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On June 5, 2014, ] announced that it would discontinue its existing ] ], which was produced by ], in favor of ''One Magnificent Morning'', a new, five-hour long block produced by ] and distributed by ], that would feature live-action ] aimed towards teens and their parents. The move came as part of a growing shift by television networks towards ] programming to fulfill the "E/I" requirements among television networks; the previous year, Litton introduced '']'', a similar E/I block for CW co-owner ], and the company also produces '']'' for ]'s affiliates.<ref name=deadline-dreamteam>{{cite web|url=http://deadline.com/2013/07/cbs-kids-programming-block-litton-547952/|title=CBS Slates Teen-Centric Programming Block For Saturdays|work=Deadline Hollywood|date=July 24, 2013|accessdate=October 17, 2014}}</ref><ref>{{cite web|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-litton-entertainment-saturday-teen-block-20130724,0,7010894.story|title=CBS partners with Litton Entertainment for Saturday teen block|last=James|first=Meg|work=Los Angeles Times|date=July 24, 2013|accessdate=July 25, 2013}}</ref><ref>{{cite web|url=http://www.broadcastingcable.com/news/syndication-and-distribution/litton-teams-cw-new-ei-block/131594|title=Litton Teams with The CW on New E/I Block|last=Albiniak|first=Paige|work=Broadcasting & Cable|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://blogs.denverpost.com/ostrow/2014/06/05/cw-adds-saturday-morning-teen-block/18898/|title=CW adds Saturday morning teen block|last=Ostrow|first=Joanne|work=The Denver Post|date=June 5, 2014|accessdate=June 5, 2014}}</ref> On June 5, 2014, ] announced that it would discontinue its existing ] ], which was produced by ], in favor of ''One Magnificent Morning'', a new, five-hour long block produced by ] and distributed by ], that would feature live-action ] aimed towards teens and their parents. The move came as part of a growing shift by television networks towards ] programming to fulfill the "E/I" requirements among television networks; the previous year, Litton introduced '']'', a similar E/I block for CW co-owner ], and the company also produces '']'' for ]'s affiliates.<ref name=deadline-dreamteam>{{cite web|url=http://deadline.com/2013/07/cbs-kids-programming-block-litton-547952/|title=CBS Slates Teen-Centric Programming Block For Saturdays|work=Deadline Hollywood|date=July 24, 2013|accessdate=October 17, 2014}}</ref><ref>{{cite web|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-litton-entertainment-saturday-teen-block-20130724,0,7010894.story|title=CBS partners with Litton Entertainment for Saturday teen block|last=James|first=Meg|work=Los Angeles Times|date=July 24, 2013|accessdate=July 25, 2013}}</ref><ref>{{cite web|url=http://www.broadcastingcable.com/news/syndication-and-distribution/litton-teams-cw-new-ei-block/131594|title=Litton Teams with The CW on New E/I Block|last=Albiniak|first=Paige|work=Broadcasting & Cable|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://blogs.denverpost.com/ostrow/2014/06/05/cw-adds-saturday-morning-teen-block/18898/|title=CW adds Saturday morning teen block|last=Ostrow|first=Joanne|work=The Denver Post|date=June 5, 2014|accessdate=June 5, 2014}}</ref>


''Vortexx'' aired for the final time on September 27, 2014; it was the last Saturday morning block across the United States' major networks that primarily featured non-educational programming.<ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref><ref name="wp-nomore">{{cite news|last1=Sullivan|first1=Gail|title=Saturday morning cartoons are no more|url=http://www.washingtonpost.com/news/morning-mix/wp/2014/09/30/saturday-morning-cartoons-are-no-more/|accessdate=October 2, 2014|work=The Washington Post|date=September 30, 2014}}</ref><ref>{{cite news|title=R.I.P. Saturday Morning Cartoons: Which was your favorite?|url=http://www.al.com/entertainment/index.ssf/2014/10/rip_saturday_morning_cartoons.html|accessdate=December 2, 2014|work=al.com|publisher=]|date=October 3, 2014|quote=On Sept. 27, the CW network hammered the final nail in the coffin, airing its cartoon block "The Vortexx" consisting of "Sonic X," "Dragon Ball Z Kai," "Cubix," and other animated programs for the last time. Starting Oct. 4, "The Vortexx" will be replaced by "One Magnificent Morning," a five-hour block of live-action educational shows targeting teenagers and parents.}}</ref> ''One Magnificent Morning'' debuted the following week on October 4, 2014.<ref name="CWLitton">{{cite web|url=http://www.tvnewscheck.com/article/76830/cw-joins-with-litton-for-sat-morning-ei-block|title=CW Joins with Litton for Sat. Morning E/I Block|last=Downey|first=Kevin|work=TVNewsCheck|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref> replacing ''Vortexx'' in its former 7:00&nbsp;a.m. to 12:00&nbsp;p.m. time slot.<ref name="CWLitton"/><ref>{{cite web|url=http://www.c21media.net/cw-to-close-vortexx/|title=CW to close Vortexx|publisher=C21 Media|date=June 3, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://variety.com/2014/tv/news/the-cw-saturday-morning-educational-block-1201214287/|title=The CW to Debut New Saturday Morning Educational Block|last=Johns|first=Nikara|work=Variety|date=June 5, 2014|accessdate=June 5, 2014}}</ref> As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of ''Everyday Health'' and ''Culture Click'' to CW stations, allowing those who depended on the ''OMM'' block to fulfill E/I guidelines to have programming before its start.<ref>{{cite web|url=http://www.kbtx.com/mycw8/home/headlines/CW-Announces-New-Saturday-Morning-Line--262389411.html|title=CW Announces New Saturday Morning Line-Up|work=]|publisher=]|date=June 9, 2014|accessdate=July 8, 2014}}</ref> ''Vortexx'' aired for the final time on September 27, 2014; it was the last Saturday morning block across the United States' major networks that primarily featured non-educational programming.<ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref><ref name="CWLitton">{{cite web|url=http://www.tvnewscheck.com/article/76830/cw-joins-with-litton-for-sat-morning-ei-block|title=CW Joins with Litton for Sat. Morning E/I Block|last=Downey|first=Kevin|work=TVNewsCheck|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref> replacing ''Vortexx'' in its former 7:00&nbsp;a.m. to 12:00&nbsp;p.m. time slot.<ref name="CWLitton"/><ref>{{cite web|url=http://www.c21media.net/cw-to-close-vortexx/|title=CW to close Vortexx|publisher=C21 Media|date=June 3, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://variety.com/2014/tv/news/the-cw-saturday-morning-educational-block-1201214287/|title=The CW to Debut New Saturday Morning Educational Block|last=Johns|first=Nikara|work=Variety|date=June 5, 2014|accessdate=June 5, 2014}}</ref> As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of ''Everyday Health'' and ''Culture Click'' to CW stations, allowing those who depended on the ''OMM'' block to fulfill E/I guidelines to have programming before its start.<ref>{{cite web|url=http://www.kbtx.com/mycw8/home/headlines/CW-Announces-New-Saturday-Morning-Line--262389411.html|title=CW Announces New Saturday Morning Line-Up|work=]|publisher=]|date=June 9, 2014|accessdate=July 8, 2014}}</ref>


==Programming== ==Programming==

Revision as of 00:00, 4 January 2015

One Magnificent Morning
File:One Magnificent Morning.jpg
NetworkThe CW
(from Litton Entertainment)
LaunchedOctober 4, 2014 (2014-10-04)
Country of originUnited States
FormatE/I Saturday morning block
Running time5 hours

One Magnificent Morning (abbreviated as OMM) is an American programming block that is programmed by Litton Entertainment. It airs Saturday mornings on the owned-and-operated stations and affiliates of The CW; the block features live-action documentary and lifestyle series aimed at a teenage audience, the same style of programming Litton provides for ABC and CBS. All programs in the five-hour block follow federally mandated educational programming guidelines.

The block debuted on October 4, 2014 as a replacement for The CW's previous Saturday morning block, Vortexx.

History

On June 5, 2014, The CW announced that it would discontinue its existing Saturday morning block Vortexx, which was produced by Saban Brands, in favor of One Magnificent Morning, a new, five-hour long block produced by Litton Entertainment and distributed by CBS Television Distribution, that would feature live-action educational programming aimed towards teens and their parents. The move came as part of a growing shift by television networks towards non-fiction programming to fulfill the "E/I" requirements among television networks; the previous year, Litton introduced CBS Dream Team, a similar E/I block for CW co-owner CBS, and the company also produces Litton's Weekend Adventure for ABC's affiliates.

Vortexx aired for the final time on September 27, 2014; it was the last Saturday morning block across the United States' major networks that primarily featured non-educational programming. replacing Vortexx in its former 7:00 a.m. to 12:00 p.m. time slot. As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of Everyday Health and Culture Click to CW stations, allowing those who depended on the OMM block to fulfill E/I guidelines to have programming before its start.

Programming

Upcoming programs scheduled to premiere in the block include America's Flavors, Taste of Home, Swag and Social Media Mania.

References

  1. ^ Downey, Kevin (June 5, 2014). "CW Joins with Litton for Sat. Morning E/I Block". TVNewsCheck. Retrieved June 5, 2014.
  2. "CBS Slates Teen-Centric Programming Block For Saturdays". Deadline Hollywood. July 24, 2013. Retrieved October 17, 2014.
  3. James, Meg (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013.
  4. Albiniak, Paige (June 5, 2014). "Litton Teams with The CW on New E/I Block". Broadcasting & Cable. Retrieved June 5, 2014.
  5. Ostrow, Joanne (June 5, 2014). "CW adds Saturday morning teen block". The Denver Post. Retrieved June 5, 2014.
  6. ^ "The CW Sets 5-Hour Saturday Morning Block". Deadline Hollywood. June 6, 2014. Retrieved June 6, 2014.
  7. "CW to close Vortexx". C21 Media. June 3, 2014. Retrieved June 5, 2014.
  8. Johns, Nikara (June 5, 2014). "The CW to Debut New Saturday Morning Educational Block". Variety. Retrieved June 5, 2014.
  9. "CW Announces New Saturday Morning Line-Up". KBTX-TV. Gray Television. June 9, 2014. Retrieved July 8, 2014.
  10. "The CW Adds RELUCTANTLY HEALTHY with Judy Greer to Saturday Morning Lineup". Broadway World. August 12, 2014. Retrieved August 14, 2014.
  11. Bibel, Sara (May 31, 2014). "The CW Replacing 'Vortexx' Saturday Morning Programming With Live Action 'One Magnificent Morning'". TV By the Numbers. Tribune Digital Ventures. Retrieved September 29, 2014.

External links

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