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#REDIRECT ] |
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{{infobox company |
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| name = Vū Digital, LLC |
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{{rcat shell| |
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| logo = ] |
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{{r to related topic}} |
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| image =<!-- Deleted image removed: ] --> |
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| industry =Video Analytics |
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| founded = 2013 |
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| location = ] |
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| key_people = {{unbulleted list|Hu Meena - CEO|Wade Smith - VP, Operations & Development}} |
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| products = Video-to-Data (V2D) |
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| services = Video Analytics and Metadata extraction |
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| homepage = |
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| type = Affiliate of CSpire |
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}} |
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'''Vū Digital, LLC''' is a technology company founded in 2013 and headquartered in ]. It is a subsidiary of ], a telecommunications and technology services company.<ref name="buswire">{{cite web|work=Business Wire|url=http://www.businesswire.com/news/home/20150303006597/en/Women-Host-Neil-Patrick-Harris-Big-Winners|title=Women, Host Neil Patrick Harris Big Winners in Media Exposure During 87th Annual Academy Awards Program|date=3 March 2013}}</ref> |
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== History == |
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Vū Digital was founded in 2012 and in 2013 launched its first product, a mobile ] named "Vū Finder". The application was a web content aggregator with ].<ref name="msbus2013">{{cite web|work=Mississippi Business Journal|url=http://msbusiness.com/blog/2013/08/02/ridgeland-based-vu-digital-gives-media-content-websites-a-personal-touch/|title=Ridgeland Based Vu Digital Gives Media Content Websites a Personal Touch|date=2 August 2013}}</ref><ref name="newswatch">{{cite web|work=News Watch|date=13 January 2014|url=http://newswatchblog.com/2014/01/13/vu-digital-review/|title=Vu Digital Review}}</ref> The application is defunct. |
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In May 2015 Vū Digital launched their proprietary Video-to-Data(V2D) product that converts "all elements within video into metadata".<ref name="prnewswire" /> The V2D service uses predictive analytics, ], ], ], and audio/image detection to extract ] from video including transcripts of the audio, and time-tagged references to screen text and appearances of persons or images of interest, such as objects or logos.<ref name="prnewswire">{{cite web|work=PRNewswire|date=5 May 2015|url=http://www.prnewswire.com/news-releases/vu-digital-launches-video-to-data-v2d-the-only-platform-capable-of-converting-all-elements-of-video-into-searchable-actionable-data-300077334.html|title=Vu Digital Launches Video-To-Data (V2D), the Only Platform Capable of Converting All Elements of Video Into Searchable, Actionable Data}}</ref> The company is pitching the product as a way to organize the "unstructured data within video"<ref name="clarionledger">{{cite web|work=The Clarion-Ledger|url=http://www.clarionledger.com/story/money/business/2015/05/07/video-data-technology-will-transformative/70977508/|title=Video-to-data technology will be ‘transformative’|date=7 May 2015}}</ref> that could be used for "brand valuation, search engine optimization, personalized video delivery, targeted time ads, and archiving, search, and tagging" to "harness video data that will improve search results, click-through rates and traffic".<ref name="prnewswire" /> Vice President of Operations B. Wade Smith suggests that the data can be "used by anyone in the video value chain" citing "creators, publishers or marketers".<ref name="techcrunch">{{cite web|work=TechCrunch|url=http://techcrunch.com/2015/05/04/video-to-data/|title=Vu Digital Translates Videos Into Structured Data|date=4 May 2015}}</ref> Smith believes that 90% of data will be in video form by 2017. Roger Entner, a telecom industry analyst, remarked that the "practical applications are many" as there is no technology that is capable of organizing unstructured data within video "as easily as this".<ref name="clarionledger" /> |
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== References == |
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{{reflist}} |
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] |
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] |
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