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{{Short description|Digital marketplace for video game keys}}
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{{Infobox website {{Infobox website
| name = G2A.COM | name = G2A.COM
| logo = Logo g2a icon.svg | logo = Logo g2a icon.svg
| logo_size = 200px | logo_size = 200px
| logo_alt = | logo_alt =
| logo_caption = <!-- or: | logocaption = --> | logo_caption = <!-- or: | logocaption = -->
| screenshot = | screenshot =
| collapsible = <!-- set as "on", "y", etc, otherwise omit/leave blank --> | collapsible = <!-- set as "on", "y", etc, otherwise omit/leave blank -->
| collapsetext = <!-- collapsible area's heading (default "Screenshot"); omit/leave blank if collapsible not set --> | collapsetext = <!-- collapsible area's heading (default "Screenshot"); omit/leave blank if collapsible not set -->
| screenshot_size = | screenshot_size =
| screenshot_alt = | screenshot_alt =
| caption = | caption =
| url = {{URL|https://www.g2a.com}} | url = {{URL|https://www.g2a.com}}
| commercial = Yes | commercial = Yes
| type = ]
| type = Marketplace
| registration = Yes | registration = Yes
| language = ], ], ], ], ], ] | language = ], ], ], ], ], ]
| founded = {{start date and age|2010}}
| num_users = 20 million (as of 2020)
| num_users = 30 million (as of 2024)
| content_license = <!-- or: | content_licence = -->
| content_license = <!-- or: | content_licence = -->
| programming_language =
| programming_language =
| founder = {{ubl|Bartosz Skwarczek|Dawid Rożek}}
| founder = {{ubl|Bartosz Skwarczek|Dawid Rożek}}
| owner =
| owner =
| author = <!-- or: creator / authors / creators -->
| editor = <!-- or: | editors = --> | author = <!-- or: creator / authors / creators -->
| launch_date = <!-- {{start date and age|YYYY|MM|DD|df=yes/no}} --> | editor = <!-- or: | editors = -->
| launch_date = <!-- {{start date and age|YYYY|MM|DD|df=yes/no}} -->
| revenue =
| revenue =
| num_employees = 600 (as of 2020)
| num_employees = 400 (as of 2024)
| area_served = Worldwide
| area_served = Worldwide
| current_status =
| current_status =
}} }}


'''G2A.COM Limited''' (commonly referred to as '''G2A''') is a global digital marketplace that specializes in the ] of gaming products by the use of redemption keys. It is headquartered in the Netherlands<ref>{{Cite web|title=Divisions|url=https://www.g2a.co/contact/divisions/|access-date=2021-01-07|website=G2A.COM - Official Corporate Website|language=en}}</ref><ref>{{Cite web|title=Top 101 Fintech Companies from The Netherlands|url=https://www.fintech.coffee/research/the-netherlands|access-date=2021-01-07|website=www.fintech.coffee}}</ref> and has offices in various countries including ] and Hong Kong.<ref name="headquarters2">{{cite web|title=G2A.COM contact details|url=https://www.g2a.co/contact|access-date=11 November 2016|publisher=]}}</ref><ref name="marketplace2">{{cite web|author=Jim Martin|title=How does G2A work?|url=http://www.pcadvisor.co.uk/buying-advice/game/is-g2a-safe-how-does-g2a-work-3610388/|access-date=12 July 2016|website=]|publisher=]}}</ref> The site has over 20 million customers,<ref name=":02">{{Cite web|last=Socha|first=Joanna|date=March 26, 2020|title=G2A to look at raising EUR 100m from stake sale, in early-stage contact with investors – CEO|url=https://www.mergermarket.com/intelligence/view/3008691|url-status=live|archive-url=|archive-date=|access-date=April 10, 2020|website=MergerMarket}}</ref><ref>{{Cite web|last=Gregory|first=Aodhan|date=2020-04-14|title="I think it's morbid curiosity"- COVID-19 is changing gaming trends|url=https://www.mirror.co.uk/tech/demand-games-related-global-epidemics-21851113|access-date=2020-04-14|website=mirror}}</ref> 400,000 sellers from 200 countries,<ref name=":02" /> 75,000 digital products<ref>{{Cite web|title=G2A.COM - Global Transaction Ecosystem - PRESENTATION|url=https://www.g2a.co/presentation/|access-date=2018-09-04|website=www.g2a.co|language=EN}}</ref> and 600 employees throughout all locations.<ref name=":02" /> The main product offering on G2A.COM is game key codes to such platforms like ], ], ], ], and ]. Other products found on the marketplace include software, prepaid activation codes, electronics, and merchandise.<ref>{{Cite web|title=G2A now provides electronics, hoping to become a "one-stop shop" for gaming|url=https://www.pcgamesn.com/g2a-electronics|access-date=2020-03-10|website=PCGamesN|language=en-GB}}</ref> '''G2A.COM Limited''' (commonly referred to as '''G2A''') is a digital marketplace headquartered in ],<ref>{{Cite web|title=Divisions|url=https://www.g2a.co/contact/divisions/|access-date=7 January 2021|website=G2A.COM - Official Corporate Website|language=en}}</ref><ref>{{Cite web|title=Top 101 Fintech Companies from The Netherlands|url=https://www.fintech.coffee/research/the-netherlands|access-date=7 January 2021|website=www.fintech.coffee}}</ref> with offices in ] and ].<ref name="headquarters2">{{cite web|title=G2A.COM contact details|url=https://www.g2a.co/contact|access-date=11 November 2016|publisher=]}}</ref><ref name="marketplace2">{{cite web|author=Jim Martin|title=How does G2A work?|url=http://www.pcadvisor.co.uk/buying-advice/game/is-g2a-safe-how-does-g2a-work-3610388/|access-date=12 July 2016|website=]|publisher=]}}</ref> The site operates in the ] of gaming offers and others digital items by the use of ]. G2A.COM’s main offerings are game key codes for platforms such as ], ], ], ], ], and ], as well as gift cards, top-ups, and other digital products.<ref name=":0">{{Cite web |date=2024-05-13 |title=G2A.COM EXPANDS GLOBAL REACH, DIVERSIFIES DIGITAL ENTERTAINMENT OFFERINGS WITH NEW NCAA ATHLETE ENGAGEMENT PROGRAM |url=https://au.finance.yahoo.com/news/g2a-com-expands-global-reach-130600892.html |access-date=2024-06-30 |website=Yahoo Finance |language=en-AU}}</ref> As a marketplace, G2A.COM does not sell any digital items itself. Instead, the platform is an intermediary between buyers and sellers. G2A.COM served online over 30 million customers from over 180 countries,<ref name=":0" /> 40 thousand sellers globally, and its catalog entails over 75,000 digital items.<ref>{{Cite web |date=2024-06-03 |title=G2A.COM Founder on Drift Masters European Championship |url=https://esports-news.co.uk/2024/06/03/interview-g2a-com-bartosz-skwarczek/ |access-date=2024-06-30 |website=esports-news.co.uk |language=en-GB}}</ref> G2A also offers additional services, such as G2A Direct, a partnership program for video game developers and publishers.<ref>{{Cite web |last=Team |first=EBM ADMIN |date=2024-03-12 |title=Interview With Bartosz Skwarczek- Founder of G2A.COM |url=https://europeanbusinessmagazine.com/business/interview-with-bartosz-skwarczek-founder-of-g2a-com/ |access-date=2024-06-30 |website=European Business Magazine |language=en-US}}</ref>

G2A.COM does not purchase or sell any digital products itself, it delivers the platform for others to do so, acting as an intermediary by connecting the buyer to the seller.<ref name="marketplace2" /> Besides the marketplace, G2A has a lineup of other products and services, including G2A Direct, a partnership program for video game developers, and G2A PAY, an online checkout gateway. G2A is also involved in esports and sponsors professional gaming teams such as Team Atlantis,<ref>{{Cite web|last=Atlantis|first=Team|date=2019-11-06|title=We're happy to announce our new partnership with @G2A_com! pic.twitter.com/2pZMzaX8T2|url=https://twitter.com/Team_Atlantis/status/1192094585289428993|access-date=2020-03-11|website=@Team_Atlantis|language=en}}</ref> x-kom AGO,<ref>{{Cite web|last=Hoffmann|first=Konrad|date=2020-01-22|title=x-kom AGO i G2A kontynuują współpracę|url=https://esportradio24.pl/x-kom-ago-i-g2a-kontynuuja-wspolprace/|access-date=2020-03-10|website=EsportRadio24|language=pl-PL}}</ref> and Illuminar Gaming.<ref>{{Cite web|last=Gaming|first=Illuminar|date=2020-03-02|title=Z poniedziałku przynosimy dobrą nowinę! Illuminar oraz @arcane_wave rozpoczynają współpracę z @G2A_com! Oprócz wsparcia naszych zawodników CS:GO czy FIFA, wspólnie z nowym partnerem skupimy się na rozwoju naszej sekcji streamerskiej i aktywnościach dla społeczności!pic.twitter.com/talI7ZuDHr|url=https://twitter.com/illuminaRGaming/status/1234418607016284160|access-date=2020-03-11|website=@illuminaRGaming|language=pl}}</ref>


== History == == History ==
The company was established under the original name Go2Arena in 2010 by Bartosz Skwarczek and Dawid Rożek in ], ]<ref name="g2a-history2">{{cite web|date=3 January 2016|title=The Early History of G2A|url=http://www.prnewswire.com/news-releases/the-early-history-of-g2a-563085251.html|access-date=8 January 2016|publisher=]}}</ref> as an online video game retailer. The enterprise primarily catered to young gaming enthusiasts constrained by their disposable income. Skwarczek<ref>{{Cite web |last=Team |first=EBM ADMIN |date=2024-03-11 |title=Interview With Bartosz Skwarczek- Founder of G2A.COM |url=https://europeanbusinessmagazine.com/business/interview-with-bartosz-skwarczek-ceo-of-g2a/ |access-date=2024-04-10 |website=European Business Magazine |language=en-US}}</ref> noticed a significant shift in consumer preferences, with digital versions of games gaining precedence over physical copies. In response to this evolving trend, the company strategically pivoted from being a single distributor to a global marketplace by the end of 2013. As a result of this transformation, G2A Marketplace was launched in 2014.


In 2015, G2A expanded its portfolio by introducing new digital assets alongside its flagship marketplace.<ref>{{Cite press release |last=G2A.com |title=The Early History of G2A |url=https://www.prnewswire.com/news-releases/the-early-history-of-g2a-563085251.html |access-date=2024-05-08 |website=www.prnewswire.com |language=en}}</ref>
The company (under the original name Go2Arena) was established in 2010 by Bartosz Skwarczek and Dawid Rożek in ], ] as an online game retailer. G2A.COM's target demographic was young gamers with a lack of disposable income for video game purchases, so Go2Arena's objective became to sell video games at the lowest price possible. At that time, Bartosz Skwarczek approached many large developers at various events such as ], ], and ] hoping to secure partnership deals in order to become an official seller of their games. Due to a lack of interest from developers, as well as fluctuations in market trends, the company's business model changed from retailer to marketplace.<ref name="g2a-history2">{{cite web|date=3 January 2016|title=The Early History of G2A|url=http://www.prnewswire.com/news-releases/the-early-history-of-g2a-563085251.html|access-date=8 January 2016|publisher=]}}</ref> The G2A Marketplace platform was launched in 2014.<ref name="Adzo3">{{Cite web|last=Adzo|first=Kossi|title=Here is how Bartosz Skwarczek G2A's CEO has turned his company into the largest online gaming marketplace in the world|url=https://startup.info/bartosz-skwarczek-g2a/|access-date=2020-08-07|website=Startup Info|language=en-US}}</ref>


In December 2016 G2A became the title sponsor of the Exhibition & Congress Center in the ] of Poland, located next to ], which was renamed the G2A Arena.<ref>{{Cite web|title=Wyborcza.pl|url=http://rzeszow.wyborcza.pl/rzeszow/1,34962,21073079,centrum-wystawienniczo-kongresowe-ma-nowa-nazwe-to-teraz-g2a.html|access-date=16 April 2018|website=rzeszow.wyborcza.pl}}</ref><ref>{{Cite news|last=INTERIA.PL|title=G2A Arena – nowoczesne centrum wystawiennicze zyskało nową nazwę|language=pl|url=http://gry.interia.pl/newsy/news-g2a-arena-nowoczesne-centrum-wystawiennicze-zyskalo-nowa-naz,nId,2317755|access-date=16 April 2018}}</ref>
In July 2016, G2A launched G2A Direct, a partnership program for video game developers and publishers.<ref>{{Cite web|title=G2A Direct signs up "over 50" developers in four months, including Hi-Rez and SuperHOT|url=https://www.pcgamesn.com/g2a-direct|access-date=2020-03-11|website=PCGamesN|language=en-GB}}</ref> Its distinctive feature is the possibility for developers to earn on each third-party sale of their products on G2A Marketplace.


In 2017, G2A partnered with ] to use ] on G2A Marketplace.<ref>{{Cite web|last=Madan|first=Asher|date=12 February 2018|title=Game marketplace G2A partners with Microsoft for recommendation and fraud protection systems|url=https://www.windowscentral.com/digital-marketplace-g2a-partners-microsoft-recommendation-and-fraud-protection-systems|work=Windows Central}}</ref>
Sales numbers in 2016 showed the platform had processed 22 million transactions throughout the entire G2A ecosystem, which is valued at $313 million.<ref>{{Cite web|last=Rożek|first=Dawid|date=August 2017|title=Zachowaliśmy energię start-upu w dużej firmie|url=https://www.hbrp.pl/a/zachowalismy-energie-start-upu-w-duzej-firmie/D10Kntp71M|publisher=]}}</ref>


In 2018, the company integrated Nexmo's two-factor authentication ].<ref>{{Cite web |last= |first= |date=2018 |title=NEXMO AND G2A |url=https://www.nexmo.com/wp-content/uploads/2018/03/G2A-FINAL.APPROVED.pdf |archive-url=https://web.archive.org/web/20211022002101/https://www.nexmo.com/wp-content/uploads/2018/03/G2A-FINAL.APPROVED.pdf |archive-date=2021-10-22 |access-date= |website=nexmo.com}}</ref> In July, electronics and merchandise were introduced to the site.<ref>{{Cite web|title=G2A now provides electronics, hoping to become a "one-stop shop" for gaming|url=https://www.pcgamesn.com/g2a-electronics|access-date=4 September 2018|website=PCGamesN|date=23 August 2018 |language=en-GB}}</ref><ref>{{Cite news|date=1 August 2018|title=El futuro de G2A es la inteligencia artificial|language=es-ES|work=IGN España|url=https://es.ign.com/g2a/137065/feature/el-futuro-de-g2a-es-la-inteligencia-artificial|access-date=4 September 2018}}</ref> This was abandoned following a decision to make the platform purely digital-oriented.{{fact|date=August 2024}}
In December 2016, G2A.COM became the title sponsor of the biggest Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland. The center, located next to Rzeszow International Airport, has been renamed G2A Arena.<ref>{{Cite web|title=Wyborcza.pl|url=http://rzeszow.wyborcza.pl/rzeszow/1,34962,21073079,centrum-wystawienniczo-kongresowe-ma-nowa-nazwe-to-teraz-g2a.html|access-date=2018-04-16|website=rzeszow.wyborcza.pl}}</ref><ref>{{Cite news|last=INTERIA.PL|title=G2A Arena – nowoczesne centrum wystawiennicze zyskało nową nazwę|language=pl|url=http://gry.interia.pl/newsy/news-g2a-arena-nowoczesne-centrum-wystawiennicze-zyskalo-nowa-naz,nId,2317755|access-date=2018-04-16}}</ref>


== Security measures ==
In July 2018, a new product category was introduced to G2A Marketplace – electronics and merchandise tailored to gamers. In August 2018, the category was made available to seven European countries: Poland, Italy, Spain, Sweden, Romania, the UK, and the Czech Republic.<ref>{{Cite web|title=G2A now provides electronics, hoping to become a "one-stop shop" for gaming|url=https://www.pcgamesn.com/g2a-electronics|access-date=2018-09-04|website=PCGamesN|language=en-GB}}</ref><ref>{{Cite news|date=2018-08-01|title=El futuro de G2A es la inteligencia artificial|language=es-ES|work=IGN España|url=https://es.ign.com/g2a/137065/feature/el-futuro-de-g2a-es-la-inteligencia-artificial|access-date=2018-09-04}}</ref>
G2A uses AI tools, human supervision, and partner solutions for marketplace security. Vonage’s API flags errors and suspicious activities. Partnerships with Ravelin<ref>{{Cite web |title=Ravelin gets hired by online marketplace G2A.com to help contain fraud, while accelerating growth |url=https://www.sourcesecurity.com/news/ravelin-hired-online-marketplace-g2a-com-contain-fraud-accelerating-growth-co-1675256513-ga.1677072166.html |access-date=2024-02-06 |website=www.sourcesecurity.com}}</ref> and Justt<ref>{{Cite web |title=G2A Rapidly Routs Friendly Fraud with Artificial Intelligence |url=https://justt.ai/case-studies/g2a-rapidly-routs-friendly-fraud-with-artificial-intelligence/ |access-date=2024-02-06 |website=Justt |language=en-US}}</ref> improved the anti-fraud system and limited friendly fraud. G2A verifies all sellers based on over 100 factors, excluding individual sellers from the platform.{{fact|date=August 2024}}


G2A is a member of the Merchant Risk Council,<ref>{{Cite web |date=2023-11-23 |title=Underpinned by its 'Gate 2 Adventure' strategy, G2A.COM is striving to establish the world's largest and most trusted digital entertainment marketplace |url=https://www.scmp.com/presented/tech/topics/g2acom-expands-enhances-trust/article/3241779/underpinned-its-gate-2-adventure-strategy-g2acom-striving-establish-worlds-largest-and-most-trusted |access-date=2024-02-06 |website=South China Morning Post |language=en}}</ref> emphasizing its commitment to a secure marketplace.{{fact|date=August 2024}}
In the first months of 2020, G2A's reported a surge in interest in pandemic-themed games related to the global coronavirus crisis. Plague Inc., a real-time strategy simulation game, which launched eight years ago, has seen a 6100% increase in popularity. Among the most searched titles were old school games, such as Worms Armageddon and Age of Empires.<ref>{{Cite web|last=April 2020|first=15|title=Epidemic video games enjoy popularity surge|url=http://www.femalefirst.co.uk/bizarre/epidemic-video-games-enjoy-popularity-surge-1237024.html|access-date=2020-04-16|website=www.femalefirst.co.uk|language=en}}</ref><ref>{{Cite web|last=Gregory|first=Aodhan|date=2020-04-14|title="I think it's morbid curiosity"- COVID-19 is changing gaming trends|url=https://www.mirror.co.uk/tech/demand-games-related-global-epidemics-21851113|access-date=2020-04-16|website=mirror}}</ref>

In July 2020, G2A partnered with Go On Board, the creators of Titans, a territory control-based board game, to release an exclusive expansion that will be available only through G2A Marketplace.<ref>{{Cite web|date=2020-08-06|title=G2A partners with the creators of the Titans board game to launch an exclusive expansion|url=https://steamunpowered.eu/g2a-partners-with-the-creators-of-the-titans-board-game-to-launch-an-exclusive-expansion/|access-date=2020-08-07|website=SteamUnpowered|language=en-US}}</ref>

In August 2020, G2A.COM commissioned a study by the research company Censuswide to discover how much US gamers are willing to pay for new games. The results included the findings that 9 out of 10 gamers believe that games should cost less than $60, and 59% deemed gaming too expensive.<ref>{{Cite web|title=$60+ for a game is an "unfair price," G2A study finds|url=https://www.gamesindustry.biz/articles/2020-08-25-usd60-for-a-game-is-an-unfair-price-g2a-study-finds|access-date=2020-09-18|website=GamesIndustry.biz|language=en}}</ref><ref>{{Cite web|last=Cushing|first=Axel|date=2020-08-26|title=Gamers Want Cheap Games According To G2A Study|url=https://gameluster.com/gamers-want-cheap-games-according-to-g2a-study/|access-date=2020-09-18|website=GameLuster|language=en-US}}</ref>

In September 2020, G2A ranked 8th on CBC's list of the TOP 100 cross-border marketplaces operating out of Europe.<ref>{{Cite web|date=2020-09-24|title=Press Release - Top 100 Cross-Border Marketplaces Europe. An annual analysis of the best global cross-border platforms operating in Europe, EU 28 including UK|url=https://www.cbcommerce.eu/press-releases/press-release-top-100-cross-border-marketplaces-europe-an-annual-analysis-of-the-best-global-cross-border-platforms-operating-in-europe-eu-28-including-uk/|access-date=2020-09-28|website=Cross-Border Commerce Europe|language=en-US}}</ref>

G2A was ranked among the TOP 101 fintech companies based out of the Netherlands by Fintech.coffee.<ref>{{Cite web|title=Top 101 Fintech Companies from The Netherlands|url=https://www.fintech.coffee/research/the-netherlands|access-date=2020-12-07|website=www.fintech.coffee}}</ref>

== Products and services ==
In 2015, G2A began to shift its focus to several other projects and products outside of the company's digital gaming marketplace.


=== G2A PAY === === G2A PAY ===
In January 2015, G2A introduced an online payment gateway called G2A PAY.<ref>{{Cite web|url=https://disruptive.asia/g2a-pay-200-payment-methods-2017/|title=G2A Pay aims to support 200+ payment methods by early 2017|last=Centre|date=2016-12-07|website=Disruptive.Asia|language=en-AU|access-date=2020-04-14}}</ref><ref>{{Cite web|url=https://tamebay.com/2018/11/marketplaces-2018-g2a-com.html|title=Marketplaces 2018: G2A.com|date=2018-11-05|website=Tamebay|language=en-GB|access-date=2020-04-14}}</ref>


G2A PAY was G2A.COM’s online payment gateway. Introduced in January 2015,<ref>{{Cite web |title=Support Hub - G2A.COM |url=https://supporthub.g2a.com/marketplace/en/payments/how-can-i-pay-for-my-purchase-on-g2acom |access-date=2024-02-20 |website=supporthub.g2a.com}}</ref> it supported over 200 local and global payment methods (as of November 2018). Thanks to a 2015 partnership with BitPay, a US-based automated processing system for bitcoin-based currencies, payments using bitcoins were made available on the marketplace as well. This option was widely used by customers living in India. Further partnerships included a cooperation with WebMoney Japan, started in 2016.{{fact|date=August 2024}}
Furthermore, in 2015, G2A PAY decided to partner with the US-based automated payment processing system for the bitcoin currency called BitPay. This relationship allowed for G2A PAY to expand their payment methods to using bitcoins. Although not possible before, by 2017 this service also became widely used and adopted by customers living in India.<ref>{{Cite web|url=https://inc42.com/buzz/gaming-marketplace-g2a-bitcoin-bitpay|title=Online Gaming Marketplace G2A Enables Bitcoin Payment In India|date=2017-12-13|website=Inc42 Media|language=en-US|access-date=2020-04-14}}</ref>


G2A PAY was ultimately discontinued in 2022 when it became a part of ],<ref>{{Cite web |title=G2A Co-Founder Launches New Fintech Business. ZEN is Licensed In Lithuania and Will Issue Mastercard Cards |url=https://www.cashless.pl/6821-zen-mastercard-fintech |access-date=2024-02-20 |website=www.cashless.pl |language=en}}</ref> an electronic money institution.{{fact|date=August 2024}}
In 2016, G2A.COM announced their cooperation with WebMoney Japan.<ref>{{Cite web|url=https://thepaypers.com/online-payments/japanese-gamers-can-now-pay-with-webmoney-japan%E2%80%94763074|title=The Paypers {{!}} Insight into payments {{!}} News {{!}} Reports {{!}} Events|website=thepaypers.com|access-date=2020-04-14}}</ref>


=== G2A Direct ===
As of November 2018, G2A PAY currently integrates over 200 global payment methods.<ref>{{Cite web|url=https://disruptive.asia/g2a-pay-200-payment-methods-2017/|title=G2A Pay aims to support 200+ payment methods by early 2017|last=Centre|first=News|date=2016-12-07|website=Disruptive.Asia|language=en-AU|access-date=2020-04-14}}</ref><ref>{{Cite web|url=https://tamebay.com/2018/11/marketplaces-2018-g2a-com.html|title=Marketplaces 2018: G2A.com|date=2018-11-05|website=Tamebay|language=en-GB|access-date=2020-04-14}}</ref>


July 2016 saw G2A launch G2A Direct,<ref>{{Cite web |last=Ghosh |first=Sudipto |date=2023-12-20 |title=MarTech Interview with Bartosz Skwarczek, G2A.COM |url=https://martechseries.com/sales-marketing/martech-interview-with-bartosz-skwarczek-ceo-of-g2a-capital-group-founder-of-g2a-com/ |access-date=2024-02-20 |website=MarTech Series |language=en-US}}</ref> a partnership program aimed at video game developers and publishers. One of its features is the fact that developers and publishers can earn on each third-party sale of their products on G2A Marketplace. Over 300 developers have joined the program by December 2023.{{fact|date=August 2024}}
=== G2A Dev Studio and the company's venture into VR gaming ===
In 2015, G2A launched its first virtual reality application, G2A Land, a VR amusement park.<ref>{{Cite web|url=https://www.vrfocus.com/2015/12/g2a-land-makes-playable-public-debut/|title=G2A Land Makes Playable Public Debut|website=VRFocus|language=en-US|access-date=2020-03-11}}</ref>


== G2A Dev Studio ==
G2A teamed up with MSI in 2016 to create Gotham VR, a VR application set to promote the then-upcoming new ] film, ].The game allows players to roam the streets of the city of ] on ]'s hi-tech motorcycle.<ref>{{Cite web|url=https://www.vrfocus.com/2016/05/ride-through-the-streets-of-gotham-city-with-g2a-and-msis-latest-vr-app/|title=Ride Through the Streets of Gotham City With G2A and MSI's Latest VR App|website=VRFocus|language=en-US|access-date=2020-04-10}}</ref>


In December 2016, G2A revealed Blunt Force, a ]-themed VR shooter game developed in collaboration with Mark Bristol,<ref>{{Cite web|url=https://www.mcvuk.com/business-news/vr-ar/g2a-makes-further-steps-into-games-development-announces-virtual-reality-shooter-blunt-force/|title=G2A makes further steps into games development, announces virtual reality shooter Blunt Force|date=2016-12-19|website=MCV/DEVELOP|language=en-GB|access-date=2020-03-11}}</ref><ref>{{Cite web|url=https://www.pcgamesn.com/blunt-force/blunt-force-reveal-g2a-vr-shooter|title=G2A are developing their own VR game, Blunt Force, and it's a time-bending WW2 shooter|website=PCGamesN|language=en-GB|access-date=2020-03-11}}</ref><ref>{{Cite web|url=https://bit-tech.net/news/gaming/pc/g2a-blunt-force/1/|title=G2A announces VR title Blunt Force {{!}} bit-tech.net|website=bit-tech.net|language=en|access-date=2020-03-11}}</ref> a writer whose credits include ] and ], as well as ], ] and ].<ref>{{Cite web|url=http://markbristol.squarespace.com/about/|title=markbristol - About|website=markbristol.squarespace.com|language=en|access-date=2020-03-11}}</ref> In 2015, G2A launched its virtual reality application called G2A Land, a virtual amusement park.<ref>{{Cite web|url=https://www.vrfocus.com/2015/12/g2a-land-makes-playable-public-debut/|title=G2A Land Makes Playable Public Debut|website=VRFocus|language=en-US|access-date=11 March 2020}}</ref> G2A Land would later launch on ] in 2017,<ref>{{Cite web|url=https://www.vrfocus.com/2017/01/g2a-land-hurtles-onto-oculus-rift/|title=G2A Land Hurtles onto Oculus Rift|website=VRFocus|language=en-US|access-date=7 April 2020}}</ref> and in 2018, the app would change its name to Funland.<ref>{{Cite web|url=https://graczpospolita.pl/studio-nalezace-do-g2a-usamodzielnia-sie-i-zmienia-nazwe-na-monad-rock/|title=Studio należące do G2A usamodzielnia się i zmienia nazwę na Monad Rock|last=Mucharzewski|first=Mateusz|date=19 February 2018|website=Graczpospolita.pl|language=pl-PL|access-date=7 April 2020}}</ref>


In 2016, G2A and MSI created Gotham VR, a virtual reality promotion for '']''.<ref>{{Cite web|url=https://www.vrfocus.com/2016/05/ride-through-the-streets-of-gotham-city-with-g2a-and-msis-latest-vr-app/|title=Ride Through the Streets of Gotham City With G2A and MSI's Latest VR App|website=VRFocus|language=en-US|access-date=10 April 2020|archive-date=25 January 2017|archive-url=https://web.archive.org/web/20170125114328/https://www.vrfocus.com/2016/05/ride-through-the-streets-of-gotham-city-with-g2a-and-msis-latest-vr-app/|url-status=dead}}</ref> In December of that year, G2A announced ''Blunt Force'', a ]-themed VR shooter game developed in collaboration with Mark Bristol.<ref>{{Cite magazine|url=https://www.mcvuk.com/business-news/vr-ar/g2a-makes-further-steps-into-games-development-announces-virtual-reality-shooter-blunt-force/|title=G2A makes further steps into games development, announces virtual reality shooter Blunt Force|date=19 December 2016|magazine=MCV/DEVELOP|language=en-GB|access-date=11 March 2020}}</ref><ref>{{Cite web|url=https://www.pcgamesn.com/blunt-force/blunt-force-reveal-g2a-vr-shooter|title=G2A are developing their own VR game, Blunt Force, and it's a time-bending WW2 shooter|website=PCGamesN|date=19 December 2016 |language=en-GB|access-date=11 March 2020}}</ref><ref>{{Cite web|url=https://bit-tech.net/news/gaming/pc/g2a-blunt-force/1/|title=G2A announces VR title Blunt Force {{!}} bit-tech.net|website=bit-tech.net|language=en|access-date=11 March 2020}}</ref>
In 2017, G2A Land was released on ]. The game featured a rollercoaster ride, an underwater adventure, various mini-games such as a shooting range, and a cinema-like setting for watching videos.<ref>{{Cite web|url=https://www.vrfocus.com/2017/01/g2a-land-hurtles-onto-oculus-rift/|title=G2A Land Hurtles onto Oculus Rift|website=VRFocus|language=en-US|access-date=2020-04-07}}</ref>


In February 2018, G2A Dev Studio, a department responsible for VR projects, became an independent video game studio, Monad Rock.<ref>{{Cite news|url=https://www.vrfocus.com/2018/02/g2a-com-forms-monad-rock-videogame-studio/|title=G2A.com Forms Monad Rock Videogame Studio|work=VRFocus|access-date=2018-09-04|language=en-US}}</ref><ref>{{Cite web|url=https://www.pcgamesn.com/summer-funland/g2a-dev-studio-independent-monad-rock|title=G2A's dev studio are going independent, and launching their first game|website=PCGamesN|language=en-GB|access-date=2018-09-04}}</ref><ref>{{Cite news|url=http://www.capsulecomputers.com.au/2018/02/g2a-dev-studio-goes-independent-as-monad-rock/|title=G2A Dev Studio goes independent as Monad Rock|work=Capsule Computers|access-date=2018-09-04|language=en-US}}</ref><ref>{{Cite news|url=https://www.xtremegaminerd.com/g2a-dev-studio-goes-solo-for-the-first-time-launches-its-first-game/|title=G2A dev Studio goes solo for the first time, Launches its first Game|date=2018-02-20|access-date=2018-09-04|language=en-US}}</ref><ref>{{Cite news|url=https://www.gamesindustry.biz/articles/2018-02-19-g2a-developer-studio-spins-out-as-monrad-rock|title=G2A developer studio spins out as Monrad Rock|work=GamesIndustry.biz|access-date=2018-09-04|language=en}}</ref> G2A Land has subsequently been renamed to Summer Funland. It is an expansion of the original game, available for free to those who already own G2A Land.<ref>{{Cite web|url=https://graczpospolita.pl/studio-nalezace-do-g2a-usamodzielnia-sie-i-zmienia-nazwe-na-monad-rock/|title=Studio należące do G2A usamodzielnia się i zmienia nazwę na Monad Rock|last=Mucharzewski|first=Mateusz|date=2018-02-19|website=Graczpospolita.pl|language=pl-PL|access-date=2020-04-07}}</ref> In February 2018, G2A Dev Studio, which was responsible for ] projects, became an independent video game studio called Monad Rock.<ref>{{Cite news|url=https://www.vrfocus.com/2018/02/g2a-com-forms-monad-rock-videogame-studio/|title=G2A.com Forms Monad Rock Videogame Studio|work=VRFocus|access-date=4 September 2018|language=en-US}}{{Dead link|date=May 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{Cite web|url=https://www.pcgamesn.com/summer-funland/g2a-dev-studio-independent-monad-rock|title=G2A's dev studio are going independent, and launching their first game|website=PCGamesN|date=19 February 2018 |language=en-GB|access-date=4 September 2018}}</ref><ref>{{Cite news|url=http://www.capsulecomputers.com.au/2018/02/g2a-dev-studio-goes-independent-as-monad-rock/|title=G2A Dev Studio goes independent as Monad Rock|work=Capsule Computers|access-date=4 September 2018|language=en-US}}</ref><ref>{{Cite news|url=https://www.xtremegaminerd.com/g2a-dev-studio-goes-solo-for-the-first-time-launches-its-first-game/|title=G2A dev Studio goes solo for the first time, Launches its first Game|date=20 February 2018|access-date=4 September 2018|language=en-US}}</ref><ref>{{Cite news|url=https://www.gamesindustry.biz/articles/2018-02-19-g2a-developer-studio-spins-out-as-monrad-rock|title=G2A developer studio spins out as Monrad Rock|work=GamesIndustry.biz|access-date=4 September 2018|language=en}}</ref>


=== Other products and services === ==Other ventures==
=== Esports ===
Until early 2018, the platform allowed 3D print designers to create their personal store where they could sell their designs or offer them for free.<ref name="g2a-3d2">{{cite web|author=Scott J Grunewald|access-date=3 November 2016|date=10 February 2016|title=The G2A 3D+ Project Brings 3D Printing and Video Games Together|url=https://3dprint.com/119181/g2a-3d-project-video-games/|website=3DPrint.com|publisher=3DPrint.com}}</ref> The G2A 3D+ platform, developed in cooperation with 3DGence, was unveiled at Taipei Game Show 2016.<ref>{{Cite web|url=https://centrumdruku3d.pl/3dgence-laczy-sily-z-g2a-globalnym-liderem-sprzedazy-gier-uruchamiajac-platforme-g2a-3d/|title=3DGence łączy siły z G2A - globalnym liderem sprzedaży gier, uruchamiając platformę G2A 3D+|last=says|first=Adrian Fałkowski|date=2016-01-31|website=Centrum Druku 3D {{!}} druk 3D, drukarki 3D, materiały do druku 3D, usługi druku 3D|language=pl-PL|access-date=2020-04-10}}</ref>
From 2014 to 2019, G2A would establish partnerships with ] teams, such as ], ], ],<ref name="esport-sponsorship2">{{cite web|author=Gregory Ibañez|date=22 July 2016|title=G2A Becomes Title Sponsor for Virtus.Pro and Na'Vi|url=https://pvplive.net/c/g2a-becomes-title-sponsor-for-virtuspro|url-status=dead|archive-url=https://web.archive.org/web/20161108195144/https://pvplive.net/c/g2a-becomes-title-sponsor-for-virtuspro|archive-date=8 November 2016|access-date=7 January 2017|website=]}}</ref> and Polish esports organization x-Kom AGO.<ref>{{Cite web|date=19 December 2019|title=Sauny, masaże, sypialnie, games room... tak się pracuje w biurze marzeń G2A w Rzeszowie|url=https://esportmania.pl/biznes/biuro-g2a-w-rzeszowie-zobacz-jak-pracuje-sie-w-g2a/kqepxgf|access-date=1 April 2020|website=ESPORTMANIA.PL|language=pl}}</ref><ref>{{Cite web|title=x-kom AGO|url=https://www.facebook.com/agoesports/posts/2373507246269283|access-date=1 April 2020|website=www.facebook.com|language=en}}</ref><ref>{{Cite web|last=Piecyk|first=Marcin|date=29 January 2020|title=G2A będzie dalej wspierać drużynę x-kom AGO. Jej fani dostaną 3 proc. cashback na zakupy|url=https://nowiny24.pl/g2a-bedzie-dalej-wspierac-druzyne-xkom-ago-jej-fani-dostana-3-proc-cashback-na-zakupy/ar/c3-14747926|access-date=1 April 2020|website=Nowiny|language=pl-PL}}</ref> Over 70 teams and more than 100 esports events were sponsored by G2A as of December 2023.{{fact|date=August 2024}}


In August 2016, G2A announced a partnership with ].<ref name="g2a-sporting2">{{cite web|author=Mike Stubbs|date=21 July 2016|title=Sporting Lisbon enters eSports with top Portuguese FIFA player|url=http://www.mcvuk.com/news/read/sporting-lisbon-enters-esports-with-top-portuguese-fifa-player/0170036|url-status=dead|archive-url=https://web.archive.org/web/20161220184505/http://www.mcvuk.com/news/read/sporting-lisbon-enters-esports-with-top-portuguese-fifa-player/0170036|archive-date=20 December 2016|access-date=2 December 2016|website=MCV|publisher=]}}</ref>
== Esports partnerships ==
Throughout 2014 and 2015, G2A established partnerships with numerous esports teams such as Cloud9, Natus Vincere, and Virtus Pro.<ref name="esport-sponsorship2">{{cite web|author=Gregory Ibañez|date=22 July 2016|title=G2A Becomes Title Sponsor for Virtus.Pro and Na'Vi|url=https://pvplive.net/c/g2a-becomes-title-sponsor-for-virtuspro|url-status=dead|archive-url=https://web.archive.org/web/20161108195144/https://pvplive.net/c/g2a-becomes-title-sponsor-for-virtuspro|archive-date=8 November 2016|access-date=7 January 2017|website=]}}</ref>


In May 2017, G2A organized a boot camp for Virtus.pro and Natus Vincere in Rzeszów, Poland.<ref name="esportnow.pl2">{{Cite web|date=16 May 2017|title=Bootcamp Virtus.pro i Na'Vi w Rzeszowie!|url=https://esportnow.pl/inne/bootcamp-virtus-pro-navi-rzeszowie/|access-date=9 April 2020|website=ESPORT NOW}}</ref> In addition to training sessions, there was also a show match between the teams.{{fact|date=August 2024}}
The company has returned to sponsoring esports in February 2019 by partnering with x-Kom AGO, a Polish esports organization,<ref>{{Cite web|date=2019-12-19|title=Sauny, masaże, sypialnie, games room... tak się pracuje w biurze marzeń G2A w Rzeszowie|url=https://esportmania.pl/biznes/biuro-g2a-w-rzeszowie-zobacz-jak-pracuje-sie-w-g2a/kqepxgf|access-date=2020-04-01|website=ESPORTMANIA.PL|language=pl}}</ref><ref>{{Cite web|title=x-kom AGO|url=https://www.facebook.com/agoesports/posts/2373507246269283|access-date=2020-04-01|website=www.facebook.com|language=en}}</ref> a deal that has been renewed in January 2020.<ref>{{Cite web|last=Piecyk|first=Marcin|date=2020-01-29|title=G2A będzie dalej wspierać drużynę x-kom AGO. Jej fani dostaną 3 proc. cashback na zakupy|url=https://nowiny24.pl/g2a-bedzie-dalej-wspierac-druzyne-xkom-ago-jej-fani-dostana-3-proc-cashback-na-zakupy/ar/c3-14747926|access-date=2020-04-01|website=Nowiny|language=pl-PL}}</ref>


The EU-based<ref>{{Cite web|title=Team Atlantis 😷 (@Team_Atlantis) {{!}} Twitter|url=https://twitter.com/Team_Atlantis|access-date=2020-04-01|website=twitter.com|language=en}}</ref><ref>{{Cite web|title=About|url=https://www.teamatlantis.gg/about-atlantis/|access-date=2020-04-01|website=Team Atlantis|language=en-US}}</ref> Team Atlantis joined G2A's partner roster in November 2019.<ref>{{Cite web|last=Atlantis 😷|first=Team|date=2019-11-06|title=We're happy to announce our new partnership with @G2A_com! pic.twitter.com/2pZMzaX8T2|url=https://twitter.com/Team_Atlantis/status/1192094585289428993|access-date=2020-04-01|website=@Team_Atlantis|language=en}}</ref> The EU-based<ref>{{Cite web|title=Team Atlantis 😷 (@Team_Atlantis) {{!}} Twitter|url=https://twitter.com/Team_Atlantis|access-date=1 April 2020|website=twitter.com|language=en}}</ref><ref>{{Cite web|title=About|url=https://www.teamatlantis.gg/about-atlantis/|access-date=1 April 2020|website=Team Atlantis|language=en-US}}</ref> Team Atlantis would join in November 2019,<ref>{{Cite web|last=Atlantis 😷|first=Team|date=6 November 2019|title=We're happy to announce our new partnership with @G2A_com! pic.twitter.com/2pZMzaX8T2|url=https://twitter.com/Team_Atlantis/status/1192094585289428993|access-date=1 April 2020|website=@Team_Atlantis|language=en}}</ref> while the Polish teams Gaming and Arcane Wave joined in March 2020.<ref>{{Cite web|last=Gaming|first=Illuminar|date=2 March 2020|title=Z poniedziałku przynosimy dobrą nowinę! Illuminar oraz @arcane_wave rozpoczynają współpracę z @G2A_com! Oprócz wsparcia naszych zawodników CS:GO czy FIFA, wspólnie z nowym partnerem skupimy się na rozwoju naszej sekcji streamerskiej i aktywnościach dla społeczności!pic.twitter.com/talI7ZuDHr|url=https://twitter.com/illuminaRGaming/status/1234418607016284160|access-date=1 April 2020|website=@illuminaRGaming|language=pl}}</ref>


G2A.COM unveiled G2A 3D+, a platform allowing 3D print designers to create personalized storefronts with their designs, at Taipei Game Show 2016. The service has been discontinued in early 2018.{{fact|date=August 2024}}
March 2020 saw two Polish teams, Illuminar Gaming and Arcane Wave, begin their cooperation with the company. According to the teams' statement, G2A will help develop their streamer section, as well as fan communities.<ref>{{Cite web|last=Gaming|first=Illuminar|date=2020-03-02|title=Z poniedziałku przynosimy dobrą nowinę! Illuminar oraz @arcane_wave rozpoczynają współpracę z @G2A_com! Oprócz wsparcia naszych zawodników CS:GO czy FIFA, wspólnie z nowym partnerem skupimy się na rozwoju naszej sekcji streamerskiej i aktywnościach dla społeczności!pic.twitter.com/talI7ZuDHr|url=https://twitter.com/illuminaRGaming/status/1234418607016284160|access-date=2020-04-01|website=@illuminaRGaming|language=pl}}</ref>

In August 2016, G2A partnered with Sporting Clube de Portugal, who had previously signed Portuguese FIFA player, Francisco Cruz.<ref name="g2a-sporting2">{{cite web|author=Mike Stubbs|date=21 July 2016|title=Sporting Lisbon enters eSports with top Portuguese FIFA player|url=http://www.mcvuk.com/news/read/sporting-lisbon-enters-esports-with-top-portuguese-fifa-player/0170036|url-status=dead|archive-url=https://web.archive.org/web/20161220184505/http://www.mcvuk.com/news/read/sporting-lisbon-enters-esports-with-top-portuguese-fifa-player/0170036|archive-date=2016-12-20|access-date=2 December 2016|website=MCV|publisher=]|df=}}</ref>

G2A has also been involved in organizing both local and global esports tournaments. The company has invested more than $10,000,000 in the esports scene.<ref name="gospodarkapodkarpacka.pl3">{{Cite web|title=G2A zorganizowała bootcamp dla drużyn Virtus.pro i Natus Vincere - gospodarkaPodkarpacka.pl|url=http://gospodarkapodkarpacka.pl/news/view/20741/g2a-zorganizowala-bootcamp-dla-druzyn-virtus-pro-i-natus-vincere|access-date=2020-04-09|website=gospodarkapodkarpacka.pl}}</ref>

=== G2A Bootcamp ===
In May 2017 G2A organized a Bootcamp for two esports teams: Virtus.pro and Natus Vincere. The Bootcamp took place over the course of several days in the company's research and development center in Rzeszow, Poland.<ref name="esportnow.pl2">{{Cite web|date=2017-05-16|title=Bootcamp Virtus.pro i Na'Vi w Rzeszowie!|url=https://esportnow.pl/inne/bootcamp-virtus-pro-navi-rzeszowie/|access-date=2020-04-09|website=ESPORT NOW}}</ref> In addition to training sessions, there was also a show match between the teams. A meet and greet with fans also took place in Millenium Hall, one of Rzeszow's largest malls.<ref>{{Cite web|date=2017-05-19|title=Odwiedziliśmy Virtus.pro na bootcampie. Tak wyglądało ich miejsce treningu!|url=https://cybersport.pl/93530/odwiedzilismy-virtus-pro-na-bootcampie-tak-wygladalo-ich-miejsce-treningu/|access-date=2020-04-03|website=Cybersport.pl|language=pl-PL}}</ref> The event was attended by more than 3,000 people.<ref name="gospodarkapodkarpacka.pl3"/> Piotr "izak" Skowyrski, a Polish YouTuber, streamer, and esports commentator, served as the host of the meet and greet event, as well as a commentator of match streams during the Bootcamp.<ref name="esportnow.pl2" />

=== 2019 Polish Esports League Finals ===
The finals of the Polish Esports League's (Polish: ''Polska Liga Esportowa'') seventh season took place on December 7–8, 2019 at G2A Arena in Rzeszow, Poland. G2A was one of the tournament's main sponsors and partners.<ref name="cybersport.pl2">{{Cite web|date=2019-12-05|title=Ogłoszono grupy, harmonogram i format finałów Polskiej Ligi Esportowej *|url=https://cybersport.pl/234369/ogloszono-grupy-harmonogram-i-format-finalow-polskiej-ligi-esportowej/|access-date=2020-04-14|website=Cybersport.pl|language=pl-PL}}</ref><ref>{{Cite web|date=2019-12-06|title=Kto wygra finały Polskiej Ligi Esportowej?|url=https://esportmania.pl/counter-strike-global-offensive/kto-wygra-finaly-polskiej-ligi-esportowej/lpzmdc1|access-date=2020-04-14|website=ESPORTMANIA.PL|language=pl}}</ref>

The lineup of competitors consisted of several Polish Esports League's CS: GO Masters Division teams: CLEANTMix, Izako Boars, Actina PACT, and Wisła All In! Games Kraków. In addition to the Polish teams, Giants Gaming, an esports organization hailing from Spain, joined the competitor roster.<ref name="cybersport.pl2" /> X-kom AGO was originally slated to participate in the tournament as well, but the team dropped out due to World Electronic Sports Games' qualification's schedule conflicting with Polish Esports League's. X-kom AGO has been replaced with AVEZ Esport instead.<ref>{{Cite web|date=2019-12-06|title=x-kom AGO rezygnuje z udziału w PLE!|url=https://izaktv.pl/x-kom-ago-rezygnuje-z-udzialu-w-ple/|access-date=2020-04-14|website=IzakTV|language=pl-PL}}</ref>

== Offices ==
G2A's headquarters are located in ], ].<ref>{{Cite web|title=Divisions|url=https://www.g2a.co/contact/divisions/|access-date=2020-03-25|website=G2A.COM - Official Corporate Website|language=en}}</ref>

The company also has several offices in Poland and Hong Kong. G2A's Polish Research & Development Centers are located in Warsaw, Krakow, and Rzeszow. The Rzeszow office features the statues of the ] ] and a ] pig that the company won in auctions by the Great Orchestra of Christmas Charity in 2016. It also has the replicas of ] and Horde thrones from the ] movie, as well as T-shirts of the esports organizations the company worked with, signed by the players.<ref>{{Cite web|date=2019-12-19|title=Sauny, masaże, sypialnie, games room... tak się pracuje w biurze marzeń G2A w Rzeszowie|url=https://esportmania.pl/biznes/biuro-g2a-w-rzeszowie-zobacz-jak-pracuje-sie-w-g2a/kqepxgf|access-date=2020-03-25|website=ESPORTMANIA.PL|language=pl}}</ref>

== Charity ==
On 1 December 2015, multiple ] streamers, ]s, websites, and gamers participated in a program dubbed #GamingTuesday<ref name="g2a-gaming-tuesday2">{{cite web|title=Gaming Tuesdays|url=http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.9348217/k.8F18/Gaming_Tuesday.htm?msource=wekfrgty1115|publisher=]}}</ref> in order to raise funds for the charity Save the Children. The participants of the charity event included Athene, Dead Set Bit, Elajjaz, eSports.US, G2A, Hitbox, Humble Bundle, iJustine, Lasercorn of Smosh Games, Major League Gaming, Maral, Noobest, Playmobil, Razer, Team Dignitas, Teespring, Tiltify, Twitch, Uffeboi, Whatchado.com, and Zynga.<ref name="g2a-save-the-children2">{{cite web|title=Gamers, Streamers and Vloggers Gear Up for Giving Tuesday to Give Back to Save the Children|url=http://www.savethechildren.org/site/apps/nlnet/content2.aspx?c=8rKLIXMGIpI4E&b=9241341&ct=14800493&notoc=1|url-status=dead|archive-url=https://web.archive.org/web/20170806184307/http://www.savethechildren.org/site/apps/nlnet/content2.aspx?c=8rKLIXMGIpI4E&b=9241341&ct=14800493&notoc=1|archive-date=2017-08-06|access-date=2016-01-08|publisher=]}}</ref>

In 2019, G2A raised $2,000 (USD) for Chicago children's hospital in G2A's first 24-hour charity stream.<ref>{{Cite web|date=2020-01-03|title=G2A raises $2,000 (USD) for Chicago children's hospital in our first 24-hour charity stream|url=https://www.g2a.co/g2a-raises-2000-usd-for-chicago-childrens-hospital-in-our-first-24-hour-charity-stream/|access-date=2020-04-03|website=G2A.COM - Official Corporate Website|language=en}}</ref>

G2A has also been involved in various local charities. The company has sponsored computers for Mieszko and Dobrawa orphanages in Rzeszow. It has also organized ] packs for orphanages and animal shelters, as well as sponsored day camps for children in ]'s special purpose school and education center.<ref>{{Cite web|last=www.tiointeractive.pl|first=TiO interactive :: e-business solutions-|title=G2A.COM. Globalny biznes gamingowy z Rzeszowa|url=https://www.biznesistyl.pl/biznes/biznes-na-co-dzien/4483_.html|access-date=2020-03-25|website=Biznes i Styl - Podkarpacki portal opinii|language=pl}}</ref>

=== Fight against the coronavirus pandemic ===
In March 2020, G2A donated medical equipment to a hospital in Łańcut, Poland, including two new cardio monitors and other medical protective gear for the hospital's personnel.

Due to a relatively large number of coronavirus cases in its proximity, Łańcut's Saint Michael the Archangel Hospital became the designated center for coronavirus treatment in the Subcarpathian Voivodeship.<ref>{{Cite web|last=Redakcja|date=2020-03-18|title=Pochodząca z Rzeszowa firma G2A rusza na pomoc szpitalowi w Łańcucie w walce z koronawirusem|url=https://nowiny24.pl/pochodzaca-z-rzeszowa-firma-g2a-rusza-na-pomoc-szpitalowi-w-lancucie-w-walce-z-koronawirusem/ar/c3-14866045|access-date=2020-03-25|website=Nowiny|language=pl-PL}}</ref><ref>{{Cite web|last=News|first=Rzeszów|date=2020-03-20|title=G2A przekaże szpitalowi w Łańcucie sprzęt do walki z koronawirusem|url=https://rzeszow-news.pl/g2a-przekaze-szpitalowi-w-lancucie-sprzet-do-walki-z-koronawirusem/|access-date=2020-03-25|website=Rzeszów News|language=pl-PL}}</ref> A number of other companies from the Subcarpathian Voivodeship, including PGS Software, Sagitum, Meble.pl, Blue Diamond, and N.G. Development has also joined the local fight against the pandemic.<ref>{{Cite web|last=www.tiointeractive.pl|first=TiO interactive :: e-business solutions-|title=G2A i inne podkarpackie firmy pomogą szpitalowi w Łańcucie w walce z koronawirusem {{!}} Rzeszów {{!}} Aktualności {{!}} RESinet|url=https://www.resinet.pl/aktualnosci/rzeszow/g2a-i-inne-podkarpackie-firmy-pomoga-szpitalowi-w-lancucie-w-walce-z-koronawirusem.html|access-date=2020-03-25|website=www.resinet.pl|language=pl}}</ref><ref>{{Cite web|last=DJ|first=opr|date=2020-03-20|title=G2A przekaże szpitalowi w Łańcucie sprzęt do walki z koronawirusem|url=https://www.korso24.pl/wiadomosci/3486,g2a-przekaze-szpitalowi-w-lancucie-sprzet-do-walki-z-koronawirusem|access-date=2020-03-25|website=korso24.pl|language=pl}}</ref>  

At the end of March 2020, G2A announced that they are planning to support other hospitals in various cities within Poland which were struck with coronavirus.

On 30 March 2020, G2A launched DzialajmyRazem.pl, a platform where hospitals all across Poland can request and receive assistance from entrepreneurs and businesses. The website integrates strict screening methods, thus only credible, legitimate companies and medical facilities can register to provide various kinds of donations and offers in the wake of the coronavirus pandemic.<ref>{{Cite web|title=Wyborcza.pl|url=https://rzeszow.wyborcza.pl/rzeszow/7,34962,25832193,dzialajmyrazem-pl-na-ratunek-sluzbie-zdrowia-strona-na-ktorej.html?fbclid=IwAR1GqZ_8btU_6pbKepDPqTZT58SxLd21JueRiZ_nWk_AUu84YNVc45SD9TY&disableRedirects=true|access-date=2020-04-03|website=rzeszow.wyborcza.pl}}</ref>

In addition to supporting local hospitals in Poland, G2A also donated funds and protective equipment to charities supporting the COVID-19 relief effort, including organizations in the Netherlands and Hong Kong.<ref name="Adzo3"/> The company provided Give2Asia with 42,000 HKD ($5,400) through its COVID-19 Hong Kong fund to help local charities that include health centers and food banks. G2A also donated over €5,000 worth of protective masks to the Dutch Red Cross.<ref>{{Cite web|title=Games industry rallies in fight against COVID-19|url=https://www.gamesindustry.biz/articles/2020-03-25-games-industry-rallies-in-fight-against-covid-19|access-date=2020-08-12|website=GamesIndustry.biz|language=en}}</ref>

== Security and fight against fraud ==
G2A utilizes advanced security measures to ensure the safety of both buyers and sellers on its marketplace. Fraud prevention practices on the platform include artificial intelligence methods combined with human screening analysis to ensure the implementation of strong safety measures. The system gathers detailed information on users who are visiting the site<ref>{{Cite web|title=Merchant Payments Ecosystem Conference - Video Library|url=https://www.merchantpaymentsecosystem.com/intelligence/video-library/12-A-short-journey-into-dangerous-territory|access-date=2020-03-26|website=www.merchantpaymentsecosystem.com}}</ref> and subsequently uses previously tested algorithms to flag for potentially fraudulent activity, which is then analyzed by human employees. With the AI at its disposal, G2A aims to reduce false rejections to less than 1% of overall total transactions.<ref name="pcgamesn.com2">{{Cite web|title=G2A is using AI to sniff out suspicious buyers|url=https://www.pcgamesn.com/g2a-ai-to-find-thieves|access-date=2020-03-20|website=PCGamesN|language=en-GB}}</ref>

Sellers on G2A are required to undergo a detailed business verification process in order to sell products on G2A Marketplace.<ref name="pcgamesn.com2" /> In response to customer complaints, new methods of verification and stricter rules have been implemented in 2017 to further provide transparency in the G2A's business model. Thus, all key sellers are required to disclose their identity and address, as well as confirm their geolocation in order to apply proper VAT taxes.

G2A.COM utilizes several of ]'s communications APIs to further bolster G2A Marketplace's security system with quick alerts regarding errors, miscommunications, and suspicious behavior.<ref>{{Cite web|title=G2A {{!}} Vonage|url=https://www.vonage.com/resources/customers/g2a-com/|access-date=2020-06-25|website=www.vonage.com|language=en}}</ref>

G2A began a partnership with Microsoft in 2017 that would utilize Azure cloud technology to help minimize the risk of potential fraud and improve the security measures employed by the marketplace.<ref>{{Cite web|last=Madan|first=Asher|date=February 12, 2018|title=Game marketplace G2A partners with Microsoft for recommendation and fraud protection systems|url=https://www.windowscentral.com/digital-marketplace-g2a-partners-microsoft-recommendation-and-fraud-protection-systems|work=Windows Central}}</ref>

In 2018, G2A partnered with Nexmo to further strengthen the protection of customer accounts on the marketplace with Nexmo's two-factor authentication API.<ref>{{Cite web|last=|first=|date=|title=NEXMO AND G2A|url=https://www.nexmo.com/wp-content/uploads/2018/03/G2A-FINAL.APPROVED.pdf|url-status=live|archive-url=|archive-date=|access-date=|website=}}</ref>

G2A offered to develop a key tracker tool, through which developers can submit those keys that they have issued as part of promotions, giveaways, or to media and influencers as to block subsequent sales of those keys. Due to the time and cost to develop a tool, G2A stated they need at least one hundred developers to show support for creating the tool.<ref name="g2a keytracker2">{{cite web|last=Kerr|first=Chris|date=July 12, 2019|title=Under fire from game devs, G2A proposes new 'Key Blocker' tool|url=https://www.gamasutra.com/view/news/346536/Under_fire_from_game_devs_G2A_proposes_new_Key_Blocker_tool.php|access-date=July 12, 2019|work=]}}</ref> In about a month, only about 19 developers had registered support, though G2A extended the deadline for interested developers.<ref name="pcgamer aug20192">{{cite web|last=Chalk|first=Andy|date=August 12, 2019|title=Subnautica dev to G2A: 'You now owe us $300,000'|url=https://www.pcgamer.com/subnautica-dev-to-g2a-you-now-owe-us-dollar300000/|url-status=live|archive-url=|archive-date=|access-date=May 21, 2020|work=]}}</ref>

== Awards ==
In 2017, G2A won ]'s "Innovation Initiator" award.<ref>{{Cite web|last=McKeand|first=Kirk|date=June 8, 2017|title=Key marketplace G2A win a business award for unconventional methods|url=https://www.pcgamesn.com/g2a-business-award|access-date=June 8, 2017|work=]}}</ref>

In the same year, G2A's CEO Bartosz Skwarczek was named "Digital Shaper" in Innovation & Technology as part of the Digital Shapers 2018 list by Business Insider Poland.<ref>{{Cite web|last1=Poland|first1=Fundacja Digital|last2=Lis 18 20:37|first2=13|last3=15 941|date=2018-11-13|title=Digital Shapers 2018. Wielki projekt potrzebuje wielkich liderów|url=https://businessinsider.com.pl/technologie/digital-poland/lista-digital-shapers-2018/vmdfpp1|access-date=2020-03-11|website=Business Insider|language=pl}}</ref> Also, the company's co-founder, Dawid Rożek, was featured in Forbes Poland's "30 under 30" list.<ref>{{Cite web|title=Lista 30 przed 30. Młodzi Polacy, którzy podbijają świat. Nie tylko w biznesie|url=https://www.forbes.pl/biznes/lista-30-przed-30-magazynu-forbes/6cj6yz1|access-date=2020-03-11|website=Forbes.pl|language=pl}}</ref>

In 2019, G2A's "You lose when you overpay" marketing campaign won three Golden Drum awards for "Best Art Direction", "Best Cinematography" and "Retail & Public Services".<ref>{{Cite web|title=Kampania marketingowa G2A nagrodzona na Golden Drum Festival - gospodarkaPodkarpacka.pl|url=http://gospodarkapodkarpacka.pl/news/view/34472/kampania-marketingowa-g2a-nagrodzona-na-golden-drum-festival|access-date=2020-03-11|website=gospodarkapodkarpacka.pl}}</ref> In 2020, KTR awarded the commercial another four medals: two gold medals in the "Online Video" and "Direction" categories, a silver medal in the "Use of licensed/adapted music" category, and a bronze medal in the "Cinematography" category.<ref>{{Cite web|date=2019-11-19|title=Nagrody KTR 2020|url=https://ktr.org.pl/nagrody-ktr-2/|access-date=2020-12-01|website=KTR|language=en}}</ref>


== Controversies == == Controversies ==
G2A has been subject to several controversies regarding the sources of keys on the marketplace. Some consider it a grey marketplace where users legally resell keys bought at a lower price from one region to another at a much higher price. However, this denies publishers some profit. Others claimed that keys bought using stolen credit cards are being sold on G2A.COM, or that fake influencers request free keys and then resell them on G2A, making the full profit.<ref><nowiki>{{cite web</nowiki>{{cite web|date=2016-01-08|title=How The Controversial Steam Key Marketplace G2A Got So Big|url=http://kotaku.com/how-the-controversial-steam-key-marketplace-g2a-got-so-1784669708|publisher=]|quote=It's cheaper because individuals are selling the keys, not Blizzard. But it also means you don't know where the keys came from. Did someone simply have an extra key, or did they use stolen credit cards to defraud a game developer? There’s no way to know, and unlike other prominent marketplaces, G2A doesn’t automatically provide consumers with insurance for their purchases}}</ref><ref>{{cite web|date=2015-02-09|title=The truth behind those mysteriously cheap gray market game codes|url=http://www.polygon.com/2015/2/9/8006693/the-truth-behind-those-mysteriously-cheap-gray-market-game-codes|access-date=2017-04-23|publisher=]}}</ref><ref>{{cite web|date=2017-04-27|title=G2A : haro sur les flibustiers de la clé Steam|url=https://www.canardpc.com/360/g2a-haro-sur-les-flibustiers-de-la-cle-steam|access-date=2017-06-11|publisher=]}}</ref><ref name="g2a keytracker2" /> G2A has been subject to numerous controversies. Critics have labeled the website as a "grey marketplace", where users can resell keys bought at a lower price from one region to another at a much higher price.<ref>{{cite web |date=8 January 2016 |title=How The Controversial Steam Key Marketplace G2A Got So Big |url=http://kotaku.com/how-the-controversial-steam-key-marketplace-g2a-got-so-1784669708 |publisher=] |quote=It's cheaper because individuals are selling the keys, not Blizzard. But it also means you don't know where the keys came from. Did someone simply have an extra key, or did they use stolen credit cards to defraud a game developer? There's no way to know, and unlike other prominent marketplaces, G2A doesn't automatically provide consumers with insurance for their purchases}}</ref><ref>{{cite web|date=9 February 2015|title=The truth behind those mysteriously cheap gray market game codes|url=http://www.polygon.com/2015/2/9/8006693/the-truth-behind-those-mysteriously-cheap-gray-market-game-codes|access-date=23 April 2017|publisher=]}}</ref><ref>{{cite web|date=27 April 2017|title=G2A : haro sur les flibustiers de la clé Steam|url=https://www.canardpc.com/360/g2a-haro-sur-les-flibustiers-de-la-cle-steam|access-date=11 June 2017|publisher=]}}</ref><ref name="g2a keytracker2" /> Many developers have called for their own games to be pirated because they make little to no money from G2A sales. In June 2016, ]'s CEO, Alex Nichiporchik, accused G2A of allowing key resellers to resell fraudulently obtained game keys, costing the company ]450,000.<ref name="g2a-tinyBuild3">{{cite web|title=The tinyBuild Summer Madness Giveaway|url=https://www.facebook.com/tinyBuildGames/photos/a.282185895169276.73160.157128584341675/870117526376107/?type=3&theater|publisher=]}}</ref> Nichiporchik added that it felt pressured to participate in G2A's payment platform, which would take some of the sales revenue back to G2A, in exchange for rooting out fraud on its platform.<ref name="g2a-tinyBuild22">{{cite web|author=Charlie Hall|date=22 June 2016|title=As war of words between indie dev and reseller intensifies, IGDA distances itself|url=http://www.polygon.com/2016/6/22/12002444/g2a-tinybuild-fraud-allegations-igda-update|access-date=22 June 2016|publisher=]}}</ref>


G2A implemented G2A Direct to ensure publishers get a proper share of key resales and to protect customers from fake keys.<ref>{{Cite web|last=Dring|first=Christopher|date=20 April 2017|title=G2A: "We're not a grey marketplace, people just don't understand our business"|url=http://www.gamesindustry.biz/articles/2017-04-20-g2a-were-not-a-grey-marketplace-people-just-dont-understand-our-business|access-date=20 April 2017|work=]}}</ref> A few developers involved in the program claim that they only did so because they "couldn’t get G2A to take down the keys for (their) games that were already on sale".<ref>{{cite web|date=2017-04-20|title=G2A heckled by developers at its own panel|url=http://www.polygon.com/2017/4/20/15369924/g2a-heckled-reboot-developers-conference-croatia|access-date=2017-04-23|publisher=]|quote=Polygon reached out to many of those developers involved in the G2A Direct program. It's a partnership that allows developers to, among other things, keep a 10 percent portion of every game sold on the G2A marketplace regardless of its provenance. Most of those who answered our questions were lukewarm about the program, with one stating that the only reason he joined up was because he couldn’t get G2A to take down the keys for his games that were already on sale.}}</ref> In 2017, the G2A Direct service was launched to allow developers to obtain revenue from G2A key sales.<ref name="g2a-direct42">{{cite web|author=Wesley Yin-Poole|date=28 June 2016|title=G2A to give developers royalties on third-party auctions|url=http://www.eurogamer.net/articles/2016-06-28-g2a-to-give-developers-royalties-on-third-party-auctions|access-date=28 June 2016|publisher=]}}</ref> At that year's ], outbound sales specialist Marius Mirek attempted to address G2A's reputation only to be subjected to ridicule.<ref>{{Cite web|last=Dring|first=Christopher|date=20 April 2017|title=G2A: "We're not a grey marketplace, people just don't understand our business"|url=http://www.gamesindustry.biz/articles/2017-04-20-g2a-were-not-a-grey-marketplace-people-just-dont-understand-our-business|access-date=20 April 2017|work=]}}</ref> G2A Direct was criticized for only allowing 10% from key sales to go to game developers.<ref>{{cite web|date=20 April 2017|title=G2A heckled by developers at its own panel|url=http://www.polygon.com/2017/4/20/15369924/g2a-heckled-reboot-developers-conference-croatia|access-date=23 April 2017|publisher=]|quote=Polygon reached out to many of those developers involved in the G2A Direct program. It's a partnership that allows developers to, among other things, keep a 10 percent portion of every game sold on the G2A marketplace regardless of its provenance. Most of those who answered our questions were lukewarm about the program, with one stating that the only reason he joined up was because he couldn't get G2A to take down the keys for his games that were already on sale.}}</ref>


Charlie Oscar's owner Sergei Klimov said that G2A itself is not a problem, but indie owners mismanaging their keys instead. The nature of economics between Eastern European companies and those in Western Europe and North America is also an issue. Klimov said that just as retail boxes could be unsold, bundle keys could also remain unsold or unused and that a site like G2A is inevitable to offload and resell them.<ref>{{cite web|last=McKEand|first=Kirk|date=22 January 2018|title="G2A is not evil," it's a symptom of indie devs mismanaging their keys|url=https://www.pcgamesn.com/g2a-mismanaging-keys|access-date=22 January 2018|work=]}}</ref> Addressing G2A in 2018, Charlie Oscar owner Sergei Klimov countered that G2A was not at fault, but indie developers "mismanaging their keys". He would also claim that the nature of economics between Eastern European companies and those in Western Europe and North America is also an issue. Klimov said that just as retail boxes could be unsold, bundle keys could also remain unsold or unused, and that a site like G2A is inevitable to offload and resell them.<ref>{{cite web|last=McKEand|first=Kirk|date=22 January 2018|title="G2A is not evil," it's a symptom of indie devs mismanaging their keys|url=https://www.pcgamesn.com/g2a-mismanaging-keys|access-date=22 January 2018|work=]}}</ref>


Around June 2019, one indie developer accused the site of using promoted advertising in ] and other search engine results to promote sales of their games through G2A rather than other channels. They stated that they see no revenue from sales on G2A, and instead encouraged users to ] their games rather than purchase them on G2A. G2A countered these claims by proving that all of its keys were legitimate through previous programs, such as G2A Direct. G2A also asked developers to audit their keys, and guaranteed to pay the developers 10 times the value of any charge-backs resulting from problematic keys sold on G2A. Most developers have retracted their claims since then.<ref>{{cite web|last=McAloon|first=Alissa|date=July 5, 2019|title=Developers and G2A clash over the impact of grey market keys on indies|url=https://www.gamasutra.com/view/news/346144/Developers_and_G2A_clash_over_the_impact_of_grey_market_keys_on_indies.php|access-date=July 5, 2019|work=]}}</ref> Only two of them raised the issue: ] asserting $30,000 of chargebacks related to bad keys for '']'' through G2A, and Wube Software for $6,600 of chargebacks for '']'' keys.<ref name="pcgamer aug20192" /> In the case of Wube, G2A settled with the developers in May 2020 after confirming 198 keys were improperly purchased, settling for $39,600, tenfold of the keys' cost.<ref>{{cite web|last=Batchelor|first=James|date=May 20, 2020|title=G2A and Wube Software settle $40,000 chargeback dispute|url=https://www.gamesindustry.biz/articles/2020-05-20-g2a-and-wube-software-settle-usd40-000-chargeback-dispute|access-date=May 20, 2020|work=]}}</ref> Unknown Worlds, on the other hand, retracted their claims since G2A Marketplace did not exist when ''Natural Selection 2'' chargebacks happened.<ref>{{Cite web|last=Chalk|first=Andy|date=2019-08-12|title=Subnautica dev to G2A: 'You now owe us $300,000'|url=https://www.pcgamer.com/subnautica-dev-to-g2a-you-now-owe-us-dollar300000/|access-date=2020-08-27|website=PC Gamer|language=en-US}}</ref> In 2019, G2A proposed the development of a "Key Blocker" tool, through which developers can block the sale of keys that have been issued through promotions and giveaways.<ref name="g2a keytracker2">{{cite web|last=Kerr|first=Chris|date=12 July 2019|title=Under fire from game devs, G2A proposes new 'Key Blocker' tool|url=https://www.gamasutra.com/view/news/346536/Under_fire_from_game_devs_G2A_proposes_new_Key_Blocker_tool.php|access-date=12 July 2019|work=]}}</ref> G2A stated they would need at least one hundred developers to show support for creating the tool, but only 19 developers would register. ] founder Charlie Cleveland condemned G2A for "put(ting) the impetus on developers to have to take action..., while G2A profits off gray-market sales and ]."<ref name="pcgamer aug20192">{{cite web|last=Chalk|first=Andy|date=12 August 2019|title=Subnautica dev to G2A: 'You now owe us $300,000'|url=https://www.pcgamer.com/subnautica-dev-to-g2a-you-now-owe-us-dollar300000/|archive-url=|archive-date=|access-date=21 May 2020|work=]}}</ref>


=== Riot Games sponsorship ban === === Riot Games sponsorship ban ===
] banned G2A from sponsoring teams during the ]. The riot claimed that G2A was selling fully leveled accounts, which breached Riot's terms of service.<ref>{{Cite web|date=2015-10-07|title=Riot asks League of Legends teams to pull G2A branding|url=https://www.mcvuk.com/business-news/riot-asks-league-of-legends-teams-to-pull-g2a-branding/|access-date=2020-03-26|website=MCV/DEVELOP|language=en-GB}}</ref> G2A tried to resolve the issue with Riot Games and banned selling Elo-boosted League of Legends accounts. G2A claimed that Riot did not cooperate, instead of making further demands such as banning the sale of game guides on G2A Marketplace.<ref name="g2a-riot-ban22">{{cite web|author=Andy Chalk|date=9 October 2015|title=G2A calls League of Legends sponsorship ban "an aggressive attack"|url=http://www.pcgamer.com/g2a-calls-league-of-legends-sponsorship-ban-an-aggressive-attack/|access-date=8 January 2016|website=]|publisher=]}}</ref> ] banned G2A from sponsoring teams during the ], in response to a breach in Riot's terms of service where G2A was selling fully leveled accounts.<ref>{{Cite magazine|date=7 October 2015|title=Riot asks League of Legends teams to pull G2A branding|url=https://www.mcvuk.com/business-news/riot-asks-league-of-legends-teams-to-pull-g2a-branding/|access-date=26 March 2020|magazine=MCV/DEVELOP|language=en-GB}}</ref><ref name="g2a-riot-ban22">{{cite web|author=Andy Chalk|date=9 October 2015|title=G2A calls League of Legends sponsorship ban "an aggressive attack"|url=http://www.pcgamer.com/g2a-calls-league-of-legends-sponsorship-ban-an-aggressive-attack/|access-date=8 January 2016|website=]|publisher=]}}</ref>


INTZ's Tockers Gabriel 'Tockers' Claumann was later fined over ]1,000 at Campeonato Brasileiro de League of Legends (CBLoL) 2016, for wearing a T-shirt with G2A's logo on the shoulder. Midway through the game, he was asked to apply masking tape over the logo and told he would be fined.<ref name="g2a-riot-ban32">{{cite web|author=Mike Kent|date=19 February 2016|title=Brazilian LoL Player Fined For G2A Logo|url=http://www.dexerto.com/news/2016/02/19/brazilian-lol-player-fined-for-g2a-logo/|url-status=dead|archive-url=https://web.archive.org/web/20170125114407/http://www.dexerto.com/news/2016/02/19/brazilian-lol-player-fined-for-g2a-logo/|archive-date=25 January 2017|access-date=8 November 2016}}</ref> G2A paid his fine, stating that "no esports organization should be punished so severely for wearing a G2A-branded T-shirt."<ref name="g2a-riot-ban42">{{cite web|date=15 February 2016|title=G2A Pays Young Gamer's Fine for Banned Logo at e-sports Campeonato Brasileiro de League of Legends (CBLoL) 2016"|url=https://ca.finance.yahoo.com/news/g2a-pays-young-gamers-fine-074300280.html|url-status=dead|archive-url=https://web.archive.org/web/20161108195736/https://ca.finance.yahoo.com/news/g2a-pays-young-gamers-fine-074300280.html|archive-date=8 November 2016|publisher=]|df=}}</ref> In 2016, INTZ's Gabriel 'Tockers' Claumann was fined over {{US$|1000}} at Campeonato Brasileiro de League of Legends (CBLoL), for wearing a T-shirt with G2A's logo on the shoulder. Midway through the game, he was asked to apply masking tape over the logo and told he would be fined.<ref name="g2a-riot-ban32">{{cite web|author=Mike Kent|date=19 February 2016|title=Brazilian LoL Player Fined For G2A Logo|url=http://www.dexerto.com/news/2016/02/19/brazilian-lol-player-fined-for-g2a-logo/|url-status=dead|archive-url=https://web.archive.org/web/20170125114407/http://www.dexerto.com/news/2016/02/19/brazilian-lol-player-fined-for-g2a-logo/|archive-date=25 January 2017|access-date=8 November 2016}}</ref><ref name="g2a-riot-ban42">{{cite web|date=15 February 2016|title=G2A Pays Young Gamer's Fine for Banned Logo at e-sports Campeonato Brasileiro de League of Legends (CBLoL) 2016"|url=https://ca.finance.yahoo.com/news/g2a-pays-young-gamers-fine-074300280.html|url-status=dead|archive-url=https://web.archive.org/web/20161108195736/https://ca.finance.yahoo.com/news/g2a-pays-young-gamers-fine-074300280.html|archive-date=8 November 2016|publisher=]}}</ref>


=== tinyBuild allegation === === Gearbox partnership ===
On 3 April 2017, ] announced a partnership with G2A to sell collector's editions of '']''.<ref>{{cite press release|url=http://www.gamasutra.com/view/pressreleases/295151/Gearbox_Publishing_and_G2ACOM_team_up_on_a_collectorrsquosedition_of_Bulletstorm_Full_Clip_Edition.php|title=Gearbox Publishing and G2A.COM team up on a collector's edition of Bulletstorm: Full Clip Edition|publisher=]|date=3 April 2017|access-date=6 April 2017}}</ref> ] game critic ] was critical of the promotion, citing G2A's negative press coverage and accusations against the company, and threatened to withhold covering ''Bulletstorm'', or any other Gearbox game unless Gearbox canceled the deal. On 6 April 2017, one day before ''Bulletstorm: Full Clip Edition''{{'}}s release, Gearbox published a list of ultimatums made together with Bain for G2A to accept, which focused on G2A Shield, an open API for game developers, and G2A's payment system.<ref>{{cite web|last=Wawro|first=Alex|date=6 April 2017|title=Gearbox partners with G2A, then vows to back out unless G2A takes steps to fight fraud|url=http://www.gamasutra.com/view/news/295594/Gearbox_partners_with_G2A_then_vows_to_back_out_unless_G2A_takes_steps_to_fight_fraud.php|access-date=6 April 2017|work=]}}</ref> When G2A didn't respond, Gearbox ended its partnership.<ref>{{cite web|last=Hall|first=Charlie|date=7 April 2017|title=G2A's relationship with Gearbox ends with the launch of Bulletstorm remake|url=http://www.polygon.com/2017/4/7/15223622/g2a-gearbox-bulletstorm-ultimatum-collectors-edition|access-date=7 April 2017|work=]}}</ref><ref>{{cite web|last=Matulef|first=Jeffrey|date=10 April 2017|title=G2A responds to Gearbox's withdrawal and TotalBiscuit's demands|website=] |url=http://www.eurogamer.net/articles/2017-04-10-g2a-responds-to-gearboxs-withdrawal-and-totalbiscuits-demands|access-date=10 April 2017}}</ref>
In June 2016, ]'s CEO, Alex Nichiporchik, accused G2A of allowing key resellers to resell fraudulently obtained game keys, costing the company ]450,000. G2A responded stating it offered help in identifying fraudulent keys and resellers who committed illegal chargebacks to remove them from G2A. G2A also questioned the figure arrived at by tinyBuild, noting that its games had either been discounted several times on other sites or given away for free.<ref name="g2a-tinyBuild3">{{cite web|title=The tinyBuild Summer Madness Giveaway|url=https://www.facebook.com/tinyBuildGames/photos/a.282185895169276.73160.157128584341675/870117526376107/?type=3&theater|publisher=]}}</ref> TinyBuild added that it felt pressured to participate in G2A's payment platform, which would take some of the sales revenue back to G2A, in exchange for rooting out fraud on its platform.<ref name="g2a-tinyBuild22">{{cite web|author=Charlie Hall|date=22 June 2016|title=As war of words between indie dev and reseller intensifies, IGDA distances itself|url=http://www.polygon.com/2016/6/22/12002444/g2a-tinybuild-fraud-allegations-igda-update|access-date=22 June 2016|publisher=]}}</ref>


=== Product key fraud ===
Following this debate, G2A announced strengthened front-end verification steps for its marketplace security which included social media profile and phone number verification, with further verification required after selling 10 or more products <ref name="g2a-direct32">{{cite web|author=Wesley Yin-Poole|date=8 July 2016|title=Game key reseller G2A moves to legitimise its business|url=http://www.eurogamer.net/articles/2016-07-08-game-key-reseller-g2a-moves-to-legitimise-its-business|access-date=8 July 2016|publisher=]}}</ref> while introducing its publisher partnership program G2A Direct.<ref name="g2a-direct42">{{cite web|author=Wesley Yin-Poole|date=28 June 2016|title=G2A to give developers royalties on third-party auctions|url=http://www.eurogamer.net/articles/2016-06-28-g2a-to-give-developers-royalties-on-third-party-auctions|access-date=28 June 2016|publisher=]}}</ref>
Around June 2019, ] accused the site of using promoted advertising in ] and other search engine results to promote sales of their games through G2A rather than other channels. They stated that they see no revenue from sales on G2A, and instead encouraged users to ] their games rather than purchase them on G2A. G2A countered these claims by proving {{Failed verification|date=October 2024}} that all of its keys were legitimate through previous programs, such as G2A Direct. G2A also asked developers to audit their keys, and guaranteed to pay the developers 10 times the value of any charge-backs resulting from problematic keys sold on G2A.<ref>{{cite web|last=McAloon|first=Alissa|date=5 July 2019|title=Developers and G2A clash over the impact of grey market keys on indies|url=https://www.gamasutra.com/view/news/346144/Developers_and_G2A_clash_over_the_impact_of_grey_market_keys_on_indies.php|access-date=5 July 2019|work=]}}</ref> Only {{Editorializing|date=October 2024}} two of them raised the issue: Unknown Worlds asserting $30,000 of chargebacks related to bad keys for '']'' through G2A, and Wube Software for $6,600 of chargebacks for '']'' keys.<ref name="pcgamer aug20192" /> Unknown Worlds withdrawn its case after admiting that its statement was inccorect.<ref>{{Cite web |last=Hall |first=Charlie |date=2019-07-05 |title=Repeatedly accused of fraud, G2A offering independent audits of its catalog |url=https://www.polygon.com/2019/7/5/20683026/g2a-controversy-audit-petition |access-date=2025-01-01 |website=Polygon |language=en-US}}</ref> In the case of Wube, G2A settled with the developers in May 2020 after confirming 198 keys were improperly purchased, settling for $39,600, tenfold the keys' cost.<ref>{{cite web|last=Batchelor|first=James|date=20 May 2020|title=G2A and Wube Software settle $40,000 chargeback dispute|url=https://www.gamesindustry.biz/articles/2020-05-20-g2a-and-wube-software-settle-usd40-000-chargeback-dispute|access-date=20 May 2020|work=]}}</ref>

=== Gearbox partnership ===
On 3 April 2017, ] announced a partnership with G2A.COM for exclusive collector's editions of '']'', to be created and sold by G2A.<ref>{{cite press release|url=http://www.gamasutra.com/view/pressreleases/295151/Gearbox_Publishing_and_G2ACOM_team_up_on_a_collectorrsquosedition_of_Bulletstorm_Full_Clip_Edition.php|title=Gearbox Publishing and G2A.COM team up on a collector's edition of Bulletstorm: Full Clip Edition|publisher=]|date=3 April 2017|access-date=6 April 2017}}</ref> YouTube game critic ] was critical of it, citing G2A's negative press coverage and accusations against the company. He threatened to withhold covering ''Bulletstorm'', or any other Gearbox game unless Gearbox canceled the deal. On 6 April 2017, one day before ''Bulletstorm: Full Clip Edition'''s release, Gearbox published a list of ultimatums made together with Bain for G2A to accept, or else it would cancel the deal. They focused on G2A Shield, an open API for game developers, and G2A's payment system.<ref>{{cite web|last=Wawro|first=Alex|date=6 April 2017|title=Gearbox partners with G2A, then vows to back out unless G2A takes steps to fight fraud|url=http://www.gamasutra.com/view/news/295594/Gearbox_partners_with_G2A_then_vows_to_back_out_unless_G2A_takes_steps_to_fight_fraud.php|access-date=6 April 2017|work=]}}</ref> The following day, Gearbox Publishing ended its cooperation with G2A due to no response from the company regarding the ultimatums.<ref>{{cite web|last=Hall|first=Charlie|date=April 7, 2017|title=G2A's relationship with Gearbox ends with the launch of Bulletstorm remake|url=http://www.polygon.com/2017/4/7/15223622/g2a-gearbox-bulletstorm-ultimatum-collectors-edition|access-date=April 7, 2017|work=]}}</ref> In April 2017, G2A stated that all requests in the ultimatum have always been implemented in the marketplace, and ascribed the problems to the unfamiliarities that Bain and Gearbox have in regards to how G2A operates its marketplace.<ref>{{cite web|last=Matulef|first=Jeffrey|date=April 10, 2017|title=G2A responds to Gearbox's withdrawal and TotalBiscuit's demands|url=http://www.eurogamer.net/articles/2017-04-10-g2a-responds-to-gearboxs-withdrawal-and-totalbiscuits-demands|access-date=April 10, 2017}}</ref>


== References == == References ==

Latest revision as of 13:20, 1 January 2025

Digital marketplace for video game keys For other uses, see G2A (disambiguation).
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G2A.COM
Type of siteDigital distribution
Available inEnglish, French, German, Polish, Portuguese, Spanish
Founded2010; 15 years ago (2010)
Area servedWorldwide
Founder(s)
  • Bartosz Skwarczek
  • Dawid Rożek
Employees400 (as of 2024)
URLwww.g2a.com
CommercialYes
RegistrationYes
Users30 million (as of 2024)

G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming offers and others digital items by the use of redemption keys. G2A.COM’s main offerings are game key codes for platforms such as Steam, EA app, Uplay, PlayStation Network, Xbox, and Nintendo Switch, as well as gift cards, top-ups, and other digital products. As a marketplace, G2A.COM does not sell any digital items itself. Instead, the platform is an intermediary between buyers and sellers. G2A.COM served online over 30 million customers from over 180 countries, 40 thousand sellers globally, and its catalog entails over 75,000 digital items. G2A also offers additional services, such as G2A Direct, a partnership program for video game developers and publishers.

History

The company was established under the original name Go2Arena in 2010 by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland as an online video game retailer. The enterprise primarily catered to young gaming enthusiasts constrained by their disposable income. Skwarczek noticed a significant shift in consumer preferences, with digital versions of games gaining precedence over physical copies. In response to this evolving trend, the company strategically pivoted from being a single distributor to a global marketplace by the end of 2013. As a result of this transformation, G2A Marketplace was launched in 2014.

In 2015, G2A expanded its portfolio by introducing new digital assets alongside its flagship marketplace.

In December 2016 G2A became the title sponsor of the Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland, located next to Rzeszów International Airport, which was renamed the G2A Arena.

In 2017, G2A partnered with Microsoft to use Azure cloud technology on G2A Marketplace.

In 2018, the company integrated Nexmo's two-factor authentication API. In July, electronics and merchandise were introduced to the site. This was abandoned following a decision to make the platform purely digital-oriented.

Security measures

G2A uses AI tools, human supervision, and partner solutions for marketplace security. Vonage’s API flags errors and suspicious activities. Partnerships with Ravelin and Justt improved the anti-fraud system and limited friendly fraud. G2A verifies all sellers based on over 100 factors, excluding individual sellers from the platform.

G2A is a member of the Merchant Risk Council, emphasizing its commitment to a secure marketplace.

G2A PAY

G2A PAY was G2A.COM’s online payment gateway. Introduced in January 2015, it supported over 200 local and global payment methods (as of November 2018). Thanks to a 2015 partnership with BitPay, a US-based automated processing system for bitcoin-based currencies, payments using bitcoins were made available on the marketplace as well. This option was widely used by customers living in India. Further partnerships included a cooperation with WebMoney Japan, started in 2016.

G2A PAY was ultimately discontinued in 2022 when it became a part of ZEN.com, an electronic money institution.

G2A Direct

July 2016 saw G2A launch G2A Direct, a partnership program aimed at video game developers and publishers. One of its features is the fact that developers and publishers can earn on each third-party sale of their products on G2A Marketplace. Over 300 developers have joined the program by December 2023.

G2A Dev Studio

In 2015, G2A launched its virtual reality application called G2A Land, a virtual amusement park. G2A Land would later launch on Oculus Rift in 2017, and in 2018, the app would change its name to Funland.

In 2016, G2A and MSI created Gotham VR, a virtual reality promotion for Batman v Superman: Dawn of Justice. In December of that year, G2A announced Blunt Force, a World War II-themed VR shooter game developed in collaboration with Mark Bristol.

In February 2018, G2A Dev Studio, which was responsible for VR projects, became an independent video game studio called Monad Rock.

Other ventures

Esports

From 2014 to 2019, G2A would establish partnerships with esports teams, such as Cloud9, Natus Vincere, Virtus Pro, and Polish esports organization x-Kom AGO. Over 70 teams and more than 100 esports events were sponsored by G2A as of December 2023.

In August 2016, G2A announced a partnership with Sporting Clube de Portugal.

In May 2017, G2A organized a boot camp for Virtus.pro and Natus Vincere in Rzeszów, Poland. In addition to training sessions, there was also a show match between the teams.

The EU-based Team Atlantis would join in November 2019, while the Polish teams Gaming and Arcane Wave joined in March 2020.

G2A.COM unveiled G2A 3D+, a platform allowing 3D print designers to create personalized storefronts with their designs, at Taipei Game Show 2016. The service has been discontinued in early 2018.

Controversies

G2A has been subject to numerous controversies. Critics have labeled the website as a "grey marketplace", where users can resell keys bought at a lower price from one region to another at a much higher price. Many developers have called for their own games to be pirated because they make little to no money from G2A sales. In June 2016, tinyBuild's CEO, Alex Nichiporchik, accused G2A of allowing key resellers to resell fraudulently obtained game keys, costing the company US$450,000. Nichiporchik added that it felt pressured to participate in G2A's payment platform, which would take some of the sales revenue back to G2A, in exchange for rooting out fraud on its platform.

In 2017, the G2A Direct service was launched to allow developers to obtain revenue from G2A key sales. At that year's Game Developers Conference, outbound sales specialist Marius Mirek attempted to address G2A's reputation only to be subjected to ridicule. G2A Direct was criticized for only allowing 10% from key sales to go to game developers.

Addressing G2A in 2018, Charlie Oscar owner Sergei Klimov countered that G2A was not at fault, but indie developers "mismanaging their keys". He would also claim that the nature of economics between Eastern European companies and those in Western Europe and North America is also an issue. Klimov said that just as retail boxes could be unsold, bundle keys could also remain unsold or unused, and that a site like G2A is inevitable to offload and resell them.

In 2019, G2A proposed the development of a "Key Blocker" tool, through which developers can block the sale of keys that have been issued through promotions and giveaways. G2A stated they would need at least one hundred developers to show support for creating the tool, but only 19 developers would register. Unknown Worlds Entertainment founder Charlie Cleveland condemned G2A for "put(ting) the impetus on developers to have to take action..., while G2A profits off gray-market sales and credit card fraud."

Riot Games sponsorship ban

Riot Games banned G2A from sponsoring teams during the 2015 League of Legends World Championship, in response to a breach in Riot's terms of service where G2A was selling fully leveled accounts.

In 2016, INTZ's Gabriel 'Tockers' Claumann was fined over US$1,000 at Campeonato Brasileiro de League of Legends (CBLoL), for wearing a T-shirt with G2A's logo on the shoulder. Midway through the game, he was asked to apply masking tape over the logo and told he would be fined.

Gearbox partnership

On 3 April 2017, Gearbox Publishing announced a partnership with G2A to sell collector's editions of Bulletstorm: Full Clip Edition. YouTube game critic John 'TotalBiscuit' Bain was critical of the promotion, citing G2A's negative press coverage and accusations against the company, and threatened to withhold covering Bulletstorm, or any other Gearbox game unless Gearbox canceled the deal. On 6 April 2017, one day before Bulletstorm: Full Clip Edition's release, Gearbox published a list of ultimatums made together with Bain for G2A to accept, which focused on G2A Shield, an open API for game developers, and G2A's payment system. When G2A didn't respond, Gearbox ended its partnership.

Product key fraud

Around June 2019, Unknown Worlds Entertainment accused the site of using promoted advertising in Google and other search engine results to promote sales of their games through G2A rather than other channels. They stated that they see no revenue from sales on G2A, and instead encouraged users to illegally download their games rather than purchase them on G2A. G2A countered these claims by proving that all of its keys were legitimate through previous programs, such as G2A Direct. G2A also asked developers to audit their keys, and guaranteed to pay the developers 10 times the value of any charge-backs resulting from problematic keys sold on G2A. Only two of them raised the issue: Unknown Worlds asserting $30,000 of chargebacks related to bad keys for Natural Selection 2 through G2A, and Wube Software for $6,600 of chargebacks for Factorio keys. Unknown Worlds withdrawn its case after admiting that its statement was inccorect. In the case of Wube, G2A settled with the developers in May 2020 after confirming 198 keys were improperly purchased, settling for $39,600, tenfold the keys' cost.

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