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| '''LRMR''' is a marketing firm founded by Maverick Carter, a childhood friend of ]. LRMR currently represents four athletes: James, ], ] and ],{{fact}} a 59 year-old college linebacker. | |||
| =="The Decision"== | |||
| LRMR was the company behind "The Decision" the one-hour special which showcased James making the decision to join the ] via free agency. "The Decision" has been harshly scrutinized by the public on many different fronts.{{Citation needed|date=July 2010}} David Stern said the spectacle was "ill-advised",{{Citation needed|date=July 2010}} and Charles Barkley said that people who watched it were "idiots".{{Citation needed|date=July 2010}} | |||
| {{Uncategorized|date=July 2010}} | |||
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