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'''Audience capture''' is the phenomenon where an ] is affected by his audience, catering to them what he believes they want to hear. This creates a ] loop, which can lead the influencer towards more extreme views and behaviors. '''Audience capture''' is the phenomenon where an ] is affected by their audience, catering to it with what they believe it wants to hear. This creates a ] loop, which can lead them to express more extreme views and behaviors.

An famous example of audience capture can be found in the story of the online influencer ], known as Nikocado Avocado. Perry started off on ] with videos of himself playing the violin and supporting ]. He then shifted to videos of himself eating known as ]. Audience capture led him to more and more extreme eating leading him in turn to ] and poor health.<ref>{{Cite web |last=Watson |first=Steve |date=2023-07-13 |title=Avoiding audience capture |url=https://stackmagazines.com/current-affairs/avoiding-audience-capture-in-print/ |access-date=2025-01-07 |website=STACK magazines}}</ref>


The term was coined by ] in 2018.<ref>{{Cite news |last=Weiss |first=Bari |last2=Winter |first2=Damon |date=2018-05-08 |title=Opinion {{!}} Meet the Renegades of the Intellectual Dark Web |url=https://www.nytimes.com/2018/05/08/opinion/intellectual-dark-web.html |access-date=2025-01-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> The term was coined by ] in 2018.<ref>{{Cite news |last=Weiss |first=Bari |last2=Winter |first2=Damon |date=2018-05-08 |title=Opinion {{!}} Meet the Renegades of the Intellectual Dark Web |url=https://www.nytimes.com/2018/05/08/opinion/intellectual-dark-web.html |access-date=2025-01-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>
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* , The Prism by Gurwinder * , The Prism by Gurwinder


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Latest revision as of 00:58, 8 January 2025

Audience capture is the phenomenon where an influencer is affected by their audience, catering to it with what they believe it wants to hear. This creates a positive feedback loop, which can lead them to express more extreme views and behaviors.

An famous example of audience capture can be found in the story of the online influencer Nicholas Perry, known as Nikocado Avocado. Perry started off on YouTube with videos of himself playing the violin and supporting veganism. He then shifted to videos of himself eating known as mukbang. Audience capture led him to more and more extreme eating leading him in turn to obesity and poor health.

The term was coined by Eric Weinstein in 2018.

See also

References

  1. Watson, Steve (2023-07-13). "Avoiding audience capture". STACK magazines. Retrieved 2025-01-07.
  2. Weiss, Bari; Winter, Damon (2018-05-08). "Opinion | Meet the Renegades of the Intellectual Dark Web". The New York Times. ISSN 0362-4331. Retrieved 2025-01-05.

External links

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