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| ⚫ | {{short description|Teenage subculture}} | ||
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| '''VSCO |
'''VSCO girls''' or '''VSCO kids''' ({{IPAc-en|ˈ|v|ɪ|s|k|oʊ}}) is a fashion trend which emerged among ] teenagers around mid- to late-2019.<ref>{{Cite web|url=https://www.businessinsider.com/vsco-girl-purchases-boosted-brands-vsco-app-2019-8#the-vsco-girl-summer-is-over-but-sales-are-not-2|title=The summer of the 'VSCO girl' may be over, but retailers and the VSCO app itself are still reaping the benefits of the craze that swept Gen Z|last=Leskin|first=Paige|date=December 12, 2019|website=Business Insider}}</ref> Named after the ] photography app, VSCO girls are described by some as "dress and act in a way that is nearly indistinguishable from one another",<ref name="independent">{{Cite web|date=2019-11-25|title=Where did 'and I oop' and 'sksksk' come from?|url=https://www.independent.co.uk/life-style/vsco-girl-and-i-oop-sksksk-meaning-tiktok-instagram-save-the-turtles-a9123956.html|access-date=2020-08-09|website=The Independent|language=en}}</ref> using oversized ]s, sweatshirts or sweaters, ]s, ]s, ]s, ], ], ]s, ], metal straws, ]s, ]s, shell necklaces, and other beach-related fashion. ], especially topics relating to ], is also regarded as part of VSCO culture.<ref name="Schwedel2019">{{Cite web|url=https://slate.com/human-interest/2019/09/vsco-girls-explained-by-teens.html|title=Teens Explain the VSCO Girl—and Why You Never Want to Be One|last=Schwedel|first=Heather|date=September 12, 2019|website=Slate Magazine|language=en|access-date=October 16, 2019}}</ref><ref name="Minutaglio2019" /><ref name="Aronoff2019" /> | ||
| == Fashion trends == | == Fashion trends == | ||
| The VSCO girl style is often described as both preppy and beachy. The style is purposely laid-back.<ref name=":2">{{Cite web|url=https://i-d.vice.com/en_us/article/pajjnz/a-guide-to-vsco-girls-the-tumblr-girls-of-2019 |title=a guide to vsco girls – the tumblr girls of 2019|last=Lanigan|first=Roisin|date=2019-07-26|website=i-D|language=en|access-date=2019-10-16}}</ref><ref>{{Cite web |url=https://www.seventeen.com/fashion/trends/a28710648/what-is-a-vsco-girl/|title=Who Are the VSCO Girls Taking Over Social Media? |last=Gomez |first=Jasmine |date=2019-08-15 |website=Seventeen |language=en-US |access-date=2019-10-16}}</ref><ref name=":1">{{Cite web|url=https://www.elle.com/fashion/trend-reports/a28709397/vsco-girls-what-to-know/|title=A Guide to the 'VSCO Girl' Aesthetic Taking Over Your Feeds |last=Minutaglio |first=Rose |date=2019-08-16 |website=ELLE |language=en-US |access-date=2019-10-16}}</ref> | |||
| === Clothing === | === Clothing === | ||
| ⚫ | ] with pins]] | ||
| VSCO girls are often seen wearing over-sized T-shirts that are sometimes long enough to cover their shorts. Though VSCO girls are mostly associated with shorts, such as Nike track shorts, some also include “]” as part of their clothing style.<ref name=":2" /><ref name=":7">{{Cite web|url=https://theintercept.com/2019/09/20/why-vsco-girls-are-going-on-strike-for-the-climate/|title=Why VSCO Girls are Going on Strike for the Climate|last=Aronoff|first=Kate|date=2019-09-20|website=The Intercept|language=en-US|access-date=2019-10-16}}</ref> | |||
| VSCO girls often wear oversized T-shirts, sweatshirts or sweaters that are sometimes long enough to cover their shorts. Though VSCO girls are primarily associated with wearing shorts, such as ] track shorts or cycling shorts, some also wear capri and ankle length leggings many times with socks over the leggings,<ref>{{Cite web|title=comfy vsco outfit ideas {{!}} Cute outfits with leggings, Cute simple outfits, Outfits with leggings|url=https://www.pinterest.com/pin/545568942364242015/|access-date=2021-12-27|website=Pinterest|language=en}}</ref> T-shirt dresses, denim skirts, dresses and skirts with tights or leggings in cooler weather, shortalls, and "]" with t-shirts, sweaters, sweatshirts, tucked in and a belt worn as part of their style.<ref name="Aronoff2019">{{Cite web|url=https://theintercept.com/2019/09/20/why-vsco-girls-are-going-on-strike-for-the-climate/|title=Why VSCO Girls are Going on Strike for the Climate|last=Aronoff|first=Kate|date=September 20, 2019|website=The Intercept|language=en-US|access-date=October 16, 2019}}</ref><ref name="Lanigan2019">{{Cite web|url=https://i-d.vice.com/en_us/article/pajjnz/a-guide-to-vsco-girls-the-tumblr-girls-of-2019 |title=a guide to vsco girls – the tumblr girls of 2019|last=Lanigan|first=Roisin|date=July 26, 2019|website=i-D|language=en|access-date=October 16, 2019}}</ref><ref>{{Cite web|title=How To Dress Like A VSCO Girl For Fall|url=https://www.livingly.com/How+To+Dress+Like+A+VSCO+Girl+For+Fall|access-date=2021-11-25|website=Livingly|language=en}}</ref><ref>{{Cite web|last=Stiegman|first=Kelsey|date=2020-09-01|title=Here's How You Can Nail Down That Beachy VSCO Girl Aesthetic|url=https://www.seventeen.com/fashion/style-advice/a28763150/vsco-girl-outfits/|access-date=2021-11-25|website=Seventeen|language=en-US}}</ref><ref>{{Cite web|date=2019-08-21|title=The Ultimate VSCO Girl Starter Pack|url=https://www.teenvogue.com/story/vsco-girl-starter-pack|access-date=2021-11-25|website=Teen Vogue|language=en-US}}</ref> Nike socks are popular in many different colors. | |||
| ⚫ | === Accessories === | ||
| ⚫ | ] | ||
| ⚫ | Shoes popular with VSCO girls include Birkenstocks, ] and other white sneakers and ]s. They often decorate crocs with charms. Black and white checkered slip-on Vans are also popular.<ref name="Hughes2019" /> The "ugly shoe trend" popularized many of these styles.<ref>{{Cite web|url=https://www.vox.com/2018/5/25/17377872/ugly-sandal-trend-history|title=A Cultural History of Hideous Sandals|last=Jennings|first=Rebecca|date=May 25, 2018|website=Vox|language=en|access-date=October 23, 2019}}</ref> | ||
| ]s are worn in both the hair and on wrists. Otherwise, wrists are decorated with ], or similarly handmade bracelets. Puka-shell chokers are another popular accessory.<ref name=":0" /> | |||
| ⚫ | === Accessories === | ||
| ''Hydro Flask'' water bottles are one of the most readily identifiable features of VSCO girls. These bottles can be decorated with stickers. Stickers referencing the "save the turtles" environmental movement are common. These bottles are often paired with reusable straws.<ref name=":4" /> | |||
| VSCO outfits will often include ]s on the wrist and ] or similar handmade friendship bracelets. ] chokers are another popular accessory.<ref name="Jennings2019">{{Cite web|url=https://www.vox.com/the-goods/2019/9/24/20881656/vsco-girl-meme-what-is-a-vsco-girl|title=Why you can't stop hearing about VSCO girls|last=Jennings|first=Rebecca|date=September 24, 2019|publisher=Vox|language=en|access-date=October 16, 2019}}</ref> | |||
| Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls. These bottles are often paired with reusable straws.<ref name="Hughes2019" /> | |||
| ⚫ | |||
| VSCO girls often use ]s and ] backpacks.<ref name="Buzzfeed2019">{{Cite web|url=https://www.buzzfeednews.com/article/laurenstrapagiel/vsco-girls-are-the-new-instagram-girl|title=Move Over, Insta Baddies — VSCO Girls Are Taking Over Social Media|website=BuzzFeed News|language=en|access-date=October 16, 2019}}</ref><ref>{{Cite web|url=https://www.cnbc.com/2019/09/09/vsco-girls-and-the-shift-in-teen-culture-to-embrace-brands.html|title=Teen culture shifted to embrace brands, and the VSCO girl was born|last=Wu|first=Jasmine|date=September 9, 2019|website=CNBC|language=en|access-date=February 11, 2020}}</ref> | |||
| They also use ]s which print out the picture almost instantly. They use the ] to carry their things in.{{cn|date=October 2019}} | |||
| === |
=== Makeup and hair === | ||
| ⚫ | Makeup is often kept simple for a natural, 'no-makeup' makeup look. VSCO girl hairstyles have been described by many as low maintenance. Many VSCO girls often wear a messy ] with a scrunchie or a ponytail with a scrunchie and sometimes bangs with the bun or ponytail scrunchie combo,<ref name="Lanigan2019" /> or beach waves.<ref name="Minutaglio2019">{{Cite web|url=https://www.elle.com/fashion/trend-reports/a28709397/vsco-girls-what-to-know/|title=A Guide to the 'VSCO Girl' Aesthetic Taking Over Your Feeds |last=Minutaglio |first=Rose |date=August 16, 2019 |website=ELLE |language=en-US |access-date=October 16, 2019}}</ref> Common ] include ] and ] ],<ref name="Buzzfeed2019" /><ref name="Hughes2019">{{Cite news|last=Hughes|first=Becky|url=https://www.nytimes.com/2019/08/30/style/vsco-girls.html|title=What Does VSCO Think About the 'VSCO Girls'?|date=August 30, 2019|work=]|access-date=October 16, 2019|language=en-US}}</ref> ], such as Glossier Cloud Paint,<ref name="Hoffower2019">{{Cite web|url=https://www.businessinsider.com/what-does-vsco-girl-mean-gen-z-trend|title=I'm a millennial, and I don't hate the VSCO girl — she's just the first new trend that makes me feel old|last=Hoffower|first=Hillary|website=Business Insider|access-date=October 16, 2019}}</ref> and skincare products, such as Mario Badescu's Facial Spray.<ref name="Hughes2019" /> | ||
| Make-up and hair are often kept simple for a natural and light look. Hair has been described as low maintenance, often either a messy bun with a scrunchie<ref name=":2" /> or beach waves.<ref name=":1" /> | |||
| VSCO girls are sometimes identified as an opposition to the heavy make-up and unnatural perfection commonly associated with ].<ref name="Hoffower2019" /> | |||
| ⚫ | |||
| Mario Badescu's Facial Spray is a uniting skin-care product.<ref name=":4" /> | |||
| === Brands === | === Brands === | ||
| Among VSCO girls, use of the same brand-name products is a major component of the subculture. Popular brands include Pura Vida, Hydro Flask, Nike, ], ], ], and ].<ref name="Jennings2019" /><ref name="Buzzfeed2019" /> | |||
| ⚫ | There is controversy about the high cost of products associated with VSCO girls, especially due to the emphasis on brand-name products. ] estimates buying all of the products associated with the subculture would cost $229.89.<ref>{{Cite web|url=https://www.foxbusiness.com/features/instagram-vsco-girl-trend-teenager|title=VSCO girls: Here's how much it costs to be 'on brand' with the new craze|last=Fordham|first=Evie|date=September 1, 2019|website=FOXBusiness|language=en-US|access-date=October 17, 2019}}</ref> Some teenagers associate the look with ] and wealth.<ref name="Schwedel2019" /><ref name="Hoffower2019" /> | ||
| None of the brands associated with the subculture have reported an increase in sales. There has however been a rise in marketing targeted at VSCO girls.<ref name=":02" /> Pura Vida has partnered with Hydro Flask for online giveaways, using products associated with VSCO girls.<ref>{{Cite news|url=https://www.nytimes.com/2019/08/30/style/vsco-girls.html|title=What Does VSCO Think About the ‘VSCO Girls’?|last=Hughes|first=Becky|date=2019-08-30|work=The New York Times|access-date=2019-10-16|language=en-US|issn=0362-4331}}</ref> | |||
| == Social media |
== Social media == | ||
| VSCO subculture emerged on and was named after the photo editing app, and spread to ] (notably),<ref name="Schwedel2019" /> as well as ] and ].<ref name="independent"/> Many parodies of VSCO girls, often by the subculture itself, exist. Roisin Lanigan of '']'' believes this points to empowerment rather than mocking.<ref name="Jennings2019" /><ref name="Lanigan2019" /> As of August 2019, '']'' found "more than 422.4 million videos tagged #vscogirl on TikTok, most of them parodies".<ref name="Hughes2019" /> On August 30, 2019, TikTok added a VSCO girl filter, which included a water bottle decorated with stickers and a side ponytail with scrunchies.<ref name="Spellings2019">{{Cite web|url=https://www.thecut.com/2019/09/what-is-a-vsco-girl-anyway.html|title=What Does It Mean to Be a 'VSCO Girl'?|last=Spellings|first=Sarah|date=September 5, 2019|website=The Cut|language=en-us|access-date=October 16, 2019}}</ref> | |||
| Though VSCO girls were named after the photo-editing app, they have been popularized through content on a few different forms of social media.{{cn|date=October 2019}} | |||
| ⚫ | '']'' credits ] ] with popularizing the VSCO girl aesthetic.<ref name="Minutaglio2019" /> | ||
| === VSCO === | |||
| {{main|VSCO}} | |||
| VSCO is a popular photo-editing and social media app. Most users are under 25.<ref name=":1" /> Unlike other forms of social media VSCO does not display likes, follower counts, or comments.<ref name=":6">{{Cite web|url=https://www.thecut.com/2019/09/what-is-a-vsco-girl-anyway.html|title=What Does It Mean to Be a ‘VSCO Girl’?|last=Spellings|first=Sarah|date=2019-09-05|website=The Cut|language=en-us|access-date=2019-10-16}}</ref> This is because of the company's ethos of taking the pressure off of social media.<ref name=":4" /> As a result, the app is used to post more casual content.<ref name=":6" /> | |||
| === TikTok === | |||
| {{main|TikTok}} | |||
| TikTok is a short video social media app that is popular with Gen Z.<ref name=":0" /> Content made by its users was instrumental in the rise in popularity of VSCO girls.<ref name=":5" /> According to the New York Times, "There are more than 422.4 million videos tagged #vscogirl on TikTok”.<ref name=":4" /> On August 30th, a VSCO girl filter was added, which included a water bottle decorated with stickers, and a side ponytail with scrunchies.<ref name=":6" /> | |||
| === Instagram === | |||
| {{main|Instagram}} | |||
| Instagram is a photo-editing and social media app. Though it is similar to VSCO, content on the site leans towards more carefully curated and professional.<ref name=":0" /> VSCO girls are sometimes called an opposition to the heavy make-up and unnatural perfection that is commonly associated with the app.<ref name=":8" /> | |||
| === YouTube === | |||
| {{main|YouTube}} | |||
| ⚫ | |||
| == Environmental concern == | == Environmental concern == | ||
| There are differing opinions on VSCO girls' environmental concerns. While products like Birkenstocks, metal straws, and Hydro Flasks are associated with |
There are differing opinions on VSCO girls' environmental concerns. While products like Birkenstocks, metal straws, and Hydro Flasks are associated with ],<ref>{{Cite web|url=https://i-d.vice.com/en_us/article/a35gje/vsco-girl-culture-is-actually-just-lesbian-culture|title=VSCO girl culture is really just lesbian culture|last=Lewis|first=Rachel Charlene|date=August 30, 2019|website=i-D|language=en|access-date=October 17, 2019}}</ref><ref name="Aronoff2019" /> some view VSCO girls as only caring about the environment when convenient, pointing to the popularity of the disposable cameras that inspired the popular filters on VSCO.<ref name="Minutaglio2019" /><ref name="Spellings2019" /> | ||
| == Controversy == | |||
| === Parody === | |||
| There have been many parodies made of VSCO girls, often done by the girls themselves. Roisin Lanigan of ''I-D'' believes this points to empowerment rather than mocking. This combination of self-deprecation and celebration is also popular among Gen-Z.<ref name=":0" /><ref name=":2" /> | |||
| === Cost === | |||
| ⚫ | There |
||
| === Exclusion === | |||
| There has been some concern that VSCO girls are limited to white girls.<ref name=":5" /> In an interview with Buzzfeed News one YouTuber, Mai Pham, revealed that when she and a friend wore the same VSCO girl fashions in a YouTube video, some commentators considered her white, thin friend more of a VSCO girl than her.<ref name=":3" /> There has also been mention that the subculture's use of phrases like "and I oop-" and "sksksk" which originated from black LGBT culture, are appropriation.<ref>{{Cite web|url=https://www.buzzfeednews.com/article/laurenstrapagiel/this-is-why-vsco-girls-keep-saying-sksksksk|title=Like Most Slang, ‘Sksksksk’ Originated In Black And LGBTQ Communities|website=BuzzFeed News|language=en|access-date=2019-10-17}}</ref> | |||
| ==See also== | ==See also== | ||
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| == References == | == References == | ||
| {{reflist}} | |||
| <references /> | |||
| ] | ] | ||
| ] | ] | ||
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Latest revision as of 03:44, 2 January 2025
Teenage subcultureVSCO girls or VSCO kids (/ˈvɪskoʊ/) is a fashion trend which emerged among Gen Z teenagers around mid- to late-2019. Named after the VSCO photography app, VSCO girls are described by some as "dress and act in a way that is nearly indistinguishable from one another", using oversized T-shirts, sweatshirts or sweaters, Fjällräven Kånkens, scrunchies, Hydro Flasks, Crocs, Pura Vida bracelets, instant cameras, Carmex, metal straws, friendship bracelets, Birkenstocks, shell necklaces, and other beach-related fashion. Environmentalism, especially topics relating to sea turtle conservation, is also regarded as part of VSCO culture.
Fashion trends
Clothing
VSCO girls often wear oversized T-shirts, sweatshirts or sweaters that are sometimes long enough to cover their shorts. Though VSCO girls are primarily associated with wearing shorts, such as Nike track shorts or cycling shorts, some also wear capri and ankle length leggings many times with socks over the leggings, T-shirt dresses, denim skirts, dresses and skirts with tights or leggings in cooler weather, shortalls, and "mom jeans" with t-shirts, sweaters, sweatshirts, tucked in and a belt worn as part of their style. Nike socks are popular in many different colors.
Shoes popular with VSCO girls include Birkenstocks, Vans and other white sneakers and ballet flats. They often decorate crocs with charms. Black and white checkered slip-on Vans are also popular. The "ugly shoe trend" popularized many of these styles.
Accessories
VSCO outfits will often include scrunchies on the wrist and Pura Vida bracelets or similar handmade friendship bracelets. Puka shell chokers are another popular accessory.
Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls. These bottles are often paired with reusable straws.
VSCO girls often use instant cameras and Fjällräven backpacks.
Makeup and hair
Makeup is often kept simple for a natural, 'no-makeup' makeup look. VSCO girl hairstyles have been described by many as low maintenance. Many VSCO girls often wear a messy bun with a scrunchie or a ponytail with a scrunchie and sometimes bangs with the bun or ponytail scrunchie combo, or beach waves. Common cosmetics include Burt's Bees and Carmex lip balm, blush, such as Glossier Cloud Paint, and skincare products, such as Mario Badescu's Facial Spray.
VSCO girls are sometimes identified as an opposition to the heavy make-up and unnatural perfection commonly associated with Instagram.
Brands
Among VSCO girls, use of the same brand-name products is a major component of the subculture. Popular brands include Pura Vida, Hydro Flask, Nike, Brandy Melville, Lululemon Athletica, Fjällräven, and Urban Outfitters.
There is controversy about the high cost of products associated with VSCO girls, especially due to the emphasis on brand-name products. Fox Business estimates buying all of the products associated with the subculture would cost $229.89. Some teenagers associate the look with private schools and wealth.
Social media
VSCO subculture emerged on and was named after the photo editing app, and spread to TikTok (notably), as well as Instagram and YouTube. Many parodies of VSCO girls, often by the subculture itself, exist. Roisin Lanigan of I-D believes this points to empowerment rather than mocking. As of August 2019, The New York Times found "more than 422.4 million videos tagged #vscogirl on TikTok, most of them parodies". On August 30, 2019, TikTok added a VSCO girl filter, which included a water bottle decorated with stickers and a side ponytail with scrunchies.
Elle credits YouTuber Emma Chamberlain with popularizing the VSCO girl aesthetic.
Environmental concern
There are differing opinions on VSCO girls' environmental concerns. While products like Birkenstocks, metal straws, and Hydro Flasks are associated with environmentalism, some view VSCO girls as only caring about the environment when convenient, pointing to the popularity of the disposable cameras that inspired the popular filters on VSCO.
See also
References
- Leskin, Paige (December 12, 2019). "The summer of the 'VSCO girl' may be over, but retailers and the VSCO app itself are still reaping the benefits of the craze that swept Gen Z". Business Insider.
- ^ "Where did 'and I oop' and 'sksksk' come from?". The Independent. November 25, 2019. Retrieved August 9, 2020.
- ^ Schwedel, Heather (September 12, 2019). "Teens Explain the VSCO Girl—and Why You Never Want to Be One". Slate Magazine. Retrieved October 16, 2019.
- ^ Minutaglio, Rose (August 16, 2019). "A Guide to the 'VSCO Girl' Aesthetic Taking Over Your Feeds". ELLE. Retrieved October 16, 2019.
- ^ Aronoff, Kate (September 20, 2019). "Why VSCO Girls are Going on Strike for the Climate". The Intercept. Retrieved October 16, 2019.
- "comfy vsco outfit ideas | Cute outfits with leggings, Cute simple outfits, Outfits with leggings". Pinterest. Retrieved December 27, 2021.
- ^ Lanigan, Roisin (July 26, 2019). "a guide to vsco girls – the tumblr girls of 2019". i-D. Retrieved October 16, 2019.
- "How To Dress Like A VSCO Girl For Fall". Livingly. Retrieved November 25, 2021.
- Stiegman, Kelsey (September 1, 2020). "Here's How You Can Nail Down That Beachy VSCO Girl Aesthetic". Seventeen. Retrieved November 25, 2021.
- "The Ultimate VSCO Girl Starter Pack". Teen Vogue. August 21, 2019. Retrieved November 25, 2021.
- ^ Hughes, Becky (August 30, 2019). "What Does VSCO Think About the 'VSCO Girls'?". The New York Times. Retrieved October 16, 2019.
- Jennings, Rebecca (May 25, 2018). "A Cultural History of Hideous Sandals". Vox. Retrieved October 23, 2019.
- ^ Jennings, Rebecca (September 24, 2019). "Why you can't stop hearing about VSCO girls". Vox. Retrieved October 16, 2019.
- ^ "Move Over, Insta Baddies — VSCO Girls Are Taking Over Social Media". BuzzFeed News. Retrieved October 16, 2019.
- Wu, Jasmine (September 9, 2019). "Teen culture shifted to embrace brands, and the VSCO girl was born". CNBC. Retrieved February 11, 2020.
- ^ Hoffower, Hillary. "I'm a millennial, and I don't hate the VSCO girl — she's just the first new trend that makes me feel old". Business Insider. Retrieved October 16, 2019.
- Fordham, Evie (September 1, 2019). "VSCO girls: Here's how much it costs to be 'on brand' with the new craze". FOXBusiness. Retrieved October 17, 2019.
- ^ Spellings, Sarah (September 5, 2019). "What Does It Mean to Be a 'VSCO Girl'?". The Cut. Retrieved October 16, 2019.
- Lewis, Rachel Charlene (August 30, 2019). "VSCO girl culture is really just lesbian culture". i-D. Retrieved October 17, 2019.