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| Yellow Book is the largest independent yellow pages publisher in the US | |||
| Yellow Book was founded in 1930, when local community directories were published on Long Island by the then Merchants Advertising Service Inc. In 1949, the company became known as Yellow Book. | |||
| It developed slowly and underwent several changes of ownership until the late 1990's. Following its acquisition by Yell in August 1999, further acquisition activity has reinforced Yellow Book’s position as the largest independent yellow pages publisher in the US. Today we publish 835 directories with a total circulation of around 107 million in 46 states, plus the District of Columbia. | |||
| Yellow Book advertising is also available online through the company’s Web site at Businesses can advertise with templated ads, banner ads or ads mirroring their ads in Yellow Book print directories. | |||
| Founded: 1930 | |||
| Directories: 969 | |||
| Circulation: 123 million | |||
| Employees: 8,134 | |||
| Advertisers: 692,000 | |||
| States: 47, plus DC | |||
| Offices: 400+ | |||
| *As of March 31, 2007 | |||
| '''''Yellow Book''''' is a phone and address directory listing service. It is a subsidiary of Yell Group Plc, a publicly traded company on the ]. Yellow Book USA acquired its mid-west division from ] and its south-west division from ]. | '''''Yellow Book''''' is a phone and address directory listing service. It is a subsidiary of Yell Group Plc, a publicly traded company on the ]. Yellow Book USA acquired its mid-west division from ] and its south-west division from ]. | ||
Revision as of 01:29, 1 June 2007
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Yellow Book is the largest independent yellow pages publisher in the US
Yellow Book was founded in 1930, when local community directories were published on Long Island by the then Merchants Advertising Service Inc. In 1949, the company became known as Yellow Book.
It developed slowly and underwent several changes of ownership until the late 1990's. Following its acquisition by Yell in August 1999, further acquisition activity has reinforced Yellow Book’s position as the largest independent yellow pages publisher in the US. Today we publish 835 directories with a total circulation of around 107 million in 46 states, plus the District of Columbia.
Yellow Book advertising is also available online through the company’s Web site at Businesses can advertise with templated ads, banner ads or ads mirroring their ads in Yellow Book print directories.
Founded: 1930 Directories: 969 Circulation: 123 million Employees: 8,134 Advertisers: 692,000 States: 47, plus DC Offices: 400+
*As of March 31, 2007
Yellow Book is a phone and address directory listing service. It is a subsidiary of Yell Group Plc, a publicly traded company on the London Stock Exchange. Yellow Book USA acquired its mid-west division from McLeod USA and its south-west division from National Directory Company.
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