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{{Underlinked|date=March 2016}} {{Underlinked|date=March 2016}}
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'''''Sorted'' magazine''' and original website Sortedmag.com<ref>{{Cite web|title = Teen Web Sites: Tap into the teen market|url = http://www.marketingmagazine.co.uk/article/208905/teen-web-sites-tap-teen-market|website = www.marketingmagazine.co.uk|access-date = 2016-02-13}}</ref> were first created and launched in the United Kingdom in 2004<ref>{{Cite news|title = A taste of Sugar for the boys? Sorted|url = https://www.theguardian.com/business/2004/jan/25/pressandpublishing.media|newspaper = The Guardian|date = 2004-01-24|access-date = 2016-02-13|issn = 0261-3077|language = en-GB|first = Sally|last = O'Sullivan}}</ref> by Brighton publisher Russell Church.<ref>{{Cite web|url=http://www.dailymail.co.uk/news/article-3016155/The-worst-phone-pest-Britain-plagues-SIX-MILLION-cold-calls-day-firm-rings-discuss-NUISANCE-calls.html|title=Britain's worst phone pest who plagues us with 6m cold calls a day|website=Mail Online|access-date=2016-03-16}}</ref> The title was geared to the lads' mag market but failed to establish a strong enough demographic share, with the debut edition overestimating its potential popularity with a 250,000 print run. The original ''Sorted'' magazine folded after just four editions leaving staff jobless and unpaid.<ref>{{cite web|url=http://www.brandrepublic.com/article/210412/brighton-lads-mag-sorted-closes-just-four-issues|title=Brighton lads mag Sorted closes after just four issues|publisher=}}</ref> In 2007 a south coast neighbour of Russell Church saw an opportunity to relaunch ''Sorted'' magazine as a Christian evangelistic title aimed at reclaiming a place in the lads' mag marketplace. With a team of publishing professionals on board the new look ''Sorted'' magazine achieved some circulation success<ref>{{cite web|url=http://www.pressgazette.co.uk/wholesome-mens-mag-christian-slant-bucks-trend-circulation-decline|title='Wholesome' men's mag with a Christian slant bucks the trend of circulation decline|publisher=}}</ref> during the post-] period where both advertisers and readers seemed to be seeking publications with strong moral credentials. However, this circulation bump eventually fizzled out. ''Sorted's'' faith publishing director, ],<ref>{{Cite web|url=http://www.lookuppage.com/users/duncanwilliams/|title=Duncan Williams|website=LookUpPage|language=en-US|access-date=2016-03-16}}</ref> who originally campaigned<ref>{{Cite web|url=http://www.christiantoday.com/article/have.the.lads.mags.lost/36495.htm|title=Nuts magazine to close: Have the lads' mags lost? {{!}} Christian News on Christian Today|website=www.christiantoday.com|access-date=2016-03-16}}</ref> for more uplifting and progressive news stories, later admitted that; "any magazine on a mission purely to promote Christianity will soon lose any independent viewpoint. Our advertisers and readers will almost certainly grow wary of a title that is in itself an advert." '''''Sorted'' magazine''' and original website Sortedmag.com<ref>{{Cite web|title = Teen Web Sites: Tap into the teen market|url = http://www.marketingmagazine.co.uk/article/208905/teen-web-sites-tap-teen-market|website = www.marketingmagazine.co.uk|access-date = 2016-02-13}}</ref> were first created and launched in the United Kingdom in 2004<ref>{{Cite news|title = A taste of Sugar for the boys? Sorted|url = https://www.theguardian.com/business/2004/jan/25/pressandpublishing.media|newspaper = The Guardian|date = 2004-01-24|access-date = 2016-02-13|issn = 0261-3077|language = en-GB|first = Sally|last = O'Sullivan}}</ref> by Brighton publisher Russell Church.<ref>{{Cite web|url=http://www.dailymail.co.uk/news/article-3016155/The-worst-phone-pest-Britain-plagues-SIX-MILLION-cold-calls-day-firm-rings-discuss-NUISANCE-calls.html|title=Britain's worst phone pest who plagues us with 6m cold calls a day|website=Mail Online|access-date=2016-03-16}}</ref> The title was geared to the lads' mag market but failed to establish a strong enough demographic share, with the debut edition overestimating its potential popularity with a 250,000 print run. The original ''Sorted'' magazine folded after just four editions leaving staff jobless and unpaid.<ref>{{cite web|url=http://www.brandrepublic.com/article/210412/brighton-lads-mag-sorted-closes-just-four-issues|title=Brighton lads mag Sorted closes after just four issues|publisher=}}</ref> In 2007 a south coast neighbour of Russell Church saw an opportunity to relaunch ''Sorted'' magazine as a Christian evangelistic title aimed at reclaiming a place in the lads' mag marketplace. With a team of publishing professionals on board the new look ''Sorted'' magazine achieved some circulation success<ref>{{cite web|url=http://www.pressgazette.co.uk/wholesome-mens-mag-christian-slant-bucks-trend-circulation-decline|title='Wholesome' men's mag with a Christian slant bucks the trend of circulation decline|publisher=}}</ref> during the post-] period where both advertisers and readers seemed to be seeking publications with strong moral credentials.


==References== ==References==
{{Reflist}} {{Reflist}}
*{{Cite web|url=http://www.lookuppage.com/users/duncanwilliams/|title=Duncan Williams|website=LookUpPage|language=en-US|access-date=2016-03-16}}
*{{Cite web|url=http://www.christiantoday.com/article/have.the.lads.mags.lost/36495.htm|title=Nuts magazine to close: Have the lads' mags lost? {{!}} Christian News on Christian Today|website=www.christiantoday.com|access-date=2016-03-16}}


==External links== ==External links==

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Sorted magazine and original website Sortedmag.com were first created and launched in the United Kingdom in 2004 by Brighton publisher Russell Church. The title was geared to the lads' mag market but failed to establish a strong enough demographic share, with the debut edition overestimating its potential popularity with a 250,000 print run. The original Sorted magazine folded after just four editions leaving staff jobless and unpaid. In 2007 a south coast neighbour of Russell Church saw an opportunity to relaunch Sorted magazine as a Christian evangelistic title aimed at reclaiming a place in the lads' mag marketplace. With a team of publishing professionals on board the new look Sorted magazine achieved some circulation success during the post-Leveson Inquiry period where both advertisers and readers seemed to be seeking publications with strong moral credentials.

References

  1. "Teen Web Sites: Tap into the teen market". www.marketingmagazine.co.uk. Retrieved 2016-02-13.
  2. O'Sullivan, Sally (2004-01-24). "A taste of Sugar for the boys? Sorted". The Guardian. ISSN 0261-3077. Retrieved 2016-02-13.
  3. "Britain's worst phone pest who plagues us with 6m cold calls a day". Mail Online. Retrieved 2016-03-16.
  4. "Brighton lads mag Sorted closes after just four issues".
  5. "'Wholesome' men's mag with a Christian slant bucks the trend of circulation decline".

External links


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