Das Vierte: Difference between revisions

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	==History==		==History==
	In ~~2007,~~ ] sold the station to ] as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010, ] planned to buy the station but that fell through. As of 2011 the station had a market share of 0.2%. In September 2012, ] announced a deal to purchase Das Vierte.<ref>{{cite news\|last=Roxborough\|first=Scott\|title=Disney Buys German Channel Das Vierte\|url=http://www.hollywoodreporter.com/news/disney-eyeing-german-channel-das-vierte-373833\|accessdate=18 February 2014\|newspaper=The Hollywood Reporter\|date=September 25, 2012}}</ref> Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would become a ] in January 2014.<ref>{{cite news\|last=Roxborough\|first=Scott\|title=Walt Disney to Launch Free-TV Channel in Germany\|url=http://www.hollywoodreporter.com/news/walt-disney-launch-free-tv-441396\|accessdate=February 18, 2014\|newspaper=The Hollywood Reporter\|date=April 17, 2013}}</ref>		Das Vierte was launched by ] (NUGN) in 2005 as an all drama programming. The channel reached its 1% first year goal with the expections of doubling in 2 to 3 years. In 2008, NUGN sold the station to ],<ref>{{cite news\|last=Kemp\|first=Stuart\|title=NBCU Global Networks selling Das Vierte\|url=http://www.hollywoodreporter.com/news/nbcu-global-networks-selling-das-113257\|accessdate=February 18, 2014\|newspaper=The Hollywood Reporter\|date=June 5, 2008\|author2=Scott Roxborough}}</ref> owned by ], as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010, ] planned to buy the station but that fell through. As of 2011 the station had a market share of 0.2%. In September 2012, ] announced a deal to purchase Das Vierte.<ref>{{cite news\|last=Roxborough\|first=Scott\|title=Disney Buys German Channel Das Vierte\|url=http://www.hollywoodreporter.com/news/disney-eyeing-german-channel-das-vierte-373833\|accessdate=18 February 2014\|newspaper=The Hollywood Reporter\|date=September 25, 2012}}</ref> Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would become a ] in January 2014.<ref>{{cite news\|last=Roxborough\|first=Scott\|title=Walt Disney to Launch Free-TV Channel in Germany\|url=http://www.hollywoodreporter.com/news/walt-disney-launch-free-tv-441396\|accessdate=February 18, 2014\|newspaper=The Hollywood Reporter\|date=April 17, 2013}}</ref>
	==Programming==		==Programming==
	Das Vierte started with the slogan "''Wir sind Hollywood''" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with the ] TV network.		Das Vierte started with the slogan "''Wir sind Hollywood''" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with the ] TV network.

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Television channel

Das Vierte (German)
The Fourth
Ownership
Country	Germany
Owner	The Walt Disney Company

The Fourth (German: Das Vierte) was a German TV station replaced by Disney Channel.

History

Das Vierte was launched by NBC Universal Global Networks (NUGN) in 2005 as an all drama programming. The channel reached its 1% first year goal with the expections of doubling in 2 to 3 years. In 2008, NUGN sold the station to ], owned by Dmitri Lesnevsky, as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010, Phoenix Media planned to buy the station but that fell through. As of 2011 the station had a market share of 0.2%. In September 2012, The Walt Disney Company announced a deal to purchase Das Vierte. Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would become a Disney Channel in January 2014.

Programming

Das Vierte started with the slogan "Wir sind Hollywood" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with the Anixe TV network.

Availability

Das Vierte was available via terrestrial transmission in Berlin and Bremen, as well as Europe wide on Astra digital satellite service.

Via the air waves, the station had an availability to 93% of German TV households.

References

"Neuer TV-Sender: Disney-Channel ersetzt ab Januar Das Vierte - SPIEGEL ONLINE". Spiegel.de. 2013-04-17. Retrieved 2014-02-11.
Kemp, Stuart; Scott Roxborough (June 5, 2008). "NBCU Global Networks selling Das Vierte". The Hollywood Reporter. Retrieved February 18, 2014.
Roxborough, Scott (September 25, 2012). "Disney Buys German Channel Das Vierte". The Hollywood Reporter. Retrieved 18 February 2014.
Roxborough, Scott (April 17, 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved February 18, 2014.
Roxborough, Scott (November 14, 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved February 18, 2014.

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