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'''Zobel Building''' is a historic six-story building located at 351-353 S. ] in the ] in the ] of ]. '''Zobel Building''' is a historic six-story building located at 351-353 S. ] in the ] in the ] of ]. It is most notable for the ''Calle de la Eternidad'' mural that was formerly on its northern exterior.


==History== ==History==
Zobel Building was built {{circa|1912}}.<ref name=NRHP>{{cite web|title=National Register of Historic Places Inventory Nomination Form - California SP Broadway Theater and Commercial District|publisher=] - ]|url=https://catalog.archives.gov/id/123858983|date=May 9, 1979}}</ref> ] department store occupied the building in the 1950s and covered the front exterior with a flat ] ].<ref name=curbed2>{{cite web|title=Mural Saved as Century-Old Broadway Building Gets a Rehab|publisher=] Los Angeles|url=https://la.curbed.com/2012/6/18/10361202/mural-recreation-part-of-rehab-at-century-old-broadway-building|date=June 18, 2012|first=Neal |last=Broverman}}</ref><ref name=PBS>{{cite web|title='Eternal' Mural on Broadway Meets Its Makers|publisher=] |url=https://www.pbssocal.org/history-society/eternal-mural-on-broadway-meets-its-makers|date=June 15, 2012|first=Ed |last=Fuentes}}</ref> Zobel Building was built {{circa|1912}}.<ref name=NRHP>{{cite web|title=National Register of Historic Places Inventory Nomination Form - California SP Broadway Theater and Commercial District|publisher=] - ]|url=https://catalog.archives.gov/id/123858983|date=May 9, 1979}}</ref> In 1921, The Wonder, formerly the largest retail silk store in the United States, moved into the building,<ref>{{Cite news|title=''The Wonder'' advertisement|url=https://cdnc.ucr.edu/?a=d&d=LAH19210307&e=-------en--20--1--txt-txIN--------1|newspaper=] |date= March 7, 1921 |issue=XLVI #108 |via=California Digital Newspaper Collection |page=B7 |first=Lewis H. |last=Lasley}}</ref> and ] department store occupied the building in the 1950s.<ref name=curbed2>{{cite web|title=Mural Saved as Century-Old Broadway Building Gets a Rehab|publisher=] Los Angeles|url=https://la.curbed.com/2012/6/18/10361202/mural-recreation-part-of-rehab-at-century-old-broadway-building|date=June 18, 2012|first=Neal |last=Broverman}}</ref><ref name=PBS>{{cite web|title='Eternal' Mural on Broadway Meets Its Makers|publisher=] |url=https://www.pbssocal.org/history-society/eternal-mural-on-broadway-meets-its-makers|date=June 15, 2012|first=Ed |last=Fuentes}}</ref>


In 1979, the ] was added to the ], with the Zobel Building listed as a non-] in the district.<ref name=NRHP/> In 1992-1993, ] painted a large ] titled ''Calle de la Eternidad'' on the building's northern wall. The mural has since become a "landmark."<ref name=curbed2/><ref name=PBS/> In 1979, the ] was added to the ], with the Zobel Building listed as a non-] in the district.<ref name=NRHP/> In 1992–1993, ] painted a large ] titled ''Calle de la Eternidad'' on the building's northern wall. The mural has since become a "landmark."<ref name=curbed2/><ref name=PBS/>


In 2013, the building was converted to offices. During the conversion, architects removed a 12-foot ] growing out of the building's fifth-floor southern wall and rising above the roofline.<ref name=curbed>{{cite web|title=A Ficus Grows Out of the Fifth Story of a Broadway Building|publisher=] Los Angeles|url=https://la.curbed.com/2013/1/24/10281860/a-ficus-grows-out-of-the-fifth-story-of-a-broadway-building|date=January 24, 2013|first=Adrian Glick |last=Kudler}}</ref> The 1950s facade was also removed and the ''Calle de la Eternidad'' mural was restored and moved from the northern to southern exterior.<ref name=curbed2/><ref name=PBS/> In 2014, the building was awarded $20,788 {{USDCY|20788|2014}} through the ] initiative to accent its ] ].<ref>{{cite web|title=Facade Lighting Grants Awarded on Broadway|website=historiccore.com|url=https://historiccore.com/facade-lighting-grants-awarded-on-broadway/|date=March 31, 2014}}</ref> In 2013, Zobel Building was converted to offices. During the conversion, architects removed a 12-foot ] that was growing out of the building's fifth-floor southern wall and rising above the roofline.<ref name=curbed>{{cite web|title=A Ficus Grows Out of the Fifth Story of a Broadway Building|publisher=] Los Angeles|url=https://la.curbed.com/2013/1/24/10281860/a-ficus-grows-out-of-the-fifth-story-of-a-broadway-building|date=January 24, 2013|first=Adrian Glick |last=Kudler}}</ref> The 1950s facade was also removed and the ''Calle de la Eternidad'' mural was digitized with plans to move it from the building's northern to southern exterior.<ref name=curbed2/><ref name=PBS/> In 2014, the building was awarded $20,788 {{USDCY|20788|2014}} through the ] initiative to accent its ] ].<ref>{{cite web|title=Facade Lighting Grants Awarded on Broadway|website=historiccore.com|url=https://historiccore.com/facade-lighting-grants-awarded-on-broadway/|date=March 31, 2014}}</ref>


==Architecture and design== ==Architecture and design==
Zobel Building is made of ]. A flat ] ] was added to the building in the 1950s and was removed when the building was converted to offices in 2013. The original facade features windows that overlook ].<ref name=NRHP/><ref name=curbed2/><ref name=PBS/> Zobel Building is made of ]. A flat ] ] was added to the building in the 1950s and was removed when the building was converted to offices in 2013. The original facade features windows that overlook ].<ref name=NRHP/><ref name=curbed2/><ref name=PBS/>


==References== ==References==

Latest revision as of 07:20, 21 December 2024

Historic building in Los Angeles, USA
Zobel Building
The building in 2014
Zobel Building is located in the Los Angeles metropolitan areaZobel BuildingLocation of building in Los Angeles County
General information
Location351-353 S. Broadway, Los Angeles, California
Coordinates34°03′00″N 118°14′58″W / 34.0500°N 118.2494°W / 34.0500; -118.2494
Completedc. 1912

Zobel Building is a historic six-story building located at 351-353 S. Broadway in the Broadway Theater District in the historic core of downtown Los Angeles. It is most notable for the Calle de la Eternidad mural that was formerly on its northern exterior.

History

Zobel Building was built c. 1912. In 1921, The Wonder, formerly the largest retail silk store in the United States, moved into the building, and Graysons department store occupied the building in the 1950s.

In 1979, the Broadway Theater and Commercial District was added to the National Register of Historic Places, with the Zobel Building listed as a non-contributing property in the district. In 1992–1993, Johanna Poethig painted a large mural titled Calle de la Eternidad on the building's northern wall. The mural has since become a "landmark."

In 2013, Zobel Building was converted to offices. During the conversion, architects removed a 12-foot ficus tree that was growing out of the building's fifth-floor southern wall and rising above the roofline. The 1950s facade was also removed and the Calle de la Eternidad mural was digitized with plans to move it from the building's northern to southern exterior. In 2014, the building was awarded $20,788 ($26,755 in 2023) through the Bringing Back Broadway initiative to accent its facade columns.

Architecture and design

Zobel Building is made of brick. A flat stucco facade was added to the building in the 1950s and was removed when the building was converted to offices in 2013. The original facade features windows that overlook Broadway.

References

  1. ^ "National Register of Historic Places Inventory Nomination Form - California SP Broadway Theater and Commercial District". United States Department of the Interior - National Park Service. May 9, 1979.
  2. Lasley, Lewis H. (March 7, 1921). "The Wonder advertisement". Los Angeles Herald. No. XLVI #108. p. B7 – via California Digital Newspaper Collection.
  3. ^ Broverman, Neal (June 18, 2012). "Mural Saved as Century-Old Broadway Building Gets a Rehab". Curbed Los Angeles.
  4. ^ Fuentes, Ed (June 15, 2012). "'Eternal' Mural on Broadway Meets Its Makers". PBS.
  5. Kudler, Adrian Glick (January 24, 2013). "A Ficus Grows Out of the Fifth Story of a Broadway Building". Curbed Los Angeles.
  6. "Facade Lighting Grants Awarded on Broadway". historiccore.com. March 31, 2014.
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