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| ==Jason Sadler== | ==Jason Sadler== | ||
| Jason Sadler, the founder of I Wear Your Shirt, was born in 1982 to Kelly and |
Jason Sadler, the founder of I Wear Your Shirt, was born in 1982 to Kelly and .<ref nameVince Stein="Style"/><ref name="Knoechel"/> During his early years, Sadler lived in ] and ]. Later, in 2000, he moved to ] so that he could join the ] team at ]. However, before the beginning of basketball season of his freshman year, he hurt his knee. Shortly thereafter, he transferred to the ].<ref name="Knoechel"/> | ||
| At the University of North Florida, Sadler received the ] in 2005, with an emphasis on ] and ].<ref name="Knoechel"/> | At the University of North Florida, Sadler received the ] in 2005, with an emphasis on ] and ].<ref name="Knoechel"/> | ||
Revision as of 00:46, 3 January 2014
I Wear Your Shirt is an American advertising company that uses T-shirts to advertise businesses. I Wear Your Shirt allows a company to buy a day in which Jason Sadler, the founder, wears a shirt adorned with the company's logo. Sadler wears different shirts for every day of the year. He advertises for the companies by taking pictures and by uploading videos about the companies to Ustream and YouTube.
Sadler conceived of the idea in 2005 after hearing about The Million Dollar Homepage. He began wearing the shirts on January 1, 2009. In 2010, doubled the prices and employed Evan White, who lives in Los Angeles, California, to wear the same shirts on the West Coast of the United States.
At the end of 2010 Jason went to the internet to find four more shirt wearers, and by January 1, 2011 there were five people across the country wearing the same shirt. Jason still lives and works in Jacksonville, but he added DeAndre Upshaw in Dallas, Texas, Angela Seales in New York City, Neal Brooks in Springfield, Missouri, and Amber Plaster who currently lives in Las Vegas.
History
I Wear Your Shirt was founded by Jason Sadler of Ponte Vedra Beach, Florida in 2008. He began wearing shirts for companies on January 1, 2009. Sadler decided to start I Wear Your Shirt after trying to come up with "a way to make some extra money without actually 'working'". In 2005, Sadler was inspired by The Million Dollar Homepage to create "something ... that would hopefully be as successful and, maybe down the road, just as profitable". He noticed that for promotional purposes, many companies gave away T-shirts for free. Knowing that T-shirts caught people's attention, he decided to become a "human billboard" and "create an advertising medium through free social media tools". After coming up with this idea, Sadler spread I Wear Your Shirt's services through his group of family and friends and through Facebook.
Marketing and profits
For every day of the year, Sadler dons the shirt of a different company for a set price. On January 1, the price is $1. The price is increased by $1 for every day after January 1. By December 31, I Wear Your Shirt's last customer for the year would have to pay $365. At the end of 365 days, Sadler's income would be $66,795. He received an additional $18,000 in 2009 from the sale of monthly $1,500 sponsorships. After factoring in the money gained from contests and other enterprises, Sadler's total income in 2009 is $83,000.
Every day, Sadler advertises the company that owns the rights to his shirt. He posts videos of himself wearing a company's shirt on Ustream, YouTube, Facebook and Twitter, in which he discusses the companies that he is promoting. He has over 1,300 friends on Facebook and about 21,000 followers on Twitter.
In 2010, doubled the prices and employed Evan White, who lives in Los Angeles, California, to wear the same shirts on the West Coast of the United States.
In 2012, Sadler auctioned off the rights to change his last name to whatever company bid the highest. Headsets.com eventually won, paying $45,000 to change his name to Jason HeadsetsDotCom.
Jason Sadler
Jason Sadler, the founder of I Wear Your Shirt, was born in 1982 to Kelly and .Cite error: The <ref> tag has too many names (see the help page). During his early years, Sadler lived in San Diego and New Jersey. Later, in 2000, he moved to Ponte Vedra Beach, Florida so that he could join the basketball team at Jacksonville University. However, before the beginning of basketball season of his freshman year, he hurt his knee. Shortly thereafter, he transferred to the University of North Florida.
At the University of North Florida, Sadler received the Bachelor of Fine Arts in 2005, with an emphasis on marketing and graphic design.
Sadler says that he wears the shirts for the entire day even if he is attending a wedding or eating a fancy dinner with his girlfriend.
References
- "The Team". I Wear Your Shirt. 2011. Archived from the original on 2011-03-08. Retrieved 2011-03-08.
- ^ Fahmy, Miral (2009-11-05). "Man makes living by selling the shirt on his back". Reuters. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- ^ Powers, Martine (2009-07-19). "Student tries to sell the 365 T-shirts on his back". Pittsburgh Post-Gazette. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- Camara, Moustapha (2009-01-30). "I Wear Your Shirt – Jason Sadler: The Human Billboard". T-Shirt Magazine. Archived from the original on 2010-01-05.
- ^ "Wearing a T-shirt for profit, style". The Florida Times-Union. 2008-12-28. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- ^ Seaman, David (2009-09-14). "Who Is Jason Sadler, and Why Should You Care?". Entrepreneur. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- ^ Knoechel, Jennifer (2009-01-03). "Ponte Vedra man is walking ad". The Leader. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- Lawon, Brent (2009-04-21). "RBG tweaks interest with Tee and Twitter". The Hamilton Spectator. Archived from the original on 2009-11-08. Retrieved 2009-11-08.
- "For $45,500, he's Jason HeadsetsDotCom". Money.
External links
| Jacksonville area-based corporations | |
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| List of companies in Jacksonville, Florida | |
| Fortune 1000 corporations (2021 rank) |
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| Publicly traded corporations | |
| Privately held businesses |
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| US headquarters of foreign businesses | |
| Division headquarters of US corporations | |