=Namrata, the in-house producer|last=Reddy|first=Gayatri|work=Deccan Chronicle|date=23 July 2015|access-date=23 July 2015|url-status=live|archive-url=https://web.archive.org/web/20150723144541/http://www.deccanchronicle.com/150722/entertainment-tollywood/article/namrata-house-producer|archive-date=23 July 2015}}</ref> ] was signed to compose the film's music.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2014-04-15/DSP-to-compose-for-Mahesh-Koratala-film-92144|title=DSP to compose for Mahesh, Koratala film|work=]|date=15 April 2014|access-date=14 August 2014|archive-url=https://web.archive.org/web/20141222054925/http://www.thehansindia.com/posts/index/2014-04-15/DSP-to-compose-for-Mahesh-Koratala-film-92144|archive-date=22 December 2014}}</ref> ], the film's cinematographer, charged {{INR}}1.4 crore as his remuneration.{{cn|date=December 2024}} The official launch ceremony was held on 11&nbsp;August 2014 at ] in ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/city/hyderabad/Mahesh-Babu-and-Koratala-Sivas-movie-muhurtham-at-Ramanaidu-Studios-in-Hyderabad/articleshow/40119359.cms|title=Mahesh Babu and Koratala Siva's movie muhurtham at Ramanaidu Studios in Hyderabad|work=The Times of India|date=12 August 2014|access-date=14 August 2014|archive-url=https://web.archive.org/web/20141222055337/http://timesofindia.indiatimes.com/city/hyderabad/Mahesh-Babu-and-Koratala-Sivas-movie-muhurtham-at-Ramanaidu-Studios-in-Hyderabad/articleshow/40119359.cms|archive-date=22 December 2014}}</ref> Mahesh participated in the story discussions with Siva and shared his ideas for improving the script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-try-his-hand-at-screenplay/articleshow/43988764.cms|title=Mahesh Babu to try his hand at screenplay?|work=The Times of India|date=1 October 2014|access-date=6 October 2014|archive-url=https://web.archive.org/web/20141222055528/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-try-his-hand-at-screenplay/articleshow/43988764.cms|archive-date=22 December 2014}}</ref> ''Srimanthudu'' was confirmed as the film's title on 29&nbsp;May 2015, after registering it in December 2014.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2014-12-15/Mahesh-Babu-Koratala-film-titled-Sreemanthudu-121224 |title=Mahesh Babu-Koratala film titled Sreemanthudu |work=The Hans India |date=15 December 2014 |access-date=12 November 2015 |archive-url=https://web.archive.org/web/20151112061627/http://www.thehansindia.com/posts/index/2014-12-15/Mahesh-Babu-Koratala-film-titled-Sreemanthudu-121224 |archive-date=12 November 2015 |url-status=dead }}</ref>


=== Casting === === Casting ===
{{multiple image
] was selected as the heroine of the film which was supposed to be her first onsceen appearance with Mahesh though she appeared in an ] in ''Aagadu'' after signing this film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tollywood-actresses-are-the-new-dancing-divas/articleshow/44940146.cms|title=Tollywood actresses are the new dancing divas|publisher=The Times of India|date=October 26, 2014|accessdate=October 31, 2014}}</ref> She charged a remuneration of {{INRConvert|12.5|m}} which was the highest remuneration she received in her career till then.<ref>{{cite web|url=http://www.indiaglitz.com/omg--remuneration-of-shruti-haasan-for-mahesh-babus-film-telugu-news-117278|title=OMG!! Remuneration of Shruti Haasan for Mahesh Babu's film|publisher=IndiaGlitz|date=October 27, 2014|accessdate=October 31, 2014}}</ref> ] was selected to play the role of Mahesh's father in the film after Koratala Siva was impressed with his work in the 2014 film '']''.<ref>{{cite web|url=http://www.dnaindia.com/entertainment/report-jagapathi-babu-to-play-mahesh-babu-s-father-1980833|title=Jagapathi Babu to play Mahesh Babu's father|publisher=]|date=April 22, 2014|accessdate=August 14, 2014}}</ref>
<!-- Essential parameters -->
On the day of launch, ], ] and ] were announced to play pivotal roles in this film.<ref>{{cite web|url=http://indianexpress.com/article/entertainment/entertainment-others/shruti-haasan-in-mahesh-babus-next/|title=Shruti Haasan in Mahesh Babu’s next|publisher=]|date=August 11, 2014|accessdate=August 14, 2014}}</ref> Out of the above, Sampath Raj was confirmed as the antagonist.<ref>{{cite web|url=http://www.deccanchronicle.com/141004/entertainment-tollywood/article/kollywood-town-actor-mahesh-babu%E2%80%99s-film|title=Kollywood town actor in Mahesh Babu’s film|publisher=Deccan Chronicle|date=October 4, 2014|accessdate=October 6, 2014}}</ref> Mahesh Babu was reported to play a dual role in the film for the first time in his career which was rubbished by Koratala Siva as a rumor.<ref>{{cite web|url=http://www.indiaglitz.com/Rumours-on-mahesh-movie-come-to-an-end-telugu-news-112748|title=Rumours on Mahesh movie come to an end|publisher=IndiaGlitz|date=August 27, 2014|accessdate=August 27, 2014}}</ref>
| align = right
| direction = vertical
| footer = Impressed with his work in '']'' (2014), Siva chose ] (''top'') to play Mahesh's father in the film. ] (''bottom'') was chosen to play Haasan's father in the film.
| width =
<!-- Image 1 -->
| image1 = Jagapathi Babu at 62nd Filmfare awards south.jpg
| width1 = 200
| alt1 =
| caption1 =

<!-- Image 2 -->
| image2 = Rajendra Prasad at QGM audio launch.jpg
| width2 = 200
| alt2 =
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Mahesh played the role of a billionaire's son in the film. For his character's appearance, he chose a casual look replete with cardigans, jackets and scarves. He sported various hair styles, including a layered look, a messy hair-do, and a conservative cut, for various episodes in the film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-sport-a-new-look-in-Koratala-Sivas-film/articleshow/46432588.cms |title=Mahesh Babu to sport a new look in Koratala Siva's film |last=Sashidhar |first=A. S. |work=The Times of India |date=2 March 2015 |access-date=4 March 2015 |archive-url=https://web.archive.org/web/20150304081053/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-sport-a-new-look-in-Koratala-Sivas-film/articleshow/46432588.cms |archive-date= 4 March 2015 |url-status=dead }}</ref> ] was selected as the heroine of the film; the role was supposed to be her first on-screen appearance with Mahesh though she had appeared in an ] in ''Aagadu'' after signing this film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tollywood-actresses-are-the-new-dancing-divas/articleshow/44940146.cms|title=Tollywood actresses are the new dancing divas|last=A.S.|first=Sasidhar|work=The Times of India|date=26 October 2014|access-date=31 October 2014|archive-url=https://web.archive.org/web/20141222060134/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tollywood-actresses-are-the-new-dancing-divas/articleshow/44940146.cms|archive-date=22 December 2014}}</ref> She charged a remuneration of {{INR}}1.25 crore, which was the highest she had received in her career until then.{{cn|date=December 2024}} Haasan said that she would play a "strong, independent, intelligent" and simple girl in the film, adding that the romance between the lead pair would be a "very calm, relaxed and classy" one.<ref>{{cite web|url=http://www.newindianexpress.com/cities/hyderabad/Finding-Simplicity-in-Glamour/2015/08/01/article2950803.ece|title=Finding Simplicity in Glamour|last=Yellapantula|first=Suhas|work=The New Indian Express|date=1 August 2015|access-date=20 August 2015|archive-url=https://web.archive.org/web/20150820155014/http://www.newindianexpress.com/cities/hyderabad/Finding-Simplicity-in-Glamour/2015/08/01/article2950803.ece|archive-date=20 August 2015}}</ref> Siva chose the name Charuseela for the female lead character after going through the lyrics during the recording of the song of the same name.<ref name="DSP">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shrutis-name-in-Srimanthudu-was-inspired-by-the-song-charusheela-DSP/articleshow/48308340.cms |title=Shruti's name in Srimanthudu was inspired by the song charusheela: DSP |last=Pasupulate |first=Karthik |work=The Times of India |date=1 August 2015 |access-date=20 August 2015 |archive-url=https://web.archive.org/web/20150820155805/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shrutis-name-in-Srimanthudu-was-inspired-by-the-song-charusheela-DSP/articleshow/48308340.cms |archive-date=20 August 2015 |url-status=dead }}</ref>

Impressed with his work in '']'' (2014), Siva chose ] to play the role of Harsha's father in the film.<ref>{{cite news|url=http://www.dnaindia.com/entertainment/report-jagapathi-babu-to-play-mahesh-babu-s-father-1980833|title=Jagapathi Babu to play Mahesh Babu's father|agency=Indo-Asian News Service|work=]|date=22 April 2014|access-date=14 August 2014|archive-url=https://web.archive.org/web/20141222060603/http://www.dnaindia.com/entertainment/report-jagapathi-babu-to-play-mahesh-babu-s-father-1980833|archive-date=22 December 2014}}</ref> After considering ] and ] for the role of Mahesh's mother, ] was selected in January 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sukanya-to-play-Mahesh-Babus-mom/articleshow/45993964.cms|title=Sukanya to play Mahesh Babu's mom|last=Sashidhar|first=A. S.|work=The Times of India|date=23 January 2015|access-date=24 January 2015|archive-url=https://web.archive.org/web/20150124025114/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sukanya-to-play-Mahesh-Babus-mom/articleshow/45993964.cms|archive-date=24 January 2015}}</ref> ], ], ] and ] were announced for the supporting roles.<ref>{{cite news|url=http://www.thehindu.com/entertainment/shruti-haasan-in-mahesh-babus-next/article6303890.ece|title=Shruti Haasan in Mahesh Babu's next|agency=Indo-Asian News Service|work=]|date=11 August 2014|access-date=12 August 2014|archive-url=https://web.archive.org/web/20141213043022/http://www.thehindu.com/entertainment/shruti-haasan-in-mahesh-babus-next/article6303890.ece|archive-date=13 December 2014}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tulasi-ready-to-play-mother-roles/articleshow/44509023.cms|title=Tulasi ready to play mother roles|agency=Indo-Asian News Service|work=The Times of India|date=6 October 2014|access-date=31 October 2014|archive-url=https://web.archive.org/web/20141222061319/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tulasi-ready-to-play-mother-roles/articleshow/44509023.cms|archive-date=22 December 2014}}</ref> While Sampath Raj played the antagonist,<ref>{{cite web|url=https://www.deccanchronicle.com/141004/entertainment-tollywood/article/kollywood-town-actor-mahesh-babu%E2%80%99s-film|title=Kollywood town actor in Mahesh Babu's film|last=King|first=Vincent|work=Deccan Chronicle|date=4 October 2014|access-date=6 October 2014|url-status=live|archive-url=https://web.archive.org/web/20141222061122/http://www.deccanchronicle.com/141004/entertainment-tollywood/article/kollywood-town-actor-mahesh-babu%E2%80%99s-film|archive-date=22 December 2014}}</ref> Brahmanandam's inclusion was never confirmed.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-08-16/T-town-in-a-bind-over-use-of-Brahmi-balm--170364|title=T-town in a bind over use of Brahmi balm!|last=Prakash|first=B. V. S.|work=The Hans India|date=16 August 2015|access-date=20 August 2015|archive-url=https://web.archive.org/web/20150820153751/http://www.thehansindia.com/posts/index/2015-08-16/T-town-in-a-bind-over-use-of-Brahmi-balm--170364|archive-date=20 August 2015}}</ref> ] was signed to play one of the antagonists in the film. Uthaman told Indo-Asian News Service that a few scenes required numerous takes due to his difficulties with the language and called Mahesh considerate to have helped him.<ref>{{cite news|url=http://indianexpress.com/article/entertainment/regional/was-awestruck-hearing-mahesh-babu-speak-tamil-harish-uthaman/|title=Was awestruck hearing Mahesh Babu speak Tamil: Harish Uthaman|agency=Indo-Asian News Service|work=The Indian Express|date=13 July 2015|access-date=20 August 2015|archive-url=https://web.archive.org/web/20150820160708/http://indianexpress.com/article/entertainment/regional/was-awestruck-hearing-mahesh-babu-speak-tamil-harish-uthaman/|archive-date=20 August 2015}}</ref>

] made a small yet important ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rahul-Ravindran-raves-about-Mahesh/articleshow/46466578.cms |title=Rahul Ravindran raves about Mahesh |last=A. S. |first=Sashidhar |work=The Times of India |date=5 March 2015 |access-date=12 November 2015 |archive-url=https://web.archive.org/web/20151112064706/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rahul-Ravindran-raves-about-Mahesh/articleshow/46466578.cms |archive-date=12 November 2015 |url-status=dead }}</ref> After considering actresses proficient in classical dance for performing a peppy dance number set in a rural backdrop, ] was selected as she was a trained ] dancer.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Poornas-special-song-in-Maheshs-film/articleshow/45640528.cms|title=Poorna's special song in Mahesh's film|work=The Times of India|date=26 December 2014|access-date=26 December 2014|archive-url=https://web.archive.org/web/20141226014015/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Poornas-special-song-in-Maheshs-film/articleshow/45640528.cms|archive-date=26 December 2014}}</ref> After auditioning seventy actresses, ] was selected to play an "important part" in the film, marking her debut in Telugu cinema.<ref name="Roy">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Angana-Roy-to-debut-in-Telugu-with-Mahesh-Babus-film/articleshow/46902804.cms |title=Angana Roy to debut in Telugu with Mahesh Babu's film |last=Kumar |first=Hemanth |work=The Times of India |date=13 April 2015 |access-date=6 May 2015 |archive-url=https://web.archive.org/web/20150506040857/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Angana-Roy-to-debut-in-Telugu-with-Mahesh-Babus-film/articleshow/46902804.cms |archive-date= 6 May 2015 |url-status=dead }}</ref> ] was signed after one of the unit members of her unreleased Telugu debut ''Intinta Annamayya'' convinced the film-makers to consider her.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sanam-Shetty-bags-a-role-opposite-Mahesh-Babu/articleshow/47251534.cms|title=Sanam Shetty bags a role opposite Mahesh Babu|last=Kumar|first=Hemanth|work=The Times of India|date=11 May 2015|access-date=14 May 2015|archive-url=https://web.archive.org/web/20150514160808/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sanam-Shetty-bags-a-role-opposite-Mahesh-Babu/articleshow/47251534.cms|archive-date=14 May 2015}}</ref> Malayali actress Nikkita Anil Kumar played the role of Mahesh's sister in the film, and Vaishnav, a teenager who played the role of her cousin, helped the non-Telugu actors with their lines.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srimanthudu-was-a-blast-Nikkita/articleshow/48330864.cms |title=Srimanthudu was a blast: Nikkita |work=The Times of India |date=3 August 2015 |access-date=21 August 2015 |archive-url=https://web.archive.org/web/20150821091515/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srimanthudu-was-a-blast-Nikkita/articleshow/48330864.cms |archive-date=21 August 2015 |url-status=dead }}</ref> ], who earlier worked with Mahesh in '']'' (2013), was signed to play a politician's daughter.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tejaswi-Madivada-elated-to-work-with-Mahesh-Babu/articleshow/47381347.cms|title=Tejaswi Madivada elated to work with Mahesh Babu|last=Kumar|first=Hemanth|work=The Times of India|date=22 May 2015|access-date=27 May 2015|archive-url=https://web.archive.org/web/20150527083314/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tejaswi-Madivada-elated-to-work-with-Mahesh-Babu/articleshow/47381347.cms|archive-date=27 May 2015}}</ref>


=== Filming === === Filming ===
] was expected to start on September 11, 2014 which would be wrapped up in continuous schedules.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-to-start-from-Sep/articleshow/38859059.cms|title=Mahesh Babu's new film to start from Sep|publisher=The Times of India|date=July 22, 2014|accessdate=August 15, 2014}}</ref> After the launch, it was confirmed that the regular shooting would start in early September after Mahesh completes his work in ''Aagadu'' and will be completed in one long schedule.<ref>{{cite web|url=http://www.ibtimes.co.in/mahesh-babu-shruti-haasans-new-film-launched-606573|title=Mahesh Babu-Shruti Haasan's New Film Launched|publisher=International Business Times India|date=August 11, 2014|accessdate=August 15, 2014}}</ref> The first schedule was planned in Hyderabad and the second schedule was planned in ].<ref>{{cite web|url=http://www.indiaglitz.com/Mahesh-movie-first-schedule-in-hyderabad-telugu-news-112528|title=Mahesh movie first schedule in Hyderabad|publisher=IndiaGlitz|date=August 23, 2014|accessdate=August 23, 2014}}</ref> The principal photography was said to begin on October 9, 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-next-to-roll-from-Oct-9/articleshow/43782699.cms|title=Mahesh Babu's next to roll from Oct 9|publisher=The Times of India|date=September 28, 2014|accessdate=October 6, 2014}}</ref> It was postponed to October 24, 2014 while Mahesh was said to join the film's sets on November 3, 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-shoot-delayed/articleshow/44774838.cms|title=Mahesh Babu's new film shoot delayed|publisher=The Times of India|date=October 10, 2014|accessdate=October 11, 2014}}</ref> Later Mahesh said that he wants to work continuously for this film without taking a break. The first schedule was planned in ] from November 8, 2014 and parts of the film were said to be shot in some foreign locations.<ref>{{cite web|url=http://www.deccanchronicle.com/141028/entertainment-tollywood/article/mahesh-babu-start-shooting-november-8|title=Mahesh Babu to start shooting from November 8|publisher=Deccan Chronicle|date=October 28, 2014|accessdate=October 31, 2014}}</ref> ] commenced on 7 November 2014 at ],<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shooting-in-Pune/articleshow/45059426.cms|title=Mahesh Babu shooting in Pune|work=The Times of India|date=6 November 2014|access-date=7 November 2014|archive-url=https://web.archive.org/web/20150102122914/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shooting-in-Pune/articleshow/45059426.cms|archive-date=2 January 2015}}</ref> and Haasan joined the set on the next day.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shruti-Haasan-begins-shooting-for-her-next-with-Mahesh-Babu/articleshow/45097498.cms|title=Shruti Haasan begins shooting for her next with Mahesh Babu|last=Kumar|first=Hemanth|work=The Times of India|date=10 November 2014|access-date=10 November 2014|archive-url=https://web.archive.org/web/20150102123002/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shruti-Haasan-begins-shooting-for-her-next-with-Mahesh-Babu/articleshow/45097498.cms|archive-date=2 January 2015}}</ref> The two leads were mobbed by local people during the film's shoot at an ] in Pune.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-mobbed-in-Pune/articleshow/45118489.cms|title=Mahesh Babu mobbed in Pune|last=Kumar|first=Hemanth|work=The Times of India|date=11 November 2014|access-date=13 November 2014|archive-url=https://web.archive.org/web/20150103094308/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-mobbed-in-Pune/articleshow/45118489.cms|archive-date=3 January 2015}}</ref> The next segment took place in Hyderabad at a private studio where a song was filmed with Mahesh and Haasan.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Shruti-to-groove-for-a-song/articleshow/45415813.cms|title=Mahesh-Shruti to groove for a song|work=The Times of India|date=8 December 2014|access-date=8 December 2014|archive-url=https://web.archive.org/web/20150103094503/http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Shruti-to-groove-for-a-song/articleshow/45415813.cms|archive-date=3 January 2015}}</ref> The song that accompanies Mahesh's first appearance in the film was filmed at ] starting on 11&nbsp;December 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Maheshs-introduction-song-canned-in-RFC/articleshow/45477916.cms|title=Mahesh's introduction song canned in RFC|work=The Times of India|date=11 December 2014|access-date=11 December 2014|archive-url=https://web.archive.org/web/20150103094515/http://timesofindia.indiatimes.com/entertainment/telugu/music/Maheshs-introduction-song-canned-in-RFC/articleshow/45477916.cms|archive-date=3 January 2015}}</ref> The third filming segment commenced on 28&nbsp;December 2014 at Hyderabad.<ref>{{cite web|url=https://www.deccanchronicle.com/141221/entertainment-tollywood/article/mahesh-babu%E2%80%99s-next-progressing-well|title=Mahesh Babu's next progressing well|last1=King|first1=Vincent|last2=Kavirayani|first2=Suresh|work=Deccan Chronicle|date=21 December 2014|access-date=22 December 2014|url-status=live|archive-url=https://web.archive.org/web/20150103094725/http://www.deccanchronicle.com/141221/entertainment-tollywood/article/mahesh-babu%E2%80%99s-next-progressing-well|archive-date=3 January 2015}}</ref> Around the end of January 2015, it was estimated that the film's shooting would be wrapped up in a month.<ref>{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Prince-wants-the-crown-back/articleshow/46014299.cms |title=Prince wants the crown back |last=Kamal |first=S. S. |work=] |date=25 January 2015 |access-date=26 January 2015 |archive-url=https://web.archive.org/web/20150126092008/http://www.bangaloremirror.com/entertainment/south-masala/Prince-wants-the-crown-back/articleshow/46014299.cms |archive-date=26 January 2015 |url-status=live }}</ref>

A song on Mahesh and Haasan was shot in a set erected at ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-progressing-briskly/articleshow/46065907.cms |title=Mahesh Babu's film progressing briskly |work=The Times of India |date=30 January 2015 |access-date=30 January 2015 |archive-url=https://web.archive.org/web/20150130102114/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-progressing-briskly/articleshow/46065907.cms |archive-date=30 January 2015 |url-status=dead }}</ref> Another filming segment commenced at ], where Haasan and Kishore rejoined the film's sets.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-heads-to-Madurai/articleshow/46185232.cms |title=Mahesh Babu's film heads to Madurai |work=The Times of India |date=11 February 2015 |access-date=11 February 2015 |archive-url=https://web.archive.org/web/20150211025952/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-heads-to-Madurai/articleshow/46185232.cms |archive-date=11 February 2015 |url-status=dead }}</ref> Shooting then moved to ].{{cn|date=December 2024}} An action sequence on Mahesh and others was filmed at ] in February 2015.<ref name="Palani">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-Srimanthudu-progressing-briskly/articleshow/46408582.cms|title=Mahesh's Srimanthudu progressing briskly|work=The Times of India|date=28 February 2015|access-date=28 February 2015|archive-url=https://web.archive.org/web/20150228092838/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-Srimanthudu-progressing-briskly/articleshow/46408582.cms|archive-date=28 February 2015}}</ref> A song choreographed by ] was filmed with Mahesh and Haasan. This marked the first Telugu film of Bosco-Caesar.{{cn|date=December 2024}} The filming continued at ] until 3&nbsp;March 2015,<ref name="Palani"/> after which a few scenes focusing on Mahesh, Roy, and others were shot at Hyderabad.<ref name="Roy"/>

In April 2015, the next filming schedule began in ]. Upon its completion, Mahesh took a break and then joined the set at Hyderabad on 6&nbsp;May 2015.<ref>{{cite web|url=https://www.deccanchronicle.com/150505/entertainment-bollywood/article/mahesh-babu-resume-work|title=Mahesh Babu to resume work|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=6 May 2015|access-date=6 May 2015|url-status=live|archive-url=https://web.archive.org/web/20150506041542/http://www.deccanchronicle.com/150505/entertainment-bollywood/article/mahesh-babu-resume-work|archive-date=6 May 2015}}</ref> On 5&nbsp;June 2015, Madhi said in an interview that twelve days of shooting were pending. He added that two types of camera&nbsp;– the ] and the ]&nbsp;– were being used to film a number of mild movement shots throughout the film.{{cn|date=December 2024}} On 17&nbsp;June 2015, Siva told the media that all filming except for a week of patchwork was finished.<ref>{{cite web|url=http://www.newindianexpress.com/entertainment/telugu/Clash-of-Titans-this-Eid/2015/06/17/article2870254.ece|title=Clash of Titans this Eid|last=Yellapuntala|first=Suhas|work=]|date=17 June 2015|access-date=17 June 2015|archive-url=https://web.archive.org/web/20150617082620/http://www.newindianexpress.com/entertainment/telugu/Clash-of-Titans-this-Eid/2015/06/17/article2870254.ece|archive-date=17 June 2015}}</ref> By then, a song sequence focusing on the lead pair was being filmed at Ramoji Film City.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Babuss-Srimanthudu-gets-ready-for-a-big-audio-launch/articleshow/47703896.cms |title=Mahesh Babus's Srimanthudu gets ready for a big audio launch |work=The Times of India |date=17 June 2015 |access-date=17 June 2015 |archive-url=https://web.archive.org/web/20150617111732/http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Babuss-Srimanthudu-gets-ready-for-a-big-audio-launch/articleshow/47703896.cms |archive-date=17 June 2015 |url-status=dead }}</ref>

== Soundtrack ==
{{Further|Srimanthudu (soundtrack)}}] composed the film's soundtrack which consists of six songs; the lyrics were written by ] except for "Charuseela" which was co-written by Prasad. ] marketed the film's soundtrack.<ref>{{cite web|url=http://play.raaga.com/telugu/album/Srimanthudu-songs-A0003532-play |title=Srimanthudu |website=] |date=18 July 2015 |access-date=24 July 2015 |archive-url=https://web.archive.org/web/20150724171646/http://play.raaga.com/telugu/album/Srimanthudu-songs-A0003532-play |archive-date=24 July 2015 |url-status=dead }}</ref> Compared to other songs, Sastry took more time to complete the lyrics of the song "Jaago". Siva explained the situation to Sastry during the film's shoot at Karaikudi and at Ramoji Film City, and Sastry took input from him.<ref>{{cite web|url=https://pbs.twimg.com/media/CLOQZgYVAAAzrCz.jpg|title=జాగో జాగోరే జాగో...|trans-title=Wake Up! Wake Up! Wake Up!...|language=te|work=]|date=30 July 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112083542/https://pbs.twimg.com/media/CLOQZgYVAAAzrCz.jpg|archive-date=12 November 2015}}</ref> Prasad composed it in the ] genre.<ref name="DSP"/> Haasan revealed that "Charuseela" was based on her character in the film and that the tune had been inspired by one of ]{{'s}} compositions.{{cn|date=December 2024}}

The soundtrack of the original and dubbed Tamil versions were released on 18&nbsp;July 2015 and 4&nbsp;August 2015, respectively.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-07-19/Mahesh-Babu%E2%80%99s-Srimanthudu-audio-launched-in-style-164388|title=Mahesh Babu's Srimanthudu audio launched in style|work=The Hans India|date=19 July 2015|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723154650/http://www.thehansindia.com/posts/index/2015-07-19/Mahesh-Babu%E2%80%99s-Srimanthudu-audio-launched-in-style-164388|archive-date=23 July 2015}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Babu-woos-Tamil-fans-at-Selvandhan-audio-launch/articleshow/48354538.cms |title=Mahesh Babu woos Tamil fans at Selvandhan audio launch |work=The Times of India |date=5 August 2015 |access-date=5 August 2015 |archive-url=https://web.archive.org/web/20150805162005/http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Babu-woos-Tamil-fans-at-Selvandhan-audio-launch/articleshow/48354538.cms |archive-date= 5 August 2015 |url-status=dead }}</ref>

== Release ==
In December 2014, the producers announced a May 2015 release.{{cn|date=December 2024}} Due to technical issues, the film's release was postponed to 17 July 2015.{{cn|date=December 2024}} The film's release was postponed to 7 August 2015 after a personal request by ], the producer of '']'' to do so.{{cn|date=December 2024}}''Srimanthudu'' was dubbed into ] as ''Selvandhan'', which was released simultaneously along with the original on 7&nbsp;August 2015.{{cn|date=December 2024}}

''Srimanthudu'' was released in 2500 screens worldwide.<ref>{{Cite news|date=2015-08-08 |title=A film for the class and the mass! |url=https://www.thehindu.com/news/cities/Hyderabad/a-film-for-the-class-and-the-mass/article7518430.ece |access-date=2024-12-03 |work=The Hindu |language=en-IN |quote=These were typically some reactions from not just fans, but movie lovers in general on Day One of the Mahesh Babu-starrer ''Srimanthudu'' directed by Koratala Siva that hit about 2,500 screens worldwide.|issn=0971-751X}}</ref> While the ] passed the film in India with a 'U/A' certificate without any cuts,<ref>{{cite web|url=http://www.sify.com/movies/all-set-for-srimanthudu-release-news-telugu-pihogIagahjgb.html|title=All set for 'Srimanthudu' release|website=]|date=7 August 2015|access-date=12 November 2015|url-status=dead|archive-url=https://web.archive.org/web/20151112111505/http://www.sify.com/movies/all-set-for-srimanthudu-release-news-telugu-pihogIagahjgb.html|archive-date=12 November 2015}}</ref> the ] rated it '12A' and suggested a compulsory removal of a four-second long visual of ] as per the ].<ref name="BBFC"/> It was also released in ], the capital of ], thus becoming the first Indian film to be screened in a Latin American country.<ref>{{cite web|url=http://timesofindia.indiatimes.com/nri/other-news/First-Indian-film-Srimanthudu-screened-in-Chile/articleshow/48986526.cms |title=First Indian film Srimanthudu screened in Chile |work=The Times of India |date=16 September 2015 |access-date=17 September 2015 |archive-url=https://web.archive.org/web/20150917052615/http://timesofindia.indiatimes.com/nri/other-news/First-Indian-film-Srimanthudu-screened-in-Chile/articleshow/48986526.cms |archive-date=17 September 2015 |url-status=dead }}</ref>

=== Distribution ===
Classic Entertainments acquired the overseas distribution rights of the film in late February 2015,<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Classics-Entertainment-bags-Maheshs-film/articleshow/46377778.cms|title=Classics Entertainment bags Mahesh's film|work=The Times of India|date=26 February 2015|access-date=26 February 2015|archive-url=https://web.archive.org/web/20150226063742/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Classics-Entertainment-bags-Maheshs-film/articleshow/46377778.cms|archive-date=26 February 2015}}</ref> for an amount of {{INR}}81 million, which was the highest price that any Telugu film had commanded in the overseas market until then.<ref>{{cite web|url=http://epaper.deccanchronicle.com/articledetailpage.aspx?id=2321631|title=Record price for Mahesh's film|work=Deccan Chronicle|date=28 February 2015|access-date=12 March 2015|archive-url=https://web.archive.org/web/20150312124958/http://epaper.deccanchronicle.com/articledetailpage.aspx?id=2321631|archive-date=12 March 2015}}</ref> By the second week of June 2015, distribution rights for most of the regions were sold out while negotiations for a few were ongoing. Global Cinemas, Aditya films, and Vintage creations acquired the distribution rights of the Nizam, ] and ] regions for {{INR}}14.5 crore, {{INR}}3.25 crore, and {{INR}}3.43 crore respectively.{{cn|date=December 2024}}

At the same time, 14 Reels Entertainment and Devi films were in talks with the makers for the rights of ] and ] regions, respectively while 'S' Creations was expected to acquire the Guntur region rights for an amount of {{INR}}4{{mdash}}4.25 crore. However, a press release on 19&nbsp;June 2015 stated that ] had acquired the theatrical distribution rights of the Nizam region.{{cn|date=December 2024}} The film's global theatrical rights were sold for a total of {{INR}}59.6 crore. The theatrical rights of ], ], and the rest of India were sold for {{INR}}21 crore, {{INR}}6 crore, and {{INR}}2 crore respectively.{{cn|date=December 2024}} ] acquired the film's worldwide distribution rights on 5&nbsp;August 2015.{{cn|date=December 2024}}

=== Marketing ===
The first look poster featured Mahesh riding a ] costing approximately {{INR}}3.5 ].<ref name="cycle">{{cite web|url=http://www.thehansindia.com/posts/index/2015-10-07/Maheshs-Cannondale-Scalpel-Carbon-3-bicycle-in-Srimanthudu-Know-more-179628 |title=Mahesh's Cannondale Scalpel Carbon 3 bicycle in Srimanthudu: Know more |last=Anjali |first=G. |work=The Hans India |date=7 October 2015 |access-date=12 November 2015 |archive-url=https://web.archive.org/web/20151112124605/http://www.thehansindia.com/posts/index/2015-10-07/Maheshs-Cannondale-Scalpel-Carbon-3-bicycle-in-Srimanthudu-Know-more-179628 |archive-date=12 November 2015 |url-status=dead }}</ref> The first look teaser of 60&nbsp;seconds was released on 31&nbsp;May 2015.{{cn|date=December 2024}} The second poster featuring Mahesh was released on 14&nbsp;July 2015.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-07-14/Mahesh-Babus-new-poster-from-Srimanthudu-looks-stylish-163333|title=Mahesh Babu's new poster from Srimanthudu looks stylish|work=The Hans India|date=14 July 2015|access-date=15 July 2015|archive-url=https://web.archive.org/web/20150715061651/http://www.thehansindia.com/posts/index/2015-07-14/Mahesh-Babus-new-poster-from-Srimanthudu-looks-stylish-163333|archive-date=15 July 2015}}</ref> Another poster featuring Mahesh was released on 24&nbsp;July 2015.{{cn|date=December 2024}} ] entered into a co-branding partnership with this film in late July 2015.{{cn|date=December 2024}} A cycling rally was held on 16&nbsp;August 2015 at ], Hyderabad, where Mahesh met 2,500 cyclists as a part of the film's promotion.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Cycling-has-a-new-pin-up-boy/articleshow/48523252.cms|title=Cycling has a new pin-up boy|work=The Times of India|date=18 August 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112125553/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Cycling-has-a-new-pin-up-boy/articleshow/48523252.cms|archive-date=12 November 2015}}</ref>

Close-Up announced a "Closeup Srimanthudu Meet Mahesh Babu Contest", where Mahesh's fans were asked to give a missed call to 1800-266-2444 to enter the contest which was open from 1&nbsp;August 2015 to 4&nbsp;September 2015.<ref>{{cite AV media|title=Get Closeup with Mahesh Babu in Srimanthudu contest|publisher=]|date=7 August 2015|medium=Motion picture|location=India}}</ref> The makers announced the auction of the cycle used by Mahesh in the film, with interested people being directed to bid for the cycle at www.iamsrimanthudu.com by donating {{INR}}999. Whilst the remaining donors received a special T-shirt,<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Cycle-from-Srimanthudu-up-for-grabs/articleshow/49244735.cms|title=Cycle from Srimanthudu up for grabs|agency=Indo-Asian News Service|work=The Times of India|date=6 October 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112140524/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Cycle-from-Srimanthudu-up-for-grabs/articleshow/49244735.cms|archive-date=12 November 2015}}</ref> G.&nbsp;Nageswara Reddy from ] was announced as the winner of the cycle by the film's unit in mid-November 2015.<ref>{{cite web|url=http://www.namasthetelangaana.com/cinema-news-telugu/srimanthudu-cine-unit-announced-bicycle-contest-winner-1-1-461146.html|title='శ్రీమంతుడు' సైకిల్ 'కాంటెస్ట్' విజేత ఎవరు..?|trans-title=Who is the winner of 'Srimanthudu' cycle contest?|work=]|language=te|date=15 November 2015|access-date=17 November 2015|archive-url=https://web.archive.org/web/20151117074124/http://www.namasthetelangaana.com/cinema-news-telugu/srimanthudu-cine-unit-announced-bicycle-contest-winner-1-1-461146.html|archive-date=17 November 2015}}</ref>

=== Home media ===
The global television broadcast rights were sold to ] in late May 2015 for a high but undisclosed price,{{cn|date=December 2024}} estimated to be around {{INR}}12 crore.{{cn|date=December 2024}}''Srimanthudu'' had its global television premiere on 8&nbsp;November 2015 at 6:00&nbsp;pm ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/tv/news/telugu/Mahesh-Babus-hit-film-Srimanthudu-to-premier-on-Zee-Telugu-on-Sunday-November-8/articleshow/49673801.cms|title=Mahesh Babu's hit film Srimanthudu to premier on Zee Telugu on Sunday, November 8|work=The Times of India|date=5 November 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112090652/http://timesofindia.indiatimes.com/tv/news/telugu/Mahesh-Babus-hit-film-Srimanthudu-to-premier-on-Zee-Telugu-on-Sunday-November-8/articleshow/49673801.cms|archive-date=12 November 2015}}</ref> It registered a TRP rating of 21.24, the third-highest rating ever for a Telugu film after '']'' (2009) and ''Baahubali: The Beginning'' (which registered TRP ratings of 22.00 and 21.84, respectively).{{cn|date=December 2024}}

== Reception ==

=== Critical reception ===

==== Telugu Version ====
''Srimanthudu'' received positive reviews from critics.<ref>{{cite web|url=http://indianexpress.com/article/entertainment/regional/srimanthudu-starring-mahesh-babu-shruti-haasan-opens-to-positive-response/|title='Srimanthudu' starring Shruti Haasan, Mahesh Babu opens to positive response|last=Bajwa|first=Dimpal|work=The Indian Express|date=7 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150807164356/http://indianexpress.com/article/entertainment/regional/srimanthudu-starring-mahesh-babu-shruti-haasan-opens-to-positive-response/|archive-date=7 August 2015}}</ref> Sangeetha Devi Dundoo of '']'' called ''Srimanthudu'' a "star-driven film with a strong plot that's worth a watch". Dundoo further stated, "This isn't ]{{'s}} '']'', where ] finds his true calling in a much more realistic manner. The social consciousness comes coated with commercially viable ingredients and still, makes for an engaging watch".<ref>{{cite web|url=http://www.thehindu.com/features/cinema/cinema-reviews/mahesh-babu-srimanthudu-review/article7512037.ece|title=Srimanthudu: Back to the roots|last=Dundoo|first=Sangeetha Devi|work=The Hindu|date=7 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150809145635/http://www.thehindu.com/features/cinema/cinema-reviews/mahesh-babu-srimanthudu-review/article7512037.ece|archive-date=9 August 2015}}</ref> ] called ''Srimanthudu'' a "right mix of Mahesh's emotional and class performance, Shruthi's charisma, fine storyline and all materials that are needed for a good entertainer". The reviewer appreciated Siva for not writing a separate comedy track to distract from the story.<ref>{{cite web|url=http://www.sify.com/movies/mahesh-babu-s-srimanthudu-review--pihnkzgibhhgd.html|title=Review: Mahesh Babu's 'Srimanthudu'|website=]|date=7 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150809145952/http://www.sify.com/movies/mahesh-babu-s-srimanthudu-review--pihnkzgibhhgd.html|archive-date=9 August 2015}}</ref> Karthik Pasupulate of '']'' rated the film 3.5 out of 5 and wrote, "You could say this movie is Mahesh Babu's ''Swades'' (the 2004 SRK film) albeit a little dumbed down. Or a '']'' (the ] film) rehashed. Yet there can be no denying that ''Srimanthudu'' achieves more than any big ticket Tollywood potboiler has in more in that last decade {{sic}}, for the simple reason that it is a drama made like one."<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Srimanthudu/movie-review/48404863.cms|title=Srimanthudu Movie Review|last=Pasupulate|first=Karthik|work=The Times of India|date=7 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150809151031/http://timesofindia.indiatimes.com/movie-review/48404863.cms?from=mdr|archive-date=9 August 2015}} {{rating|3.5|5}}</ref> Sethumadhavan N of the '']'' rated the film 3.5 out of 5 and wrote, "Make no mistake, ''Srimanthudu'' is certainly a big commercial entertainer and has most of the elements needed for the same. But to deliver a total commercial which doesn't have a great plot and yet remaining engaging all the way isn't easy at all. That is where the writing by Siva emerges triumphant."<ref>{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/reviews/Movie-Review-Srimanthudu/articleshow/48395521.cms |title=Movie Review: Srimanthudu |last=N. |first=Sethumadhavan |work=Bangalore Mirror |date=7 August 2015 |access-date=9 August 2015 |archive-url=https://web.archive.org/web/20150809145630/http://www.bangaloremirror.com/entertainment/reviews/Movie-Review-Srimanthudu/articleshow/48395521.cms |archive-date= 9 August 2015 |url-status=live }} {{rating|3.5|5}}</ref> Suresh Kavirayani of '']'' rated the film 3.5 out of 5 and wrote, "Though there are a few hiccups, ''Srimanthudu'' is a good emotional drama with excellent performance by Mahesh Babu, supported by good content with neat dialogues".<ref>{{cite web|url=https://www.deccanchronicle.com/150808/entertainment-movie-review/article/movie-review-srimanthudu-srimanthudu|title=Movie review 'Srimanthudu': Mahesh Babu delivers|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=8 August 2015|access-date=9 August 2015|url-status=live|archive-url=https://web.archive.org/web/20150809145953/http://www.deccanchronicle.com/150808/entertainment-movie-review/article/movie-review-srimanthudu-srimanthudu|archive-date=9 August 2015}} {{rating|3.5|5}}</ref> Hemanth Kumar C.&nbsp;R. of '']'' rated the film 3.5 out of 5 and stated, "In an industry where weaving a story to suit the image of an A-list star is common, Mahesh Babu's latest, ''Srimanthudu'', takes a different course. The film might lack a big-starrer firepower, but by letting go of such conventions, what we get in the end is a sensible film full of heart and humanity."<ref>{{cite web|url=http://www.outlookindia.com/article/srimanthudu-telugu/295054|title=Srimanthudu (Telugu)|last=Hemanth Kumar|first=C. R.|work=]|date=14 August 2015|access-date=14 August 2015|archive-url=https://web.archive.org/web/20150814120415/http://www.outlookindia.com/article/srimanthudu-telugu/295054|archive-date=14 August 2015}} {{rating|3.5|5}}</ref>

Karthik Keramalu of ] rated the film 3 out of 5 stars and stated "All in all, ''Srimanthudu'' is a notch above the so-so model of commercial films. It'd have been neater had the gap between the intent and the content of the film narrowed down further".<ref>{{cite web|url=http://www.ibnlive.com/news/movies/srimanthudu-review-mahesh-babu-shines-in-the-film-despite-a-predictable-plot-1034417.html|title='Srimanthudu' review: Mahesh Babu shines in the film despite a predictable plot|last=Keramalu|first=Karthik|website=IBNLive|date=8 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150809145634/http://www.ibnlive.com/news/movies/srimanthudu-review-mahesh-babu-shines-in-the-film-despite-a-predictable-plot-1034417.html|archive-date=9 August 2015}} {{rating|3|5}}</ref> Kirubhakar Purushothaman of '']'' rated the film 2.5 out of 5 and wrote, "There are many cliches throughout the story, but still ''Srimanthudu'' manages to hold your attention. Though ''Srimanthudu'' has failed to serve anything new, he is rich and complete. When the film ends, everyone in the film is happy. As are Mahesh Babu's fans."<ref>{{cite web|url=http://indiatoday.intoday.in/story/srimanthudu-review-mahesh-babu-romances-fights-saves-the-day-and-does-what-not-review-jagapati-babu-shruti-haasan-rajenra-prasad-sukanya-devi-sri-prasad-charusheela-harish-uttaman-sampath/1/457150.html|title=Srimanthudu review: Mahesh Babu romances, fights, saves the day and does what not|last=Purushothaman|first=Kirubhakar|work=India Today|date=8 August 2015|access-date=9 August 2015|archive-url=https://web.archive.org/web/20150809145631/http://indiatoday.intoday.in/story/srimanthudu-review-mahesh-babu-romances-fights-saves-the-day-and-does-what-not-review-jagapati-babu-shruti-haasan-rajenra-prasad-sukanya-devi-sri-prasad-charusheela-harish-uttaman-sampath/1/457150.html|archive-date=9 August 2015}} {{rating|2.5|5}}</ref> Suhas Yellapuntala of '']'' wrote, "The director showcases power, greed, corruption as well as regression, hope and agony, in equal measure. However, while Mahesh Babu effortlessly sails through the movie, ''Srimanthudu'' is clichéd, unimaginative and stretched beyond its potential". He added, "''Srimanthudu'' would have made for much better viewing if it had been cut shorter by about half an hour. At the end of it, watching the film becomes an endurance rather than an experience".<ref>{{cite web|url=http://www.newindianexpress.com/entertainment/telugu/Stereotypical-Plot-Cripples-Mahesh-Magic/2015/08/08/article2962731.ece|title=Stereotypical Plot Cripples Mahesh Magic|last=Yellapuntala|first=Suhas|work=The New Indian Express|date=8 August 2015|access-date=10 August 2015|archive-url=https://web.archive.org/web/20150810012045/http://www.newindianexpress.com/entertainment/telugu/Stereotypical-Plot-Cripples-Mahesh-Magic/2015/08/08/article2962731.ece|archive-date=10 August 2015}}</ref>

==== Tamil version ====
''Selvandhan'', the film’s ] dubbed version too received positive responses.

=== Box office ===
==== Global ====
Registering an occupancy of 200% across the globe on its first day, ''Srimanthudu'' collected approximately a distributor share of 200cr at the AP/Nizam box office and 50cr from Karnataka, Tamil Nadu, the rest of India and overseas markets, taking its first day global total share to 350cr. With this, it managed to break the records set by '']'' (2013) and '']'' (2015) and became the second-highest Telugu film opener of the year.{{cn|date=December 2024}} Trade analyst Trinath told Indo-Asian News Service that the first day global gross stood at {{INR}}310 million.<ref>{{cite news|url=http://indiatoday.intoday.in/story/srimanthudu-box-office-collection-mahesh-babus-entertainer-bags-approximately-50-crore-in-the-opening-weekend-kortala-siva-shruti-haasan-jagapathi-baba-samantha-devi-sri-prasad/1/457478.html|title=Srimanthudu box office collection: Mahesh Babu's film earns Rs 500cr in opening weekend|agency=Indo-Asian News Service|work=India Today|date=10 August 2015|access-date=11 August 2015|archive-url=https://web.archive.org/web/20150811104718/http://indiatoday.intoday.in/story/srimanthudu-box-office-collection-mahesh-babus-entertainer-bags-approximately-50-crore-in-the-opening-weekend-kortala-siva-shruti-haasan-jagapathi-baba-samantha-devi-sri-prasad/1/457478.html|archive-date=11 August 2015}}</ref>

The film grossed {{INR}}1000 million on its second day at the global box office, taking its two-day global total gross to {{INR}}5000 million. With this, it became the second-fastest Telugu film of the year after ''Baahubali: The Beginning'' to do so. The film managed to collect a total net of 2000 million and a distributor share of 1000 million in two days at the global box office.{{cn|date=December 2024}} The film grossed {{INR}}250 million on its third day, taking its three-day global total gross to {{INR}}750 million, thus breaking the records set by Telugu films other than ''Baahubali: The Beginning''.{{cn|date=December 2024}} The film grossed a total of {{INR}}1.0125 billion in its first week at the global box office.<ref>{{cite news|url=http://www.business-standard.com/article/news-ians/srimanthudu-collects-rs-101-25-crore-in-first-week-115081401675_1.html|title='Srimanthudu' collects Rs.101.25 crore in first week|agency=Indo-Asian News Service|work=Business Standard|date=14 August 2015|access-date=14 August 2015|archive-url=https://web.archive.org/web/20150814151317/http://www.business-standard.com/article/news-ians/srimanthudu-collects-rs-101-25-crore-in-first-week-115081401675_1.html|archive-date=14 August 2015}}</ref>

The film grossed {{INR}}220 million in its second weekend, taking its ten-day global total gross to {{INR}}1.23 billion. The net and share figures for the ten days stood at {{INR}}980 million and {{INR}}826.3 million, respectively.{{cn|date=December 2024}} The film grossed {{INR}}150 million during the weekdays, taking its second week total to {{INR}}370 million and two-week global total gross to {{INR}}1.38 billion. The two-week global net and distributor share figures stood at {{INR}}1.1 billion and {{INR}}900 million, respectively.{{cn|date=December 2024}} Witnessing a decline of 50% in its trade due to new releases, the film grossed {{INR}}180 million in its third week, taking its three-week global total gross to {{INR}}1.56 billion, thus becoming the fourth highest grossing south Indian film of all time. The two-week global net and distributor share figures stood at {{INR}}1.25 billion and {{INR}}960 million, respectively.{{cn|date=December 2024}}

Witnessing a further drop of 50% in its trade, the film grossed {{INR}}95 million in its fourth week, taking its 28-day global total gross to {{INR}}1.655 billion.{{cn|date=December 2024}} On 25&nbsp;September 2015, it completed a 50-day run in 185 centres, which was considered a record.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-09-25/Maheshs-Srimanthudu-sets-new-record-177570|title=Mahesh's Srimanthudu sets new record|work=The Hans India|date=25 September 2015|access-date=25 September 2015|archive-url=https://web.archive.org/web/20150925091506/http://www.thehansindia.com/posts/index/2015-09-25/Maheshs-Srimanthudu-sets-new-record-177570|archive-date=25 September 2015}}</ref> It also completed its 100-day run in 15 centres on 14&nbsp;November 2015.{{cn|date=December 2024}} ''Srimanthudu'' grossed more than {{INR}}2 billion in its lifetime run at the global box office,<ref name="gross full run">{{cite news|url=http://www.business-standard.com/article/news-ians/content-triumphed-over-star-power-in-southern-filmdom-2015-in-retrospect-115121900185_1.html|title=Content triumphed over star power in southern filmdom (2015 in Retrospect)|agency=Indo-Asian News Service|work=Business Standard|date=19 December 2015|access-date=19 December 2015|archive-url=https://web.archive.org/web/20151219095125/http://www.business-standard.com/article/news-ians/content-triumphed-over-star-power-in-southern-filmdom-2015-in-retrospect-115121900185_1.html|archive-date=19 December 2015}}</ref> and was declared the second-highest grossing Telugu film ever.<ref name=":0">{{cite news|url=http://www.business-standard.com/article/news-ians/mahesh-babu-gifts-swanky-car-to-director-koratala-siva-115092200256_1.html|title=Mahesh Babu gifts swanky car to director Koratala Siva|agency=Indo-Asian News Service|work=Business Standard|date=22 September 2015|access-date=25 September 2015|archive-url=https://web.archive.org/web/20150925091202/http://www.business-standard.com/article/news-ians/mahesh-babu-gifts-swanky-car-to-director-koratala-siva-115092200256_1.html|archive-date=25 September 2015}}</ref>

==== Overseas ====
''Srimanthudu'' collected approximately US$0.5 million from 117 locations on Thursday premiere shows held in the United States.{{cn|date=December 2024}} The film collected US$1,753,698 ({{INR}}111.8 million) from about 150 screens at the United States box office in two days, which ] called an "impressive" start.{{cn|date=December 2024}} By the end of its first weekend, ''Srimanthudu'' collected a total of US$2.1 million at the United States box office and became the second-highest grossing Telugu film of all time in the country.<ref>{{cite web|url=https://www.forbes.com/sites/robcain/2015/08/10/mahesh-babus-srimanthudu-triumphs-with-75-crore-11-7-million-debut/|title=Mahesh Babu's 'Srimanthudu' Triumphs With 75 Crore / $11.7 Million Debut|last=Cain|first=Rob|work=Forbes|date=10 August 2015|access-date=11 August 2015|archive-url=https://web.archive.org/web/20150811042118/http://www.forbes.com/sites/robcain/2015/08/10/mahesh-babus-srimanthudu-triumphs-with-75-crore-11-7-million-debut/|archive-date=11 August 2015}}</ref> It also became the second Telugu film to cross the US$2 million mark, after ''Baahubali: The Beginning''.{{cn|date=December 2024}}

In its second weekend, ''Srimanthudu'' collected US$342,010 from 102 screens at the United States box office thus taking its ten-day total to US$2,654,658 ({{INR}}173.5 million). In ten days, the film collected US$8,036 ({{INR}}0.52 million) from two screens at the Canada box office and approximately {{INR}}70 million at the United Arab Emirates box office. In its second weekend, ''Srimanthudu'' collected {{MYR}}4,764 from two screens in Malaysia, taking its ten-day total to {{MYR}}15,178 ({{INR}}0.24 million). With this, it became the second-highest grossing Telugu film in the international market by collecting a total of approximately US$3,735,139 ({{INR}}242.2 million).{{cn|date=December 2024}}

In its third weekend, ''Srimanthudu'' stood at the second place in the Indian films at the United States box office. It collected US$94,498 ({{INR}}6.257 million) from 46 screens. The United States box office total stood at US$2,820,214 ({{INR}}188 million), which was considered quite a remarkable achievement for a South Indian film.{{cn|date=December 2024}} After losing 49% of screens due to new releases, ''Srimanthudu'' collected US$27,647 from 24 screens in its fourth weekend. The United States box office total stood at US$2,869,560 ({{INR}}190.7 million). By then, the film's screening had ended in Canada, the United Arab Emirates, and other key international markets.{{cn|date=December 2024}} ''Srimanthudu'' lost eighteen screens to '']'' and other new releases, thus witnessing a drop of 75% in its business. Collecting US$7,538 from six screens, the film's 31-day United States box office total stood at US$2,882,809 ({{INR}}192.6 million), with a per-screen average of US$1,256.{{cn|date=December 2024}}

== Accolades ==
{| class="wikitable"
|-
! Ceremony
! Category
! Nominee
! Result
! {{tooltip|Ref.|Reference(s)}}
|-
| rowspan="9" | ]
| ]
| ] / ]
| {{Nominated}}
| rowspan="9" | <ref>{{cite web|url=http://www.filmfare.com/features/nominations-of-the-63rd-britannia-filmfare-awards-south-13750-2.html|title=Nominations for the 63rd Britannia Filmfare Awards (South)|work=Filmfare|date=7 June 2016|access-date=19 June 2016|archive-url=https://web.archive.org/web/20160608101549/http://www.filmfare.com/features/nominations-of-the-63rd-britannia-filmfare-awards-south-13750-2.html|archive-date=8 June 2016}}</ref><br/><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Winners-of-63rd-Britannia-Filmfare-Awards-South-2016-Telugu/articleshow/52814271.cms |title=Winners of 63rd Britannia Filmfare Awards South 2016 (Telugu) |work=The Times of India |date=19 June 2016 |access-date=19 June 2016 |archive-url=https://web.archive.org/web/20160619071638/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Winners-of-63rd-Britannia-Filmfare-Awards-South-2016-Telugu/articleshow/52814271.cms |archive-date=19 June 2016 |url-status=dead }}</ref>
|-
| ]
| ]
| {{Nominated}}
|-
| ]
| ]
| {{Won}}
|-
| ]
| ]
| {{Nominated}}
|-
| ]
| ]
| {{Nominated}}
|-
| ]
| ]
| {{Won}}
|-
| ]
| ] <small>(for "Srimanthuda")</small>
| {{Nominated}}
|-
| rowspan="2" | ]
| M. L. R. Karthikeyan <small>(for "Srimanthuda")</small>
| {{Won}}
|-
| Yazin Nizar <small>(for "Charuseela")</small>
| {{Nominated}}
|-
| rowspan="11" | ]
| Best Picture
| Y. Ravi Shankar / ]
| {{Nominated}}
| rowspan="11" | <ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/baahubali-and-srimanthudu-lead-iifa-utsavam-nominations/article7920600.ece|title='Baahubali' and 'Srimanthudu' lead IIFA Utsavam nominations|work=The Hindu|date=27 November 2015|access-date=29 November 2015|archive-url=https://web.archive.org/web/20151129090744/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/baahubali-and-srimanthudu-lead-iifa-utsavam-nominations/article7920600.ece|archive-date=29 November 2015}}</ref><br/><ref>{{cite news|url=http://www.sify.com/news/srimanthudu-rangitaranga-win-laurels-at-iifa-utsavam-news-others-qb0jadgfjhabi.html|title='Srimanthudu', 'Rangitaranga' win laurels at IIFA Utsavam|website=]|agency=Indo-Asian News Service|date=26 January 2016|access-date=26 January 2016|url-status=dead|archive-url=https://web.archive.org/web/20160126070201/http://www.sify.com/news/srimanthudu-rangitaranga-win-laurels-at-iifa-utsavam-news-others-qb0jadgfjhabi.html|archive-date=26 January 2016}}</ref>
|-
| Best Director
| ]
| {{Nominated}}
|-
| Best Performance In A Leading Role&nbsp;– Male
| ]
| {{Won}}
|-
| Best Performance In A Leading Role&nbsp;– Female
| ]
| {{Won}}
|-
| Best Performance In A Supporting Role&nbsp;– Male
| ]
| {{Won}}
|-
| Best Performance In A Supporting Role&nbsp;– Female
| ]
| {{Nominated}}
|-
| Best Performance In A Comic Role
| ]
| {{Nominated}}
|-
| Best Performance In A Negative Role
| ]
| {{Nominated}}
|-
| Best Music Direction
| ]
| {{Won}}
|-
| Best Lyrics
| ] <small>(for "Rama Rama", "Charuseela", "Jaago")</small>
| {{Won}}
|-
| Best Playback Singer&nbsp;– Male
|] <small>(for "Jatha Kalise")</small>
| {{Won}}
|-
| rowspan="11" | ]
| ]
| ]
| {{Nominated}}
| rowspan="11" | {{cn|date=December 2024}}
|-
| ]
| ]
| {{Nominated}}
|-
| ]
| ]
| {{Won}}
|-
| ]
| ]
| {{Won}}
|-
| rowspan="2" | ]
| ]
| {{Nominated}}
|-
| ]
| {{Won}}
|-
| Best Actor In A Negative Role
| ]
| {{Nominated}}
|-
| ]
| ]
| {{Won}}
|-
| ]
| ] <small>(for "Rama Rama")</small>
| {{Won}}
|-
| rowspan="2" | ]
| ] <small>(for "Jaago")</small>
| {{Nominated}}
|-
| ] <small>(for "Jatha Kalise")</small>
| {{Won}}
|-
| rowspan="4" |]
|]
|]
| {{Won}}
| rowspan="4" |<ref>{{Cite web|title=Complete Winners List of Santosham Movie Awards 2016|url=https://www.indiaherald.com/Movies/Read/145927/Complete-Winners-List-of-Santosham-Movie-Awards-2016/|access-date=2020-12-03|website=APHerald |language=en|archive-date=19 January 2021|archive-url=https://web.archive.org/web/20210119092908/https://www.indiaherald.com/Movies/Read/145927/Complete-Winners-List-of-Santosham-Movie-Awards-2016|url-status=live}}</ref>
|-
|]
|]
| {{Won}}
|-
|Best Supporting Actor
|]
| {{Won}}
|-
|]
|]
| {{Won}}
|-
| rowspan="3" |]
|]
|Yelamanchili Ravi Shankar, Yerneni Naveen, Mahesh Babu
| {{Won}}
| rowspan="3" |<ref>{{Cite web|date=2017|title=Nandi Film Awards G.O and Results 2014|url=http://apsftvtdc.in/nandi-film-awards-2014.html|archive-url=https://web.archive.org/web/20210304225036/http://apsftvtdc.in/nandi-film-awards-2014.html|archive-date=4 March 2021|website=]}}</ref>
|-
|]
|]
| {{Won}}
|-
|]
|] <small>(for "O Nindu Bhumi")</small>
| {{Won}}
|}

== Legacy ==
After the release of the movie, ''Srimanthudu'', police officers and district level officers adopted 523 and 606 ], respectively, in Telangana and Andhra Pradesh, which '']'' called a feat that India's prime minister ]{{'s}} Saansad Adarsh Gram scheme had failed to do.<ref>{{cite web|url=http://www.deccanherald.com/content/499009/celebs-adopt-villages-srimanthudu.html|title=Celebs adopt villages after 'Srimanthudu'|last=Umanadh|first=JBS|work=]|date=3 September 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112145437/http://www.deccanherald.com/content/499009/celebs-adopt-villages-srimanthudu.html|archive-date=12 November 2015}}</ref> Actors, bureaucrats, and politicians also announced plans to develop the backward villages.<ref>{{cite web|url=http://www.thehindubusinessline.com/news/a-telugu-film-inspires-a-spate-of-village-adoptions/article7847182.ece|title=A Telugu film inspires a spate of village adoptions|last1=Naga Sridhar|first1=G.|last2=Somesekhar|first2=M.|work=The Hindu|date=5 November 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112145822/http://www.thehindubusinessline.com/news/a-telugu-film-inspires-a-spate-of-village-adoptions/article7847182.ece|archive-date=12 November 2015}}</ref> Mahesh adopted his father ]{{'s}} native village ], a minor panchayat in ], and announced a plan to address basic needs of the community such as potable drinking water and better roads and drainage systems.<ref>{{cite web|url=http://www.thehindu.com/news/national/andhra-pradesh/mahesh-babu-to-adapt-burripalem-village/article6861260.ece|title=Mahesh Babu to adopt Burripalem village|last=Jonathan|first=P. Samuel|work=The Hindu|date=5 February 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20150919150045/http://www.thehindu.com/news/national/andhra-pradesh/mahesh-babu-to-adapt-burripalem-village/article6861260.ece|archive-date=19 September 2015}}</ref> After discussing with Telangana's then Rural Development minister ], Mahesh decided to adopt Siddhapuram, a village in ].{{cn|date=December 2024}} After the film's release, many of Mahesh's fans began using eco-friendly modes of transportation.<ref name="cycle"/>

According to Y. Sunita Chowdary of ''The Hindu'', ''Srimanthudu''{{'s}} success "heralded the acceptance of new stories and a rejection of template comedies that have been recycled for over ten years".<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/weave-in-the-laughs/article7885049.ece|title=Weave in the laughs|last=Chowdary|first=Y. Sunita|work=The Hindu|date=17 November 2015|access-date=17 November 2015|archive-url=https://web.archive.org/web/20151117072936/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/weave-in-the-laughs/article7885049.ece|archive-date=17 November 2015}}</ref> Similarly, writer ] stated, "People are ready to encourage new subjects, as it was proved with ''Srimanthudu''. There are no comic scenes in the film and it runs purely on story and was successful".<ref>{{cite web|url=https://www.deccanchronicle.com/151128/entertainment-tollywood/article/i-am-fed-writing-stars-kona-venkat|title=I am fed up of writing for stars: Kona Venkat|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=28 November 2015|access-date=29 November 2015|url-status=live|archive-url=https://web.archive.org/web/20151129013940/http://www.deccanchronicle.com/151128/entertainment-tollywood/article/i-am-fed-writing-stars-kona-venkat|archive-date=29 November 2015}}</ref> Celebrities such as ], ], ], ] and others praised the film. Director ] opined that ''Srimanthudu''{{'s}} success lies in the "clever mixture of village adoption with family sentiment", adding that Mahesh "looks cool, acts subtle, talks mellow" and the overall effect is "flabbergasting".{{cn|date=December 2024}} Director ] said that ''Srimanthudu'' proved that impact "doesn't only come from 100 of crores and 100 days of shooting" and "a simple story and plain closeups of Mahesh can too".<ref>{{cite web|url=http://indiatoday.intoday.in/story/srimanthudu-proves-impact-doesnt-only-come-from-100-of-crores-and-100-days-of-shooting-rgv-mahesh-babu-ram-gopal-varma-shruti-haasan-devi-sri-prasad-jagapati-babu/1/456934.html|title=Srimanthudu proves impact doesn't only come from 100 of crores and 100 days of shooting: RGV|work=India Today|date=7 August 2015|access-date=12 November 2015|archive-url=https://web.archive.org/web/20151112144032/http://indiatoday.intoday.in/story/srimanthudu-proves-impact-doesnt-only-come-from-100-of-crores-and-100-days-of-shooting-rgv-mahesh-babu-ram-gopal-varma-shruti-haasan-devi-sri-prasad-jagapati-babu/1/456934.html|archive-date=12 November 2015}}</ref> ] called ''Srimanthudu'' a "classic Telugu commercial masala" film and a "complete, satisfying entertainer".<ref>{{cite web|url=https://www.deccanchronicle.com/150818/entertainment-kollywood/article/kamal-haasan-all-praise-srimanthudu|title=Kamal Haasan all praise for Srimanthudu|work=Deccan Chronicle|date=18 August 2015|access-date=12 November 2015|url-status=live|archive-url=https://web.archive.org/web/20151112144556/http://www.deccanchronicle.com/150818/entertainment-kollywood/article/kamal-haasan-all-praise-srimanthudu|archive-date=12 November 2015}}</ref>

== Notes ==
{{Notelist}}


== References == == References ==
{{Reflist|3}} {{Reflist|25em}}

== External links ==
* {{IMDb title|4727512|Srimanthudu}}

{{Koratala Siva}}
{{Nandi Award for Best Popular Feature Film}}


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Latest revision as of 08:50, 5 December 2024

2015 film by Koratala Siva For 1971 film, see Srimanthudu (1971 film).

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Srimanthudu
Theatrical release poster
Directed byKoratala Siva
Written byKoratala Siva
Produced by
  • Naveen Yerneni
  • Yalamanchili Ravi Shankar
  • Mohan Cherukuri (CVM)
Starring
CinematographyR. Madhi
Edited byKotagiri Venkateswara Rao
Music byDevi Sri Prasad
Production
companies
Distributed byEros International
Release date
  • 7 August 2015 (2015-08-07)
Running time158 minutes
CountryIndia
LanguageTelugu
Budget
Box officeest.₹200 crore

Srimanthudu (transl. Wealthy Man) is a 2015 Indian Telugu-language action drama film written and directed by Koratala Siva. The film is produced by Mythri Movie Makers and G. Mahesh Babu Entertainment. The film stars Mahesh Babu, Shruti Haasan, Jagapati Babu and Rajendra Prasad. Sampath Raj, Mukesh Rishi, Sukanya and Harish Uthaman appear in supporting roles. It was distributed globally by Eros International.

The film tells the story of Harsha Vardhan (Mahesh Babu), a young man who inherits a business empire from his father Ravikanth (played by Jagapati Babu). Urged by his friend Charuseela (Haasan) to learn about his and his father's ancestral roots in a remote village named Devarakota, Harsha adopts the village and spends some time trying to improve the standard of living of the local people and the infrastructure of the village. His efforts anger the local crime boss Sashi (played by Sampath Raj) and his brother Venkata Ratnam, a politician (played by Mukesh Rishi).

Srimanthudu was initially going to be produced by UTV Motion Pictures, but the company backed out, citing differences with Siva. In addition to directing the film, Siva also wrote the screenplay. Devi Sri Prasad composed the score, and R. Madhi was the cinematographer. Kotagiri Venkateswara Rao edited the film. Production began on 11 August 2014 at Ramanaidu Studios in Hyderabad. Principal photography began on 7 November 2014 in Pune, and lasted till mid-June 2015. Though most of the film was shot in and around Hyderabad, a few portions were filmed in Tamil Nadu and Malaysia.

Srimanthudu and its Tamil dubbed version, titled Selvandhan, were released simultaneously worldwide on 7 August 2015 in around 2500 screens. It opened to positive critical reception and was a commercial success, grossing over ₹200 crore globally on a budget of ₹40–70 crore and becoming the second highest-grossing Telugu film of all time in its original release. After the film's release, many actors, bureaucrats and politicians announced plans to develop the backward villages and encouraged the adoption of villages in Andhra Pradesh and Telangana. The film went onto win three Nandi Awards including Best Popular Feature Film and three Filmfare Awards South including Best Telugu Actor for Mahesh Babu.

Plot

Harsha Vardhan is the sole heir of his father Ravikanth's business empire worth ₹25,000 crore. After he meets Charuseela at his friend Apparao's birthday party, he enrolls in a university course on rural development. Charuseela wants to use technology for the benefit of Devarakota, a remote village in Uttarandhra from which she hails. A friendship blossoms between them, and as time passes they become attracted to each other. The natural resources of Devarakota are being exploited by Sashi, the brother of Central minister Venkata Ratnam, whose tyranny has made many locals migrate to the city to seek a better life. Nevertheless, the village head Narayana Rao hopes that the standard of living will soon improve along with the general condition of the village. Meanwhile, Ratnam's son Radha uses blackmail to threaten harm to Ravikanth's family if he does not back out of a prestigious highway contract. Ravikanth's nephew Karthik, who hopes to succeed Ravikanth in the business empire, leaks to Radha details about an upcoming bid for the contract, which comes to the notice of Harsha. After subtly warning Ratnam at his residence in Delhi, Harsha secretly makes a lower bid on behalf of his father's company and wins the contract.

When Charuseela learns that Harsha is Ravikanth's son, she starts avoiding him. When he asks the reason, she says that Ravikanth is a native of Devarakota who left for Hyderabad to earn wealth unlike her father Narayana Rao, and she bids farewell. After asking his father for a long holiday before joining the office, Harsha travels to Devarakota without his father's knowledge. In Devarakota he meets Rao and introduces himself as a student pursuing a course in rural development who has come to study the village. After learning more about Devarakota and Sashi's tyranny, Harsha announces that he will adopt the village and develop it. While he works to improve conditions in the village, Ratnam asks Sashi also to develop the village, partly to win in the upcoming elections, but he remains silent regarding his intention to gain credit for doing so. At the same time, Harsha learns from Rao that, as a young man, Ravikanth wishing, as Harsha does now, to see the village developed, established a dairy farm for the local welfare. After the farm was set up, Ratnam and Sashi set it on fire, causing many deaths and Ravikanth was blamed for the fire, Insulted, and arrested. He walked out of the village, moved to the city, and went on to acquire much wealth.

Charuseela returns to Devarakota and assumes that Harsha is trying to impress her family with the intention of marrying her. Initially livid, Charuseela is impressed when Harsha succeeds in persuading her uncle's family not to migrate to the city to live with their employed son and instead makes their son agree to visit them every possible weekend. Later, Harsha and Charuseela learn that Ratnam is going to take over all the agricultural land around the village for political gain since the value of the land will appreciate following the official declaration of a new coastal industrial corridor. Harsha confronts them and warns them not to interfere in his work of developing the village. Harsha later visits a water bottling unit which not only produces alcoholic beverages but also draws from the village's source of drinking water. He tries to close it, but is attacked by Sashi's henchmen and is hospitalised. Ravikanth, who has been informed of Harsha's adoption of Devarakota, manages to bring Harsha back to Hyderabad, where he joins the office after he recovers. Ravikanth later confronts a visibly upset Harsha and decides to send him back to Devarakota, earning Harsha's love for which he has long yearned. Harsha hands over the reigns of the business empire to Karthik and leaves. At Devarakota, Harsha kills Ratnam and Sashi at the factory and construes it as an accident due to an inadvertent short circuit, similar to what Sashi had done before Ravikanth's arrest years before. The film ends with Ravikanth and his family visiting Rao's house on Sankranthi, where Harsha, now Charuseela's husband, receives them warmly.

Cast

Production

Development

UTV Motion Pictures announced in October 2013 that they would produce a film starring Mahesh Babu and directed by Koratala Siva, marking their maiden Telugu production with Mahesh's sister Manjula Ghattamaneni and presenting the film under the banner Indira Productions. A possible delay was expected as Mahesh had earlier agreed to work on a film directed by Raj Nidimoru and Krishna D.K., produced by Ashwini Dutt, after completing Aagadu (2014). In late March 2014, G. Dhananjayan of UTV Motion Pictures announced that the film's production would commence in July 2014. UTV Motion Pictures backed out of the film citing differences with Siva, and the overseas distribution company Mythri Movie Makers agreed to become the major investor in the film.

Mahesh opted to co-produce the film under the banner G. Mahesh Babu Entertainment Pvt. Ltd to control the film's budget, accepting a share in the profits in lieu of his remuneration. Devi Sri Prasad was signed to compose the film's music. R. Madhi, the film's cinematographer, charged ₹1.4 crore as his remuneration. The official launch ceremony was held on 11 August 2014 at Ramanaidu Studios in Hyderabad. Mahesh participated in the story discussions with Siva and shared his ideas for improving the script. Srimanthudu was confirmed as the film's title on 29 May 2015, after registering it in December 2014.

Casting

Impressed with his work in Legend (2014), Siva chose Jagapati Babu (top) to play Mahesh's father in the film. Rajendra Prasad (bottom) was chosen to play Haasan's father in the film.

Mahesh played the role of a billionaire's son in the film. For his character's appearance, he chose a casual look replete with cardigans, jackets and scarves. He sported various hair styles, including a layered look, a messy hair-do, and a conservative cut, for various episodes in the film. Shruti Haasan was selected as the heroine of the film; the role was supposed to be her first on-screen appearance with Mahesh though she had appeared in an item number in Aagadu after signing this film. She charged a remuneration of ₹1.25 crore, which was the highest she had received in her career until then. Haasan said that she would play a "strong, independent, intelligent" and simple girl in the film, adding that the romance between the lead pair would be a "very calm, relaxed and classy" one. Siva chose the name Charuseela for the female lead character after going through the lyrics during the recording of the song of the same name.

Impressed with his work in Legend (2014), Siva chose Jagapati Babu to play the role of Harsha's father in the film. After considering Nadhiya and Gracy Singh for the role of Mahesh's mother, Sukanya was selected in January 2015. Rajendra Prasad, Sampath Raj, Brahmanandam and Tulasi were announced for the supporting roles. While Sampath Raj played the antagonist, Brahmanandam's inclusion was never confirmed. Harish Uthaman was signed to play one of the antagonists in the film. Uthaman told Indo-Asian News Service that a few scenes required numerous takes due to his difficulties with the language and called Mahesh considerate to have helped him.

Rahul Ravindran made a small yet important cameo appearance. After considering actresses proficient in classical dance for performing a peppy dance number set in a rural backdrop, Poorna was selected as she was a trained Kathak dancer. After auditioning seventy actresses, Angana Roy was selected to play an "important part" in the film, marking her debut in Telugu cinema. Sanam Shetty was signed after one of the unit members of her unreleased Telugu debut Intinta Annamayya convinced the film-makers to consider her. Malayali actress Nikkita Anil Kumar played the role of Mahesh's sister in the film, and Vaishnav, a teenager who played the role of her cousin, helped the non-Telugu actors with their lines. Tejaswi Madivada, who earlier worked with Mahesh in Seethamma Vakitlo Sirimalle Chettu (2013), was signed to play a politician's daughter.

Filming

Principal photography commenced on 7 November 2014 at Pune, and Haasan joined the set on the next day. The two leads were mobbed by local people during the film's shoot at an IT hub in Pune. The next segment took place in Hyderabad at a private studio where a song was filmed with Mahesh and Haasan. The song that accompanies Mahesh's first appearance in the film was filmed at Ramoji Film City starting on 11 December 2014. The third filming segment commenced on 28 December 2014 at Hyderabad. Around the end of January 2015, it was estimated that the film's shooting would be wrapped up in a month.

A song on Mahesh and Haasan was shot in a set erected at Annapurna 7 Acres Studios. Another filming segment commenced at Madurai, where Haasan and Kishore rejoined the film's sets. Shooting then moved to Karaikudi. An action sequence on Mahesh and others was filmed at Pollachi in February 2015. A song choreographed by Bosco-Caesar was filmed with Mahesh and Haasan. This marked the first Telugu film of Bosco-Caesar. The filming continued at Palani until 3 March 2015, after which a few scenes focusing on Mahesh, Roy, and others were shot at Hyderabad.

In April 2015, the next filming schedule began in Malaysia. Upon its completion, Mahesh took a break and then joined the set at Hyderabad on 6 May 2015. On 5 June 2015, Madhi said in an interview that twelve days of shooting were pending. He added that two types of camera – the Alexa XT and the Red Dragon – were being used to film a number of mild movement shots throughout the film. On 17 June 2015, Siva told the media that all filming except for a week of patchwork was finished. By then, a song sequence focusing on the lead pair was being filmed at Ramoji Film City.

Soundtrack

Further information: Srimanthudu (soundtrack)

Devi Sri Prasad composed the film's soundtrack which consists of six songs; the lyrics were written by Ramajogayya Sastry except for "Charuseela" which was co-written by Prasad. Aditya Music marketed the film's soundtrack. Compared to other songs, Sastry took more time to complete the lyrics of the song "Jaago". Siva explained the situation to Sastry during the film's shoot at Karaikudi and at Ramoji Film City, and Sastry took input from him. Prasad composed it in the indie rock genre. Haasan revealed that "Charuseela" was based on her character in the film and that the tune had been inspired by one of Michael Jackson's compositions.

The soundtrack of the original and dubbed Tamil versions were released on 18 July 2015 and 4 August 2015, respectively.

Release

In December 2014, the producers announced a May 2015 release. Due to technical issues, the film's release was postponed to 17 July 2015. The film's release was postponed to 7 August 2015 after a personal request by Shobu Yarlagadda, the producer of Baahubali: The Beginning to do so.Srimanthudu was dubbed into Tamil as Selvandhan, which was released simultaneously along with the original on 7 August 2015.

Srimanthudu was released in 2500 screens worldwide. While the Central Board of Film Certification passed the film in India with a 'U/A' certificate without any cuts, the British Board of Film Classification rated it '12A' and suggested a compulsory removal of a four-second long visual of rooster fighting as per the Cinematograph Films (Animals) Act 1937. It was also released in Santiago, the capital of Chile, thus becoming the first Indian film to be screened in a Latin American country.

Distribution

Classic Entertainments acquired the overseas distribution rights of the film in late February 2015, for an amount of ₹81 million, which was the highest price that any Telugu film had commanded in the overseas market until then. By the second week of June 2015, distribution rights for most of the regions were sold out while negotiations for a few were ongoing. Global Cinemas, Aditya films, and Vintage creations acquired the distribution rights of the Nizam, West and East Godavari regions for ₹14.5 crore, ₹3.25 crore, and ₹3.43 crore respectively.

At the same time, 14 Reels Entertainment and Devi films were in talks with the makers for the rights of Krishna and Ceded regions, respectively while 'S' Creations was expected to acquire the Guntur region rights for an amount of ₹4—4.25 crore. However, a press release on 19 June 2015 stated that Abhishek Pictures had acquired the theatrical distribution rights of the Nizam region. The film's global theatrical rights were sold for a total of ₹59.6 crore. The theatrical rights of Andhra Pradesh, Karnataka, and the rest of India were sold for ₹21 crore, ₹6 crore, and ₹2 crore respectively. Eros International acquired the film's worldwide distribution rights on 5 August 2015.

Marketing

The first look poster featured Mahesh riding a Cannondale Scalpel 29 Carbon 3 bike costing approximately ₹3.5 lakh. The first look teaser of 60 seconds was released on 31 May 2015. The second poster featuring Mahesh was released on 14 July 2015. Another poster featuring Mahesh was released on 24 July 2015. Close-Up entered into a co-branding partnership with this film in late July 2015. A cycling rally was held on 16 August 2015 at Gachibowli, Hyderabad, where Mahesh met 2,500 cyclists as a part of the film's promotion.

Close-Up announced a "Closeup Srimanthudu Meet Mahesh Babu Contest", where Mahesh's fans were asked to give a missed call to 1800-266-2444 to enter the contest which was open from 1 August 2015 to 4 September 2015. The makers announced the auction of the cycle used by Mahesh in the film, with interested people being directed to bid for the cycle at www.iamsrimanthudu.com by donating ₹999. Whilst the remaining donors received a special T-shirt, G. Nageswara Reddy from Karimnagar district was announced as the winner of the cycle by the film's unit in mid-November 2015.

Home media

The global television broadcast rights were sold to Zee Telugu in late May 2015 for a high but undisclosed price, estimated to be around ₹12 crore.Srimanthudu had its global television premiere on 8 November 2015 at 6:00 pm IST. It registered a TRP rating of 21.24, the third-highest rating ever for a Telugu film after Magadheera (2009) and Baahubali: The Beginning (which registered TRP ratings of 22.00 and 21.84, respectively).

Reception

Critical reception

Telugu Version

Srimanthudu received positive reviews from critics. Sangeetha Devi Dundoo of The Hindu called Srimanthudu a "star-driven film with a strong plot that's worth a watch". Dundoo further stated, "This isn't Ashutosh Gowariker's Swades, where Shah Rukh Khan finds his true calling in a much more realistic manner. The social consciousness comes coated with commercially viable ingredients and still, makes for an engaging watch". Sify called Srimanthudu a "right mix of Mahesh's emotional and class performance, Shruthi's charisma, fine storyline and all materials that are needed for a good entertainer". The reviewer appreciated Siva for not writing a separate comedy track to distract from the story. Karthik Pasupulate of The Times of India rated the film 3.5 out of 5 and wrote, "You could say this movie is Mahesh Babu's Swades (the 2004 SRK film) albeit a little dumbed down. Or a Mirchi (the Prabhas film) rehashed. Yet there can be no denying that Srimanthudu achieves more than any big ticket Tollywood potboiler has in more in that last decade [sic], for the simple reason that it is a drama made like one." Sethumadhavan N of the Bangalore Mirror rated the film 3.5 out of 5 and wrote, "Make no mistake, Srimanthudu is certainly a big commercial entertainer and has most of the elements needed for the same. But to deliver a total commercial which doesn't have a great plot and yet remaining engaging all the way isn't easy at all. That is where the writing by Siva emerges triumphant." Suresh Kavirayani of Deccan Chronicle rated the film 3.5 out of 5 and wrote, "Though there are a few hiccups, Srimanthudu is a good emotional drama with excellent performance by Mahesh Babu, supported by good content with neat dialogues". Hemanth Kumar C. R. of Outlook India rated the film 3.5 out of 5 and stated, "In an industry where weaving a story to suit the image of an A-list star is common, Mahesh Babu's latest, Srimanthudu, takes a different course. The film might lack a big-starrer firepower, but by letting go of such conventions, what we get in the end is a sensible film full of heart and humanity."

Karthik Keramalu of IBNLive rated the film 3 out of 5 stars and stated "All in all, Srimanthudu is a notch above the so-so model of commercial films. It'd have been neater had the gap between the intent and the content of the film narrowed down further". Kirubhakar Purushothaman of India Today rated the film 2.5 out of 5 and wrote, "There are many cliches throughout the story, but still Srimanthudu manages to hold your attention. Though Srimanthudu has failed to serve anything new, he is rich and complete. When the film ends, everyone in the film is happy. As are Mahesh Babu's fans." Suhas Yellapuntala of The New Indian Express wrote, "The director showcases power, greed, corruption as well as regression, hope and agony, in equal measure. However, while Mahesh Babu effortlessly sails through the movie, Srimanthudu is clichéd, unimaginative and stretched beyond its potential". He added, "Srimanthudu would have made for much better viewing if it had been cut shorter by about half an hour. At the end of it, watching the film becomes an endurance rather than an experience".

Tamil version

Selvandhan, the film’s Tamil dubbed version too received positive responses.

Box office

Global

Registering an occupancy of 200% across the globe on its first day, Srimanthudu collected approximately a distributor share of 200cr at the AP/Nizam box office and 50cr from Karnataka, Tamil Nadu, the rest of India and overseas markets, taking its first day global total share to 350cr. With this, it managed to break the records set by Attarintiki Daredi (2013) and S/O Satyamurthy (2015) and became the second-highest Telugu film opener of the year. Trade analyst Trinath told Indo-Asian News Service that the first day global gross stood at ₹310 million.

The film grossed ₹1000 million on its second day at the global box office, taking its two-day global total gross to ₹5000 million. With this, it became the second-fastest Telugu film of the year after Baahubali: The Beginning to do so. The film managed to collect a total net of 2000 million and a distributor share of 1000 million in two days at the global box office. The film grossed ₹250 million on its third day, taking its three-day global total gross to ₹750 million, thus breaking the records set by Telugu films other than Baahubali: The Beginning. The film grossed a total of ₹1.0125 billion in its first week at the global box office.

The film grossed ₹220 million in its second weekend, taking its ten-day global total gross to ₹1.23 billion. The net and share figures for the ten days stood at ₹980 million and ₹826.3 million, respectively. The film grossed ₹150 million during the weekdays, taking its second week total to ₹370 million and two-week global total gross to ₹1.38 billion. The two-week global net and distributor share figures stood at ₹1.1 billion and ₹900 million, respectively. Witnessing a decline of 50% in its trade due to new releases, the film grossed ₹180 million in its third week, taking its three-week global total gross to ₹1.56 billion, thus becoming the fourth highest grossing south Indian film of all time. The two-week global net and distributor share figures stood at ₹1.25 billion and ₹960 million, respectively.

Witnessing a further drop of 50% in its trade, the film grossed ₹95 million in its fourth week, taking its 28-day global total gross to ₹1.655 billion. On 25 September 2015, it completed a 50-day run in 185 centres, which was considered a record. It also completed its 100-day run in 15 centres on 14 November 2015. Srimanthudu grossed more than ₹2 billion in its lifetime run at the global box office, and was declared the second-highest grossing Telugu film ever.

Overseas

Srimanthudu collected approximately US$0.5 million from 117 locations on Thursday premiere shows held in the United States. The film collected US$1,753,698 (₹111.8 million) from about 150 screens at the United States box office in two days, which Taran Adarsh called an "impressive" start. By the end of its first weekend, Srimanthudu collected a total of US$2.1 million at the United States box office and became the second-highest grossing Telugu film of all time in the country. It also became the second Telugu film to cross the US$2 million mark, after Baahubali: The Beginning.

In its second weekend, Srimanthudu collected US$342,010 from 102 screens at the United States box office thus taking its ten-day total to US$2,654,658 (₹173.5 million). In ten days, the film collected US$8,036 (₹0.52 million) from two screens at the Canada box office and approximately ₹70 million at the United Arab Emirates box office. In its second weekend, Srimanthudu collected RM4,764 from two screens in Malaysia, taking its ten-day total to RM15,178 (₹0.24 million). With this, it became the second-highest grossing Telugu film in the international market by collecting a total of approximately US$3,735,139 (₹242.2 million).

In its third weekend, Srimanthudu stood at the second place in the Indian films at the United States box office. It collected US$94,498 (₹6.257 million) from 46 screens. The United States box office total stood at US$2,820,214 (₹188 million), which was considered quite a remarkable achievement for a South Indian film. After losing 49% of screens due to new releases, Srimanthudu collected US$27,647 from 24 screens in its fourth weekend. The United States box office total stood at US$2,869,560 (₹190.7 million). By then, the film's screening had ended in Canada, the United Arab Emirates, and other key international markets. Srimanthudu lost eighteen screens to Bhale Bhale Magadivoy and other new releases, thus witnessing a drop of 75% in its business. Collecting US$7,538 from six screens, the film's 31-day United States box office total stood at US$2,882,809 (₹192.6 million), with a per-screen average of US$1,256.

Accolades

Ceremony Category Nominee Result Ref.
63rd Filmfare Awards South Filmfare Award for Best Film – Telugu Mythri Movie Makers / G. Mahesh Babu Entertainment Pvt. Ltd Nominated
Filmfare Award for Best Director – Telugu Koratala Siva Nominated
Filmfare Award for Best Actor – Telugu Mahesh Babu Won
Filmfare Award for Best Actress – Telugu Shruti Haasan Nominated
Filmfare Award for Best Supporting Actor – Telugu Jagapati Babu Nominated
Filmfare Award for Best Music Director – Telugu Devi Sri Prasad Won
Filmfare Award for Best Lyricist – Telugu Ramajogayya Sastry (for "Srimanthuda") Nominated
Filmfare Award for Best Male Playback Singer - Telugu M. L. R. Karthikeyan (for "Srimanthuda") Won
Yazin Nizar (for "Charuseela") Nominated
IIFA Utsavam 2015 Best Picture Y. Ravi Shankar / G. Mahesh Babu Entertainment Pvt. Ltd Nominated
Best Director Koratala Siva Nominated
Best Performance In A Leading Role – Male Mahesh Babu Won
Best Performance In A Leading Role – Female Shruti Haasan Won
Best Performance In A Supporting Role – Male Jagapati Babu Won
Best Performance In A Supporting Role – Female Tulasi Nominated
Best Performance In A Comic Role Vennela Kishore Nominated
Best Performance In A Negative Role Sampath Raj Nominated
Best Music Direction Devi Sri Prasad Won
Best Lyrics Ramajogayya Sastry (for "Rama Rama", "Charuseela", "Jaago") Won
Best Playback Singer – Male Sagar (for "Jatha Kalise") Won
5th South Indian International Movie Awards SIIMA Award for Best Film (Telugu) Mythri Movie Makers Nominated
SIIMA Award for Best Director (Telugu) Koratala Siva Nominated
SIIMA Award for Best Actor (Telugu) Mahesh Babu Won
SIIMA Award for Best Actress (Telugu) Shruti Haasan Won
SIIMA Award for Best Supporting Actor (Telugu) Jagapati Babu Nominated
Rajendra Prasad Won
Best Actor In A Negative Role Sampath Raj Nominated
SIIMA Award for Best Music Director (Telugu) Devi Sri Prasad Won
SIIMA Award for Best Lyricist (Telugu) Ramajogayya Sastry (for "Rama Rama") Won
SIIMA Award for Best Male Playback Singer (Telugu) Raghu Dixit (for "Jaago") Nominated
Sagar (for "Jatha Kalise") Won
14th Santosham Film Awards Best Director Koratala Siva Won
Best Editing Kotagiri Venkateswara Rao Won
Best Supporting Actor Rajendra Prasad Won
Best Music Director Award Devi Sri Prasad Won
Nandi Awards of 2015 Best Popular Feature Film Yelamanchili Ravi Shankar, Yerneni Naveen, Mahesh Babu Won
Best Actor Mahesh Babu Won
Best Lyricist Ramajogayya Sastry (for "O Nindu Bhumi") Won

Legacy

After the release of the movie, Srimanthudu, police officers and district level officers adopted 523 and 606 panchayats, respectively, in Telangana and Andhra Pradesh, which Deccan Herald called a feat that India's prime minister Narendra Modi's Saansad Adarsh Gram scheme had failed to do. Actors, bureaucrats, and politicians also announced plans to develop the backward villages. Mahesh adopted his father Krishna's native village Burripalem, a minor panchayat in Tenali, and announced a plan to address basic needs of the community such as potable drinking water and better roads and drainage systems. After discussing with Telangana's then Rural Development minister K. T. Rama Rao, Mahesh decided to adopt Siddhapuram, a village in Mahabubnagar district. After the film's release, many of Mahesh's fans began using eco-friendly modes of transportation.

According to Y. Sunita Chowdary of The Hindu, Srimanthudu's success "heralded the acceptance of new stories and a rejection of template comedies that have been recycled for over ten years". Similarly, writer Kona Venkat stated, "People are ready to encourage new subjects, as it was proved with Srimanthudu. There are no comic scenes in the film and it runs purely on story and was successful". Celebrities such as Manchu Vishnu, Nithin, Harish Shankar, Gopimohan and others praised the film. Director S. S. Rajamouli opined that Srimanthudu's success lies in the "clever mixture of village adoption with family sentiment", adding that Mahesh "looks cool, acts subtle, talks mellow" and the overall effect is "flabbergasting". Director Ram Gopal Varma said that Srimanthudu proved that impact "doesn't only come from 100 of crores and 100 days of shooting" and "a simple story and plain closeups of Mahesh can too". Kamal Haasan called Srimanthudu a "classic Telugu commercial masala" film and a "complete, satisfying entertainer".

Notes

  1. Deccan Chronicle estimates the film's budget to be ₹60 crore. Indo-Asian News Service estimates the film's budget to be ₹70 crore.

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External links

Koratala Siva
Written and directed
Written only
Dialogues only
Nandi Award for Best Popular Feature Film
Nandi Awards
2005–present
Categories: