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| '''LRMR''' is a marketing firm founded by Maverick Carter, a childhood friend of ]. LRMR currently represents four athletes: James, ], ] and ],{{Citation needed|date=July 2010}} a 59 year-old college linebacker. | |||
| =="The Decision"== | |||
| LRMR was the company behind "The Decision" the one-hour special which showcased James making the decision to join the ] via free agency. "The Decision" has been harshly scrutinized by the public on many different fronts.{{Citation needed|date=July 2010}} ] said the spectacle was "ill-conceived",<ref name=cleveland.com>{{cite web | title=NBA's David Stern fines Dan Gilbert $100,000 for outburst, criticizes LeBron James' TV 'decision'|url=http://www.cleveland.com/cavs/index.ssf/2010/07/nba_commissioner_david_stern_f_1.html| accessdate=2010-07-22}}</ref> and Charles Barkley said that people who watched it were "idiots".{{Citation needed|date=July 2010}} | |||
| Many insiders and experts state that Maverick Carter, CEO of LRMR, and his marketing tactics are solely responsible for turning Lebron James into one of the most hated athletes in the world. | |||
| ==References== | |||
| {{reflist}} | |||
| ==External links== | |||
| * | |||
| {{DEFAULTSORT:Lrmr}} | |||
| ] | |||
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