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| Synonymous with ''']'''; or, | |||
| A '''sleeved blanket''' is a body-length blanket with ]s usually made of synthetic ]. The product has been marketed as the Slanket, Snuggler, Toasty Wrap, and Snuggie with varying sizes and qualities of materials but similar basic design.<ref name=CST>{{citation|url=http://www.suntimes.com/news/metro/1406531,CST-NWS-Snug31a.article|title=How to tell the difference between a Snuggie and ...|publisher=Chicago Sun-Times|date=January 31, 2009}}</ref> | A '''sleeved blanket''' is a body-length blanket with ]s usually made of synthetic ]. The product has been marketed as the Slanket, Snuggler, Toasty Wrap, and Snuggie with varying sizes and qualities of materials but similar basic design.<ref name=CST>{{citation|url=http://www.suntimes.com/news/metro/1406531,CST-NWS-Snug31a.article|title=How to tell the difference between a Snuggie and ...|publisher=Chicago Sun-Times|date=January 31, 2009}}</ref> | ||
Revision as of 19:58, 20 March 2009
Synonymous with Wedgie; or,
A sleeved blanket is a body-length blanket with sleeves usually made of synthetic fleece. The product has been marketed as the Slanket, Snuggler, Toasty Wrap, and Snuggie with varying sizes and qualities of materials but similar basic design.
Commercial variations
The product was first commercialized as the Slanket by Gary Clegg in Maine in 1998 using heavy fleece material. Clegg's mother made him a blanket with a single sleeve for use in his cold dorm room. Clegg later developed that into the Slanket with two sleeves.
The Snuggie is a similar product sold in the United States and Canada. It was marketed primarily through a memorable television commercial which touted the product as "super soft, thick, luxurious fleece with roomy, oversized sleeves that let you do what you want while still being totally wrapped in warmth." As of January 2009, over 4 million of the product had been sold. It was featured on television programs like Today where cast and crew donned Snuggies for a segment which was described as looking like a gospel choir. Several hundred parodies of the commercial have appeared on YouTube as well as numerous fan pages on Facebook. The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States. Comparisons have also been made with the Thneed - a highly-promoted, amorphous garment in the Dr Seuss story, The Lorax.
Fosdick Corporation, the company which markets the Snuggie via its website and television commercials along with many other as seen on TV products, has received several hundred consumer complaints and has received a failed rating from the Better Business Bureau.
Another well known variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs. However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie, it is likely that both brands originate with the same manufacturer.
See also
References
- How to tell the difference between a Snuggie and ..., Chicago Sun-Times, January 31, 2009
- The Slanket, GadgetSpy, October 19th, 2006
{{citation}}: Check date values in:|date=(help) - Feeling chilly? The answer may be the Slanket, RTE, 24 November 2008
- Stephey, M.J. (2009-01-13). "Suffocating in Snuggies: That Ubiquitous TV Ad". Time magazine. Retrieved 2009-01-15.
- Puente, Maria. "Snuggie gets a warm embrace from pop culture." USA Today, January 29, 2009.
- Celizic, Mike (February 04, 2009). "Matt said he'd never wear a Snuggie, but..." Today's Family Blog. NBC News. Retrieved 2009-02-08.
{{cite news}}: Check date values in:|date=(help) - "Snuggie fans". Facebook. Retrieved 2009-02-08.
- ^ Puente, Maria (2009-01-28). "Snuggie gets a warm embrace from pop culture". USA Today. Retrieved 2009-01-28.
- Dara Lind (January 12, 2009), You Shall Know Them By Their Slankets, Culture11
{{citation}}: Cite has empty unknown parameter:|1=(help) - "Reliability Report for Fosdick Corporation". Better Business Bureau of Connecticut. Retrieved 2009-02-08.
- CLIFFORD, STEPHANIE (December 21, 2008). "Montel's Back, and Does He Have a Deal for You". New York Times. Retrieved 2009-02-08.
- "How do Snuggies and Toasty Wraps differ, and should you care?", BrandFreak.com, February 9, 2009
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