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| '''Koo In-hwoi'''(구인회,1907年-1969年12月31日) A Korean entrepreneur who started in the chemical industry, and founder of LG Group. The original is Yucheng, and was born in Jinzhou City in Gyeongsangnam-do in 1907.The late LG Group Founder Koo In-hwoi was selected among this year’s class of inductees into the Consumer Electronics Hall of Fame, which was established by the Consumer Electronics Association (CEA) in 2000 to honor those who contribute to the development of the consumer technology industry. The association said that the 2012 inductees include company founders and inventors, and retailers that educate and deliver products to consumers. Koo helped LG expand its business into consumer electronics such as televisions, radios, refrigerators and washers after the Korean War.<ref>{{cite web |title=The late LG Group Founder Koo In-hwoi was selected among ... |url=http://www.koreatimes.co.kr/www/news/biz/2013/01/124_110071.html |website=koreatimes |language=en |date=1 May 2012}}</ref> | |||
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| =Entrepreneurial process= | |||
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| Since 1926, he has been in Seoul Central High School for two years, and later became the head of corporate business. Capital was accumulated during the Japanese colonial rule of Korea. When he was young, he thought that only by relying on the power of capital to enhance the country's competitiveness, can the entire nation be freed from the pain of colonial rule. After Japan surrendered, in 1947, it established the predecessor of ], Lexi Chemical Industry Association, which initially produced only cosmetics “Lexi Cream”. At the end of the ], his company entered the plastics industry for the first time in Korea in order to develop a fragile cosmetic bottle cap. It has produced plastic products such as combs, soap boxes, toothbrushes and tableware, and has contributed to improving people's living standards. After that, the development focus will be shifted to the emerging electronics industry and cleaning products. | |||
| =History of LG corporation= | |||
| LG Corp. established as Rak-Hui Chemical Industrial Corp. in 1947.<ref>{{cite web |title=The Official Site of LG Group : History of LG |url=https://web.archive.org/web/20081119141239/http://www.lg.net/about/history/history01.jsp |date=19 November 2008}}</ref> In 1952, Rak-Hui (pronounced "Lucky", currently LG Chem) became the first South Korean company to enter the ]. As the company expanded its plastics business, it established GoldStar Co. Ltd. (currently LG Electronics Inc.) In 1958, both companies Lucky and GoldStar merged and formed Lucky-GoldStar. | |||
| GoldStar produced South Korea's first radio. Many consumer electronics were sold under the brand name ], while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for hygiene products such as soaps and HiTi laundry detergents, but the brand was mostly associated with its Lucky and Perioe toothpaste. Even today, LG continues to manufacture some of these products for the South Korean market, such as laundry detergent.LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.<ref>{{cite web |title=Our Brand {{!}} About LG {{!}} LG Australia |url=https://www.lg.com/au/about-lg/our-brand |website=www.lg.com |language=en}}</ref> | |||
| In 1995, to compete better in the Western market, the Lucky-GoldStar Corporation was renamed "LG". The company also associates the letters LG with the company's tagline "Life's Good". Since 2009, LG has owned the domain name LG.com.LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. | |||
| =Brand Identity= | |||
| LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for. | |||
| Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.<ref>{{cite web |title=LG Logo |url=https://www.famouslogos.net/lg-logo/ |website=Famous Logos |date=6 October 2012}}</ref> | |||
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