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{{short description|American fantasy teen sitcom}} {{Short description|American fantasy teen sitcom (2007–2012)}}
{{Other uses}} {{Other uses}}
{{Featured article}}
{{Use American English|date=December 2020}} {{Use American English|date=December 2020}}
{{Use mdy dates|date=June 2013}} {{Use mdy dates|date=June 2013}}
{{Infobox television {{Infobox television
| name = Wizards of Waverly Place | image = Disney Wizards of Waverly Place (television series logo).png
| image = WOWP logo.png | genre = {{Plainlist|
*]
| genre = {{Plainlist|
*]
* ]
* ]
}} }}
| creator = ] | creator = ]
| starring = {{Plainlist| | starring = {{Plainlist|
* ] *]
* ] *]
* ] *]
* ] *]
* ] *]
* ] *]
}} }}
| opentheme = "Everything Is Not What It Seems" by Selena Gomez<!-- NO NEED TO DIFFERENTIATE BETWEEN THE TWO VERSIONS. --> | opentheme = {{Theme song|"Everything Is Not What It Seems"|Selena Gomez}}<!-- NO NEED TO DIFFERENTIATE BETWEEN THE TWO VERSIONS. -->
| composer = | composer = John Adair and Steve Hampson
| country = United States | country = United States
| language = English | language = English
| num_seasons = 4 | num_seasons = 4
| num_episodes = 106 | num_episodes = 106
| list_episodes = List of Wizards of Waverly Place episodes | list_episodes = List of Wizards of Waverly Place episodes
| executive_producer = {{Plainlist| | executive_producer = {{Plainlist|
* Todd J. Greenwald *Todd J. Greenwald
* ] *]
* ] *]
*]
}} }}
| producer = Greg A. Hampson | producer = Greg A. Hampson
| cinematography = Rick F. Gunter | cinematography = Rick F. Gunter
| camera = ] | editor = {{ubl|Kris Trexler|Pam Marshall|Chris Poulos}}
| runtime = 22 minutes | camera = ]
| company = ] | runtime = 22 minutes
| distributor = ] | company = ]
| channel = ] | channel = ]
| picture_format = {{Plainlist| | first_aired = {{Start date|2007|10|12}}
| last_aired = {{End date|2012|1|6}}<!--The 2013 special, a separate "one-hour event", is not counted as an episode here.-->
* ] (])
| related = '']''
* ] (])
}}
| audio_format =
| first_aired = {{Start date|2007|10|12}}
| last_aired = {{End date|2012|1|6}}<!-- The 2013 special is is a separate "one-hour event". As it is a one-off television special, it is not counted as an episode.-->
| website =
| website_title =
| related =
}} }}


'''''Wizards of Waverly Place''''' is<!-- Do not change "is" to "was". As per MOS:TV, fiction is always treated in the present, even when a series has finished. In any case, the series still exists, so "is" is appropriate. --> an American ] ] created by ] that aired on ] for four seasons between October 2007 and January 2012. The series centers on ] (portrayed by ]), a teenage ] living in ], ], who undertakes training alongside her siblings, Justin and Max, who are also equipped with magical abilities. The siblings are trained with the knowledge that one day, they will compete to win sole custody of their family's powers. Episodes deal with Alex's challenges in keeping her secret powers hidden, while she deals with the social and personal issues of adolescence. She frequently uses magic in her everyday life, sometimes irresponsibly, and hones her supernatural abilities while doing so. While the series contains fantasy elements, the main themes depicted include the focus on family, friendship, and growing up. '''''Wizards of Waverly Place''''' is<!-- Do not change "is" to "was". As per MOS:TV, fiction is always treated in the present, even when a series has finished. In any case, the series still exists, so "is" is appropriate. --> an American ] ] created by ] that aired on ] for four seasons between October 2007 and January 2012. The series centers on ] (]), a teenage ] living on ] in the ] section of New York City, who undertakes training alongside her brothers, Justin (]) and Max (]), who are also equipped with magical abilities. The three siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements.


] created the series to follow on from its successful line of comedy series in the 2000s, including '']'', '']'' and '']''. It was produced by ], and premiered on Disney Channel on October 12, 2007. A ] adaptation, '']'' aired on the network in 2009 and was awarded a ] for ] in 2010. The program last aired on January 6, 2012, ending to allow its actors to move towards more mature roles. After its conclusion, the cast returned for a stand-alone ] entitled '']'', which was released in 2013. All seasons have been distributed through digital download and on ] ]. ] developed the series to follow on from its successful line of comedy series in the 2000s, including '']'', '']'' and '']''. ] produced the program, and it premiered on Disney Channel on October{{spaces}}12, 2007. A made-for-television film adaptation, '']'' aired on the network in 2009 and was awarded a ] for ] in 2010. The series ended on January{{spaces}}6, 2012, to allow Gomez to take on more mature roles. After its conclusion, the cast returned for a stand-alone television special in 2013, titled '']''. A sequel series in which Henrie and Gomez both appear, '']'', premiered in October 2024.


''Wizards of Waverly Place'' received consistently high viewership in the United States on broadcast television and influenced the development of merchandise, a ] and ] adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career outside of the program. The program won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two ] from the ] between 2009 and 2012, for Outstanding Achievement in CastingChildren's Series Programming. Its ] was the most-watched final episode of any Disney Channel show. Wizards of Waverly Place went on indefinite hiatus from November 2013 to Febraury 2021. In November 2020, Disney announced that ] just ordered a Wizards of Waverly Place (Season 5). ''Wizards of Waverly Place'' enjoyed consistently high viewership in the United States on broadcast television and ]s included merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program. ''Wizards of Waverly Place'' won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two ] from the ] for Outstanding Achievement in Casting{{snd}}Children's Series Programming{{snd}}between 2009 and 2012. Its ] was the most-watched final episode of any Disney Channel series.


==Premise== ==Premise==
===Story and characters=== ===Story and characters===
{{Main|List of Wizards of Waverly Place characters|l1=List of ''Wizards of Waverly Place'' characters}}
], pictured in 2009, serves as the program's central focus during its four-season run.|alt=A mid shot of a teenage girl with tied back brown hair, wearing a black, frilled dress. She is posing at a press event and smiling, looking directly towards the camera. Behind her are hoarding signs with names of commercial sponsors.]] ], pictured in 2009, serves as the program's central focus during its four-season run.]]
], Justin and Max Russo are three teenage ] living in an apartment on ] in ], ].<ref name="avclub"/> Their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use ] responsibly.<ref name="familyworkmagic"/> He administers this training in his spare time away from running the ], a ] designed to look like a ], on the ground level of their apartment building, along with his wife, Theresa.<ref name="avclub"/><ref name="offtoseewiz"/> According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will permanently retain their powers, and become the sole family wizard.<ref name="avclub"/> Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic.<ref name="familyworkmagic"/> Jerry descends from a family of wizards, and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, a mortal.<ref name="avclub"/><ref name="familyworkmagic"/> His powers were transferred to his older brother, Kelbo. Alex must keep her powers hidden from her best friend, Harper Finkle, which causes occasional strain on their relationship.<ref name="genderthesis"/> As a result, Alex reveals her secret to Harper in the ], however, the existence of wizards must remain hidden to the wider mortal world.<ref name="premholrep">{{cite news|last=Garron|first=Barry|url=https://www.hollywoodreporter.com/review/wizards-waverly-place-158987|archive-url=https://web.archive.org/web/20180912204620/https://www.hollywoodreporter.com/review/wizards-waverly-place-158987|title=''Wizards of Waverly Place''|work=]|publisher=Billboard-Hollywood Reporter Media Group|date=October 11, 2007|archive-date=September 12, 2018|access-date=January 5, 2021|url-status=live}}</ref>


], Justin, and Max Russo are three teenage ] living in an apartment on ] in ], ], New York City.<ref name="avclub" /> In his spare time, their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use ] responsibly.{{sfn|Ackerman|2020|p=76}} Jerry and his wife Theresa run a family business, a sandwich shop designed to look like a ], on the ground level of their apartment building.<ref name="avclub" /> According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will retain their powers permanently and become the sole wizard of the family.<ref name="avclub" /> Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic.{{sfn|Ackerman|2020|p=76}} Jerry descends from a family of wizards and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, who is a mortal. His powers were transferred to his younger brother Kelbo.<ref name="avclub" />{{sfn|Ackerman|2020|p=76}}<ref>{{Cite episode |title=] |series=Wizards of Waverly Place |series-link=Wizards of Waverly Place |network=Disney Channel |date=June 15, 2008 |season=1 |number=16}}</ref> Alex must keep her powers hidden from her best friend, Harper Finkle, which causes an occasional strain on their relationship.{{sfn|Hodel|2017|pp=88–89}} Alex reveals her secret to Harper in the ]; however, the existence of wizards must remain hidden to the wider mortal world.<ref name="premholrep">{{Cite news |last=Garron |first=Barry |date=October 11, 2007 |title=''Wizards of Waverly Place'' |work=] |publisher=Billboard-Hollywood Reporter Media Group |url=https://www.hollywoodreporter.com/review/wizards-waverly-place-158987 |url-status=live |access-date=January 5, 2021 |archive-url=https://web.archive.org/web/20180912204620/https://www.hollywoodreporter.com/review/wizards-waverly-place-158987 |archive-date=September 12, 2018}}</ref><ref>{{Cite episode |title=] |series=Wizards of Waverly Place |series-link=Wizards of Waverly Place |network=Disney Channel |date=November 23, 2008 |season=2 |number=8}}</ref>
In the ], Harper moves in to live with the Russo family, and Max's efforts to win the family wizard competition become more serious.<ref name="innertube"/> Leading into the ], Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters.<ref name="genderthesis"/><ref name="s3finale">{{cite web|url=https://www.tvguide.com/amp/news/exclusive-disney-channel-1024328/|title=Exclusive: Disney Channel Announces Season 4 of ''Wizards of Waverly Place''|last=Walsh Boyle|first=Megan |work=]|publisher=CNET Networks Inc.|date=October 14, 2010|access-date=January 4, 2021|url-status=live|archive-url=https://web.archive.org/web/20170806225525/https://www.tvguide.com/amp/news/exclusive-disney-channel-1024328/|archive-date=August 6, 2017}}</ref> It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition.<ref name="genderthesis"/> Alex is overwhelmed by her loss of progress and quits;<ref name="genderthesis"/> she later rejoins to continue dating her ] boyfriend, Mason Greyback. Meanwhile, Justin adopts the role of tutor for a group of delinquent wizards, which assists him in recovering his position in the competition.<ref name="pluggedin"/> At the conclusion of the series, the siblings compete to see who will maintain their supernatural abilities.<ref name="finalewsj"/> Alex wins the family wizard competition and is awarded full magic powers,<ref name="familyworkmagic"/> while Justin is also allowed to retain his abilities when he assumes the role of ] at WizTech, a ] for young wizards-in-training.<ref name="pluggedin"/> Max loses his powers and is instead sanctioned to become the new manager of the family's sandwich shop.<ref name="familyworkmagic"/>

In the ] Harper moves in with the Russo family, and Max's efforts to win the family wizard competition become more serious.<ref name="innertube" /> Leading into the ] Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters.{{sfn|Hodel|2017|pp=120–121}}<ref name="s3finale">{{Cite web |last=Walsh Boyle |first=Megan |date=October 14, 2010 |title=Exclusive: Disney Channel Announces Season 4 of ''Wizards of Waverly Place'' |url=https://www.tvguide.com/amp/news/exclusive-disney-channel-1024328/ |url-status=live |archive-url=https://web.archive.org/web/20170806225525/https://www.tvguide.com/amp/news/exclusive-disney-channel-1024328/ |archive-date=August 6, 2017 |access-date=January 4, 2021 |website=] |publisher=CNET Networks Inc.}}</ref> It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition. Alex is overwhelmed by her loss of progress and quits;{{sfn|Hodel|2017|pp=120–121}} she later rejoins to continue dating her ] boyfriend, Mason Greyback.<ref>{{Cite episode |title=] |series=Wizards of Waverly Place |series-link=Wizards of Waverly Place |network=Disney Channel |date=December 17, 2010 |season=4 |number=4}}</ref> Meanwhile, Justin becomes a tutor for a group of delinquent wizards, which assists him in recovering his position in the competition.<ref name="pluggedin" /> At the conclusion of the series, the siblings compete to see who will retain their supernatural abilities.<ref name="finalewsj" /> Alex wins the family wizard competition and is awarded full magic powers, while Justin is allowed to retain his abilities when he assumes the role of headmaster at WizTech, a boarding school for young wizards-in-training. Max loses his powers but becomes the new manager of the family's sandwich shop, also securing investments from the wizard world.<ref name="pluggedin" />{{sfn|Ackerman|2020|p=86}}


===Themes=== ===Themes===
The series deals with themes of secret identities.<ref name="avclub"/><ref name="genderthesis"/> It explores the ] that children may experience of wanting magical powers, in the same way that '']'' explores the fantasy of being a ].<ref name="genderthesis"/><ref name="kidsofprimetime">{{cite news|url=https://www.orlandosentinel.com/news/os-xpm-2007-10-12-wizards-story.html|title=New Kids of Prime Time|last=Boedeker|first=Hal|newspaper=]|publisher=Tribune Publishing|date=October 12, 2007|access-date=December 30, 2020|archive-url=https://web.archive.org/web/20201230100926/https://www.orlandosentinel.com/|archive-date=December 30, 2020|url-status=live}}</ref><ref name="nextmileycyrus"/> Stories about children with magical powers were previously made popular by series such as '']'' and the '']'' franchise, with a trend towards the ] genre.<ref name="bostonnews"/><ref name="latimesreview"/><ref name="magictouch"/> Episodes of ''Wizards of Waverly Place'' typically show the Russo children using magic as a means to quickly solve an issue in their personal lives, but they learn not to become dependent on their powers.<ref name="familyworkmagic"/> The children attempt to live life normally; the show presents the idea that life can be enjoyable without magic.<ref name="pluggedin"/><ref name="latimesreview"/> Conflicts in the series arise from Alex's struggle to balance both her private and public life.<ref name="genderthesis"/> In an essay, Colin Ackerman analysed that the concept of magic in the series is an example of ], and that the Russo children are encouraged to keep their advantage hidden and private.<ref name="familyworkmagic"/> The stories of the program center around family, friends and growing up.<ref name="gigi"/> The Russo family are depicted as a ] family.<ref name="familyworkmagic"/> They run a family business in the ].<ref name="familyworkmagic"/> Jerry and Theresa teach their children the importance of family, hard work and responsibility.<ref name="familyworkmagic"/> The series explores the link between magic and family ].<ref name="familyworkmagic"/> The Russo family have a mixed background of ], ] and ], and while they celebrate traditions such as the '']'', their culture is not prominently featured in most episodes.<ref name="genderthesis">{{cite thesis |last=Hodel|first=Christina H.|date=2017|title=Secret Superstars and Otherworldly Wizards: Gender Biased Hiding of Extraordinary Abilities in Girl-Powered Disney Channel Sitcoms from the 2000s |type=Thesis |publisher= ] |url=https://kuscholarworks.ku.edu/bitstream/handle/1808/26330/Hodel_ku_0099D_15098_DATA_1.pdf?sequence=1&isAllowed=y |pages=88–124 |access-date=7 January 2021|url-status=live|archive-url = https://web.archive.org/web/20210107074933/https://kuscholarworks.ku.edu/bitstream/handle/1808/26330/Hodel_ku_0099D_15098_DATA_1.pdf?sequence=1&isAllowed=y | archive-date =7 January 2021}}</ref> The series deals with the theme of secret identities.<ref name="avclub" />{{sfn|Hodel|2017|pp=1–3}} It explores the ] that children may experience of wanting magical powers, in the same way '']'' explores the fantasy of being a ].{{sfn|Hodel|2017|pp=1–3}}<ref name="kidsofprimetime">{{Cite news |last=Boedeker |first=Hal |date=October 12, 2007 |title=New Kids of Prime Time |work=] |publisher=Tribune Publishing |url=https://www.orlandosentinel.com/news/os-xpm-2007-10-12-wizards-story.html |url-status=dead |access-date=July 8, 2022 |archive-url=https://web.archive.org/web/20220624102418/https://www.orlandosentinel.com/news/os-xpm-2007-10-12-wizards-story.html |archive-date=June 24, 2022|url-access=limited}}</ref><ref name="nextmileycyrus" /> Series such as '']'' and the '']'' franchise, and a trend towards the ] genre, made stories about children with magical powers popular.<ref name="bostonnews" /><ref name="latimesreview" /><ref name="magictouch" /> Episodes of ''Wizards of Waverly Place'' typically show the Russo children using magic to solve an issue in their personal lives quickly, but they learn not to become dependent on their powers, as only one of the siblings is expected to retain them following the family competition.{{sfn|Ackerman|2020|p=76}} The children try to live normal lives; the show presents the idea that life can be enjoyable without magic.<ref name="pluggedin" /><ref name="latimesreview" /> Conflicts in the series arise from Alex's struggle to balance both her private and her public life; her identity is built upon the magical powers which she must keep hidden.{{sfn|Hodel|2017|pp=123–125}} Scholar Colin Ackerman suggests that the concept of magic in the series is a form of ] and the Russo children are encouraged to keep their advantage hidden. He believed that the characters are influenced by consumer-driven values, for things which they are easily able to attain using magic.{{sfn|Ackerman|2020|p=86}}

The program's stories center on family, friends, and growing up. The Russo family is depicted as working class and they run a family business in the ]. Jerry and Theresa teach their children the significance of family, hard work and responsibility; the characters regularly learn lessons such as the importance of staying true to oneself.{{sfn|Ackerman|2020|p=85}} Academic Heidi Denzel de Tirado argued that Alex understands the depth of family values only during the wizard competition, when she and Justin decide to set aside their personal success for the benefit of family.<ref name="latinofamilies">{{cite journal|last=Denzel de Tirado|first=Heidi|date=June 2013|title=Media Monitoring and Ethnicity: Representing Latino Families on American Television (2000–2013)|journal=Nuevo Mundo Mundos Nuevos|url=https://journals.openedition.org/nuevomundo/66165|doi=10.4000/nuevomundo.66165|access-date=July 3, 2022|archive-date=July 3, 2022|archive-url=https://web.archive.org/web/20220703050419/https://journals.openedition.org/nuevomundo/66165|url-status=live|doi-access=free |issn = 1626-0252}}</ref> The series explores family ]; the Russo family has a mixed background{{snd}}Italian, Mexican, and American{{snd}}but their culture is not prominently featured in most episodes, with occasional exceptions such as Alex's ].{{sfn|Hodel|2017|p=88}} Scholar Morgan Genevieve Blue said Alex is designed to be representative of ] girlhood.{{sfn|Blue|2017|p=79}}


==Production== ==Production==
===Development=== ===Development===
] in ], ].|alt=A long shot of a mid-rise apartment building on the side of the street. The building has gates and trees at its front, with trees leaning over the street, and pedestrians walking on the sidewalk.]] ] in New York's ].]]
In the early 2000s, ] found success through its ] network ] with a pattern of original comedy series for a ] and family audience, such as '']'', '']'' and ''Hannah Montana''.<ref name="kidsofprimetime"/><ref name="disneystarisborn">{{cite web|url=http://content.time.com/time/arts/article/0,8599,1564394,00.html|title=A Disney Star Is Born|work=]|publisher=Time USA, LLC.|last=McDowell|first=Jeanne |date=November 30, 2006|access-date=October 25, 2020|archive-url=https://web.archive.org/web/20201025055711/http://content.time.com/time/arts/article/0,8599,1564394,00.html|archive-date=October 25, 2020|url-status=live}}</ref> The network planned to build on these successes with a new comedy series aimed at girls.<ref name="kidsofprimetime"/><ref name="bostonnews"/> ''Wizards of Waverly Place'' was created by ], who had previously worked on the first season of ''Hannah Montana''.<ref name="offtoseewiz">{{cite news|url=https://nypost.com/2009/09/28/off-to-see-the-wiz-2/|title=Off to see the ''Wiz''|last=Shen|first=Maxine|newspaper=]|publisher=]|date=September 28, 2009|access-date=December 29, 2020|archive-url=https://web.archive.org/web/20201229041153/https://nypost.com/2009/09/28/off-to-see-the-wiz-2/|archive-date=December 29, 2020|url-status=live}}</ref><ref name="webntv"/> He had also worked on a pilot for ]; Disney hired him after they saw the pilot.<ref name="webntv">{{cite web|url=https://webn.tv/2010/08/27/wizards_of_waverly_place_is_a/|title=''Wizards of Waverly Place'' is a Huge Emmy Success|work=WEBN-TV Boston|last=Lamontagne |first=Meghan |date=August 27, 2010|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20210107075227/https://webn.tv/2010/08/27/wizards_of_waverly_place_is_a/|archive-date=January 7, 2021|url-status=live}}</ref> Greenwald adopted the network's idea of a show centering on a family of wizards.<ref name="webntv"/> The setting of the series is inspired by Waverly Place in Greenwich Village, Manhattan.<ref name="offtoseewiz"/> Greenwald wanted to produce a series for children that was set away from the "beaches and sunshine" of ].<ref name="offtoseewiz"/> ] had previously been working on the ] '']'' in ], and relocated to Los Angeles, before being approached by Disney to assist in developing the series.<ref name="starrynight"/> When Murrieta joined the project as an executive producer, it was titled ''The Amazing O'Malleys''; he thought that they would only be producing a ].<ref name="tucson">{{cite web|title=Tucsonan makes career of family|date=27 August 2009|last=Gay|first=Gerald M.|url=https://tucson.com/entertainment/tucsonan-makes-career-of-family/article_e698b6c6-db54-5b29-9f52-1de8159b3c78.html|work=]|publisher=]|access-date=December 30, 2020|archive-url=https://web.archive.org/web/20201230085209/https://tucson.com/entertainment/tucsonan-makes-career-of-family/article_e698b6c6-db54-5b29-9f52-1de8159b3c78.html|archive-date=December 30, 2020|url-status=live}}</ref> He had never produced a show targeted towards tweens before and was apprehensive about being involved.<ref name="starrynight"/><ref name="tucson"/> Murrieta helped guide the writing and casting throughout the development process, and re-wrote the pilot.<ref name="starrynight"/><ref name="deadlineapr10">{{cite web|url=https://deadline.com/2010/04/showrunner-peter-murrieta-departs-disney-channels-wizards-31808/|last=Andreeva |first=Nellie| title=Showrunner Exits Disney Channel ''Wizards''|access-date=January 1, 2021|date=April 13, 2010|work=]|publisher=]|archive-url=https://web.archive.org/web/20200919073748/https://deadline.com/2010/04/showrunner-peter-murrieta-departs-disney-channels-wizards-31808/|archive-date=September 19, 2020|url-status=live}}</ref> Adam Bonnett, a ] programming executive, cited the influence of sitcoms '']'' and '']'' on the series.<ref name="kidsofprimetime"/>


In the early 2000s, ] found success through its ] network ] with a pattern of original comedy series for a ] and family audience, such as '']'', '']'' and ''Hannah Montana''.<ref name="kidsofprimetime" /><ref name="disneystarisborn">{{Cite magazine |last=McDowell |first=Jeanne |date=November 30, 2006 |title=A Disney Star Is Born |url=http://content.time.com/time/arts/article/0,8599,1564394,00.html |url-status=live |archive-url=https://web.archive.org/web/20201025055711/http://content.time.com/time/arts/article/0,8599,1564394,00.html |archive-date=October 25, 2020 |access-date=October 25, 2020 |magazine=] |publisher=Time USA, LLC.}}</ref> The network planned to build on these successes with a new comedy series aimed at girls.<ref name="kidsofprimetime" /><ref name="bostonnews" /> ''Wizards of Waverly Place'' was created by ], who had previously worked on the first season of ''Hannah Montana''.<ref name="webntv" /> He had also worked on a pilot for ]; Disney hired him after seeing it.<ref name="webntv">{{Cite web |last=Lamontagne |first=Meghan |date=August 27, 2010 |title=''Wizards of Waverly Place'' is a Huge Emmy Success |url=https://webn.tv/2010/08/27/wizards_of_waverly_place_is_a/ |url-status=live |archive-url=https://web.archive.org/web/20210107075227/https://webn.tv/2010/08/27/wizards_of_waverly_place_is_a/ |archive-date=January 7, 2021 |access-date=January 7, 2021 |website=WEBN-TV Boston|publisher=]}}</ref> Greenwald adopted the network's idea of a show centering on a family of wizards.<ref name="webntv" /> The series is set in a fictionalized version of Waverly Place in Greenwich Village.<ref name="avclub" /> ] had worked previously on the sitcom '']'' in New York City and had moved to Los Angeles before being approached by Disney to help develop the series.<ref name="starrynight">{{Cite web |last=McDowell |first=Jeanne |date=September 3, 2010 |title=A Starry Night At Creative Emmys |url=https://la411.com/blog/post/a-starry-night-at-creative-emmys |url-status=live |archive-url=https://web.archive.org/web/20201231082726/https://la411.com/blog/post/a-starry-night-at-creative-emmys |archive-date=December 31, 2020 |access-date=December 31, 2020 |website=L.A. 411 |publisher=Los Angeles Film & Production Directory}}</ref> When Murrieta joined the project as an executive producer, it was titled ''The Amazing O'Malleys''; he thought they would produce only a pilot.<ref name="tucson">{{Cite web |last=Gay |first=Gerald M. |date=27 August 2009 |title=Tucsonan makes career of family |url=https://tucson.com/entertainment/tucsonan-makes-career-of-family/article_e698b6c6-db54-5b29-9f52-1de8159b3c78.html |url-status=live |archive-url=https://web.archive.org/web/20201230085209/https://tucson.com/entertainment/tucsonan-makes-career-of-family/article_e698b6c6-db54-5b29-9f52-1de8159b3c78.html |archive-date=December 30, 2020 |access-date=December 30, 2020 |website=] |publisher=]}}</ref> He had never produced a show targeted at a youth audience and was apprehensive about being involved.<ref name="starrynight" /><ref name="tucson" /> Murrieta helped guide the writing and casting throughout the development process and re-wrote the pilot.<ref name="starrynight" /><ref name="deadlineapr10">{{Cite web |last=Andreeva |first=Nellie |date=April 13, 2010 |title=Showrunner Exits Disney Channel ''Wizards'' |url=https://deadline.com/2010/04/showrunner-peter-murrieta-departs-disney-channels-wizards-31808/ |url-status=live |archive-url=https://web.archive.org/web/20200919073748/https://deadline.com/2010/04/showrunner-peter-murrieta-departs-disney-channels-wizards-31808/ |archive-date=September 19, 2020 |access-date=January 1, 2021 |website=] |publisher=]}}</ref> Adam Bonnett, a Disney Channel programming executive, cited the influence of sitcoms '']'' and '']'' on the series.<ref name="kidsofprimetime" />
Hundreds of applicants auditioned for the role of central role, before ] was brought in by Disney executives.<ref name="offtoseewiz"/> Gomez was discovered by the network at an ] in ] at age twelve,<ref name="kidsofprimetime"/><ref name="s3renewal"/> and went on to appear in guest capacities on Disney Channel programs including ''The Suite Life of Zack & Cody''.<ref>{{Cite episode|title=A Midsummer's Nightmare|series=The Suite Life of Zack & Cody|series-link=The Suite Life of Zack & Cody|network=Disney Channel|date=August 11, 2006|season=2|number=22}}</ref> She filmed two pilots for the network, ''Arwin!'' (a spin-off of ''The Suite Life of Zack & Cody''), and ''Stevie Sanchez'' (a spin-off of ''Lizzie McGuire''), however, neither of these series were ] by the network.<ref>{{cite web|url=http://www.mtv.com/news/2871225/suite-life-of-zack-and-cody-failed-spin-off-arwin-housebroken-selena-gomez/|title=Do You Remember The Failed ''Zack and Cody'' Spin-Off That Featured Selena Gomez?|last=Grant |first=Stacey|work=]|date=April 21, 2016|access-date=December 29, 2020|archive-url=https://web.archive.org/web/20201101050810/http://www.mtv.com/news/2871225/suite-life-of-zack-and-cody-failed-spin-off-arwin-housebroken-selena-gomez/|archive-date=November 1, 2020|url-status=live}}</ref><ref name="insearchoftweens">{{cite web|title=In search of tweens|date=November 3, 2004|last=Martin|first=Denise|url=https://variety.com/2004/scene/markets-festivals/in-search-of-tweens-1117912986/|work=]|publisher=]|access-date=December 29, 2020|url-status=live|archive-url=https://web.archive.org/web/20180921115713if_/https://variety.com/2004/scene/markets-festivals/in-search-of-tweens-1117912986/|archive-date=September 21, 2008}}</ref><ref name="stevie1">{{Cite web |url=https://www.eonline.com/au/news/1087936/20-surprising-secrets-about-lizzie-mcguire-revealed |title=20 Surprising Secrets About ''Lizzie McGuire'' Revealed |last=Bricker |first=Tierney |date=October 30, 2019 |website=] |publisher=] |url-status=live |archive-url=https://web.archive.org/web/20191111093603/https://www.eonline.com/au/news/1087936/20-surprising-secrets-about-lizzie-mcguire-revealed |archive-date=November 11, 2019 |access-date=November 11, 2019}}</ref> Disney saw potential in Gomez and wanted her to star in a full series.<ref name="offtoseewiz"/><ref name="s3renewal"/> The producers of ''Wizards'' were asked to audition Gomez and she was ultimately successful.<ref name="offtoseewiz"/> The unaired pilot was set in a ] and featured only two siblings, Jordan and Julia.<ref name="seventeen1"/>{{efn|Greenwald named the characters after his children, but altered these to avoid confusion with the series '']''. He named the character Justin after his own middle name.<ref name="seventeen1"/>}} The show was green-lit after this pilot.<ref name="seventeen1"/> After Gomez was cast and moved to Los Angeles, she appeared in a guest role on ''Hannah Montana'' as part of ] for the new series;<ref name="kidstar">{{cite web|url=https://ew.com/article/2007/07/13/making-kid-star/|title=The making of a kid star|date=July 13, 2007|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20201028090741/https://ew.com/article/2007/07/13/making-kid-star/|work=]|publisher=]|archive-date=October 28, 2020|last= Armstrong |first= Jennifer |url-status=live}}</ref> ''Wizards'' would go on to air in a timeslot after its peer series.<ref name="magictouch">{{cite news|last=Frey|first=Jennifer|url=https://journalstar.com/entertainment/games/hannah-montanas-magic-touch/article_0032b1e9-3499-5cec-80a9-2add2d9ea8f6.html|title=''Hannah Montana'''s magic touch|work=Lincoln Journal Star|publisher=]|date=October 18, 2007|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20210107232044/https://journalstar.com/entertainment/games/hannah-montanas-magic-touch/article_0032b1e9-3499-5cec-80a9-2add2d9ea8f6.html|archive-date=January 7, 2021|url-status=live}}</ref> Gomez was attached to the series by February 2007, as well as ] and ]; the characters were named Brooke, Sully and Max O'Malley at this stage.<ref name="feb2007">{{cite web|url=http://www.tvtickets.com/fmi/xsl/shows/browserecord.xsl?&Show=wizards|title=''Wizards of Waverly Place''|work=TVTickets.com|date=2007|access-date=December 29, 2020|archive-url=https://web.archive.org/web/20070206162556/http://www.tvtickets.com/fmi/xsl/shows/browserecord.xsl?&Show=wizards|archive-date=February 6, 2007|url-status=dead}}</ref> In March 2007, the network officially announced ''Disney's Wizards'' as an upcoming half-hour ] to premiere in the ].<ref name="disneywizards">{{cite magazine|title=Disney-ABC Television Group Announces 2007–08 Kids Programming Lineup|date=March 2007|url=http://cdn.media.ir.thewaltdisneycompany.com/2007/newsletter/newsletter-2007-march.pdf|work=News From Investor Relations|publisher=]|page=16–17|access-date=December 29, 2020|archive-url=https://web.archive.org/web/20150606042327/http://cdn.media.ir.thewaltdisneycompany.com/2007/newsletter/newsletter-2007-march.pdf|archive-date=June 6, 2015|url-status=live}}</ref> At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito.<ref name="disneywizards"/> Greenwald and Murrieta would serve as executive producers;<ref name="disneywizards"/> Murrieta claimed that he changed the family's surname to Russo and made the children ].<ref name="tucson"/>

Disney executives first became aware of ] at an ] in ] at age twelve,{{efn|It has been stated that the casting call was in ],<ref name="kidsofprimetime" /> as well as ].<ref name="s3renewal" />}}<ref name="kidsofprimetime" /><ref name="s3renewal" /> and she went on to appear in guest roles on Disney Channel programs, including ''The Suite Life of Zack & Cody''.<ref>{{Cite episode |title=] |series=The Suite Life of Zack & Cody |series-link=The Suite Life of Zack & Cody |network=Disney Channel |date=August 11, 2006 |season=2 |number=22}}</ref> The network saw potential in Gomez and wanted her to star in a full series.<ref name="s3renewal" /> She filmed two pilots for the network, ''Arwin!'' (a spin-off of ''The Suite Life of Zack & Cody'') and ''Stevie Sanchez'' (a spin-off of ''Lizzie McGuire''); neither of these series were ], but Gomez was ultimately cast in ''Wizards of Waverly Place''.<ref>{{Cite web |last=Grant |first=Stacey |date=April 21, 2016 |title=Do You Remember The Failed ''Zack and Cody'' Spin-Off That Featured Selena Gomez? |url=http://www.mtv.com/news/2871225/suite-life-of-zack-and-cody-failed-spin-off-arwin-housebroken-selena-gomez/ |url-status=dead |archive-url=https://web.archive.org/web/20201101050810/http://www.mtv.com/news/2871225/suite-life-of-zack-and-cody-failed-spin-off-arwin-housebroken-selena-gomez/ |archive-date=November 1, 2020 |access-date=December 29, 2020 |website=]|publisher=]}}</ref><ref name="insearchoftweens">{{Cite web |last=Martin |first=Denise |date=November 3, 2004 |title=In search of tweens |url=https://variety.com/2004/scene/markets-festivals/in-search-of-tweens-1117912986/ |url-status=live |archive-url=https://web.archive.org/web/20180921115713/https://variety.com/2004/scene/markets-festivals/in-search-of-tweens-1117912986/ |archive-date=September 21, 2018 |access-date=December 29, 2020 |website=] |publisher=]}}</ref><ref name="stevie1">{{Cite web |last=Bricker |first=Tierney |date=October 30, 2019 |title=20 Surprising Secrets About ''Lizzie McGuire'' Revealed |url=https://www.eonline.com/au/news/1087936/20-surprising-secrets-about-lizzie-mcguire-revealed |url-status=live |archive-url=https://web.archive.org/web/20191111093603/https://www.eonline.com/au/news/1087936/20-surprising-secrets-about-lizzie-mcguire-revealed |archive-date=November 11, 2019 |access-date=November 11, 2019 |website=] |publisher=]}}</ref> The unaired pilot was set in a ] and featured only two siblings, twins Jordan and Julia.<ref name="seventeen1" /><ref name="stonealex"/>{{efn|Greenwald named the characters after his children, but altered these to avoid confusion with the series '']''. He named the character Justin after his own middle name.<ref name="seventeen1" />}} The show was green-lit after this pilot.<ref name="seventeen1" /> Gomez was attached to the series by February 2007, as well as ] and ]; the characters were named Brooke, Sully and Max O'Malley at this stage.<ref name="feb2007">{{Cite web |date=2007 |title=''Wizards of Waverly Place'' |url=http://www.tvtickets.com/fmi/xsl/shows/browserecord.xsl?&Show=wizards |url-status=dead |archive-url=https://web.archive.org/web/20070206162556/http://www.tvtickets.com/fmi/xsl/shows/browserecord.xsl?&Show=wizards |archive-date=February 6, 2007 |access-date=December 29, 2020 |website=TVTickets.com|publisher=Audiences Unlimited Inc.}}</ref> In March 2007 the network officially announced ''Disney's Wizards'' as an upcoming comedy to premiere in the fall.<ref name="disneywizards">{{Cite magazine |date=March 2007 |title=Disney-ABC Television Group Announces 2007–08 Kids Programming Lineup |url=http://cdn.media.ir.thewaltdisneycompany.com/2007/newsletter/newsletter-2007-march.pdf |url-status=live |magazine=News From Investor Relations|publisher=] |pages=16–17 |archive-url=https://web.archive.org/web/20150606042327/http://cdn.media.ir.thewaltdisneycompany.com/2007/newsletter/newsletter-2007-march.pdf |archive-date=June 6, 2015 |access-date=December 29, 2020}}</ref> At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito.<ref name="disneywizards" /> Greenwald and Murrieta served as executive producers;<ref name="disneywizards" /> Murrieta changed the family's surname to Russo and wrote the children as "mixed-race".<ref name="tucson" /> Gomez appeared in a guest role on ''Hannah Montana'' as ] for the new series;<ref name="kidstar">{{Cite magazine |last=Armstrong |first=Jennifer |date=July 13, 2007 |title=The making of a kid star |url=https://ew.com/article/2007/07/13/making-kid-star/ |url-status=live |archive-url=https://web.archive.org/web/20201028090741/https://ew.com/article/2007/07/13/making-kid-star/ |archive-date=October 28, 2020 |access-date=January 7, 2021 |magazine=] |publisher=]}}</ref> ''Wizards'' would eventually be aired in a timeslot after its peer series.<ref name="magictouch">{{Cite news |last=Frey |first=Jennifer |date=October 18, 2007 |title=''Hannah Montana''{{'}}s magic touch |work=] |publisher=] |url=https://journalstar.com/entertainment/games/hannah-montanas-magic-touch/article_0032b1e9-3499-5cec-80a9-2add2d9ea8f6.html |url-status=live |access-date=January 7, 2021 |archive-url=https://web.archive.org/web/20210107232044/https://journalstar.com/entertainment/games/hannah-montanas-magic-touch/article_0032b1e9-3499-5cec-80a9-2add2d9ea8f6.html |archive-date=January 7, 2021}}</ref>


===Casting=== ===Casting===
{{Main|List of Wizards of Waverly Place characters}}
{{multiple image | align = right | image1 = David Henrie 2010 (cropped).jpg | width1 = 132 | alt1 = A mid shot of a man with spiked, light brown hair, wearing a brown, leather jacket. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors. | image2 = Jake T. Austin 2011, 2.jpg | width2 = 169 | alt2 = A mid shot of a teenage boy with dark brown hair parted to the sides, wearing a black shirt and blazer with a white tie. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors. | footer = ] (left, 2010) and ] (right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series. }} {{multiple image | align = right | image1 = David Henrie 2010 (cropped).jpg | width1 = 132 | alt1 = A mid shot of a man with spiked, light brown hair, wearing a brown, leather jacket. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors. | image2 = Jake T. Austin 2011, 2.jpg | width2 = 169 | alt2 = A mid shot of a teenage boy with dark brown hair parted to the sides, wearing a black shirt and blazer with a white tie. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors. | footer = ] (left, 2010) and ] (right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series. }}
Selena Gomez portrays the central character of Alex Russo. She had left traditional school after the ], and moved to Los Angeles.<ref name="rareinterview"/> Gomez sings the theme song for the series, "Everything Is Not What It Seems".<ref>{{cite web|url=https://www.billboard.com/photos/6612634/selena-gomez-biggest-music-moments-timeline|title=Selena Gomez's Biggest Music Moments: A Timeline|access-date=December 31, 2020|date=June 26, 2015|work=]|publisher=]|archive-url=https://web.archive.org/web/20180829213536/https://www.billboard.com/photos/6612634/selena-gomez-biggest-music-moments-timeline|archive-date=August 29, 2018|url-status=live}}</ref> Her affiliation with the network led to the formation of the band ], who were signed to Disney's label ], and subsequently, a prominent solo music career.<ref name="rareinterview">{{cite web|url=https://www.wsj.com/articles/selena-gomez-interview-cover-story-rare-11576604845|title=The Ballad of Selena Gomez|work=WSJ.|publisher=News Corp|last=Blasberg|first=Derek |date=January 8, 2020|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20200208004702/https://www.wsj.com/articles/selena-gomez-interview-cover-story-rare-11576604845|archive-date=February 8, 2020|url-status=live}}</ref> Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever".<ref name="avclub"/><ref name="avclub2"/> She is characterized by her rebellious and lazy attitude.<ref name="avclub"/><ref name="pluggedin">{{cite web|url=https://www.pluggedin.com/tv-reviews/wizardsofwaverlyplace/|title=TV Review - ''Wizards of Waverly Place''|work=Plugged In|publisher=]|last=Asay|first=Paul |access-date=January 7, 2021|archive-url=https://web.archive.org/web/20210107055935/https://www.pluggedin.com/tv-reviews/wizardsofwaverlyplace/|archive-date=January 7, 2021|url-status=live}}</ref> Gomez asked for her character to remain "edgy" and ], to resemble her own style.<ref name="kidstar"/> She was inspired by ]'s portrayal of ] on '']'' and adopted similar mannerisms while playing Alex.<ref name="jenniferanniston">{{cite web|url=https://people.com/movies/inside-jennifer-aniston-selena-gomezs-surprising-friendship-what-they-have-common/|title=Inside Jennifer Aniston and Selena Gomez's Surprising Friendship: What They Have in Common|work=]|publisher=Meredith Corporation|last=Miller|first=Mike |date=March 14, 2018|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20201109040548/https://people.com/movies/inside-jennifer-aniston-selena-gomezs-surprising-friendship-what-they-have-common/|archive-date=November 9, 2020|url-status=live}}</ref> Selena Gomez portrays the central character of Alex Russo. Gomez had left traditional school after the ] and moved to Los Angeles.<ref name="rareinterview" /> She sings the series' theme song, "Everything Is Not What It Seems".<ref>{{Cite magazine |date=June 26, 2015 |title=Selena Gomez's Biggest Music Moments: A Timeline |url=https://www.billboard.com/photos/6612634/selena-gomez-biggest-music-moments-timeline |url-status=live |archive-url=https://web.archive.org/web/20180829213536/https://www.billboard.com/photos/6612634/selena-gomez-biggest-music-moments-timeline |archive-date=August 29, 2018 |access-date=December 31, 2020 |magazine=] |publisher=]}}</ref> Her band ] was signed by Disney to their label, ]; Gomez subsequently pursued a prominent solo music career.<ref name="rareinterview">{{Cite web |last=Blasberg |first=Derek |date=January 8, 2020 |title=The Ballad of Selena Gomez |url=https://www.wsj.com/articles/selena-gomez-interview-cover-story-rare-11576604845 |url-status=live |archive-url=https://web.archive.org/web/20200208004702/https://www.wsj.com/articles/selena-gomez-interview-cover-story-rare-11576604845 |archive-date=February 8, 2020 |access-date=December 31, 2020 |website=WSJ. |publisher=News Corp}}</ref> Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever".<ref name="avclub" /><ref name="pluggedin" /><ref name="avclub2" /> She is characterized by her ]ish, rebellious and lazy attitude.<ref name="avclub" /><ref name="pluggedin">{{Cite web |last=Asay |first=Paul |title=TV Review ''Wizards of Waverly Place'' |url=https://www.pluggedin.com/tv-reviews/wizardsofwaverlyplace/ |url-status=live |archive-url=https://web.archive.org/web/20210107055935/https://www.pluggedin.com/tv-reviews/wizardsofwaverlyplace/ |archive-date=January 7, 2021 |access-date=January 7, 2021 |website=Plugged In |publisher=]}}</ref><ref name="kidstar" /> Gomez asked for her character to remain edgy to resemble her own style.<ref name="kidstar" /> ]'s portrayal of ] on '']'' inspired Gomez, who adopted similar mannerisms while playing Alex.<ref name="jenniferanniston">{{Cite web |last=Miller |first=Mike |date=March 14, 2018 |title=Inside Jennifer Aniston and Selena Gomez's Surprising Friendship: What They Have in Common |url=https://people.com/movies/inside-jennifer-aniston-selena-gomezs-surprising-friendship-what-they-have-common/ |url-status=live |archive-url=https://web.archive.org/web/20201109040548/https://people.com/movies/inside-jennifer-aniston-selena-gomezs-surprising-friendship-what-they-have-common/ |archive-date=November 9, 2020 |access-date=January 7, 2021 |website=] |publisher=Meredith Corporation}}</ref>


David Henrie plays Justin Russo in the series.<ref name="picksuppace">{{cite web|title=''Waverly Place'' pair pick up pace|date=December 3, 2009|last=Blair|first=Iain|url=https://variety.com/2009/voices/markets-festivals/waverly-place-pair-pick-up-pace-1118012162/|work=Variety|publisher=Variety Media, LLC.|access-date=January 4, 2021|url-status=live|archive-url=https://web.archive.org/web/20210104050749/https://variety.com/2009/voices/markets-festivals/waverly-place-pair-pick-up-pace-1118012162/|archive-date=January 4, 2021}}</ref> Justin is sarcastic, and Greenwald described him as a nerd, in comparison to Alex, a "tough female character".<ref name="bostonnews"/><ref name="picksuppace"/> Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves".<ref name="picksuppace"/><ref>{{Cite episode|title=Alex's Logo|series=Wizards of Waverly Place|series-link=Wizards of Waverly Place|network=Disney Channel|date=May 21, 2010|season=3|number=17}}</ref><ref>{{Cite episode|title=Meet the Werewolves|series=Wizards of Waverly Place|series-link=Wizards of Waverly Place|network=Disney Channel|date=June 17, 2011|season=4|number=13}}</ref> Max Russo is portrayed by Jake T. Austin, who said the character was designed to be "dumb", but becomes slightly smarter towards the end of the series.<ref name="finalewsj">{{cite web|url=https://www.wsj.com/articles/BL-SEB-68493|title=Who Will be the Family Wizard: Jake T. Austin on the ''Wizards of Waverly Place'' Finale|work=]|publisher=News Corp|last=Farley|first=Christopher John|date=January 6, 2012|access-date=January 3, 2021|archive-url=https://web.archive.org/web/20210103043439/https://www.wsj.com/articles/BL-SEB-68493|archive-date=January 3, 2021|url-status=live}}</ref> His character was temporarily transformed into a female in the fourth season as a result of a magic spell; ] played the female counterpart, Maxine, while Austin took a hiatus from the program.<ref name="s3finale"/><ref name="finalewsj"/><ref name="latimesreview"/> The children's mother, Theresa Russo, is played by ];<ref name="latimesreview"/> and their father, Jerry Russo is played by ].<ref name="premholrep"/><ref name="bostonnews"/> The parents are loving, but "slightly goofy".<ref name="premholrep"/> DeLuise was not featured in the unaired pilot.<ref name="seventeen1"/> ] portrays Alex's best friend, Harper, who has been described as "]".<ref name="bostonnews"/><ref name="latimesreview"/> Stone had previously auditioned for a Disney Channel pilot called ''Bus Life'', which wasn't picked up.<ref name="nextmileycyrus"/> Throughout the course of the series, guest stars include ] as Juliet van Heusen, Justin's vampire girlfriend;<ref name="latimesreview"/> and ] as Mason Greyback, Alex's werewolf boyfriend.<ref name="s3finale"/><ref name="latimesreview"/> David Henrie plays Justin Russo, who is considered to be sarcastic.<ref name="bostonnews" /><ref name="picksuppace">{{Cite web |last=Blair |first=Iain |date=December 3, 2009 |title=''Waverly Place'' pair pick up pace |url=https://variety.com/2009/voices/markets-festivals/waverly-place-pair-pick-up-pace-1118012162/ |url-status=live |archive-url=https://web.archive.org/web/20210104050749/https://variety.com/2009/voices/markets-festivals/waverly-place-pair-pick-up-pace-1118012162/ |archive-date=January 4, 2021 |access-date=January 4, 2021 |website=Variety |publisher=Variety Media, LLC.}}</ref> Greenwald described Justin as a nerd, in comparison to Alex's "tough female character".<ref name="bostonnews" /><ref name="picksuppace" /> Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves".<ref name="picksuppace" /><ref>{{Cite episode |title=] |series=Wizards of Waverly Place |series-link=Wizards of Waverly Place |network=Disney Channel |date=May 21, 2010 |season=3 |number=17}}</ref><ref>{{Cite episode |title=] |series=Wizards of Waverly Place |series-link=Wizards of Waverly Place |network=Disney Channel |date=June 17, 2011 |season=4 |number=13}}</ref> Max Russo is portrayed by Jake T. Austin, who said the character was unintelligent, but becomes slightly smarter toward the end of the series.<ref name="finalewsj">{{Cite web |last=Farley |first=Christopher John |date=January 6, 2012 |title=Who Will be the Family Wizard: Jake T. Austin on the ''Wizards of Waverly Place'' Finale |url=https://www.wsj.com/articles/BL-SEB-68493 |url-status=live |archive-url=https://web.archive.org/web/20210103043439/https://www.wsj.com/articles/BL-SEB-68493 |archive-date=January 3, 2021 |access-date=January 3, 2021 |website=] |publisher=]}}</ref> His character was temporarily transformed into a younger female in the fourth season because of a magic spell; ] played the female counterpart, Maxine, while Austin took a hiatus from the program.<ref name="s3finale" /><ref name="finalewsj" /><ref name="latimesreview" /> ] plays the children's mother Theresa Russo;<ref name="latimesreview" /> ] plays their father Jerry Russo.<ref name="premholrep" /><ref name="bostonnews" /> The parents are described by Barry Garron of '']'' as loving but "slightly goofy".<ref name="premholrep" /> DeLuise and Austin were not featured in the unaired pilot.<ref name="seventeen1" /><ref name="stonealex"/> ] portrays Alex's best friend, Harper, who was described as "]" by '']''{{'}}s Joanna Weiss.<ref name="bostonnews" /><ref name="latimesreview" /> Stone had previously auditioned for a Disney Channel pilot called ''Bus Life'', which was not picked up.<ref name="nextmileycyrus" /> She originally planned to audition for the role of Alex on ''Wizards'' before being cast as Harper, and stated that she "fought" to become a series regular.<ref name="stonealex">{{Cite web |last=Aizin |first=Rebecca |date=February 8, 2023 |title=''Wizards of Waverly Place''{{'}}s Jennifer Stone Was Initially Meant to Audition for Selena Gomez's Lead Role |url=https://people.com/tv/selena-gomez-wizards-of-waverly-place-costar-jennifer-stone-initially-audition-lead-role/ |url-status=live |archive-url=https://web.archive.org/web/20230211063233/https://people.com/tv/selena-gomez-wizards-of-waverly-place-costar-jennifer-stone-initially-audition-lead-role/ |archive-date=February 11, 2023 |access-date=February 18, 2023 |website=People |publisher=Meredith Corporation}}</ref> Guest stars during the course of the series include ] as Juliet van Heusen, Justin's vampire girlfriend,<ref name="latimesreview" /> and ] as Mason Greyback, Alex's werewolf boyfriend.<ref name="s3finale" /><ref name="latimesreview" />


===Writing and filming=== ===Writing and filming===
Murrieta chose to write the Russo family as "mixed-race", and he felt that the argumentative relationships between the Russo siblings resembled those of his childhood.<ref name="tucson" /> Greenwald believed that the brother–sister dynamic was at the heart of the show.<ref name="seventeen1" /> Murrieta stated that it was the intention of the creative team for Alex to be openly ], but they were unable to make it explicit at the time. He referred to the guest character Stevie, played by ], as a potential female love interest for Alex.<ref name="alexstevie">{{Cite web |last=Sharf|first=Zack|date=March 28, 2023 |title=Selena Gomez's ''Waverly Place'' Character Would've Been Bisexual, Head Writer Says 'We Weren't Able' to Make It Explicit: 'We Got as Close as We Could'|url=https://variety.com/2023/tv/news/selena-gomez-bisexual-wizards-of-waverly-place-disney-1235566495/ |url-status=live |archive-url=https://web.archive.org/web/20230328173246/https://variety.com/2023/tv/news/selena-gomez-bisexual-wizards-of-waverly-place-disney-1235566495/ |archive-date=March 28, 2023 |access-date=April 8, 2023 |website=Variety |publisher=Variety Media, LLC.}}</ref> ''Wizards of Waverly Place'' was filmed at ].<ref name="feb2007" />
''Wizards of Waverly Place'' was filmed at ].<ref name="feb2007"/> Special effects are typically used in the series.<ref name="kidsofprimetime"/> The series was renewed for a third season in May 2009,<ref name="innertube">{{cite news|url=
https://www.nydailynews.com/entertainment/tv-movies/tube-wizards-waverly-place-grows-disney-article-1.408215|title=Inner Tube: ''Wizards of Waverly Place'' grows at Disney|last=Huff|first=Richard|work=]|publisher=]|date=May 3, 2009|access-date=January 4, 2021|archive-url=https://web.archive.org/web/20210104053807/https://www.nydailynews.com/entertainment/tv-movies/tube-wizards-waverly-place-grows-disney-article-1.408215|archive-date=January 4, 2021|url-status=live}}</ref><ref name="s3renewal">{{cite news|url=https://www.reuters.com/article/us-wizards-idUSTRE5401HF20090501|title=Disney conjures up more ''Wizards''|last=Andreeva|first=Nellie|publisher=]|date=May 1, 2009|access-date=January 4, 2021|archive-url=https://web.archive.org/web/20210104052315/https://www.reuters.com/article/us-wizards-idUSTRE5401HF20090501|archive-date=January 4, 2021|url-status=live}}</ref> with eight episodes added to the order in September.<ref name="eightmoreep">{{cite news|url=https://www.nexttv.com/news/disney-channel-summons-eight-more-wizards-waverly-episodes-third-season-363967|title=Disney Channel Summons Eight More ''Wizards Of Waverly'' Episodes For Third Season|last=Reynolds |first=Mike |work=]|publisher=]|date=September 28, 2009|access-date=January 4, 2021|archive-url=https://web.archive.org/web/20210104053456/https://www.nexttv.com/news/disney-channel-summons-eight-more-wizards-waverly-episodes-third-season-363967|archive-date=January 4, 2021|url-status=live}}</ref>

In writing for the series, Greenwald stated that he would strive to incorporate experiences unique to New York.<ref name="offtoseewiz"/> He frequently remind the writers of the series not to include characters visiting a ], as there are no malls in Greenwich Village.<ref name="offtoseewiz"/> Greenwald wrote the family's business as a sandwich shop, as he aspired to own a ] himself.<ref name="offtoseewiz"/> Murrieta said that the writing of the Russo family as mixed-race was inspired by his own background.<ref name="tucson"/> He said that the contentious relationships between the siblings was reminiscent of his childhood.<ref name="tucson"/> Greenwald stated that even since the unaired pilot, the brother-sister dynamic was the heart of the show.<ref name="seventeen1"/> While magic was used as an "extra twist", the series was designed to be relatable by mainly depicting stories about family, friends and growing up.<ref name="gigi">{{cite web|url=https://www.ibtimes.com/wizards-waverly-place-creator-reveals-what-happened-popular-girl-gigi-2599459|title=''Wizards Of Waverly Place'' Creator Reveals What Happened To Popular Girl Gigi|work=]|publisher=]|last=Ellenbogen |first=Rachael |date=October 10, 2017|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20201112001420/https://www.ibtimes.com/wizards-waverly-place-creator-reveals-what-happened-popular-girl-gigi-2599459|archive-date=November 12, 2020|url-status=live}}</ref> Murrieta explained that he enjoyed allowing the characters to age, referencing Justin graduating from high school.<ref name="starrynight">{{cite web|url=https://la411.com/blog/post/a-starry-night-at-creative-emmys|title=A Starry Night At Creative Emmys|work=L.A. 411|publisher=Los Angeles Film & Production Directory|last=McDowell|first=Jeanne |date=September 3, 2010|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201231082726/https://la411.com/blog/post/a-starry-night-at-creative-emmys|archive-date=December 31, 2020|url-status=live}}</ref> Greenwald stated that the episode "Make it Happen", in which Alex starts a band, was a concept suggested by Disney executives to add music to the series.<ref name="makeithappen">{{cite web|url=https://www.ibtimes.com/wizards-waverly-place-creator-reveals-episode-hed-forget-2601581|title=''Wizards Of Waverly Place'' Creator Reveals The Episode He'd Like To Forget|work=International Business Times|publisher=IBT Media|last=Ellenbogen |first=Rachael |date=October 14, 2017|access-date=January 7, 2021|archive-url=https://web.archive.org/web/20180217231251/https://www.ibtimes.com/wizards-waverly-place-creator-reveals-episode-hed-forget-2601581|archive-date=February 17, 2018|url-status=live}}</ref> He said it was "weird" and that the episode strayed too far from the central premise of ''Wizards''.<ref name="makeithappen"/>


The series was renewed for a fourth season in June 2010.<ref name="deadlinejun10">{{cite web|url=https://deadline.com/2010/06/disney-channel-renews-wizards-develops-wizards-movie-sequel-45022/|last=Andreeva |first=Nellie| title=Disney Channel Renews ''Wizards'' & Preps ''Wizards'' Movie Sequel|access-date=January 1, 2021|date=June 3, 2010|work=Deadline|publisher=Penske Media Corporation|archive-url=https://web.archive.org/web/20140830100754/https://deadline.com/2010/06/disney-channel-renews-wizards-develops-wizards-movie-sequel-45022/|archive-date=August 30, 2014|url-status=live}}</ref> ] became the new ]s and executive producers alongside Greenwald, after Murrieta departed the program in April.<ref name="deadlineapr10"/><ref name="deadlinejun10"/> Gomez revealed in July that it would be the final season of the program, and said she was "heartbroken".<ref name="heartbroken">{{cite web|url=http://www.mtv.com/news/1643485/selena-gomez-is-heartbroken-about-ending-wizards-of-waverly-place/|title=Selena Gomez Is 'Heartbroken' About Ending ''Wizards of Waverly Place''|last=Vena|first=Jocelyn |work=MTV News|date=July 12, 2010|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20151106215312/http://www.mtv.com/news/1643485/selena-gomez-is-heartbroken-about-ending-wizards-of-waverly-place/|archive-date=November 6, 2015|url-status=live}}</ref> The series ended to allow its actors to pursue more mature roles;<ref name="j14cancel">{{cite news|url=https://www.j-14.com/posts/tv-shows-cancelled-shocking-reasons-why-112989/|title=Uncover The Shocking Reasons Why Your Favorite TV Shows Were Canceled|newspaper=]|publisher=]|last1=Campbell|first1=Nakeisha|last2=Gissen|first2=Lillie|date=February 4, 2020|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20200403014852/https://www.j-14.com/posts/tv-shows-cancelled-shocking-reasons-why-112989/|archive-date=April 3, 2010|url-status=live}}</ref> '']''{{'}}s Marah Eakin speculated that Gomez had become more popular than the show itself and that it was time for her to move on.<ref name="avclub2"/> The finale aired on January 6, 2012, with the episode depicting the family's wizard competition.<ref name="finalewsj"/> The series was renewed for a third season in May 2009,<ref name="innertube">{{Cite news |last=Huff |first=Richard |date=May 3, 2009 |title=Inner Tube: ''Wizards of Waverly Place'' grows at Disney |work=] |publisher=] |url=https://www.nydailynews.com/entertainment/tv-movies/tube-wizards-waverly-place-grows-disney-article-1.408215 |url-status=dead |access-date=January 4, 2021 |archive-url=https://web.archive.org/web/20210104053807/https://www.nydailynews.com/entertainment/tv-movies/tube-wizards-waverly-place-grows-disney-article-1.408215 |archive-date=January 4, 2021|url-access=limited}}</ref><ref name="s3renewal">{{Cite news |last=Andreeva |first=Nellie |date=May 1, 2009 |title=Disney conjures up more ''Wizards'' |publisher=] |url=https://www.reuters.com/article/us-wizards-idUSTRE5401HF20090501 |url-status=live |access-date=January 4, 2021 |archive-url=https://web.archive.org/web/20210104052315/https://www.reuters.com/article/us-wizards-idUSTRE5401HF20090501 |archive-date=January 4, 2021}}</ref> with eight episodes added to the order in September.<ref name="eightmoreep">{{Cite news |last=Reynolds |first=Mike |date=September 28, 2009 |title=Disney Channel Summons Eight More ''Wizards Of Waverly'' Episodes For Third Season |work=] |publisher=] |url=https://www.nexttv.com/news/disney-channel-summons-eight-more-wizards-waverly-episodes-third-season-363967 |url-status=live |access-date=January 4, 2021 |archive-url=https://web.archive.org/web/20210104053456/https://www.nexttv.com/news/disney-channel-summons-eight-more-wizards-waverly-episodes-third-season-363967 |archive-date=January 4, 2021}}</ref> Murrieta left the program at the conclusion of the third season in April 2010.<ref name="deadlineapr10" /> He later claimed that he was not invited back as the ] for the fourth season due to creative differences.<ref name="murrietainterview">{{cite AV media|interviewer=], ] |title=Showrunner & Writer Peter Murrieta Reveals the True Ending to ''Wizards of Waverly Place'' |date=March 27, 2023 |work=Wizards of Waverly Pod|publisher=PodCo|via=] |url=https://www.youtube.com/watch?v=RO8UADF40Qc |format=Video |url-status=live |archive-url=https://web.archive.org/web/20230329191908/https://www.youtube.com/watch?v=RO8UADF40Qc |archive-date=March 29, 2023 |access-date=April 8, 2023|at=29:42-35:32}}</ref> The fourth season of ''Wizards of Waverly Place'' was ordered in June 2010.<ref name="deadlinejun10">{{Cite web |last=Andreeva |first=Nellie |date=June 3, 2010 |title=Disney Channel Renews ''Wizards'' & Preps ''Wizards'' Movie Sequel |url=https://deadline.com/2010/06/disney-channel-renews-wizards-develops-wizards-movie-sequel-45022/ |url-status=live |archive-url=https://web.archive.org/web/20140830100754/https://deadline.com/2010/06/disney-channel-renews-wizards-develops-wizards-movie-sequel-45022/ |archive-date=August 30, 2014 |access-date=January 1, 2021 |website=Deadline Hollywood|publisher=Penske Media Corporation}}</ref> ] became the new showrunners and executive producers alongside Greenwald; Gomez announced in July that it would be the final season of the program.<ref name="deadlinejun10" /><ref name="heartbroken">{{Cite web |last=Vena |first=Jocelyn |date=July 12, 2010 |title=Selena Gomez Is 'Heartbroken' About Ending ''Wizards of Waverly Place'' |url=http://www.mtv.com/news/1643485/selena-gomez-is-heartbroken-about-ending-wizards-of-waverly-place/ |url-status=dead |archive-url=https://web.archive.org/web/20151106215312/http://www.mtv.com/news/1643485/selena-gomez-is-heartbroken-about-ending-wizards-of-waverly-place/ |archive-date=November 6, 2015 |access-date=January 1, 2021 |website=MTV News|publisher=MTV}}</ref> Austin claimed the series ended to allow Gomez to pursue more mature roles;<ref name="j14cancel">{{Cite news |last1=Campbell |first1=Nakeisha |last2=Gissen |first2=Lillie |date=February 4, 2020 |title=Uncover The Shocking Reasons Why Your Favorite TV Shows Were Canceled |work=] |publisher=] |url=https://www.j-14.com/posts/tv-shows-cancelled-shocking-reasons-why-112989/ |url-status=dead|access-date=January 1, 2021 |archive-url=https://web.archive.org/web/20200403014852/https://www.j-14.com/posts/tv-shows-cancelled-shocking-reasons-why-112989/ |archive-date=April 3, 2020}}</ref> '']''{{'}}s Marah Eakin speculated that Gomez had become more popular than the show itself and it was time for her to move on.<ref name="avclub2" /> The series finale aired on January{{spaces}}6, 2012; the episode depicts the family's wizard competition.<ref name="finalewsj" />


==Series overview== ==Series overview==
{{main|List of Wizards of Waverly Place episodes}} {{Main|List of Wizards of Waverly Place episodes|l1=List of ''Wizards of Waverly Place'' episodes}}
{{:List of Wizards of Waverly Place episodes}} {{:List of Wizards of Waverly Place episodes}}


==Reception== ==Reception==
===Critical reception=== ===Critical reception===
''Wizards of Waverly Place'' has received positive reviews for its humor and use of an ]. Eakin analyzed that ''Wizards of Waverly Place'' is a departure from Disney's typical series; while the cast demonstrates ], there is minimal ] humor.<ref name="avclub">{{cite news|url=https://tv.avclub.com/wizards-of-waverly-place-1798167328|title=''Wizards Of Waverly Place''|last=Eakin|first=Marah|work=]|publisher=]|date=February 18, 2011|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20191115032601/https://tv.avclub.com/wizards-of-waverly-place-1798167328|archive-date=November 15, 2019|url-status=live}}</ref> Gomez was praised for her ] and ]; her portrayal of Alex was described as "sweet and sassy".<ref name="latimesreview"/><ref name="markrobinson">{{cite news|url=http://www.markrobinsonwrites.com/the-music-that-makes-me-dance/2017/2/26/the-decline-of-the-disney-sitcom|title=The Decline of the Disney Sitcom|last=Robinson|first=Mark|work=Mark Robinson Writes|date=February 27, 2017|access-date=January 5, 2021|archive-url=https://web.archive.org/web/20210105045852/http://www.markrobinsonwrites.com/the-music-that-makes-me-dance/2017/2/26/the-decline-of-the-disney-sitcom|archive-date=January 5, 2021|url-status=live}}</ref> McNamara analyzed that Justin and Max didn't serve as comic relief, but appear as equally as Alex does; Jake T. Austin was called "asbsurdly hilarious".<ref name="latimesreview"/><ref name="markrobinson"/> Reviewers such as Barry Garron from '']'' described the central characters as "cute, precocious but far from angelic", and said that children would want to watch more.<ref name="premholrep"/> During the airing of the fourth season, Eakin said that the quality of the series hadn't diminished.<ref name="avclub"/> She said that it has a lot of heart, depth and "actual feeling".<ref name="avclub"/> The '']''{{'}}s Mary McNamara stated that the show didn't rely on ].<ref name="latimesreview">{{cite web|last=McNamara|first=Mary|url=https://www.latimes.com/archives/la-xpm-2010-nov-12-la-et-waverly-20101112-story.html|title=TV review: ''Wizards of Waverly Place''|date=November 12, 2010|access-date=January 5, 2021|work=]|publisher=Los Angeles Times Communications LLC|archive-url=https://web.archive.org/web/20210105042836/https://www.latimes.com/archives/la-xpm-2010-nov-12-la-et-waverly-20101112-story.html|archive-date=January 5, 2021|url-status=dead}}</ref> Critics expressed that the series capitalized on the success of the ''Harry Potter'' franchise;<ref name="familyworkmagic">{{cite book |last=Ackerman|first=Colin|editor=Christopher E. Bell |date=2020 |chapter=Family, Hard Work and Magic |chapter-url=https://books.google.com.au/books?hl=en&lr=&id=w-n5DwAAQBAJ&oi=fnd&pg=PT83&dq=family,+hard+work+and+magic&ots=EoF8u3dL_L&sig=iqh3K6ngvBnm5fzHGv80DB9HgLg&redir_esc=y#v=onepage&q=family%2C%20hard%20work%20and%20magic&f=false|archive-url=https://web.archive.org/web/20210101022059if_/https://books.google.com.au/books?id=w-n5DwAAQBAJ&lpg=PT83&ots=EoF8u3dL_L&dq=family%2C+hard+work+and+magic&lr=&pg=PT83#v=onepage&q=family%2C%20hard%20work%20and%20magic&f=false|archive-date=January 1, 2021|url-status=live|title=Disney Channel Tween Programming: Essays on Shows from ''Lizzie McGuire'' to ''Andi Mack'' |publisher=]|pages=75–86 |access-date=January 1, 2021}}</ref><ref name="latimesreview"/><ref name="markrobinson"/> while reviewing the video game, Jack DeVries said that the series wasn't as much of a ] as people might expect.<ref name="videogame"/> The show was also compared to ''Bewitched''.<ref name="latimesreview"/> Mark Robinson wrote in a blog that the series combined fantasy and comedy seamlessly, and listed it one of Disney's best sitcoms.<ref name="markrobinson"/> ''Wizards of Waverly Place'' has received positive reviews for its actors and their comedic skills. Marah Eakin felt that it was a positive departure from Disney's typical series, with minimal ] humor but still having ].<ref name="avclub">{{Cite news |last=Eakin |first=Marah |date=February 18, 2011 |title=''Wizards Of Waverly Place'' |work=] |publisher=] |url=https://www.avclub.com/wizards-of-waverly-place-1798167328 |url-status=live |access-date=December 31, 2020 |archive-url=https://web.archive.org/web/20191115032601/https://tv.avclub.com/wizards-of-waverly-place-1798167328 |archive-date=November 15, 2019}}</ref> Gomez was praised for her ] and ]; the '']''{{'}}s Mary McNamara described her portrayal of Alex as "sweet and sassy".<ref name="latimesreview" /><ref name="markrobinson">{{Cite news |last=Robinson |first=Mark |date=February 27, 2017 |title=The Decline of the Disney Sitcom |work=Mark Robinson Writes |url=http://www.markrobinsonwrites.com/the-music-that-makes-me-dance/2017/2/26/the-decline-of-the-disney-sitcom |url-status=live |access-date=January 5, 2021 |archive-url=https://web.archive.org/web/20210105045852/http://www.markrobinsonwrites.com/the-music-that-makes-me-dance/2017/2/26/the-decline-of-the-disney-sitcom |archive-date=January 5, 2021}}</ref> Additionally, McNamara believed that Justin and Max did not serve as comic relief; Jake T. Austin was called "absurdly hilarious" by blogger Mark Robinson.<ref name="latimesreview" /><ref name="markrobinson" /> The central characters were described as "cute, precocious, but far from angelic" by Garron, who said child viewers would want to watch more.<ref name="premholrep" /> In addition to the cast and humor, the series' concept and themes were also praised. Critics suggested that the series capitalized on the success of the ''Harry Potter'' franchise,{{sfn|Ackerman|2020|p=75}}<ref name="latimesreview" /><ref name="markrobinson" /> and it was also compared to ''Bewitched'' for the similarities in their magical elements.<ref name="latimesreview" /> It was listed as one of Disney's best sitcoms by Robinson, who wrote that the series combined fantasy and comedy "seamlessly".<ref name="markrobinson" /> While the fourth season was on air, Eakin said the quality of the series had not diminished, and has a lot of heart, depth and "actual feeling".<ref name="avclub" /> McNamara praised the show for not relying on ] or its ].<ref name="latimesreview">{{Cite web |last=McNamara |first=Mary |date=November 12, 2010 |title=TV review: ''Wizards of Waverly Place'' |url=https://www.latimes.com/archives/la-xpm-2010-nov-12-la-et-waverly-20101112-story.html |url-status=dead |archive-url=https://web.archive.org/web/20210105042836/https://www.latimes.com/archives/la-xpm-2010-nov-12-la-et-waverly-20101112-story.html |archive-date=January 5, 2021 |access-date=January 5, 2021 |website=]|url-access=limited}}</ref>


Some characters were criticized by reviewers; Paul Asay of Christian website ''Plugged In'' did not view Alex as a positive role model because of her rebellious nature, and the parents were described as foolish by Weiss.<ref name="pluggedin" /><ref name="bostonnews">{{Cite news |last=Weiss |first=Joanna |date=October 12, 2007 |title=''Wizards Of Waverly Place'' doesn't cast any spells |work=] |publisher=] |url=http://archive.boston.com/news/globe/living/articles/2007/10/12/wizards_of_waverly_doesnt_cast_any_spells/ |url-status=live |access-date=January 5, 2021 |archive-url=https://web.archive.org/web/20210105041416/http://archive.boston.com/news/globe/living/articles/2007/10/12/wizards_of_waverly_doesnt_cast_any_spells/ |archive-date=January 5, 2021}}</ref> Ackerman found fault with the show's contradictory messages, saying there are never consequences for the Russo children abusing their magical powers; he felt that the characters seem to forget the lessons they learn and continue to make the same mistakes. The lessons Jerry teaches about how to live life without magic were interpreted as pointless, as when the series ends, both Alex and Justin retain their abilities.{{sfn|Ackerman|2020|pp=85–86}} The setting of Greenwich Village was also problematic for Ackerman, as he suggested that the Russos, a working-class family, would not be financially able to live in one of the most expensive New York neighborhoods.{{sfn|Ackerman|2020|pp=82–83}} The show has been criticized for its predictable premise and supernatural elements, described as "less magical than milquetoast" by Weiss.<ref name="bostonnews" /> Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a laugh track.<ref name="avclub2">{{Cite news |last=Eakin |first=Marah |date=January 6, 2012 |title=''Wizards Of Waverly Place'' "Who Will Be The Family Wizard?" |work=The A.V. Club |publisher=G/O Media |url=https://www.avclub.com/wizards-of-waverly-place-who-will-be-the-family-wiza-1798171036 |url-status=live |access-date=January 5, 2021 |archive-url=https://web.archive.org/web/20191121065143/https://tv.avclub.com/wizards-of-waverly-place-who-will-be-the-family-wiza-1798171036 |archive-date=November 21, 2019}}</ref> Critics have found fault with the program's ]s, such as the ] of a ].<ref name="pluggedin" /><ref name="bostonnews" /><ref name="avclub2" /> Asay referred to the program's depiction of ] as "spiritually misleading".<ref name="pluggedin" />
The show has been criticized for its predictable premise and contradictory messages.
'']''{{'}}s Joanna Weiss called the show's framework "less magical than milquetoast".<ref name="bostonnews"/> Reviewers have criticized the role of the parents as "fools" and "buffoons".<ref name="pluggedin"/><ref name="bostonnews">{{cite news|url=http://archive.boston.com/news/globe/living/articles/2007/10/12/wizards_of_waverly_doesnt_cast_any_spells/|title=''Wizards Of Waverly Place'' doesn't cast any spells|last=Weiss|first=Joanna|work=]|publisher=]|date=October 12, 2007|access-date=January 5, 2021|archive-url=https://web.archive.org/web/20210105041416/http://archive.boston.com/news/globe/living/articles/2007/10/12/wizards_of_waverly_doesnt_cast_any_spells/|archive-date=January 5, 2021|url-status=live}}</ref> Additionally, Alex has been viewed as an ineffective ] due to her rebellious nature.<ref name="pluggedin"/> Ackerman suggests that the setting of the Greenwich Village is misrepresented, as the Russos, a working class family, should not be financially comfortable living in one of the most expensive New York suburbs.<ref name="familyworkmagic"/> He stated that the characters seem to forget the lessons that they learn from episode to episode, and continue to make the same mistakes.<ref name="familyworkmagic"/> Ackerman said that there are never consequences for the Russo children abusing their magical powers.<ref name="familyworkmagic"/> He suggested that the lessons taught by Jerry about how to live life without magic are pointless, as when the series ends, both Alex and Justin retain their abilities.<ref name="familyworkmagic"/> Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a ].<ref name="avclub2">{{cite news|url=https://tv.avclub.com/wizards-of-waverly-place-who-will-be-the-family-wiza-1798171036|title=''Wizards Of Waverly Place'' - "Who Will Be The Family Wizard?"|last=Eakin|first=Marah|work=The A.V. Club|publisher=G/O Media|date=January 6, 2012|access-date=January 5, 2021|archive-url=https://web.archive.org/web/20191121065143/https://tv.avclub.com/wizards-of-waverly-place-who-will-be-the-family-wiza-1798171036|archive-date=November 21, 2019|url-status=live}}</ref> Critics have found fault with the ]s of the program, such as the lacklustre ] of a ].<ref name="pluggedin"/><ref name="bostonnews"/><ref name="avclub2"/> Paul Asay of ''Plugged In'' referred to the program's depiction of ]s as "spiritually misleading".<ref name="pluggedin"/>


===U.S. television ratings=== ===U.S. television ratings===
The series premiere of ''Wizards of Waverly Place'' aired on October 12, 2007 as a ] to the premiere of '']'', and received 5.9 million viewers.<ref>{{cite news|url=http://usatoday30.usatoday.com/life/television/news/2007-10-17-nielsens-analysis_N.htm|title=Nielsens: Friday night was ''Murder'' on ABC|first=Gary|last=Levin|newspaper=]|date=October 17, 2007|access-date=January 3, 2021|archive-url=https://web.archive.org/web/20121103011842/http://usatoday30.usatoday.com/life/television/news/2007-10-17-nielsens-analysis_N.htm|archive-date=November 3, 2012|url-status=live}}</ref> The one-hour series finale, "Who Will Be The Family Wizard?" aired on January 6, 2012 and became the show's most-watched episode, with an audience of 9.76&nbsp;million.<ref name="finaleratings">{{cite news|last=Ng|first=Philiana|url=https://www.hollywoodreporter.com/live-feed/wizards-of-waverly-place-selena-gomez-279824|archive-url=https://web.archive.org/web/20201125032335/https://www.hollywoodreporter.com/live-feed/wizards-of-waverly-place-selena-gomez-279824|title=''Wizards of Waverly Place'' Series Finale Is Franchise's Most-Watched Episode|work=The Hollywood Reporter|publisher=Billboard-Hollywood Reporter Media Group|date=January 9, 2012|archive-date=November 25, 2012|access-date=January 3, 2021|url-status=live}}</ref><ref name="finaleratings2">{{cite news|last=Seidman|first=Robert|url=http://tvbythenumbers.zap2it.com/2012/01/09/friday-cable-ratings-wizards-of-waverly-place-gold-rush-lead-jessie-smackdown-merlin-more/115845/|title=Friday Cable Ratings: ''Wizards of Waverly Place'' Finale, ''Gold Rush'' Lead + ''Jessie'', ''Smackdown!'', ''Merlin'' & More|publisher=]|date=January 9, 2012|access-date=January 3, 2021|url-status=dead|archive-url=https://web.archive.org/web/20120111051844/http://tvbythenumbers.zap2it.com/2012/01/09/friday-cable-ratings-wizards-of-waverly-place-gold-rush-lead-jessie-smackdown-merlin-more/115845/|archive-date=January 11, 2012|df=mdy-all}}</ref> It was the highest-rating finale for any Disney Channel series.<ref name="finaleratings3">{{cite press release|last=Gorman|first=Bill|url=http://tvbythenumbers.zap2it.com/2012/01/31/jessie-is-tvs-1-series-in-kids-2-11-kids-6-11-boys-6-11-and-tweens-9-14/118210/|title=''Jessie'' is TV's #1 Series in Kids 2–11, Kids 6–11, Boys 6–11 and Tweens 9–14|publisher=TV by the Numbers|date=January 31, 2012|access-date=January 3, 2021|url-status=dead|archive-url=https://web.archive.org/web/20120204170320/http://tvbythenumbers.zap2it.com/2012/01/31/jessie-is-tvs-1-series-in-kids-2-11-kids-6-11-boys-6-11-and-tweens-9-14/118210/|archive-date=February 4, 2012|df=mdy-all|quote=the network’s #1 finale of all time}}</ref> ''Wizards of Waverly Place'' premiered on October{{spaces}}12, 2007, on the same night as the network's premiere of '']'', and attracted 5.9{{spaces}}million viewers.<ref>{{Cite news |last=Levin |first=Gary |date=October 17, 2007 |title=Nielsens: Friday night was ''Murder'' on ABC |work=] |publisher=]|url=http://usatoday30.usatoday.com/life/television/news/2007-10-17-nielsens-analysis_N.htm |url-status=live |access-date=January 3, 2021 |archive-url=https://web.archive.org/web/20121103011842/http://usatoday30.usatoday.com/life/television/news/2007-10-17-nielsens-analysis_N.htm |archive-date=November 3, 2012}}</ref> The one-hour series finale, "Who Will Be the Family Wizard?", aired on January{{spaces}}6, 2012, and became the show's most-watched episode, with an audience of 9.8{{spaces}}million.<ref name="finaleratings">{{Cite news |last=Ng |first=Philiana |date=January 9, 2012 |title=''Wizards of Waverly Place'' Series Finale Is Franchise's Most-Watched Episode |work=The Hollywood Reporter |publisher=Billboard-Hollywood Reporter Media Group |url=https://www.hollywoodreporter.com/live-feed/wizards-of-waverly-place-selena-gomez-279824 |url-status=live |access-date=January 3, 2021 |archive-url=https://web.archive.org/web/20201125032335/https://www.hollywoodreporter.com/live-feed/wizards-of-waverly-place-selena-gomez-279824 |archive-date=November 25, 2020}}</ref> It was the finale with the highest rating for any Disney Channel series.<ref name="finaleratings"/>


{| class="wikitable" style="text-align:center; background:#fff;" {| class="wikitable" style="text-align:center;"
|+ ''Wizards of Waverly Place'' season viewership in the U.S. television market |+ ''Wizards of Waverly Place'' season viewership in the U.S. television market
|- |-
! Season ! scope="col" | Season
! Episodes ! scope="col" | Episodes
! Timeslot (]) ! scope="col" | Timeslot (])
! Season premiere ! scope="col" | Season premiere
! Season finale ! scope="col" | Season finale
! Average viewers<br />(millions) ! scope="col" | Average viewers<br />(millions)
|- |-
| ] | ]
| 21 | 21
| Friday 8:30pm<ref name="premholrep"/> | Friday 8:30pm<ref name="premholrep" />
| {{start date|2007|10|12}}<ref name="nextmileycyrus">{{cite news|url=https://www.ocregister.com/2007/10/11/is-selena-gomez-the-next-miley-cyrus-or-vanessa-hudgens/|title=Is Selena Gomez the next Miley Cyrus or Vanessa Hudgens?|newspaper=]|publisher=]|date=October 11, 2007|access-date=January 7, 2021|url-status=live|archive-url=https://web.archive.org/web/20210107080527/https://www.ocregister.com/2007/10/11/is-selena-gomez-the-next-miley-cyrus-or-vanessa-hudgens/|archive-date=January 7, 2021}}</ref> | {{start date|2007|10|12}}<ref name="nextmileycyrus">{{Cite news |date=October 11, 2007 |title=Is Selena Gomez the next Miley Cyrus or Vanessa Hudgens? |work=] |publisher=] |url=https://www.ocregister.com/2007/10/11/is-selena-gomez-the-next-miley-cyrus-or-vanessa-hudgens/ |url-status=live |access-date=January 7, 2021 |archive-url=https://web.archive.org/web/20210107080527/https://www.ocregister.com/2007/10/11/is-selena-gomez-the-next-miley-cyrus-or-vanessa-hudgens/ |archive-date=January 7, 2021}}</ref>
| {{start date|2008|8|31}} | {{start date|2008|8|31}}
| {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented --> | {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented -->
Line 129: Line 123:
<!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry --> <!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry -->
)/ 9<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number --> )/ 9<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number -->
)round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data only accounts for 9 of the 21 episodes of the first season.}} )round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data accounts for only nine of the 21{{spaces}}episodes of the first season.}}
|- |-
| ] | ]
| 30 | 30
|Sunday 8:30pm<ref name="s2futon">{{cite press release|url=http://www.thefutoncritic.com/news/2008/09/10/the-cast-of-wizards-of-waverly-place-host-wiz-tober-all-new-episodes-of-the-hit-series-every-sunday-night-830-pm-et-pt-through-october-on-disney-channel--28753/20080910disney02/|title=The Cast of ''Wizards of Waverly Place'' Host "Wiz-Tober," All New Episodes of the Hit Series, Every Sunday Night (8:30 P.M., ET/PT) Through October on Disney Channel|newspaper=]|date=September 10, 2008|access-date=January 6, 2021|archive-url=https://web.archive.org/web/20210105224645/http://www.thefutoncritic.com/news/2008/09/10/the-cast-of-wizards-of-waverly-place-host-wiz-tober-all-new-episodes-of-the-hit-series-every-sunday-night-830-pm-et-pt-through-october-on-disney-channel--28753/20080910disney02/|archive-date=January 5, 2021|url-status=live}}</ref> |Sunday 8:30pm<ref name="s2futon">{{Cite press release |title=The Cast of ''Wizards of Waverly Place'' Host "Wiz-Tober," All New Episodes of the Hit Series, Every Sunday Night (8:30 P.M., ET/PT) Through October on Disney Channel |date=September 10, 2008 |url=http://www.thefutoncritic.com/news/2008/09/10/the-cast-of-wizards-of-waverly-place-host-wiz-tober-all-new-episodes-of-the-hit-series-every-sunday-night-830-pm-et-pt-through-october-on-disney-channel--28753/20080910disney02/ |access-date=January 6, 2021 |newspaper=] |publisher=Futon Media }}</ref>
| {{start date|2008|9|12}} | {{start date|2008|9|12}}
| {{start date|2009|8|21}} | {{start date|2009|8|21}}
Line 156: Line 150:
5.0 + 5.0 +
4.8 + 4.8 +
5.0 + 5.0 +
3.9 3.9
<!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry --> <!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry -->
)/ 21<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number --> )/ 21<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number -->
)round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data only accounts for 21 of the 30 episodes of the second season.}} )round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data accounts for only 21{{spaces}}of the 30{{spaces}}episodes of the second season.}}
|- |-
| ] | ]
| 28 | 28
|Friday 8:00pm<ref name="eightmoreep"/> |Friday 8:00pm<ref name="eightmoreep" />
| {{start date|2009|10|9}}<ref name="eightmoreep"/> | {{start date|2009|10|9}}<ref name="eightmoreep" />
| {{start date|2010|10|15}}<ref name="s3finale"/> | {{start date|2010|10|15}}<ref name="s3finale" />
| {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented --> | {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented -->
4.6 + 4.6 +
Line 200: Line 194:
)round2}} <!-- round2 displays the result to two decimal places, please don't remove/move the ) part --> )round2}} <!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->
|- |-
| ] | ]
| 27 | 27
| Friday 8:00pm<ref name="s4futon">{{cite press release|url=http://www.thefutoncritic.com/news/2011/09/20/disney-channel-disney-xd-and-disney-junior-celebrate-halloween-throughout-october-with-new-episodes-popular-guest-stars-and-special-performances-10413/20110920disney01/|title=Disney Channel, Disney XD and Disney Junior Celebrate Halloween Throughout October With New Episodes, Popular Guest Stars and Special Performances|newspaper=The Futon Critic|date=September 20, 2011|access-date=January 6, 2021|archive-url=https://web.archive.org/web/20210105225341/http://www.thefutoncritic.com/news/2011/09/20/disney-channel-disney-xd-and-disney-junior-celebrate-halloween-throughout-october-with-new-episodes-popular-guest-stars-and-special-performances-10413/20110920disney01/|archive-date=January 5, 2021|url-status=live}}</ref> | Friday 8:00pm<ref name="s4futon">{{Cite press release |title=Disney Channel, Disney XD and Disney Junior Celebrate Halloween Throughout October With New Episodes, Popular Guest Stars and Special Performances |date=September 20, 2011 |url=http://www.thefutoncritic.com/news/2011/09/20/disney-channel-disney-xd-and-disney-junior-celebrate-halloween-throughout-october-with-new-episodes-popular-guest-stars-and-special-performances-10413/20110920disney01/ |access-date=January 6, 2021 |newspaper=The Futon Critic |publisher=Futon Media}}</ref>
| {{start date|2010|11|12}}<ref name="s3finale"/> | {{start date|2010|11|12}}<ref name="s3finale" />
| {{start date|2012|1|6}}<ref name="finalewsj"/> | {{start date|2012|1|6}}<ref name="finalewsj" />
| {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented --> | {{#expr:(( <!-- all data is accurate raw data from each episode within the season documented -->
4.1 + 4.1 +
Line 233: Line 227:
<!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry --> <!-- end of raw data, please make sure one plus sign (+) follows every number above except the last entry -->
)/ 25<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number --> )/ 25<!-- number of episodes in this calculation, please don't remove the )/ part and it must precede the number -->
)round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data only accounts for 25 of the 27 episodes of the fourth season.}} )round2}}<!-- round2 displays the result to two decimal places, please don't remove/move the ) part -->{{efn|This data accounts for only 25{{spaces}}of the 27{{spaces}}episodes of the fourth season.}}
|} |}


Line 252: Line 246:
|Male Performance in a Comedy Television Series |Male Performance in a Comedy Television Series
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="3"|<ref>{{cite web|url=https://variety.com/2008/film/awards/alma-awards-nominees-1117990560/|archive-url=https://web.archive.org/web/20201008184250/https://variety.com/2008/film/awards/alma-awards-nominees-1117990560/|date=August 14, 2008|title=Alma Awards nominees|publisher=Variety Media, LLC.|work=Variety|archive-date=October 8, 2020|access-date=January 2, 2021|url-status=live}}</ref> |style="text-align:center;" rowspan="3"|<ref>{{Cite web |date=August 14, 2008 |title=Alma Awards nominees |url=https://variety.com/2008/film/awards/alma-awards-nominees-1117990560/ |url-status=live |archive-url=https://web.archive.org/web/20201008184250/https://variety.com/2008/film/awards/alma-awards-nominees-1117990560/ |archive-date=October 8, 2020 |access-date=January 2, 2021 |website=Variety |publisher=Variety Media, LLC.}}</ref>
|- |-
|data-sort-value="Gomez, Selena"| Selena Gomez |data-sort-value="Gomez, Selena"| Selena Gomez
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|Year in Television – Comedy Actress |Year in Television – Comedy Actress
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="4"|<ref>{{cite web|url=https://variety.com/2009/film/news/alma-awards-announce-nominations-1118007694/|archive-url=https://web.archive.org/web/20200506195015/https://variety.com/2009/film/news/alma-awards-announce-nominations-1118007694/|date=August 25, 2009|title=Alma Awards announce nominations|publisher=Variety Media, LLC.|work=Variety|archive-date=May 6, 2020|access-date=January 2, 2021|url-status=live}}</ref><ref>{{cite web|url=http://www.almaawards.com/2009-winners.html|archive-url=https://web.archive.org/web/20130204231400/http://www.almaawards.com/2009-winners.html|date=2009|title=2009 NCLR ALMA Awards Recipients|publisher=]|work=]s|archive-date=February 4, 2013|access-date=January 2, 2021|url-status=dead}}</ref> |style="text-align:center;" rowspan="4"|<ref>{{Cite web |date=August 25, 2009 |title=Alma Awards announce nominations |url=https://variety.com/2009/film/news/alma-awards-announce-nominations-1118007694/ |url-status=live |archive-url=https://web.archive.org/web/20200506195015/https://variety.com/2009/film/news/alma-awards-announce-nominations-1118007694/ |archive-date=May 6, 2020 |access-date=January 2, 2021 |website=Variety |publisher=Variety Media, LLC.}}</ref><ref>{{Cite web |date=2009 |title=2009 NCLR ALMA Awards Recipients |url=http://www.almaawards.com/2009-winners.html |url-status=dead |archive-url=https://web.archive.org/web/20130204231400/http://www.almaawards.com/2009-winners.html |archive-date=February 4, 2013 |access-date=January 2, 2021 |website=]s |publisher=]}}</ref>
|- |-
|data-sort-value="Gomez, Selena"| Selena Gomez |data-sort-value="Gomez, Selena"| Selena Gomez
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|Favorite TV Actress – Leading Role in a Comedy |Favorite TV Actress – Leading Role in a Comedy
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="3"|<ref>{{cite web|url=http://www.almaawards.com/pdf/2011nominees.pdf|archive-url=https://web.archive.org/web/20140204032541/http://www.almaawards.com/pdf/2011nominees.pdf|date=2011|title=2011 NCLR ALMA Awards Year in Review |publisher=UnidosUS|work=ALMA Awards|archive-date=February 4, 2014|access-date=January 2, 2021|url-status=dead}}</ref><ref>{{cite web|url=http://www.almaawards.com/pdf/2011-recipients.pdf|archive-url=https://web.archive.org/web/20140204004124/http://www.almaawards.com/pdf/2011-recipients.pdf|date=2011|title=2011 NCLR ALMA Awards Recipients |publisher=UnidosUS|work=ALMA Awards|archive-date=February 4, 2014|access-date=January 2, 2021|url-status=dead}}</ref> |style="text-align:center;" rowspan="3"|<ref>{{Cite web |date=2011 |title=2011 NCLR ALMA Awards Year in Review |url=http://www.almaawards.com/pdf/2011nominees.pdf |url-status=dead |archive-url=https://web.archive.org/web/20140204032541/http://www.almaawards.com/pdf/2011nominees.pdf |archive-date=February 4, 2014 |access-date=January 2, 2021 |website=ALMA Awards |publisher=UnidosUS}}</ref><ref>{{Cite web |date=2011 |title=2011 NCLR ALMA Awards Recipients |url=http://www.almaawards.com/pdf/2011-recipients.pdf |url-status=dead |archive-url=https://web.archive.org/web/20140204004124/http://www.almaawards.com/pdf/2011-recipients.pdf |archive-date=February 4, 2014 |access-date=January 2, 2021 |website=ALMA Awards |publisher=UnidosUS}}</ref>
|- |-
|data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera |data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera
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|rowspan="5"|Outstanding Achievement in Casting: Children's Television Series Programming |rowspan="5"|Outstanding Achievement in Casting: Children's Television Series Programming
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.castingsociety.com/awards/artios/2008 |title=2008 Artios Awards|publisher=]|access-date=October 31, 2020|archive-url=https://web.archive.org/web/20200215141255/https://www.castingsociety.com/awards/artios/2008|archive-date=February 15, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2008 Artios Awards |url=https://www.castingsociety.com/awards/artios/2008 |url-status=live |archive-url=https://web.archive.org/web/20200215141255/https://www.castingsociety.com/awards/artios/2008 |archive-date=February 15, 2020 |access-date=October 31, 2020 |website=Artios Awards|publisher=]}}</ref>
|- |-
|2009 |2009
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.castingsociety.com/awards/artios/2009 |title=2009 Artios Awards|publisher=Casting Society of America|access-date=October 31, 2020|archive-url=https://web.archive.org/web/20200215141156/https://www.castingsociety.com/awards/artios/2009|archive-date=February 15, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2009 Artios Awards |url=https://www.castingsociety.com/awards/artios/2009 |url-status=live |archive-url=https://web.archive.org/web/20200215141156/https://www.castingsociety.com/awards/artios/2009 |archive-date=February 15, 2020 |access-date=October 31, 2020 |website=Artios Awards|publisher=Casting Society of America}}</ref>
|- |-
|2010 |2010
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.castingsociety.com/awards/artios/2010 |title=2010 Artios Awards|publisher=Casting Society of America|access-date=October 31, 2020|archive-url=https://web.archive.org/web/20200825220505/https://www.castingsociety.com/awards/artios/2010|archive-date=August 25, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2010 Artios Awards |url=https://www.castingsociety.com/awards/artios/2010 |url-status=live |archive-url=https://web.archive.org/web/20200825220505/https://www.castingsociety.com/awards/artios/2010 |archive-date=August 25, 2020 |access-date=October 31, 2020 |website=Artios Awards|publisher=Casting Society of America}}</ref>
|- |-
|2011 |2011
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.castingsociety.com/awards/artios/2011 |title=2011 Artios Awards|publisher=Casting Society of America|access-date=October 31, 2020|archive-url=https://web.archive.org/web/20200215165420/https://www.castingsociety.com/awards/artios/2011|archive-date=February 15, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2011 Artios Awards |url=https://www.castingsociety.com/awards/artios/2011 |url-status=live |archive-url=https://web.archive.org/web/20200215165420/https://www.castingsociety.com/awards/artios/2011 |archive-date=February 15, 2020 |access-date=October 31, 2020 |website=Artios Awards|publisher=Casting Society of America}}</ref>
|- |-
|2012 |2012
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.castingsociety.com/awards/artios/2012 |title=2012 Artios Awards|publisher=Casting Society of America|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20200920205512/https://www.castingsociety.com/awards/artios/2012|archive-date=September 20, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2012 Artios Awards |url=https://www.castingsociety.com/awards/artios/2012 |url-status=live |archive-url=https://web.archive.org/web/20200920205512/https://www.castingsociety.com/awards/artios/2012 |archive-date=September 20, 2020 |access-date=December 31, 2020 |website=Artios Awards|publisher=Casting Society of America}}</ref>
|- |-
!scope="row"|] !scope="row"|]
|2010 |2010
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|BAFTA Kids' Vote: TV |BAFTA Kids' Vote: Television
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=http://www.bafta.org/awards/childrens/awards2010%2C1452%2CBA.html#jump19|title=British Academy Children's Awards Winners in 2010|date=October 22, 2010|last=Kendal|first=Richard|work=]|publisher=]|url-status=dead|archive-url=https://web.archive.org/web/20110406114640/http://www.bafta.org/awards/childrens/awards2010%2C1452%2CBA.html#jump19|archive-date=April 6, 2011|access-date=January 1, 2021}}</ref> |style="text-align:center;"|<ref>{{Cite web |last=Kendal |first=Richard |date=October 22, 2010 |title=British Academy Children's Awards Winners in 2010 |url=http://www.bafta.org/awards/childrens/awards2010%2C1452%2CBA.html#jump19 |url-status=dead |archive-url=https://web.archive.org/web/20110406114640/http://www.bafta.org/awards/childrens/awards2010%2C1452%2CBA.html#jump19 |archive-date=April 6, 2011 |access-date=January 1, 2021 |website=] |publisher=]}}</ref>
|- |-
!scope="row"|] !scope="row"|]
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|Children's Programming |Children's Programming
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://tvtonight.com.au/2008/01/directors-guild-awards-the-nominees.html|title=Directors Guild Awards: The Nominees|date=January 11, 2008|last=Knox|first=David|publisher=]|url-status=live|archive-url=https://web.archive.org/web/20210101043301/https://tvtonight.com.au/2008/01/directors-guild-awards-the-nominees.html|archive-date=January 1, 2021|access-date=January 1, 2021}}</ref> |style="text-align:center;"|<ref>{{Cite web |last=Knox |first=David |date=January 11, 2008 |title=Directors Guild Awards: The Nominees |url=https://tvtonight.com.au/2008/01/directors-guild-awards-the-nominees.html |url-status=live |archive-url=https://web.archive.org/web/20210101043301/https://tvtonight.com.au/2008/01/directors-guild-awards-the-nominees.html |archive-date=January 1, 2021 |access-date=January 1, 2021 |website=]}}</ref>
|- |-
!scope="row"|] !scope="row"|]
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|Outstanding Female Rising Star in a Comedy Series |Outstanding Female Rising Star in a Comedy Series
|{{won}} |{{won}}
|style="text-align:center;" |<ref>{{cite web|url=http://www.thegracies.org/2010-grace-awards.php|title=2010 Gracie Awards Winners|url-status=dead|work=The Gracies|publisher=]|archive-url=https://web.archive.org/web/20120226081352/http://thegracies.org/2010-grace-awards.php|archive-date=February 26, 2012|access-date=January 1, 2021}}</ref> |style="text-align:center;" |<ref>{{Cite web |title=2010 Gracie Awards Winners |url=http://www.thegracies.org/2010-grace-awards.php |url-status=dead |archive-url=https://web.archive.org/web/20120226081352/http://thegracies.org/2010-grace-awards.php |archive-date=February 26, 2012 |access-date=January 1, 2021 |website=The Gracies |publisher=]}}</ref>
|- |-
!scope="row" rowspan="9"|] !scope="row" rowspan="9"|]
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|Best Actress – Television |Best Actress – Television
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=http://www.imagen.org/awards/2008/nominees |title=23rd Annual Imagen Awards – Nominees |publisher=The Imagen Foundation|url-status=dead |date=July 18, 2008 |access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20080915225528/http://www.imagen.org/awards/2008/nominees |archive-date=September 15, 2008}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |date=July 18, 2008 |title=23rd Annual Imagen Awards – Nominees |url=http://www.imagen.org/awards/2008/nominees |url-status=dead |archive-url=https://web.archive.org/web/20080915225528/http://www.imagen.org/awards/2008/nominees |archive-date=September 15, 2008 |access-date=January 2, 2021 |website=]|publisher=The Imagen Foundation}}</ref>
|- |-
|data-sort-value="Canals-Barrera, Maria "| Maria Canals-Barrera |data-sort-value="Canals-Barrera, Maria "| Maria Canals-Barrera
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|Best Actress – Television |Best Actress – Television
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=https://www.imagen.org/2010/07/12/nominees-for-25th-annual-imagen-awards-announced/ |title=Nominees for 25th Annual Imagen Awards Announced |date=July 12, 2010|publisher=The Imagen Foundation|url-status=live |access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20190716153727/https://www.imagen.org/2010/07/12/nominees-for-25th-annual-imagen-awards-announced/ |archive-date=July 16, 2019}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |date=July 12, 2010 |title=Nominees for 25th Annual Imagen Awards Announced |url=https://www.imagen.org/2010/07/12/nominees-for-25th-annual-imagen-awards-announced/ |url-status=live |archive-url=https://web.archive.org/web/20190716153727/https://www.imagen.org/2010/07/12/nominees-for-25th-annual-imagen-awards-announced/ |archive-date=July 16, 2019 |access-date=January 2, 2021 |website=Imagen Awards|publisher=The Imagen Foundation}}</ref>
|- |-
|data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera |data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera
Line 361: Line 355:
|Best Young Actress – Television |Best Young Actress – Television
|{{won}} |{{won}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=https://www.imagen.org/awards/past-imagen-awards-winners/2011-imagen-awards-winners-nominees/ |title=2011 Imagen Award Winners & Nominees|publisher=The Imagen Foundation|url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20200928055347/https://www.imagen.org/awards/past-imagen-awards-winners/2011-imagen-awards-winners-nominees/ |archive-date=September 28, 2020}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |title=2011 Imagen Award Winners & Nominees |url=https://www.imagen.org/awards/past-imagen-awards-winners/2011-imagen-awards-winners-nominees/ |url-status=live |archive-url=https://web.archive.org/web/20200928055347/https://www.imagen.org/awards/past-imagen-awards-winners/2011-imagen-awards-winners-nominees/ |archive-date=September 28, 2020 |access-date=January 2, 2021 |website=Imagen Awards|publisher=The Imagen Foundation}}</ref>
|- |-
|data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera |data-sort-value="Canals-Barrera, Maria"| Maria Canals-Barrera
Line 371: Line 365:
|Best Young Actress – Television |Best Young Actress – Television
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.imagen.org/awards/past-imagen-awards-winners/2012-imagen-awards-winners-nominees/ |title=2012Imagen Award Winners & Nominees|publisher=The Imagen Foundation|url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20200928045743/https://www.imagen.org/awards/past-imagen-awards-winners/2012-imagen-awards-winners-nominees/ |archive-date=September 28, 2020}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2012Imagen Award Winners & Nominees |url=https://www.imagen.org/awards/past-imagen-awards-winners/2012-imagen-awards-winners-nominees/ |url-status=live |archive-url=https://web.archive.org/web/20200928045743/https://www.imagen.org/awards/past-imagen-awards-winners/2012-imagen-awards-winners-nominees/ |archive-date=September 28, 2020 |access-date=January 2, 2021 |website=Imagen Awards|publisher=The Imagen Foundation}}</ref>
|- |-
|rowspan="2"|2013 |rowspan="2"|2013
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|Best Actress – Television |Best Actress – Television
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=https://www.imagen.org/awards/past-imagen-awards-winners/2013-imagen-awards-winners-nominees/|title=2013 Imagen Award Winners & Nominees|publisher=The Imagen Foundation|url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20201101044021/https://www.imagen.org/awards/past-imagen-awards-winners/2013-imagen-awards-winners-nominees/ |archive-date=November 1, 2020}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |title=2013 Imagen Award Winners & Nominees |url=https://www.imagen.org/awards/past-imagen-awards-winners/2013-imagen-awards-winners-nominees/ |url-status=live |archive-url=https://web.archive.org/web/20201101044021/https://www.imagen.org/awards/past-imagen-awards-winners/2013-imagen-awards-winners-nominees/ |archive-date=November 1, 2020 |access-date=January 2, 2021 |website=Imagen Awards|publisher=The Imagen Foundation}}</ref>
|- |-
|data-sort-value="Wizards Return: Alex vs. Alex"| ''The Wizards Return: Alex vs. Alex'' |data-sort-value="Wizards Return: Alex vs. Alex"| ''The Wizards Return: Alex vs. Alex''
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|- |-
!scope="row" rowspan="5"|] !scope="row" rowspan="5"|]
|] | ]
|data-sort-value="Gomez, Selena" rowspan="3"| Selena Gomez |data-sort-value="Gomez, Selena" rowspan="3"| Selena Gomez
|rowspan="3"|] | rowspan="3" | ]
|{{nom}} | {{nom}}
|style="text-align:center;"|<ref>{{cite web|url=http://blog.newsok.com/gossip/2009/01/11/2009-naacp-image-awards-nominations/ |date=January 14, 2009|title=2009 NAACP Image Awards Nominations |url-status=dead |access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20090114011516/http://blog.newsok.com/gossip/2009/01/11/2009-naacp-image-awards-nominations/ |archive-date=January 14, 2009 }}</ref> | style="text-align:center;" |<ref>{{cite web|url=https://www.nbclosangeles.com/local/tyler-perry-comes-up-big-in-naacp-image-awards-noms/1870637/ |title=Tyler Perry Comes Up Big in NAACP Image Awards Noms |website=]|publisher=NBCUniversal |access-date=December 5, 2022 |url-status=live|archive-url=https://web.archive.org/web/20221205120409/https://www.nbclosangeles.com/local/tyler-perry-comes-up-big-in-naacp-image-awards-noms/1870637/|archive-date=December 5, 2022|date=January 7, 2009}}</ref>
|- |-
|] |]
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://deadline.com/2010/01/41st-naacp-image-award-nominations-21412/ |date=January 6, 2010|title=41st NAACP Image Award Nominations |last=Finke|first=Nikki|work=Deadline|publisher= Penske Media Corporation |url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20201001084748/https://deadline.com/2010/01/41st-naacp-image-award-nominations-21412/ |archive-date=October 1, 2020 }}</ref> |style="text-align:center;"|<ref>{{Cite web |last=Finke |first=Nikki |author-link=Nikki Finke |date=January 6, 2010 |title=41st NAACP Image Award Nominations |url=https://deadline.com/2010/01/41st-naacp-image-award-nominations-21412/ |url-status=live |archive-url=https://web.archive.org/web/20201001084748/https://deadline.com/2010/01/41st-naacp-image-award-nominations-21412/ |archive-date=October 1, 2020 |access-date=January 2, 2021 |website=Deadline Hollywood |publisher=Penske Media Corporation}}</ref>
|- |-
|rowspan="2"|2011 |rowspan="2"|2011
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=https://deadline.com/2011/01/2011-naacp-image-award-filmtv-noms-96207/ |date=January 12, 2011|title=2011 NAACP Image Award Film/TV Noms |last=Finke|first=Nikki|work=Deadline|publisher= Penske Media Corporation |url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20200701192041/https://deadline.com/2011/01/2011-naacp-image-award-filmtv-noms-96207/ |archive-date=July 1, 2020 }}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |last=Finke |first=Nikki |date=January 12, 2011 |title=2011 NAACP Image Award Film/TV Noms |url=https://deadline.com/2011/01/2011-naacp-image-award-filmtv-noms-96207/ |url-status=live |archive-url=https://web.archive.org/web/20200701192041/https://deadline.com/2011/01/2011-naacp-image-award-filmtv-noms-96207/ |archive-date=July 1, 2020 |access-date=January 2, 2021 |website=Deadline Hollywood |publisher=Penske Media Corporation}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
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|Outstanding Writing in a Comedy Series |Outstanding Writing in a Comedy Series
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://deadline.com/2012/01/2012-naacp-image-award-film-and-tv-nominations-216850/ |date=January 19, 2012|title=2012 NAACP Image Award Film And TV Nominations |work=Deadline|publisher= Penske Media Corporation |url-status=live|access-date=January 2, 2021 |archive-url=https://web.archive.org/web/20170701122657if_/https://deadline.com/2012/01/2012-naacp-image-award-film-and-tv-nominations-216850/ |archive-date=July 1, 2017}}</ref> |style="text-align:center;"|<ref>{{Cite web |date=January 19, 2012 |title=2012 NAACP Image Award Film And TV Nominations |url=https://deadline.com/2012/01/2012-naacp-image-award-film-and-tv-nominations-216850/ |url-status=live |archive-url=https://web.archive.org/web/20170701122657/https://deadline.com/2012/01/2012-naacp-image-award-film-and-tv-nominations-216850/ |archive-date=July 1, 2017 |access-date=January 2, 2021 |website=Deadline Hollywood|publisher=Penske Media Corporation}}</ref>
|- |-
!scope="row" rowspan="5"|] !scope="row" rowspan="5"|]
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|Fave International TV Star |Fave International TV Star
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://tvtonight.com.au/2009/09/2009-kids-choice-awards-nominees.html|title=2009 Kid's Choice Awards: Nominees|date=September 20, 2009|access-date=November 7, 2020|archive-url=https://web.archive.org/web/20160311061608/https://tvtonight.com.au/2009/09/2009-kids-choice-awards-nominees.html|publisher=TV Tonight|archive-date=March 11, 2016|last=Knox|first=David|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |last=Knox |first=David |date=September 20, 2009 |title=2009 Kid's Choice Awards: Nominees |url=https://tvtonight.com.au/2009/09/2009-kids-choice-awards-nominees.html |url-status=live |archive-url=https://web.archive.org/web/20160311061608/https://tvtonight.com.au/2009/09/2009-kids-choice-awards-nominees.html |archive-date=March 11, 2016 |access-date=November 7, 2020 |website=TV Tonight}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
|Fave TV Star |Fave TV Star
|{{won}} |{{won}}
|style="text-align:center;" rowspan="2"|<ref>{{Cite web |last=Knox |first=David |date=August 16, 2010 |title=Kids' Choice Awards: 2010 Nominees |url=https://tvtonight.com.au/2010/08/kids-choice-awards-2010-nominees.html |url-status=live |archive-url=https://web.archive.org/web/20141219051220/https://tvtonight.com.au/2010/08/kids-choice-awards-2010-nominees.html |archive-date=December 19, 2014 |access-date=December 31, 2020 |website=TV Tonight}}</ref><ref>{{Cite web |last=Knox |first=David |date=October 9, 2010 |title=2010 Kid's Choice Awards: winners |url=https://tvtonight.com.au/2010/10/2010kids-choice-awards-winners.html |url-status=live |archive-url=https://web.archive.org/web/20220807203758/https://tvtonight.com.au/2010/10/2010kids-choice-awards-winners.html |archive-date=August 7, 2022 |access-date=August 31, 2022 |website=TV Tonight}}</ref>
|style="text-align:center;"|<ref>{{cite web|url=https://www.popsugar.com.au/celebrity/List-winners-from-2010-Australian-Nickelodeon-Kids-Choice-Awards-including-Rove-Kyle-Sandilands-Jessica-Mauboy-11413235|title=The 2010 Australian Nickelodeon Kids' Choice Award Winners|date=October 11, 2010|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20190327101650/https://www.popsugar.com.au/celebrity/List-winners-from-2010-Australian-Nickelodeon-Kids-Choice-Awards-including-Rove-Kyle-Sandilands-Jessica-Mauboy-11413235|work=]|publisher=]|archive-date=March 27, 2019|url-status=live}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|Fave TV Show |Fave TV Show
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://tvtonight.com.au/2010/08/kids-choice-awards-2010-nominees.html|title=Kids' Choice Awards: 2010 Nominees|date=August 16, 2010|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20141219051220/https://tvtonight.com.au/2010/08/kids-choice-awards-2010-nominees.html|publisher=TV Tonight|archive-date=December 19, 2014|last=Knox|first=David|url-status=live}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
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|Fave TV Star |Fave TV Star
|{{won}} |{{won}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=http://preview.thehothits.com/news/26325/Australian%20Nickelodeon%20Kids%20Choice%20Awards%202011%20Winners%20List|title=Australian Nickelodeon Kids Choice Awards 2011 Winners List|date=2011|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20140308064633/http://preview.thehothits.com/news/26325/Australian%20Nickelodeon%20Kids%20Choice%20Awards%202011%20Winners%20List|publisher=]|archive-date=March 8, 2014|url-status=dead}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |last=Knox |first=David |date=October 8, 2011 |title=Slime Minister turns a shade of green at Kids' Choice Awards |url=https://tvtonight.com.au/2011/10/slime-minister-turns-a-shade-of-green-at-kids-choice-awards.html |url-status=live |archive-url=https://web.archive.org/web/20170613231700/http://www.tvtonight.com.au/2011/10/slime-minister-turns-a-shade-of-green-at-kids-choice-awards.html |archive-date=June 13, 2017 |access-date=August 31, 2022 |website=TV Tonight}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|Fave TV Show |Fave TV Show
|{{won}} |{{won}}
|-
!scope="row" rowspan="2"|Nickelodeon Kids' Choice Awards (Mexico)
|2010
|data-sort-value="Gomez, Selena"| Selena Gomez
|Favorite International Female Personality
|{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=http://tvnotiblog.com/nominados-a-los-kids-choice-awards-mexico-2010/|title=Nominados a los Kids Choice Awards México 2010|trans-title=Nominees Kids Choice Awards Mexico 2010| language=es|publisher=TVNotiblog|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20121119121048/http://tvnotiblog.com/nominados-a-los-kids-choice-awards-mexico-2010/|archive-date=November 19, 2012|url-status=live|date=July 6, 2010}}</ref>
|-
|2011
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|Favorite International Program
|{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=http://tvnotiblog.com/lista-de-nominados-kids-choice-awards-mexico-2011/|title=Nominados Kids Choice Awards México 2011|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20130314180628/http://tvnotiblog.com/lista-de-nominados-kids-choice-awards-mexico-2011/|archive-date=March 14, 2013|url-status=live|date=July 4, 2011|language=es|trans-title=Nominees Kids Choice Awards Mexico 2011|publisher=TVNotiblog}}</ref>
|- |-
!scope="row" rowspan="12"|] !scope="row" rowspan="12"|]
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|] |]
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=http://www.nickkcapress.com/2009KCA/winners.php|title=Nickelodeon Kids' Choice Awards 2009 Press Kit Winners Release|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20110714181254/http://www.nickkcapress.com/2009KCA/winners.php|publisher=]|archive-date=July 14, 2011|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Nickelodeon Kids' Choice Awards 2009 Press Kit Winners Release |url=http://www.nickkcapress.com/2009KCA/winners.php |url-status=dead |archive-url=https://web.archive.org/web/20110714181254/http://www.nickkcapress.com/2009KCA/winners.php |archive-date=July 14, 2011 |access-date=December 31, 2020 |website=]|publisher=]}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
|Favorite Television Actress |Favorite Television Actress
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=http://www.nickkcapress.com/2010KCA/releases/winners/|title=Nickelodeon Kids' Choice Awards 2010 Press Kit – Winners|access-date=December 31, 2010|archive-url=https://web.archive.org/web/20120512085200/http://www.nickkcapress.com/2010KCA/releases/winners/|archive-date=May 12, 2012|url-status=live|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Nickelodeon Kids' Choice Awards 2010 Press Kit – Winners |url=http://www.nickkcapress.com/2010KCA/releases/winners/ |url-status=dead|archive-url=https://web.archive.org/web/20120512085200/http://www.nickkcapress.com/2010KCA/releases/winners/ |archive-date=May 12, 2012 |access-date=December 31, 2010 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|] |]
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=http://www.nickkcapress.com/2010KCA/releases/hostnoms/|title=Nickelodeon Kids' Choice Awards 2010 Press Kit – Nominees|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20120513163336/http://nickkcapress.com/2010KCA/releases/hostnoms/|archive-date=May 13, 2012|url-status=live|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Nickelodeon Kids' Choice Awards 2010 Press Kit – Nominees |url=http://www.nickkcapress.com/2010KCA/releases/hostnoms/ |url-status=live |archive-url=https://web.archive.org/web/20120513163336/http://nickkcapress.com/2010KCA/releases/hostnoms/ |archive-date=May 13, 2012 |access-date=February 8, 2013 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|rowspan="3"|] |rowspan="3"|]
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|Favorite Television Actress |Favorite Television Actress
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.digitalspy.com/tv/ustv/a312484/nickelodeon-kids-choice-awards-2011-the-winners/|title=Nickelodeon Kids' Choice Awards 2011: The Winners|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20200616190721/https://www.digitalspy.com/tv/ustv/a312484/nickelodeon-kids-choice-awards-2011-the-winners/|archive-date=June 16, 2020|last=Fletcher|first=Alex|url-status=live|date=April 3, 2011|work=]|publisher=]}}</ref> |style="text-align:center;"|<ref>{{Cite web |last=Yuan |first=Annie |date=April 2, 2011 |title=Justin Bieber, ''The Karate Kid'' Win Big at Kids' Choice Awards 2011 |url=https://www.hollywoodreporter.com/news/justin-bieber-karate-kid-win-174129 |url-status=live |archive-url=https://web.archive.org/web/20190615094552/https://www.hollywoodreporter.com/news/justin-bieber-karate-kid-win-174129 |archive-date=June 15, 2019 |access-date=October 15, 2022 |website=The Hollywood Reporter |publisher=Billboard-Hollywood Reporter Media Group}}</ref>
|- |-
|data-sort-value="Henrie, David"| David Henrie |data-sort-value="Henrie, David"| David Henrie
|Funniest TV Sidekick |Funniest TV Sidekick
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=http://www.nickkcapress.com/2011KCA/release/2011_host|title=2011 Nickelodeon Kids' Choice Awards Press Kit 2011 Host|access-date=November 7, 2020|archive-url=https://web.archive.org/web/20120320095801/http://www.nickkcapress.com/2011KCA/release/2011_host|archive-date=March 20, 2012|url-status=dead|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |last=DeMott |first=Rick |date=February 15, 2011 |title=Nick's Kids' Choice Awards Nods Announced |url=https://www.awn.com/news/nicks-kids-choice-awards-nods-announced |url-status=live |archive-url=https://web.archive.org/web/20220508190032/https://www.awn.com/news/nicks-kids-choice-awards-nods-announced |archive-date=May 8, 2022 |access-date=October 15, 2022 |website=]}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
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|Favorite Television Actress |Favorite Television Actress
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=http://nickkcapress.com/2012KCA/releases/winners1|title=2012 Nickelodeon Kids' Choice Awards Press Kit – Winners|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20120503055208/http://nickkcapress.com/2012KCA/releases/winners1|archive-date=May 3, 2012|url-status=dead|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2012 Nickelodeon Kids' Choice Awards Press Kit – Winners |url=http://nickkcapress.com/2012KCA/releases/winners1 |url-status=dead |archive-url=https://web.archive.org/web/20120503055208/http://nickkcapress.com/2012KCA/releases/winners1 |archive-date=May 3, 2012 |access-date=January 1, 2021 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|data-sort-value="Stone, Jennifer"| Jennifer Stone |data-sort-value="Stone, Jennifer"| Jennifer Stone
|Funniest TV Sidekick |Funniest TV Sidekick
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=http://nickkcapress.com/2012KCA/releases/2012_nominations|title=2012 Nickelodeon Kids' Choice Awards Press Kit – Nominations|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20130218065305/http://nickkcapress.com/2012KCA/releases/2012_nominations |archive-date=February 18, 2013|url-status=dead|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |title=2012 Nickelodeon Kids' Choice Awards Press Kit – Nominations |url=http://nickkcapress.com/2012KCA/releases/2012_nominations |url-status=dead |archive-url=https://web.archive.org/web/20130218065305/http://nickkcapress.com/2012KCA/releases/2012_nominations |archive-date=February 18, 2013 |access-date=January 1, 2021 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
Line 499: Line 479:
|Favorite Television Actress |Favorite Television Actress
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=http://www.nickkcapress.com/2013KCA/release/winners2|title=2013 Nickelodeon Kids' Choice Awards Press Kit – Winners|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20200906181034/http://www.nickkcapress.com/2013KCA/release/winners2|archive-date=September 6, 2020|url-status=dead|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=2013 Nickelodeon Kids' Choice Awards Press Kit – Winners |url=http://www.nickkcapress.com/2013KCA/release/winners2 |url-status=dead |archive-url=https://web.archive.org/web/20200906181034/http://www.nickkcapress.com/2013KCA/release/winners2 |archive-date=September 6, 2020 |access-date=January 1, 2021 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|data-sort-value="Austin, Jake T."| Jake T. Austin |data-sort-value="Austin, Jake T."| Jake T. Austin
|] |]
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref>{{cite web|url=http://www.nickkcapress.com/2013KCA/release/nominees|title=2013 Nickelodeon Kids' Choice Awards Press Kit – Nominees|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20200906180027/http://www.nickkcapress.com/2013KCA/release/nominees |archive-date=September 6, 2020|url-status=dead|publisher=Nickelodeon Kids' Choice Awards}}</ref> |style="text-align:center;" rowspan="2"|<ref>{{Cite web |title=2013 Nickelodeon Kids' Choice Awards Press Kit – Nominees |url=http://www.nickkcapress.com/2013KCA/release/nominees |url-status=dead |archive-url=https://web.archive.org/web/20200906180027/http://www.nickkcapress.com/2013KCA/release/nominees |archive-date=September 6, 2020 |access-date=January 1, 2021 |website=Nickelodeon Kids' Choice Awards|publisher=Nickelodeon}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
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|rowspan="3"|] |rowspan="3"|]
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.emmys.com/awards/nominees-winners/2009/outstanding-childrens-program |title=Outstanding Children's Program - 2009|publisher=] |access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201105130919/https://www.emmys.com/awards/nominees-winners/2009/outstanding-childrens-program|archive-date=November 5, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Outstanding Children's Program – 2009 |url=https://www.emmys.com/awards/nominees-winners/2009/outstanding-childrens-program |url-status=live |archive-url=https://web.archive.org/web/20201105130919/https://www.emmys.com/awards/nominees-winners/2009/outstanding-childrens-program |archive-date=November 5, 2020 |access-date=December 31, 2020 |website=]|publisher=]}}</ref>
|- |-
|] |]
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref name="emmy2010">{{cite web|url=https://www.emmys.com/awards/nominees-winners/2010/outstanding-childrens-program |title=Outstanding Children's Program - 2010|publisher=Academy of Television Arts & Sciences |access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201025201313/https://www.emmys.com/awards/nominees-winners/2010/outstanding-childrens-program|archive-date=October 25, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref name="emmy2010">{{Cite web |title=Outstanding Children's Program – 2010 |url=https://www.emmys.com/awards/nominees-winners/2010/outstanding-childrens-program |url-status=live |archive-url=https://web.archive.org/web/20201025201313/https://www.emmys.com/awards/nominees-winners/2010/outstanding-childrens-program |archive-date=October 25, 2020 |access-date=December 31, 2020 |website=Emmy Awards|publisher=Academy of Television Arts & Sciences}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.emmys.com/awards/nominees-winners/2011/outstanding-childrens-program |title=Outstanding Children's Program - 2011|publisher=Academy of Television Arts & Sciences |access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201031002513/https://www.emmys.com/awards/nominees-winners/2011/outstanding-childrens-program|archive-date=October 31, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Outstanding Children's Program – 2011 |url=https://www.emmys.com/awards/nominees-winners/2011/outstanding-childrens-program |url-status=live |archive-url=https://web.archive.org/web/20201031002513/https://www.emmys.com/awards/nominees-winners/2011/outstanding-childrens-program |archive-date=October 31, 2020 |access-date=December 31, 2020 |website=Emmy Awards|publisher=Academy of Television Arts & Sciences}}</ref>
|- |-
|data-sort-value="Gunter, Rick Frank (for "Dancing with Angels")"| Rick Frank Gunter (for "Dancing with Angels") |data-sort-value="Gunter, Rick Frank (for "Dancing with Angels")"| Rick Frank Gunter (for "Dancing with Angels")
|] |]
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.emmys.com/awards/nominees-winners/2011/outstanding-cinematography-for-a-multi-camera-series |title=Outstanding Cinematography For A Multi-camera Series - 2011|publisher=Academy of Television Arts & Sciences |access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201026213435/https://www.emmys.com/awards/nominees-winners/2011/outstanding-cinematography-for-a-multi-camera-series|archive-date=October 26, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Outstanding Cinematography For A Multi-camera Series – 2011 |url=https://www.emmys.com/awards/nominees-winners/2011/outstanding-cinematography-for-a-multi-camera-series |url-status=live |archive-url=https://web.archive.org/web/20201026213435/https://www.emmys.com/awards/nominees-winners/2011/outstanding-cinematography-for-a-multi-camera-series |archive-date=October 26, 2020 |access-date=December 31, 2020 |website=Emmy Awards|publisher=Academy of Television Arts & Sciences}}</ref>
|- |-
|] |]
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|Outstanding Children's Program |Outstanding Children's Program
|{{won}} |{{won}}
|style="text-align:center;"|<ref>{{cite web|url=https://www.emmys.com/awards/nominees-winners/2012/outstanding-childrens-program|title=Outstanding Children's Program - 2012|publisher=Academy of Television Arts & Sciences |access-date=December 31, 2020|archive-url=https://web.archive.org/web/20201103203802/https://www.emmys.com/awards/nominees-winners/2012/outstanding-childrens-program|archive-date=November 3, 2020|url-status=live}}</ref> |style="text-align:center;"|<ref>{{Cite web |title=Outstanding Children's Program – 2012 |url=https://www.emmys.com/awards/nominees-winners/2012/outstanding-childrens-program |url-status=live |archive-url=https://web.archive.org/web/20201103203802/https://www.emmys.com/awards/nominees-winners/2012/outstanding-childrens-program |archive-date=November 3, 2020 |access-date=December 31, 2020 |website=Emmy Awards|publisher=Academy of Television Arts & Sciences}}</ref>
|- |-
!scope="row"|] !scope="row"|]
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|] |]
|{{nom}} |{{nom}}
|style="text-align:center;" |<ref>{{cite web|url=http://big5.cri.cn/gate/big5/news.cri.cn/gb/27564/2010/05/13/108s2849015_1.htm|title=第16屆"白玉蘭獎"提名揭曉 海清奪視後或將一枝獨秀|trans-title=Nominations for the 16th "White Magnolia Award" announced, ''Haiqing'' may stand out|language=zh|last=Zhao |first=Dandan |publisher=]|date=May 13, 2010|access-date=January 3, 2021|archive-url=https://web.archive.org/web/20210103024921/http://big5.cri.cn/gate/big5/news.cri.cn/gb/27564/2010/05/13/108s2849015_1.htm|archive-date=January 3, 2021|url-status=live}}</ref> |style="text-align:center;" |<ref>{{Cite web |last=Zhao |first=Dandan |date=May 13, 2010 |title=第16屆"白玉蘭獎"提名揭曉 海清奪視後或將一枝獨秀 |trans-title=Nominations for the 16th "White Magnolia Award" announced, ''Haiqing'' may stand out |url=http://big5.cri.cn/gate/big5/news.cri.cn/gb/27564/2010/05/13/108s2849015_1.htm |url-status=live |archive-url=https://web.archive.org/web/20210103024921/http://big5.cri.cn/gate/big5/news.cri.cn/gb/27564/2010/05/13/108s2849015_1.htm |archive-date=January 3, 2021 |access-date=January 3, 2021 |publisher=] |language=zh}}</ref>
|- |-
!scope="row" rowspan="5"|] !scope="row" rowspan="5"|]
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|Choice TV: Sidekick |Choice TV: Sidekick
|{{nom}} |{{nom}}
|style="text-align:center;" |<ref name="teen09">{{cite web|url=https://latimesblogs.latimes.com/awards/2009/06/teen-choice-awards-2009-nominees.html|title=Teen Choice Awards 2009 nominees|access-date=June 15, 2009|work=Los Angeles Times|publisher=Los Angeles Times Communications LLC|archive-url=https://web.archive.org/web/20141006163257/https://latimesblogs.latimes.com/awards/2009/06/teen-choice-awards-2009-nominees.html|archive-date=October 6, 2014|url-status=live}}</ref> |style="text-align:center;" |<ref name="teen09">{{Cite web |title=Teen Choice Awards 2009 nominees |url=https://latimesblogs.latimes.com/awards/2009/06/teen-choice-awards-2009-nominees.html |url-status=dead |archive-url=https://web.archive.org/web/20141006163257/https://latimesblogs.latimes.com/awards/2009/06/teen-choice-awards-2009-nominees.html |archive-date=October 6, 2014 |access-date=June 15, 2009 |website=Los Angeles Times|url-access=limited}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
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|Choice TV Actress: Comedy |Choice TV Actress: Comedy
|{{won}} |{{won}}
|style="text-align:center;" |<ref name="teen10win">{{cite web|url=https://ew.com/article/2010/08/09/teen-choice-awards-winners-201/|title=2010 Teen Choice Awards winners announced|date=August 9, 2010|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20151008141357/https://ew.com/article/2010/08/09/teen-choice-awards-winners-201/|work=Entertainment Weekly|publisher=Meredith Corporation|archive-date=October 8, 2015|last= Stransky |first=Tanner|url-status=live}}</ref> |style="text-align:center;" |<ref name="teen10win">{{Cite magazine |last=Stransky |first=Tanner |date=August 9, 2010 |title=2010 Teen Choice Awards winners announced |url=https://ew.com/article/2010/08/09/teen-choice-awards-winners-201/ |url-status=live |archive-url=https://web.archive.org/web/20151008141357/https://ew.com/article/2010/08/09/teen-choice-awards-winners-201/ |archive-date=October 8, 2015 |access-date=December 31, 2020 |magazine=Entertainment Weekly |publisher=Meredith Corporation}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|Choice TV Show: Comedy |Choice TV Show: Comedy
|{{nom}} |{{nom}}
|style="text-align:center;" |<ref name="teen10noms">{{cite web|url=http://www.mtv.com/news/2553497/teen-choice-awards-2010-nominees/|title=Teen Choice Awards 2010: First Round of Nominees Announced|last=Soll|first=Lindsay|work=MTV News|date=June 14, 2010|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20160504150802/http://www.mtv.com/news/2553497/teen-choice-awards-2010-nominees/|archive-date=May 4, 2016|url-status=live}}</ref> |style="text-align:center;" |<ref name="teen10noms">{{Cite web |last=Soll |first=Lindsay |date=June 14, 2010 |title=Teen Choice Awards 2010: First Round of Nominees Announced |url=http://www.mtv.com/news/2553497/teen-choice-awards-2010-nominees/ |url-status=dead |archive-url=https://web.archive.org/web/20160504150802/http://www.mtv.com/news/2553497/teen-choice-awards-2010-nominees/ |archive-date=May 4, 2016 |access-date=December 31, 2020 |website=MTV News|publisher=MTV}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
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|Choice TV Actress: Comedy |Choice TV Actress: Comedy
|{{won}} |{{won}}
|style="text-align:center;" |<ref name="teen11win">{{cite web|url=https://www.cbsnews.com/news/teen-choice-awards-2011-list-of-winners/|title=Teen Choice Awards 2011: List of winners|date=August 8, 2011|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20150704125202/https://www.cbsnews.com/news/teen-choice-awards-2011-list-of-winners/|work=]|publisher=]|archive-date=July 4, 2015|url-status=live}}</ref> |style="text-align:center;" |<ref name="teen11win">{{Cite web |date=August 8, 2011 |title=Teen Choice Awards 2011: List of winners |url=https://www.cbsnews.com/news/teen-choice-awards-2011-list-of-winners/ |url-status=live |archive-url=https://web.archive.org/web/20150704125202/https://www.cbsnews.com/news/teen-choice-awards-2011-list-of-winners/ |archive-date=July 4, 2015 |access-date=December 31, 2020 |website=] |publisher=]}}</ref>
|- |-
|data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place'' |data-sort-value="Wizards of Waverly Place"| ''Wizards of Waverly Place''
|Choice TV Show: Comedy |Choice TV Show: Comedy
|{{nom}} |{{nom}}
|style="text-align:center;" |<ref name="teen11nom">{{cite web|url=https://www.huffpost.com/entry/teen-choice-awards-2011-nominees_n_887197|title=Teen Choice Awards 2011 Nominees Announced: ''Harry Potter'' vs ''Twilight''|access-date=October 31, 2020|date=June 29, 2011|work=]|publisher=]|archive-url=https://web.archive.org/web/20201031130314/https://www.huffpost.com/entry/teen-choice-awards-2011-nominees_n_887197|archive-date=October 31, 2020|url-status=live}}</ref> |style="text-align:center;" |<ref name="teen11nom">{{Cite web |date=June 29, 2011 |title=Teen Choice Awards 2011 Nominees Announced: ''Harry Potter'' vs ''Twilight'' |url=https://www.huffpost.com/entry/teen-choice-awards-2011-nominees_n_887197 |url-status=live |archive-url=https://web.archive.org/web/20201031130314/https://www.huffpost.com/entry/teen-choice-awards-2011-nominees_n_887197 |archive-date=October 31, 2020 |access-date=October 31, 2020 |website=] |publisher=]}}</ref>
|- |-
!scope="row" rowspan="7"|]s !scope="row" rowspan="7"|]s
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|Best Young Ensemble Performance in a TV Series |Best Young Ensemble Performance in a TV Series
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref name="young08">{{cite web|url=http://www.youngartistawards.org/noms29.html |title=29th Annual Young Artist Awards – Nominations / Special Awards |publisher=Young Artist Awards |url-status=dead |access-date=February 8, 2013 |archive-url=https://web.archive.org/web/20080706161000/http://www.youngartistawards.org/noms29.html |archive-date=July 6, 2008 }}</ref> |style="text-align:center;"|<ref name="young08">{{Cite web |title=29th Annual Young Artist Awards – Nominations / Special Awards |url=http://www.youngartistawards.org/noms29.html |url-status=dead |archive-url=https://web.archive.org/web/20080706161000/http://www.youngartistawards.org/noms29.html |archive-date=July 6, 2008 |access-date=February 8, 2013 |website=Young Artist Awards|publisher=]}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
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|Best Performance in a TV Series (Comedy or Drama) – Leading Young Actress |Best Performance in a TV Series (Comedy or Drama) – Leading Young Actress
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref name="young09">{{cite web|url=http://www.youngartistawards.org/noms30.html|title=2009 Nominees – Young Artists Awards|publisher=Young Artist Awards|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20110719205923/http://www.youngartistawards.org/noms30.html|archive-date=July 19, 2011|url-status=dead}}</ref> |style="text-align:center;" rowspan="2"|<ref name="young09">{{Cite web |title=2009 Nominees – Young Artists Awards |url=http://www.youngartistawards.org/noms30.html |url-status=dead |archive-url=https://web.archive.org/web/20110719205923/http://www.youngartistawards.org/noms30.html |archive-date=July 19, 2011 |access-date=February 8, 2013 |website=Young Artist Awards|publisher=Young Artist Foundation}}</ref>
|- |-
|data-sort-value="Austin, Jake T." rowspan="2"| Jake T. Austin |data-sort-value="Austin, Jake T." rowspan="2"| Jake T. Austin
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|Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor |Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref name="young10">{{cite web|url=http://www.youngartistawards.org/noms31.html|title=31st Annual Young Artist Awards – Nominations / Special Awards|publisher=Young Artist Awards|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20131012070515/http://www.youngartistawards.org/noms31.html|archive-date=October 12, 2013|url-status=live}}</ref> |style="text-align:center;"|<ref name="young10">{{Cite web |title=31st Annual Young Artist Awards – Nominations / Special Awards |url=http://www.youngartistawards.org/noms31.html |url-status=dead |archive-url=https://web.archive.org/web/20131012070515/http://www.youngartistawards.org/noms31.html |archive-date=October 12, 2013 |access-date=February 8, 2013 |website=Young Artist Awards|publisher=Young Artist Foundation}}</ref>
|- |-
|] |]
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|Best Performance in a TV Series – Guest Starring Young Actress 11–15 |Best Performance in a TV Series – Guest Starring Young Actress 11–15
|{{nom}} |{{nom}}
|style="text-align:center;"|<ref name="young11">{{cite web|url=http://www.youngartistawards.org/noms32.html|title=32nd Annual Young Artist Awards – Nominations / Special Awards|publisher=Young Artist Awards|access-date=February 8, 2013|archive-url=https://web.archive.org/web/20130808150433/http://www.youngartistawards.org/noms32.html|archive-date=August 8, 2013|url-status=dead}}</ref> |style="text-align:center;"|<ref name="young11">{{Cite web |title=32nd Annual Young Artist Awards – Nominations / Special Awards |url=http://www.youngartistawards.org/noms32.html |url-status=dead |archive-url=https://web.archive.org/web/20130808150433/http://www.youngartistawards.org/noms32.html |archive-date=August 8, 2013 |access-date=February 8, 2013 |website=Young Artist Awards|publisher=Young Artist Foundation}}</ref>
|- |-
|rowspan="2"|] |rowspan="2"|]
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|Best Performance in a TV Series – Recurring Young Actress 17–21 |Best Performance in a TV Series – Recurring Young Actress 17–21
|{{nom}} |{{nom}}
|style="text-align:center;" rowspan="2"|<ref name="young12">{{cite web|url=http://www.youngartistawards.org/noms33.html|title=33rd Annual Young Artist Awards – Nominations / Special Awards|publisher=Young Artist Awards|access-date=January 1, 2021|archive-url=https://web.archive.org/web/20160414021543/http://www.youngartistawards.org/noms33.html|archive-date=April 14, 2016|url-status=live}}</ref> |style="text-align:center;" rowspan="2"|<ref name="young12">{{Cite web |title=33rd Annual Young Artist Awards – Nominations / Special Awards |url=http://www.youngartistawards.org/noms33.html |url-status=dead |archive-url=https://web.archive.org/web/20160414021543/http://www.youngartistawards.org/noms33.html |archive-date=April 14, 2016 |access-date=January 1, 2021 |website=Young Artist Awards|publisher=Young Artist Foundation}}</ref>
|- |-
|data-sort-value="Benet, L.J."| L.J. Benet |data-sort-value="Benet, L.J."| L.J. Benet
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==Other media== ==Other media==
===Films and specials=== ===Films and specials===
Disney Channel asked the executive team of the series, including Murrieta and Greenwald, to adapt the series into a ].<ref name="tucson"/><ref name="moviepress"/> '']'' aired on the network on August 28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise.<ref name="moviepress">{{cite press release|url=http://www.disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc|title=Hit Comedy Series Inspires An Adventure-Themed Disney Channel Original Movie, ''Wizards of Waverly Place: The Movie''|publisher=Disney Channel|format=Word|date=July 13, 2009|access-date=July 12, 2009|url-status=dead|archive-url=https://web.archive.org/web/20100113035337/http://disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc|archive-date=January 13, 2010|df=mdy-all}}</ref> The movie was filmed on location in ],<ref name="tucson"/><ref name="moviepress"/> and depicts the Russo family on a ] vacation.<ref name="tucson"/> In the film, which was written by ], Alex unintentionally performs a magic spell which alters history so that her parents have never met.<ref name="moviepress"/> The movie received 11.4 million viewers,<ref name="movieratings">{{cite press release|last=Seidman|first=Robert|url=http://tvbythenumbers.com/2009/08/29/disney-channels-wizards-of-waverly-place-the-movie-scores-11-4-million-viewers/25660|title=Disney Channel's ''Wizards of Waverly Place: The Movie'' scores 11.4 million viewers|publisher=TV by the Numbers|date=August 29, 2009|access-date=January 3, 2021|url-status=dead|archive-url=https://web.archive.org/web/20160311144312/http://tvbythenumbers.zap2it.com/2009/08/29/disney-channels-wizards-of-waverly-place-the-movie-scores-11-4-million-viewers/|archive-date=March 11, 2016|df=mdy-all}}</ref>{{efn|The movie was credited as the second most-viewed cable TV film broadcast of all time, behind '']''.<ref name="deadlinereturn"/>}} and won a Primetime Emmy Award in 2010 for Outstanding Children's Program.<ref name="emmy2010"/> A second television movie was ordered in June 2010, scheduled to enter production in 2011, however in 2012, Austin stated that the film had been cancelled due to the advancing careers of the cast.<ref name="s3finale"/><ref name="finalewsj"/><ref name="deadlinejun10"/> The screenplay was to be again written by Berendsen.<ref name="deadlinejun10"/> Disney Channel asked the series executive team, including Murrieta and Greenwald, to adapt the series into a made-for-television film.<ref name="tucson" /><ref name="moviepress" /> '']'' aired on the network on August{{spaces}}28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise.<ref name="moviepress">{{Cite press release |title=Hit Comedy Series Inspires An Adventure-Themed Disney Channel Original Movie, ''Wizards of Waverly Place: The Movie'' |date=July 13, 2009 |publisher=Disney Channel |url=http://www.disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc |access-date=July 12, 2009 |archive-url=https://web.archive.org/web/20100113035337/http://disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc |archive-date=January 13, 2010 |format=Word |url-status=dead |df=mdy-all}}</ref> It was filmed on location in ],<ref name="tucson" /><ref name="moviepress" /> and depicts the Russo family on a ] vacation.<ref name="tucson" /> In the film, which was written by ], Alex unintentionally performs a magic spell which alters history so that her parents have never met.<ref name="moviepress" /> The broadcast had 11.4{{spaces}}million viewers,<ref name="movieratings">{{Cite news |last=Hibberd |first=James|date=August 29, 2009 |title=Disney's ''Wizards'' top cable telecast of the year |work=The Hollywood Reporter |publisher=Billboard-Hollywood Reporter Media Group |url=https://www.hollywoodreporter.com/tv/tv-news/disneys-wizards-top-cable-telecast-52142/ |url-status=live |access-date=August 4, 2022 |archive-url=https://web.archive.org/web/20220804092251/https://www.hollywoodreporter.com/tv/tv-news/disneys-wizards-top-cable-telecast-52142/ |archive-date=August 4, 2022}}</ref>{{efn|The film was credited as the second most-viewed cable TV film broadcast of all time, behind '']''.<ref name="deadlinereturn" />}} and won a Primetime Emmy Award in 2010 for Outstanding Children's Program.<ref name="emmy2010" /> A second television film was ordered in June 2010, scheduled to enter production in 2011. In 2012, however, Austin said it had been canceled because of the maturing careers of the cast.<ref name="s3finale" /><ref name="finalewsj" /><ref name="deadlinejun10" /> Berendsen was to write the screenplay.<ref name="deadlinejun10" />


It was reported in September 2012 that an hour-long television special, entitled '']'' would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge.<ref name="deadlinetopline">{{cite news|last=Ng|first=Philiana|url=https://www.hollywoodreporter.com/live-feed/selena-gomez-wizards-waverly-place-374930|archive-url=https://web.archive.org/web/20121002055728/https://www.hollywoodreporter.com/live-feed/selena-gomez-wizards-waverly-place-374930|title=Selena Gomez to Topline, Executive Produce ''Wizards of Waverly Place'' TV Movie|work=The Hollywood Reporter|publisher=Billboard-Hollywood Reporter Media Group|date=September 27, 2012|archive-date=October 2, 2012|access-date=January 3, 2021|url-status=live}}</ref> Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special, which began filming in October in Los Angeles.<ref name="deadlinetopline"/> The film depicts the Russo family travelling to ] to meet with relatives, before Alex accidentally casts a spell which creates a "good" and "evil" Alex.<ref name="deadlinetopline"/> The screenplay was written by Cheung, Montanio and Berendsen, and directed by ].<ref name="deadlinetopline"/> The film premiered on March 15, 2013, and was viewed by 5.9 million.<ref name="deadlinereturn">{{cite web|url=https://deadline.com/2013/03/disney-channels-new-wizards-of-waverly-place-tv-movie-draws-5-9-million-viewers-455294/|last=Andreeva |first=Nellie| title=Disney Channel's New ''Wizards Of Waverly Place'' TV Movie Draws 5.9 Million Viewers|access-date=January 3, 2021|date=March 16, 2013|work=Deadline|publisher=Penske Media Corporation|archive-url=https://web.archive.org/web/20201029233357/https://deadline.com/2013/03/disney-channels-new-wizards-of-waverly-place-tv-movie-draws-5-9-million-viewers-455294/|archive-date=October 29, 2020|url-status=live}}</ref> It was reported in September 2012 that an hour-long television special, '']'', would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge.<ref name="deadlinetopline">{{Cite news |last=Ng |first=Philiana |date=September 27, 2012 |title=Selena Gomez to Topline, Executive Produce ''Wizards of Waverly Place'' TV Movie |work=The Hollywood Reporter |publisher=Billboard-Hollywood Reporter Media Group |url=https://www.hollywoodreporter.com/live-feed/selena-gomez-wizards-waverly-place-374930 |url-status=live |access-date=January 3, 2021 |archive-url=https://web.archive.org/web/20121002055728/https://www.hollywoodreporter.com/live-feed/selena-gomez-wizards-waverly-place-374930 |archive-date=October 2, 2012}}</ref> Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special which began filming in October in Los Angeles.<ref name="deadlinetopline" /> The special depicts the Russo family traveling to ], to meet with relatives, before Alex accidentally casts a spell which creates a good and evil version of herself.<ref name="deadlinetopline" /> Cheung, Montanio and Berendsen wrote the screenplay, and ] directed.<ref name="deadlinetopline" /> The special premiered on March{{spaces}}15, 2013, watched by 5.9{{spaces}}million viewers.<ref name="deadlinereturn">{{Cite web |last=Andreeva |first=Nellie |date=March 16, 2013 |title=Disney Channel's New ''Wizards Of Waverly Place'' TV Movie Draws 5.9 Million Viewers |url=https://deadline.com/2013/03/disney-channels-new-wizards-of-waverly-place-tv-movie-draws-5-9-million-viewers-455294/ |url-status=live |archive-url=https://web.archive.org/web/20201029233357/https://deadline.com/2013/03/disney-channels-new-wizards-of-waverly-place-tv-movie-draws-5-9-million-viewers-455294/ |archive-date=October 29, 2020 |access-date=January 3, 2021 |website=Deadline Hollywood|publisher=Penske Media Corporation}}</ref>

A Malaysian adaptation of the series, titled ''Wizards of Warna Walk'', premiered on ] on August 30, 2019.<ref>{{cite news|last=Cheema|first=Sukhbir|url=https://sea.mashable.com/entertainment/5880/wizards-of-waverly-place-is-getting-an-asian-adaptation-and-some-people-are-losing-their-minds|title=''Wizards of Waverly Place'' is getting an Asian adaptation and some people are losing their minds|work=]|access-date=January 3, 2021|url-status=live|archive-url=https://web.archive.org/web/20210103032927/https://sea.mashable.com/entertainment/5880/wizards-of-waverly-place-is-getting-an-asian-adaptation-and-some-people-are-losing-their-minds|archive-date=January 3, 2021|df=mdy-all}}</ref> The series ran for 14 episodes and was filmed at ] in ], across two months.<ref name="thestar">{{cite news|last=Chaw|first=Kenneth|url=https://www.thestar.com.my/lifestyle/family/2019/08/16/wizards-of-warna-walk-disney|title=Meet the 3 M'sian kids who beat 350 others to star in this Disney show|work=]|access-date=January 5, 2021|url-status=live|archive-url=https://web.archive.org/web/20201113074502/https://www.thestar.com.my/lifestyle/family/2019/08/16/wizards-of-warna-walk-disney|archive-date=November 13, 2020|date=August 16, 2019|df=mdy-all}}</ref> Set in ], the adaptation was designed to incorporate local actors, music compositions, ] and ].<ref name="thestar"/> Network executives considered adapting other series such as ''Hannah Montana'', but ultimately found that ''Wizards'' resonated the best with test audiences.<ref name="thestar"/> ''Wizards of Warna Walk'' was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.<ref name="thestar"/>


===Merchandising=== ===Merchandising===
] compilations of the series were planned by January 2008.<ref>{{cite web|url=http://www.tvshowsondvd.com/news/Wizards-Waverly-Place-DVDs-Planned/8890|title=''Wizards of Waverly Place'' – New Disney Channel Series Already Targeted For DVD Release|work=]|first=David|last=Lambert|date=January 31, 2008|access-date=December 30, 2020|url-status=dead|archive-url=https://web.archive.org/web/20110915043553/http://www.tvshowsondvd.com/news/Wizards-Waverly-Place-DVDs-Planned/8890|archive-date=September 15, 2011|df=mdy-all}}</ref> The first, entitled ''Wizard School'' was released on July 29, 2008,<ref name="dvd1">{{cite web|url=http://tvshowsondvd.com/news/Wizards-Waverly-Place-Wizard-School/9472|title=''Wizards of Waverly Place'' – Head to Wizard School this July with the First Release on DVD!|work=TVShowsOnDVD.com|first=David|last=Lambert|date=April 26, 2008|access-date=November 15, 2010|url-status=dead|archive-url=https://web.archive.org/web/20110717115154/http://tvshowsondvd.com/news/Wizards-Waverly-Place-Wizard-School/9472|archive-date=July 17, 2011|df=mdy-all}}</ref> followed by ''Supernaturally Stylin''', released on February 10, 2009.<ref name="dvd2">{{cite web|url=http://tvshowsondvd.com/news/Wizards-Waverly-Place-Volume-2/10848|title=''Wizards of Waverly Place'' – Selena Gomez and the ''Waverly Place'' Cast are Supernaturally Stylin' in '09!|work=TVShowsOnDVD.com|first=David|last=Lambert|date=November 10, 2008|access-date=November 15, 2010|url-status=dead|archive-url=https://web.archive.org/web/20110717115159/http://tvshowsondvd.com/news/Wizards-Waverly-Place-Volume-2/10848|archive-date=July 17, 2011|df=mdy-all}}</ref> Both titles featured episodes from the program's ] and second seasons.<ref name="dvd1"/><ref name="dvd2"/> A ] for the series was released by ] on August 4, 2009, including songs from and inspired by the series and film.<ref name="soundtrackpress">{{cite press release|url=http://disneychannelmedianet.com/DNR/2009/doc/MagicVideo_072309.doc|title=Selena Gomez's "Magic" Music Video Premieres Friday, July 24 on Disney Channel|publisher=Disney Channel|format=Word|date=July 23, 2009|access-date=January 3, 2021|url-status=dead|archive-url=https://web.archive.org/web/20100113131257/http://disneychannelmedianet.com/DNR/2009/doc/MagicVideo_072309.doc|archive-date=January 13, 2010|df=mdy-all}}</ref> Two video games based on the series, ] and '']'', were released on the ] in August 2009 and November 2010, respectively.<ref name="videogame">{{cite news|url=https://www.ign.com/articles/2009/06/03/e3-2009-hands-on-wizards-of-waverly-place|title=E3 2009: Hands-on ''Wizards of Waverly Place''|work=]|publisher=]|last=DeVries|first=Jack|date=June 3, 2009|access-date=January 3, 2021|archive-url=https://web.archive.org/web/20180704124451/https://www.ign.com/articles/2009/06/03/e3-2009-hands-on-wizards-of-waverly-place|archive-date=July 4, 2018|url-status=live}}</ref><ref name="videogame2">{{cite news|url=https://www.commonsensemedia.org/game-reviews/wizards-of-waverly-place-spellbound?gate=1|title=''Wizards of Waverly Place: Spellbound''|work=]|last=Healy|first=Christopher|date=November 16, 2010|access-date=January 9, 2021|archive-url=https://web.archive.org/web/20150927165206/https://www.commonsensemedia.org/game-reviews/wizards-of-waverly-place-spellbound|archive-date=September 27, 2015|url-status=live}}</ref> ] released a ] for the series on August{{spaces}}4, 2009, including songs from, and inspired by, the series and film.<ref name="soundtrackpress">{{Cite press release |title=Selena Gomez's "Magic" Music Video Premieres Friday, July 24 on Disney Channel |date=July 23, 2009 |publisher=Disney Channel |url=http://disneychannelmedianet.com/DNR/2009/doc/MagicVideo_072309.doc |access-date=January 3, 2021 |archive-url=https://web.archive.org/web/20100113131257/http://disneychannelmedianet.com/DNR/2009/doc/MagicVideo_072309.doc |archive-date=January 13, 2010 |format=Word |url-status=dead |df=mdy-all}}</ref> ] released two video games based on the series for the ]: ] in August 2009, and '']'' in November 2010.<ref name="videogame">{{Cite news |last=DeVries |first=Jack |date=June 3, 2009 |title=E3 2009: Hands-on ''Wizards of Waverly Place'' |work=] |publisher=] |url=https://www.ign.com/articles/2009/06/03/e3-2009-hands-on-wizards-of-waverly-place |url-status=live |access-date=January 3, 2021 |archive-url=https://web.archive.org/web/20180704124451/https://www.ign.com/articles/2009/06/03/e3-2009-hands-on-wizards-of-waverly-place |archive-date=July 4, 2018}}</ref><ref name="videogame2">{{Cite news |last=Healy |first=Christopher |date=November 16, 2010 |title=''Wizards of Waverly Place: Spellbound'' |work=] |publisher=] |url=https://www.commonsensemedia.org/game-reviews/wizards-of-waverly-place-spellbound?gate=1 |url-status=live |access-date=January 9, 2021 |archive-url=https://web.archive.org/web/20150927165206/https://www.commonsensemedia.org/game-reviews/wizards-of-waverly-place-spellbound |archive-date=September 27, 2015}}</ref>


===Rumored revival=== ===Malaysian adaptation===
A Malaysian adaptation of the series, ''Wizards of Warna Walk'', was produced for ] in 2019.<ref name="thestar"/> The series ran for 14{{spaces}}episodes and was filmed at ] in Johor, over two months.<ref name="thestar">{{Cite news |last=Chaw |first=Kenneth |date=August 16, 2019 |title=Meet the 3 M'sian kids who beat 350 others to star in this Disney show |work=] |publisher=Star Media Group Berhad|url=https://www.thestar.com.my/lifestyle/family/2019/08/16/wizards-of-warna-walk-disney |url-status=live |access-date=January 5, 2021 |archive-url=https://web.archive.org/web/20201113074502/https://www.thestar.com.my/lifestyle/family/2019/08/16/wizards-of-warna-walk-disney |archive-date=November 13, 2020 |df=mdy-all}}</ref> Set in ], the adaptation was designed to use local actors, music compositions, the ] and ].<ref name="thestar" /> Network executives considered adapting other series such as ''Hannah Montana'', but ultimately found that ''Wizards'' resonated the best with test audiences.<ref name="thestar" /> ''Wizards of Warna Walk'' was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.<ref name="thestar" />
The possibility of a reunion series has been expressed by the main cast members since 2017.<ref>{{cite web|url=http://www.mtv.com/news/2969945/wizards-of-waverly-place-reunion-selena-gomez/|title=Selena Gomez Wants a ''Wizards'' Reunion That Catches Up with the Russos|last=Grant |first=Stacey|work=MTV News|date=January 8, 2017|access-date=December 31, 2020|archive-url=https://web.archive.org/web/20170206215448/http://www.mtv.com/news/2969945/wizards-of-waverly-place-reunion-selena-gomez/|archive-date=February 6, 2017|url-status=live}}</ref> In August 2020, Henrie commented that all key actors were open to producing a ]<!--Use term "revival" as a "reboot" discards continuity; based on Henrie's descriptions, it would be a continuation of the story--> of the series.<ref name="eonline1">{{Cite web |url=https://www.eonline.com/au/news/1180494/david-henrie-reveals-the-latest-on-a-possible-wizards-of-waverly-place-reboot |title=David Henrie Reveals the Latest on a Possible ''Wizards of Waverly Place'' Reboot |last1=Aiello|first1=McKenna|last2=Rosenbloom|first2=Alli |date=August 20, 2020 |website=] |publisher=] |url-status=live |archive-url=https://web.archive.org/web/20201103231817/https://www.eonline.com/au/news/1180494/david-henrie-reveals-the-latest-on-a-possible-wizards-of-waverly-place-reboot |archive-date=November 3, 2020 |access-date=December 31, 2020}}</ref> He clarified that formal discussions with Disney had not yet occurred.<ref name="eonline1"/>


===Rewatch podcast===
Greenwald stated in October 2017 that he would like to see ''Wizards of Waverly Place'' continue with a high-budget ] in the vein of ''Harry Potter''.<ref name="seventeen1">{{Cite web |url=https://www.seventeen.com/celebrity/movies-tv/a12780058/wizards-of-waverly-place-tenth-anniversary-todd-j-greenwald-interview/|title=Everything You Wanted to Know About ''Wizards of Waverly Place'' on Its 10th Anniversary|last=Grant|first=Stacey|date=October 12, 2017 |website=] |publisher=] |url-status=live |archive-url=https://web.archive.org/web/20180220213451/http://www.seventeen.com/celebrity/movies-tv/a12780058/wizards-of-waverly-place-tenth-anniversary-todd-j-greenwald-interview/ |archive-date=February 20, 2018 |access-date=December 31, 2020}}</ref> He also shared an idea for a ] series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings.<ref name="seventeen1"/> Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.<ref name="ewplotpoint">{{cite web|url=https://ew.com/tv/selena-gomez-david-henrie-wizards-waverly-place-reunion/|title=Selena Gomez and David Henrie know exactly how a ''Wizards of Waverly Place'' reunion would look|date=August 19, 2010|access-date=December 31, 2020|last=Huff|first=Lauren|archive-url=https://web.archive.org/web/20200819223525/https://ew.com/tv/selena-gomez-david-henrie-wizards-waverly-place-reunion/|work=Entertainment Weekly|publisher=Meredith Corporation|archive-date=August 19, 2020|url-status=live}}</ref>
{{main|Wizards of Waverly Pod}}
It was teased in December 2022 that DeLuise and Stone would begin hosting a podcast entitled ''Wizards of Waverly Pod''.<ref>{{cite web |date=December 6, 2022 |title=''Wizards of Waverly Pod'' With Harper & Jerry Russo! |url=https://979kissfm.iheart.com/content/2022-12-05-wizards-of-waverly-pod-with-harper-jerry-russo/ |url-status=live |archive-url=https://web.archive.org/web/20221210032748/https://979kissfm.iheart.com/content/2022-12-05-wizards-of-waverly-pod-with-harper-jerry-russo/ |archive-date=December 10, 2022 |access-date=December 10, 2022 |work=] |publisher=]}}</ref> The podcast premiered on February 6, 2023, through the podcast network PodCo owned by ]. Gomez was featured as a guest in an episode.<ref name="podcast1">{{Cite web |last=Hailu |first=Selome |date=February 6, 2023 |title=''Wizards of Waverly Place'', ''Even Stevens'', ''Ned's Declassified'' Rewatch Podcasts to Launch From Christy Carlson Romano's PodCo (Exclusive) |url=https://variety.com/2023/tv/news/wizards-of-waverly-place-even-stevens-rewatch-podcast-1235512535/ |url-status=live |archive-url=https://web.archive.org/web/20230210104045/https://variety.com/2023/tv/news/wizards-of-waverly-place-even-stevens-rewatch-podcast-1235512535/ |archive-date=February 10, 2023 |access-date=February 18, 2023 |website=Variety |publisher=Variety Media, LLC.}}</ref>


==References== ===Sequel series===
{{main|Wizards Beyond Waverly Place}}
'''Notes'''
The possibility of a reunion series has been mentioned by several main cast members since 2017.<ref>{{Cite web |last=Grant |first=Stacey |date=January 8, 2017 |title=Selena Gomez Wants a ''Wizards'' Reunion That Catches Up with the Russos |url=http://www.mtv.com/news/2969945/wizards-of-waverly-place-reunion-selena-gomez/ |url-status=dead |archive-url=https://web.archive.org/web/20170206215448/http://www.mtv.com/news/2969945/wizards-of-waverly-place-reunion-selena-gomez/ |archive-date=February 6, 2017 |access-date=December 31, 2020 |website=MTV News|publisher=MTV}}</ref> Greenwald said in 2017 that he would like to see ''Wizards of Waverly Place'' continue with a high-budget feature film in the vein of ''Harry Potter''.<ref name="seventeen1">{{Cite web |last=Grant |first=Stacey |date=October 12, 2017 |title=Everything You Wanted to Know About ''Wizards of Waverly Place'' on Its 10th Anniversary |url=https://www.seventeen.com/celebrity/movies-tv/a12780058/wizards-of-waverly-place-tenth-anniversary-todd-j-greenwald-interview/ |url-status=live |archive-url=https://web.archive.org/web/20180220213451/http://www.seventeen.com/celebrity/movies-tv/a12780058/wizards-of-waverly-place-tenth-anniversary-todd-j-greenwald-interview/ |archive-date=February 20, 2018 |access-date=December 31, 2020 |website=] |publisher=]}}</ref> He also shared an idea for a prequel series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings.<ref name="seventeen1" /> In August 2020, Henrie commented that all key actors were open to producing a ]<!--Use term "revival" as a "reboot" discards continuity; based on Henrie's descriptions, it would be a continuation of the story--> of the series; he clarified that formal discussions with Disney had not yet occurred.<ref name="eonline1">{{Cite web |last1=Aiello |first1=McKenna |last2=Rosenbloom |first2=Alli |date=August 20, 2020 |title=David Henrie Reveals the Latest on a Possible ''Wizards of Waverly Place'' Reboot |url=https://www.eonline.com/au/news/1180494/david-henrie-reveals-the-latest-on-a-possible-wizards-of-waverly-place-reboot |url-status=live |archive-url=https://web.archive.org/web/20201103231817/https://www.eonline.com/au/news/1180494/david-henrie-reveals-the-latest-on-a-possible-wizards-of-waverly-place-reboot |archive-date=November 3, 2020 |access-date=December 31, 2020 |website=E! News |publisher=NBCUniversal}}</ref> Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.<ref name="ewplotpoint">{{Cite magazine |last=Huff |first=Lauren |date=August 19, 2020 |title=Selena Gomez and David Henrie know exactly how a ''Wizards of Waverly Place'' reunion would look |url=https://ew.com/tv/selena-gomez-david-henrie-wizards-waverly-place-reunion/ |url-status=live |archive-url=https://web.archive.org/web/20200819223525/https://ew.com/tv/selena-gomez-david-henrie-wizards-waverly-place-reunion/ |archive-date=August 19, 2020 |access-date=December 31, 2020 |magazine=] |publisher=Meredith Corporation}}</ref>

'']'' reported in January 2024 that ] had ordered a pilot for a sequel series starring Henrie as a series regular and Gomez as a guest star.<ref name="deadlinejan24">{{Cite web |last=Cordero |first=Rosy |date=January 18, 2024 |title=Selena Gomez & David Henrie Reunite For ''Wizards Of Waverly Place'' Sequel Pilot For Disney Channel; Cast Set |url=https://deadline.com/2024/01/wizards-of-waverly-place-revival-disney-selena-gomez-1235795858/ |url-status=live |archive-url=https://web.archive.org/web/20240118170745/https://deadline.com/2024/01/wizards-of-waverly-place-revival-disney-selena-gomez-1235795858/ |archive-date=January 18, 2024 |access-date=January 18, 2024 |website=Deadline Hollywood|publisher=Penske Media Corporation}}</ref> The pilot, written by Jed Elinoff and Scott Thomas, revolves around a powerful young wizard named Billie, who comes to Justin Russo in seek of training and prompts him to resume his life as a wizard, after he had chosen to live a normal life with his wife and two sons.<ref name="deadlinejan24" /> Under the working title of ''Wizards'', the sequel received a full series order in March 2024.<ref>{{Cite web |last=Schneider|first=Michael|date=March 23, 2024 |title=''Wizards of Waverly Place'' Sequel From Selena Gomez and David Henrie Gets Series Order at Disney Channel and Disney+ |url=https://variety.com/2024/tv/news/selena-gomez-david-henrie-wizards-of-waverly-place-reboot-sequel-series-disney-channel-1235949807/ |url-status=live |archive-url=https://web.archive.org/web/20240323040606/https://variety.com/2024/tv/news/selena-gomez-david-henrie-wizards-of-waverly-place-reboot-sequel-series-disney-channel-1235949807/ |archive-date=March 23, 2024 |access-date=March 23, 2024 |website=Variety |publisher=Variety Media, LLC.}}</ref> The official title was announced as '']'' in May 2024, and the series premiered on October 29, 2024.<ref>{{Cite web |last=Hailu|first=Selome |date=May 14, 2024 |title=''Wizards of Waverly Place'' Spinoff Reveals First Look at Grown-Up Alex and Justin, Sets Official Title |url=https://variety.com/2024/tv/news/wizards-beyond-waverly-place-spinoff-first-photos-1236003602/ |url-status=live |archive-url=https://web.archive.org/web/20240514230554/https://variety.com/2024/tv/news/wizards-beyond-waverly-place-spinoff-first-photos-1236003602/ |archive-date=May 14, 2024 |access-date=May 18, 2024 |website=Variety |publisher=Variety Media, LLC.}}</ref><ref name="Series premiere">{{cite web|last=Kaur|first=Brahmjot|date=August 29, 2024|title=''Wizards Beyond Waverly Place'' Premiere Date and New Look Revealed|url=https://www.eonline.com/news/1406629/wizards-beyond-waverly-place-premiere-date-and-new-look-revealed|access-date=October 30, 2024|website=]}}</ref>

==Notes==
{{reflist|group=lower-alpha}} {{reflist|group=lower-alpha}}


'''Citations''' ==Citations==
{{reflist}} {{reflist}}

==Bibliography==
*{{Cite book |last=Ackerman |first=Colin |title=Disney Channel Tween Programming: Essays on Shows from ''Lizzie McGuire'' to ''Andi Mack'' |date=2020 |publisher=] |isbn=9781476639635 |editor-last=Christopher E. Bell |pages=75–90 |chapter=Family, Hard Work and Magic |access-date=August 27, 2022 |chapter-url=https://workupload.com/pdf/Xunzw9S3GVg |archive-url=https://web.archive.org/web/20220827023845/https://workupload.com/file/Xunzw9S3GVg |archive-date=August 27, 2022 |url-status=live}}
*{{Cite book |last=Blue |first=Morgan Genevieve |title=Girlhood On Disney Channel: Branding, Celebrity, And Femininity |date=2017 |publisher=] |isbn=9780367874810 |pages=63–87 |chapter="True Colors": Race, Ethnicity, and Class in ''That's So Raven'', ''Hannah Montana'', and ''Wizards of Waverly Place'' |access-date=August 27, 2022 |url=https://vdoc.pub/download/girlhood-on-disney-channel-branding-celebrity-and-femininity-1a39q5vc9nao|archive-url=https://web.archive.org/web/20220827041530/https://vdoc.pub/download/girlhood-on-disney-channel-branding-celebrity-and-femininity-1a39q5vc9nao |archive-date=August 27, 2022 |url-status=live}}
*{{Cite thesis |last=Hodel |first=Christina H. |title=Secret Superstars and Otherworldly Wizards: Gender Biased Hiding of Extraordinary Abilities in Girl-Powered Disney Channel Sitcoms from the 2000s |date=2017 |publisher=] |url=https://kuscholarworks.ku.edu/bitstream/handle/1808/26330/Hodel_ku_0099D_15098_DATA_1.pdf?sequence=1&isAllowed=y |type=Thesis |pages=88–124 |access-date=7 January 2021 |url-status=live |archive-url=https://web.archive.org/web/20210107074933/https://kuscholarworks.ku.edu/bitstream/handle/1808/26330/Hodel_ku_0099D_15098_DATA_1.pdf?sequence=1&isAllowed=y |archive-date=7 January 2021}}


==External links== ==External links==
{{Portal|Disney|Television}} {{Portal|Disney|Television}}
{{Sister project links|b=no|d=yes|n=no|s=no|v=no|wikt=no}}
{{Wikiquote|Wizards of Waverly Place}}
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* {{IMDb title|id=0799922|title=Wizards of Waverly Place}} *{{IMDb title|id=0799922|title=Wizards of Waverly Place}}
*{{TV Guide show|289645}}
* {{tv.com show|wizards-of-waverly-place|Wizards of Waverly Place}}
* {{TV Guide show|289645}}


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Latest revision as of 02:38, 24 December 2024

American fantasy teen sitcom (2007–2012) For other uses, see Wizards of Waverly Place (disambiguation).

Wizards of Waverly Place
Genre
Created byTodd J. Greenwald
Starring
Opening theme"Everything Is Not What It Seems"
by Selena Gomez
ComposersJohn Adair and Steve Hampson
Country of originUnited States
Original languageEnglish
No. of seasons4
No. of episodes106 (list of episodes)
Production
Executive producers
ProducerGreg A. Hampson
CinematographyRick F. Gunter
Editors
  • Kris Trexler
  • Pam Marshall
  • Chris Poulos
Camera setupMulti-camera
Running time22 minutes
Production companyIt's a Laugh Productions
Original release
NetworkDisney Channel
ReleaseOctober 12, 2007 (2007-10-12) –
January 6, 2012 (2012-01-06)
Related
Wizards Beyond Waverly Place

Wizards of Waverly Place is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage wizard living on Waverly Place in the Greenwich Village section of New York City, who undertakes training alongside her brothers, Justin (David Henrie) and Max (Jake T. Austin), who are also equipped with magical abilities. The three siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements.

The Walt Disney Company developed the series to follow on from its successful line of comedy series in the 2000s, including Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana. It's a Laugh Productions produced the program, and it premiered on Disney Channel on October 12, 2007. A made-for-television film adaptation, Wizards of Waverly Place: The Movie aired on the network in 2009 and was awarded a Primetime Emmy Award for Outstanding Children's Program in 2010. The series ended on January 6, 2012, to allow Gomez to take on more mature roles. After its conclusion, the cast returned for a stand-alone television special in 2013, titled The Wizards Return: Alex vs. Alex. A sequel series in which Henrie and Gomez both appear, Wizards Beyond Waverly Place, premiered in October 2024.

Wizards of Waverly Place enjoyed consistently high viewership in the United States on broadcast television and tie-ins included merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program. Wizards of Waverly Place won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two Artios Awards from the Casting Society of America for Outstanding Achievement in Casting – Children's Series Programming – between 2009 and 2012. Its series finale was the most-watched final episode of any Disney Channel series.

Premise

Story and characters

Main article: List of Wizards of Waverly Place characters
A mid shot of a teenage girl with tied-back brown hair, wearing a frilled black dress. She is posing at a press event and smiling, looking directly towards the camera. Behind her are hoarding signs with names of commercial sponsors.
Selena Gomez, pictured in 2009, serves as the program's central focus during its four-season run.

Alex, Justin, and Max Russo are three teenage wizards-in-training living in an apartment on Waverly Place in Greenwich Village, Manhattan, New York City. In his spare time, their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use magic responsibly. Jerry and his wife Theresa run a family business, a sandwich shop designed to look like a subway station, on the ground level of their apartment building. According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will retain their powers permanently and become the sole wizard of the family. Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic. Jerry descends from a family of wizards and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, who is a mortal. His powers were transferred to his younger brother Kelbo. Alex must keep her powers hidden from her best friend, Harper Finkle, which causes an occasional strain on their relationship. Alex reveals her secret to Harper in the second season; however, the existence of wizards must remain hidden to the wider mortal world.

In the third season Harper moves in with the Russo family, and Max's efforts to win the family wizard competition become more serious. Leading into the fourth and final season Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters. It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition. Alex is overwhelmed by her loss of progress and quits; she later rejoins to continue dating her werewolf boyfriend, Mason Greyback. Meanwhile, Justin becomes a tutor for a group of delinquent wizards, which assists him in recovering his position in the competition. At the conclusion of the series, the siblings compete to see who will retain their supernatural abilities. Alex wins the family wizard competition and is awarded full magic powers, while Justin is allowed to retain his abilities when he assumes the role of headmaster at WizTech, a boarding school for young wizards-in-training. Max loses his powers but becomes the new manager of the family's sandwich shop, also securing investments from the wizard world.

Themes

The series deals with the theme of secret identities. It explores the fantasy that children may experience of wanting magical powers, in the same way Hannah Montana explores the fantasy of being a pop star. Series such as Sabrina the Teenage Witch and the Harry Potter franchise, and a trend towards the fantasy television genre, made stories about children with magical powers popular. Episodes of Wizards of Waverly Place typically show the Russo children using magic to solve an issue in their personal lives quickly, but they learn not to become dependent on their powers, as only one of the siblings is expected to retain them following the family competition. The children try to live normal lives; the show presents the idea that life can be enjoyable without magic. Conflicts in the series arise from Alex's struggle to balance both her private and her public life; her identity is built upon the magical powers which she must keep hidden. Scholar Colin Ackerman suggests that the concept of magic in the series is a form of social privilege and the Russo children are encouraged to keep their advantage hidden. He believed that the characters are influenced by consumer-driven values, for things which they are easily able to attain using magic.

The program's stories center on family, friends, and growing up. The Russo family is depicted as working class and they run a family business in the service industry. Jerry and Theresa teach their children the significance of family, hard work and responsibility; the characters regularly learn lessons such as the importance of staying true to oneself. Academic Heidi Denzel de Tirado argued that Alex understands the depth of family values only during the wizard competition, when she and Justin decide to set aside their personal success for the benefit of family. The series explores family heritage; the Russo family has a mixed background – Italian, Mexican, and American – but their culture is not prominently featured in most episodes, with occasional exceptions such as Alex's quinceañera. Scholar Morgan Genevieve Blue said Alex is designed to be representative of Latina-American girlhood.

Production

Development

A long shot of a mid-rise apartment building on the side of the street. The building has gates and trees at its front, with trees leaning over the street and pedestrians walking on the sidewalk.
The series is set on Waverly Place in New York's Greenwich Village.

In the early 2000s, The Walt Disney Company found success through its pay television network Disney Channel with a pattern of original comedy series for a tween and family audience, such as Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana. The network planned to build on these successes with a new comedy series aimed at girls. Wizards of Waverly Place was created by Todd J. Greenwald, who had previously worked on the first season of Hannah Montana. He had also worked on a pilot for NBC; Disney hired him after seeing it. Greenwald adopted the network's idea of a show centering on a family of wizards. The series is set in a fictionalized version of Waverly Place in Greenwich Village. Peter Murrieta had worked previously on the sitcom Hope & Faith in New York City and had moved to Los Angeles before being approached by Disney to help develop the series. When Murrieta joined the project as an executive producer, it was titled The Amazing O'Malleys; he thought they would produce only a pilot. He had never produced a show targeted at a youth audience and was apprehensive about being involved. Murrieta helped guide the writing and casting throughout the development process and re-wrote the pilot. Adam Bonnett, a Disney Channel programming executive, cited the influence of sitcoms Bewitched and I Dream of Jeannie on the series.

Disney executives first became aware of Selena Gomez at an open casting call in Texas at age twelve, and she went on to appear in guest roles on Disney Channel programs, including The Suite Life of Zack & Cody. The network saw potential in Gomez and wanted her to star in a full series. She filmed two pilots for the network, Arwin! (a spin-off of The Suite Life of Zack & Cody) and Stevie Sanchez (a spin-off of Lizzie McGuire); neither of these series were green-lit, but Gomez was ultimately cast in Wizards of Waverly Place. The unaired pilot was set in a magic store and featured only two siblings, twins Jordan and Julia. The show was green-lit after this pilot. Gomez was attached to the series by February 2007, as well as David Henrie and Jake T. Austin; the characters were named Brooke, Sully and Max O'Malley at this stage. In March 2007 the network officially announced Disney's Wizards as an upcoming comedy to premiere in the fall. At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito. Greenwald and Murrieta served as executive producers; Murrieta changed the family's surname to Russo and wrote the children as "mixed-race". Gomez appeared in a guest role on Hannah Montana as cross-promotion for the new series; Wizards would eventually be aired in a timeslot after its peer series.

Casting

A mid shot of a man with spiked, light brown hair, wearing a brown, leather jacket. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors.A mid shot of a teenage boy with dark brown hair parted to the sides, wearing a black shirt and blazer with a white tie. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors.David Henrie (left, 2010) and Jake T. Austin (right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series.

Selena Gomez portrays the central character of Alex Russo. Gomez had left traditional school after the seventh grade and moved to Los Angeles. She sings the series' theme song, "Everything Is Not What It Seems". Her band Selena Gomez & the Scene was signed by Disney to their label, Hollywood Records; Gomez subsequently pursued a prominent solo music career. Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever". She is characterized by her tomboyish, rebellious and lazy attitude. Gomez asked for her character to remain edgy to resemble her own style. Jennifer Aniston's portrayal of Rachel Green on Friends inspired Gomez, who adopted similar mannerisms while playing Alex.

David Henrie plays Justin Russo, who is considered to be sarcastic. Greenwald described Justin as a nerd, in comparison to Alex's "tough female character". Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves". Max Russo is portrayed by Jake T. Austin, who said the character was unintelligent, but becomes slightly smarter toward the end of the series. His character was temporarily transformed into a younger female in the fourth season because of a magic spell; Bailee Madison played the female counterpart, Maxine, while Austin took a hiatus from the program. Maria Canals-Barrera plays the children's mother Theresa Russo; David DeLuise plays their father Jerry Russo. The parents are described by Barry Garron of The Hollywood Reporter as loving but "slightly goofy". DeLuise and Austin were not featured in the unaired pilot. Jennifer Stone portrays Alex's best friend, Harper, who was described as "comic relief" by Boston.com's Joanna Weiss. Stone had previously auditioned for a Disney Channel pilot called Bus Life, which was not picked up. She originally planned to audition for the role of Alex on Wizards before being cast as Harper, and stated that she "fought" to become a series regular. Guest stars during the course of the series include Bridgit Mendler as Juliet van Heusen, Justin's vampire girlfriend, and Gregg Sulkin as Mason Greyback, Alex's werewolf boyfriend.

Writing and filming

Murrieta chose to write the Russo family as "mixed-race", and he felt that the argumentative relationships between the Russo siblings resembled those of his childhood. Greenwald believed that the brother–sister dynamic was at the heart of the show. Murrieta stated that it was the intention of the creative team for Alex to be openly bisexual, but they were unable to make it explicit at the time. He referred to the guest character Stevie, played by Hayley Kiyoko, as a potential female love interest for Alex. Wizards of Waverly Place was filmed at Hollywood Center Studios.

The series was renewed for a third season in May 2009, with eight episodes added to the order in September. Murrieta left the program at the conclusion of the third season in April 2010. He later claimed that he was not invited back as the showrunner for the fourth season due to creative differences. The fourth season of Wizards of Waverly Place was ordered in June 2010. Vince Cheung and Ben Montanio became the new showrunners and executive producers alongside Greenwald; Gomez announced in July that it would be the final season of the program. Austin claimed the series ended to allow Gomez to pursue more mature roles; The A.V. Club's Marah Eakin speculated that Gomez had become more popular than the show itself and it was time for her to move on. The series finale aired on January 6, 2012; the episode depicts the family's wizard competition.

Series overview

Main article: List of Wizards of Waverly Place episodes
SeasonEpisodesOriginally released
First releasedLast released
121October 12, 2007 (2007-10-12)August 31, 2008 (2008-08-31)
230September 12, 2008 (2008-09-12)August 21, 2009 (2009-08-21)
FilmAugust 28, 2009 (2009-08-28)
328October 9, 2009 (2009-10-09)October 15, 2010 (2010-10-15)
427November 12, 2010 (2010-11-12)January 6, 2012 (2012-01-06)
SpecialMarch 15, 2013 (2013-03-15)

Reception

Critical reception

Wizards of Waverly Place has received positive reviews for its actors and their comedic skills. Marah Eakin felt that it was a positive departure from Disney's typical series, with minimal slapstick humor but still having exaggerated acting. Gomez was praised for her comic timing and sarcastic delivery; the Los Angeles Times's Mary McNamara described her portrayal of Alex as "sweet and sassy". Additionally, McNamara believed that Justin and Max did not serve as comic relief; Jake T. Austin was called "absurdly hilarious" by blogger Mark Robinson. The central characters were described as "cute, precocious, but far from angelic" by Garron, who said child viewers would want to watch more. In addition to the cast and humor, the series' concept and themes were also praised. Critics suggested that the series capitalized on the success of the Harry Potter franchise, and it was also compared to Bewitched for the similarities in their magical elements. It was listed as one of Disney's best sitcoms by Robinson, who wrote that the series combined fantasy and comedy "seamlessly". While the fourth season was on air, Eakin said the quality of the series had not diminished, and has a lot of heart, depth and "actual feeling". McNamara praised the show for not relying on shtick or its laugh track.

Some characters were criticized by reviewers; Paul Asay of Christian website Plugged In did not view Alex as a positive role model because of her rebellious nature, and the parents were described as foolish by Weiss. Ackerman found fault with the show's contradictory messages, saying there are never consequences for the Russo children abusing their magical powers; he felt that the characters seem to forget the lessons they learn and continue to make the same mistakes. The lessons Jerry teaches about how to live life without magic were interpreted as pointless, as when the series ends, both Alex and Justin retain their abilities. The setting of Greenwich Village was also problematic for Ackerman, as he suggested that the Russos, a working-class family, would not be financially able to live in one of the most expensive New York neighborhoods. The show has been criticized for its predictable premise and supernatural elements, described as "less magical than milquetoast" by Weiss. Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a laugh track. Critics have found fault with the program's special effects, such as the computer animation of a griffin. Asay referred to the program's depiction of angels as "spiritually misleading".

U.S. television ratings

Wizards of Waverly Place premiered on October 12, 2007, on the same night as the network's premiere of Twitches Too, and attracted 5.9 million viewers. The one-hour series finale, "Who Will Be the Family Wizard?", aired on January 6, 2012, and became the show's most-watched episode, with an audience of 9.8 million. It was the finale with the highest rating for any Disney Channel series.

Wizards of Waverly Place season viewership in the U.S. television market
Season Episodes Timeslot (ET) Season premiere Season finale Average viewers
(millions)
1 21 Friday 8:30pm October 12, 2007 (2007-10-12) August 31, 2008 (2008-08-31) 4.2
2 30 Sunday 8:30pm September 12, 2008 (2008-09-12) August 21, 2009 (2009-08-21) 4.54
3 28 Friday 8:00pm October 9, 2009 (2009-10-09) October 15, 2010 (2010-10-15) 3.94
4 27 Friday 8:00pm November 12, 2010 (2010-11-12) January 6, 2012 (2012-01-06) 3.87

Awards and nominations

List of awards and nominations received by Wizards of Waverly Place
Award Year Recipient(s) and nominee(s) Category Result Ref.
ALMA Award 2008 Jake T. Austin Male Performance in a Comedy Television Series Nominated
Selena Gomez Female Performance in a Comedy Television Series Nominated
Maria Canals-Barrera Nominated
2009 Jake T. Austin Year in Television – Comedy Actress Nominated
Selena Gomez Year in Television – Comedy Actress Won
Maria Canals-Barrera Nominated
Peter Murrieta Behind The Scenes – Special Achievement Honorees Nominated
2011 Selena Gomez Favorite TV Actress – Leading Role in a Comedy Nominated
Maria Canals-Barrera Favorite TV Actress – Supporting Role Won
Wizards of Waverly Place Favorite TV Series Nominated
Artios Awards 2008 Ruth Lambert and Robert McGee Outstanding Achievement in Casting: Children's Television Series Programming Nominated
2009 Won
2010 Nominated
2011 Nominated
2012 Won
British Academy Children's Awards 2010 Wizards of Waverly Place BAFTA Kids' Vote: Television Won
Directors Guild of America 2008 Fred Savage (for "Crazy 10-Minute Sale") Children's Programming Nominated
Gracie Awards 2010 Selena Gomez Outstanding Female Rising Star in a Comedy Series Won
Imagen Awards 2008 Selena Gomez Best Actress – Television Nominated
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2010 Selena Gomez Best Actress – Television Nominated
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2011 Selena Gomez Best Young Actress – Television Won
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2012 Selena Gomez Best Young Actress – Television Nominated
2013 Selena Gomez (for The Wizards Return: Alex vs. Alex) Best Actress – Television Nominated
The Wizards Return: Alex vs. Alex Best Children's Programming Nominated
NAACP Image Awards 2009 Selena Gomez Outstanding Performance in a Youth/Children's Program – Series or Special Nominated
2010 Nominated
2011 Nominated
Wizards of Waverly Place Outstanding Children's Program Nominated
2012 Vince Cheung and Ben Montanio (for "Wizards vs. Angels") Outstanding Writing in a Comedy Series Nominated
Nickelodeon Kids' Choice Awards (Australia) 2009 Selena Gomez Fave International TV Star Nominated
2010 Fave TV Star Won
Wizards of Waverly Place Fave TV Show Nominated
2011 Selena Gomez Fave TV Star Won
Wizards of Waverly Place Fave TV Show Won
Nickelodeon Kids' Choice Awards (United States) 2009 Selena Gomez Favorite Television Actress Won
2010 Favorite Television Actress Won
Wizards of Waverly Place Favorite TV Show Nominated
2011 Selena Gomez Favorite Television Actress Won
David Henrie Funniest TV Sidekick Nominated
Wizards of Waverly Place Favorite TV Show Nominated
2012 Selena Gomez Favorite Television Actress Won
Jennifer Stone Funniest TV Sidekick Nominated
Wizards of Waverly Place Favorite TV Show Nominated
2013 Selena Gomez Favorite Television Actress Won
Jake T. Austin Favorite Television Actor Nominated
Wizards of Waverly Place Favorite TV Show Nominated
Primetime Emmy Awards 2009 Wizards of Waverly Place Outstanding Children's Program Won
2010 Nominated
2011 Nominated
Rick Frank Gunter (for "Dancing with Angels") Outstanding Cinematography for a Multi-Camera Series Nominated
2012 Wizards of Waverly Place Outstanding Children's Program Won
Shanghai Television Festival 2010 Wizards of Waverly Place Magnolia Award for Best Television Film or Miniseries Nominated
Teen Choice Awards 2009 Jake T. Austin Choice TV: Sidekick Nominated
2010 Selena Gomez Choice TV Actress: Comedy Won
Wizards of Waverly Place Choice TV Show: Comedy Nominated
2011 Selena Gomez Choice TV Actress: Comedy Won
Wizards of Waverly Place Choice TV Show: Comedy Nominated
Young Artist Awards 2008 Selena Gomez, David Henrie, Jennifer Stone and Jake T. Austin Best Young Ensemble Performance in a TV Series Nominated
2009 Selena Gomez Best Performance in a TV Series (Comedy or Drama) – Leading Young Actress Nominated
Jake T. Austin Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Nominated
2010 Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Nominated
2011 Bella Thorne Best Performance in a TV Series – Guest Starring Young Actress 11–15 Nominated
2012 Bridgit Mendler Best Performance in a TV Series – Recurring Young Actress 17–21 Nominated
L.J. Benet Best Performance in a TV Series – Guest Starring Young Actor 14–17 Nominated

Other media

Films and specials

Disney Channel asked the series executive team, including Murrieta and Greenwald, to adapt the series into a made-for-television film. Wizards of Waverly Place: The Movie aired on the network on August 28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise. It was filmed on location in San Juan, Puerto Rico, and depicts the Russo family on a Caribbean vacation. In the film, which was written by Dan Berendsen, Alex unintentionally performs a magic spell which alters history so that her parents have never met. The broadcast had 11.4 million viewers, and won a Primetime Emmy Award in 2010 for Outstanding Children's Program. A second television film was ordered in June 2010, scheduled to enter production in 2011. In 2012, however, Austin said it had been canceled because of the maturing careers of the cast. Berendsen was to write the screenplay.

It was reported in September 2012 that an hour-long television special, The Wizards Return: Alex vs. Alex, would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge. Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special which began filming in October in Los Angeles. The special depicts the Russo family traveling to Tuscany, Italy, to meet with relatives, before Alex accidentally casts a spell which creates a good and evil version of herself. Cheung, Montanio and Berendsen wrote the screenplay, and Victor Gonzalez directed. The special premiered on March 15, 2013, watched by 5.9 million viewers.

Merchandising

Walt Disney Records released a soundtrack album for the series on August 4, 2009, including songs from, and inspired by, the series and film. Disney Interactive Studios released two video games based on the series for the Nintendo DS: Wizards of Waverly Place in August 2009, and Wizards of Waverly Place: Spellbound in November 2010.

Malaysian adaptation

A Malaysian adaptation of the series, Wizards of Warna Walk, was produced for Disney Channel in Southeast Asia in 2019. The series ran for 14 episodes and was filmed at Pinewood Studios in Johor, over two months. Set in Kuala Lumpur, the adaptation was designed to use local actors, music compositions, the Malaysian language and Asian values. Network executives considered adapting other series such as Hannah Montana, but ultimately found that Wizards resonated the best with test audiences. Wizards of Warna Walk was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.

Rewatch podcast

Main article: Wizards of Waverly Pod

It was teased in December 2022 that DeLuise and Stone would begin hosting a podcast entitled Wizards of Waverly Pod. The podcast premiered on February 6, 2023, through the podcast network PodCo owned by Christy Carlson Romano. Gomez was featured as a guest in an episode.

Sequel series

Main article: Wizards Beyond Waverly Place

The possibility of a reunion series has been mentioned by several main cast members since 2017. Greenwald said in 2017 that he would like to see Wizards of Waverly Place continue with a high-budget feature film in the vein of Harry Potter. He also shared an idea for a prequel series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings. In August 2020, Henrie commented that all key actors were open to producing a revival of the series; he clarified that formal discussions with Disney had not yet occurred. Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.

Deadline Hollywood reported in January 2024 that Disney Branded Television had ordered a pilot for a sequel series starring Henrie as a series regular and Gomez as a guest star. The pilot, written by Jed Elinoff and Scott Thomas, revolves around a powerful young wizard named Billie, who comes to Justin Russo in seek of training and prompts him to resume his life as a wizard, after he had chosen to live a normal life with his wife and two sons. Under the working title of Wizards, the sequel received a full series order in March 2024. The official title was announced as Wizards Beyond Waverly Place in May 2024, and the series premiered on October 29, 2024.

Notes

  1. It has been stated that the casting call was in Austin, as well as Dallas.
  2. Greenwald named the characters after his children, but altered these to avoid confusion with the series Just Jordan. He named the character Justin after his own middle name.
  3. This data accounts for only nine of the 21 episodes of the first season.
  4. This data accounts for only 21 of the 30 episodes of the second season.
  5. This data accounts for only 25 of the 27 episodes of the fourth season.
  6. The film was credited as the second most-viewed cable TV film broadcast of all time, behind High School Musical 2.

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