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			{{short description\|Flavored drink mix}}
	]
			{{About\|the flavored drink mix and pouched beverage\|other uses\|Cool Aid (disambiguation)}}
	'''Kool-Aid''' is an artificially flavored ] ] made by ]. Kool-Aid is sold as a powder to be mixed with ] and a sweetener (] or an ]). Some versions include the sweetener with the flavor concentrate, requiring only the addition of water.
			{{Use mdy dates\|date=June 2016}}
			{{Pp-vandalism\|small=yes\|expiry=indefinite}}
			{{Infobox Brand
			\|name=Kool-Aid
			\|logo= Kool aid brand logo.png
			\| logo_size = 200
			\|image=
			\|type= ]
			\|currentowner= ]
			\|origin= ]
			\|introduced= {{start date and age\|1927}}
			\|discontinued=
			\|related=
			\|markets= Worldwide
			\|previousowners=
			\|trademarkregistrations=
			\|website= {{URL\|https://www.koolaid.com/\|koolaid.com}}
			}}
			'''Kool-Aid''' is an American brand of flavored ] owned by ] based in ], Illinois. The powder form was created by ] in 1927 based upon a liquid concentrate named '''Fruit Smack'''.

			==History==
	==Invention and production==
			], where Kool-Aid was invented]]
	Kool-Aid was invented by Gerard and ] in ]. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in ], Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Ade (and a few years later, Kool-Aid due to a change in government regulations regarding the need for fruit juice in products using the term "Ade"). Perkins moved his production to ] in 1931 and Kool-Aid was sold to ] in 1953.
			Kool-Aid was invented by ] in ]. All of his experiments took place in his mother's kitchen.<ref>.</ref> Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder; this powder was named Kool-Aid. Perkins moved his production to ] in 1931 and Kool-Aid was sold to ] in 1953.<ref>{{cite web\|url=http://www.hastingsmuseum.org/koolaid/kahistory.htm\|title=History of Kool-Aid\|publisher=Hastings Museum of Culture and History\|access-date=May 16, 2008\|archive-url=https://web.archive.org/web/20080615160059/http://www.hastingsmuseum.org/koolaid/kahistory.htm\|url-status=dead\|archive-date=June 15, 2008}}</ref> Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August in honor of their city's claim to fame. Kool-Aid is known as ]'s official ].<ref>{{Cite news \|date=May 22, 1998 \|title=Nebraska takes sweet turn, names Kool-Aid state drink \|work=Deseret News \|url=http://www.deseretnews.com/article/631464/Nebraska-takes-sweet-turn-names-Kool-Aid-state-drink.html \|url-status=dead \|archive-url=https://web.archive.org/web/20201112035503/https://www.deseret.com/1998/5/22/19381503/nebraska-takes-sweet-turn-names-kool-aid-state-drink \|archive-date=November 12, 2020}}</ref><ref>{{Cite news \| url=http://www.thefencepost.com/article/20110809/NEWS/110809900/1032&ParentProfile=1001 \| work=The Fence Post \| title=Nebraska's official soft drink celebrated at the 14th Annual Kool-Aid Days on Aug. 12-14 \| first=Angela \| last=Gustafson \| date=August 9, 2011 \| access-date=February 19, 2020 \| archive-url=https://web.archive.org/web/20130526175356/http://www.thefencepost.com/article/20110809/NEWS/110809900/1032%26ParentProfile%3D1001 \| archive-date=May 26, 2013 \| url-status=dead }}</ref>

			An agreement between Kraft Foods and ] in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.<ref>{{cite news \|date=July 18, 2012 \|title=Kraft and SodaStream in deal for Kool-Aid \|newspaper=] \|agency=] \|url=https://www.chicagotribune.com/2012/07/18/kraft-and-sodastream-in-deal-for-kool-aid/ \|url-status=live \|access-date=July 30, 2012 \|archive-url=https://web.archive.org/web/20120722160013/https://articles.chicagotribune.com/2012-07-18/business/chi-kraft-and-sodastream-in-deal-for-koolaid-20120718_1_kool-aid-kraft-foods-sodastream \|archive-date=July 22, 2012}}</ref>
	== Other uses ==
	OH YEAH!

			There is an active scene of Kool-Aid collectors. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites.<ref>{{cite news \|last1=Hodge \|first1=Will \|title=Inside the black (cherry) market of vintage Kool-Aid packet collectors \|url=https://thetakeout.com/inside-black-market-vintage-kool-aid-packet-collectors-1835123510 \|access-date=13 June 2019 \|work=The Takeout \|date=6 June 2019}}</ref>
	Kool-Aid's high concentration of ] and its low retail cost (US$0.25 a packet as of ]) has led some to use Kool-Aid to dye fabric and hair.{{fact}} Using a packet of Kool-aid, a spoonful of corn starch, and a small amount of water, a paste can be made and applied to the hair. ], of the band ], had his hair dyed with red Kool-Aid before a performance on '']''. ] admitted to using Kool-Aid to dye her hair for her first concert.{{fact}} It should be noted, though, that Kool-Aid is a permanent hair dye, and is very difficult (some say impossible) to remove even with bleach.{{fact}}

			==Production==
	==Advertising and promotion==
			Kool-Aid is usually sold in powder form, in either packets or small tubs. The actual beverage is prepared by mixing the powder with sugar (the packets of powder are usually, though not always, unsweetened) and water, typically by the pitcherful. The drink is usually either served with ice or refrigerated and served chilled. Additionally, there are some sugar-free varieties.
	]
	The ] of Kool-Aid, ] (aka The Big Man), is a gigantic ] frosty pitcher filled with Kool-Aid and marked with a fingerprinted ] face on it, seen in Kool-Aid's ]. He was introduced shortly after General Foods acquired the brand. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls, seemingly summoned by the making and imbibing of Kool-Aid by kids. His ] or ] is "Oh, yeah!"

			Kool-Aid is also sold as single-serving packets designed to be poured into bottled water, as small ]s with pre-mixed drink, or as such novelties as ice cream or fizzing tablets.
	Because the Perkins Products Company had its origins in ], and the company's founder kept his ties to the state, Kool-Aid was dubbed the official ] of Nebraska. , a summertime festival that includes the World's Largest Kool-Aid Stand, is held annually during the second weekend of August in Hastings, Nebraska.

			The colors in Kool-Aid will stain, and hence the substance can be used as a ] for either ]<ref>{{cite web\|author1=Matt Molstad\|title=How to dip dye your hair with kool-aid\|url=http://www.wikihow.com/Dip-Dye-Hair-with-Kool-Aid\|website=Wiki how\|access-date=October 30, 2014\|display-authors=etal}}</ref> or ].<ref>{{cite web\|last1=Porter\|first1=Kristi\|title=Dyed in the wool\|url=http://www.knitty.com/ISSUEfall02/FEATdyedwool.html\|website=knitty}}</ref>
	===Kool-Aid points===
	Kool-Aid points are tiny boxes on the back of Kool-Aid packets that can be clipped out and later redeemed for prizes at the "Wacky Warehouse." <ref name=xeshark>{{cite web\|url=http://x-entertainment.com/articles/0929/ \|title=X-Entertainment's Tribute To SHARKLEBERRY FIN Kool-Aid! \|accessdate=2006-09-14 \|author=Matt \|date=2005-03-27 \|publisher=X-Entertainment.com}}</ref> Older versions of Kool-Aid points contained a picture of a Kool-Aid Man pitcher, the words PROOF-OF-PURCHASE, and a point value. Newer versions contain the Kool-Aid man's face, the words "Kool-Aid POINT", and a point value.

			]
	Generally, points would be collected and sent in with a Wacky Warehouse order form, along with money for shipping and handling. Typical prizes included mugs, t-shirts, boxer shorts, canteens, fannypacks , kazoos, hats, cassette players, etc and varied in point value. <ref name=rexwacky>{{cite web\|url=http://www.x-entertainment.com/articles/0935/wackywarehouse/ \|title=X-Entertainment: Purplesaurus Rex Wacky Warehouse! \|accessdate=2006-09-14 \|author=Matt \|date=2005-05-14 \|publisher=X-Entertainment.com}}</ref> A cardboard bank was available to store Kool-Aid points in. When the flavor Purplesaurus Rex debuted, the point value on each packet was doubled. <ref name=xerex>{{cite web\|url=http://x-entertainment.com/articles/0935/index.html \|title=X-Entertainment Drinks Purplesaurus Rex Kool-Aid \|accessdate=2006-09-14 \|author=Matt \|date=2005-05-14 \|publisher=X-Entertainment.com}}</ref>
			==Advertising and promotion==
			{{see also\|Kool-Aid Man}}
			The Kool-Aid Man, an ] pitcher filled with Kool-Aid, is the ] of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1950s. In television and print ads, the Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His ] is "Oh, yeah!". In 2013, Kraft decided to overhaul the Kool-Aid Man, reimagining him as a CGI character, "a celebrity trying to show that he's just an ordinary guy."<ref>{{cite news\|url=http://www.idigitaltimes.com/articles/16700/20130415/new-kool-aid-man-oh-yeah-mio.htm\|title=New Kool-Aid Man: Oh Yeah! What Does The New Kool-Aid Man Look Like? \|last=Van Hoven\|first=Jason\|date=April 15, 2013\|work=IBT Media, Inc.\|access-date=April 15, 2013 \|archive-url=https://web.archive.org/web/20130415170706/http://www.idigitaltimes.com/articles/16700/20130415/new-kool-aid-man-oh-yeah-mio.htm \|archive-date=2013-04-15}}</ref>

			Starting in 2011, Kraft began allocating the majority of the Kool-Aid marketing budget towards Latinos. According to the brand, almost 20 percent of Kool-Aid drinkers are Hispanic, and slightly more than 20 percent are African-American.<ref>{{cite news\|url=https://www.nytimes.com/2011/05/27/business/media/27adco.html\|title=ADVERTISING; Kraft Aims Kool-Aid Ads at a Growing Hispanic Market\|last=Newman\|first=Andrew Adam\|date=May 27, 2011\|work=The New York Times\|access-date=May 27, 2011}}</ref>
	Kool-Aid's website indicates that the Kool Points program will be discontinued as of 6/30/2007.

			==Flavors==
	===Kool-Aid comics and video games===
			{\| class="wikitable"
	]
			\|- style="vertical-align:top;"
	There were seven Kool-Aid Man comics made in the 80s. Each of them had two stories, each one involving the Kool-Aid Man and a band of kids fighting off yellow, spikey characters called "Thirsties".
			\|width="30%"\|'''Original 6 flavors'''<ref>{{Cite web \|url=http://www.kool-aiddays.com/index.php?option=com_content&task=view&id=90 \|title=Kool-Aid Days \|access-date=December 17, 2006 \|archive-date=March 16, 2012 \|archive-url=https://web.archive.org/web/20120316142051/http://www.kool-aiddays.com/index.php?option=com_content&task=view&id=90 \|url-status=dead }}</ref>

			\|width="70%"\| Cherry, Grape, Lemon-Lime, Orange, Raspberry, Strawberry<ref name="Hastings">{{cite web\|url=http://www.hastingsmuseum.org/koolaid/kahistory.htm \|title=The History of Kool-Aid \|year=2008 \|publisher=] \|access-date=April 3, 2009 \|url-status=dead \|archive-url=https://web.archive.org/web/20090205191059/http://hastingsmuseum.org/koolaid/kahistory.htm \|archive-date=February 5, 2009 }}</ref>
	Two ] versions of Kool-Aid Man were made for the ] and the ], which were a ] with the comic books. Both were noted for being totally different games, giving gamers two different experiences involving Kool-Aid Man on each system. It was a change from the norm, where most games that were ported were exactly the same on each system. It is debatable how good the games were, or which system had the better version game. But it was another use of popular marketing that was done at the time, using the famous pitcher icon that had been on TV commercials for so long in a fun and thrilling way in the new video game boom that was going on at the time in the early 1980's. They are considered to be amongst the more scarce (but not necessarily rare) games to find for those systems.
			\|- style="vertical-align:top;"
			\| '''Singles flavors'''<ref>{{cite web\|url=http://www.kraftfoods.com/kf/Products/ProductInfoSearchResults.htm?CatalogType=1&BrandId=25&SearchText=Kool-Aid%20Powdered%20&PageNo=1\|title=Kool-Aid Powdered}}</ref>
			\| Black Cherry, Tropical Punch, Lemonade, Pink Lemonade, Cherry, Watermelon, Orange, Summer Punch
			\|- style="vertical-align:top;"
			\| '''Sugar-free flavors'''{{Citation needed\|date=April 2008}}
			\| Cherry, Grape, Lemonade, Soarin' Strawberry Lemonade, Tropical Punch, Raspberry, Watermelon, KiwiLime
			\|- style="vertical-align:top;"
			\| '''Water flavors'''<ref name="oddballcomics2006">{{cite web \|last=Shaw \|first=Scott \|url=http://www.oddballcomics.com/article.php?story=2006-10-09 \|title=Kool-Aid Komics \|publisher=Oddball Comics \|date=October 8, 2006 \|access-date=November 17, 2008 \|archive-url=https://web.archive.org/web/20090601175156/http://www.oddballcomics.com/article.php?story=2006-10-09 \|archive-date=June 1, 2009 \|url-status=dead }}</ref>
			\| Jamaica, Mandarina-Tangerine, Mango, Tamarindo, Piña-Pineapple
			\|- style="vertical-align:top;"
			\|'''Other flavors worldwide or previously available'''<ref name="oddballcomics2006"/>
			\| Apple, Arctic Green Apple, Berry Blue, Bunch Berry, Blastin' Berry Cherry, Blue Berry Blast, Blue Moon Berry, Candy Apple, Cherry, Cherry Cracker, Chocolate, Cola, Eerie Orange, Frutas, Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grape Tang, Melon Mango, Strawberry Splash, Great Blueberry, Great Blue-dini, Groselha, Guaraná, Ice Blue Raspberry Lemonade, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemon Ice, Lemonade, Lemonade Sparkle, Lemon-Lime, Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Peach, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-Dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Shaking Starfruit, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Solar Strawberry-Starfruit, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Swirlin' Strawberry-Starfruit, Tangerine, Tropical Punch, Watermelon, Watermelon-Cherry
			\|}

	=="Drinking the Kool-Aid"==		=="Drinking the Kool-Aid"==
			{{main\|Drinking the Kool-Aid}}
	]
			"]" is a phrase suggesting that one has mindlessly adopted a ] of a group or a (cult) leader without fully understanding the ramifications or implications. The backdrop of this are events culminating in the 1978 ]. At Jonestown, Guyana, followers of ]' Temple drank from a metal vat containing a mixture of "Kool Aid", ], and prescription drugs ], ], and ]. Present-day descriptions of the event sometimes claim the beverage was not Kool-Aid, but ],<ref name="zorn">{{cite web\|url=http://blogs.chicagotribune.com/news_columnists_ezorn/2008/11/have-you-drunk-the-kool-aid-kool-aid.html \|title=''Change of Subject'', "Have you drunk the 'Kool Aid' Kool Aid \|access-date=August 27, 2009 \|author=Eric Zorn \|date=November 18, 2008 \|publisher=Chicago Tribune, www.chicagotribune.com}}</ref> a less-expensive product from ] reportedly found at the site.<ref>{{Cite news \|first=Charles A. \|last=Krause \|title=Jonestown Is an Eerie Ghost Town Now \|newspaper=Washington Post\|date=December 17, 1978}}</ref> ], the creator of Kool-Aid, has stated the same.<ref>{{cite web\|url=http://www.fastcompany.com/magazine/92/debunk.html \|title=Don't Drink the Grape-Flavored Sugar Water... \|access-date=August 27, 2009 \|author=Martin Khin \|date=December 19, 2007 \|publisher=Fast Company, www.fastcompany.com \|url-status=dead \|archive-url=https://web.archive.org/web/20050407051630/http://www.fastcompany.com/magazine/92/debunk.html \|archive-date=April 7, 2005 }}</ref><ref>{{cite web\|url=http://www.poynter.org/column.asp?id=2&aid=54353 \|title=''Al's Morning Meeting'', "Thursday Edition: Clearing Kool-Aid's Name" \|access-date=August 27, 2009 \|author=Al Thomkins \|date=November 13, 2003 \|publisher=The Poynter Institute, www.poynter.org \|url-status=dead \|archive-url=https://web.archive.org/web/20031204102604/http://www.poynter.org/column.asp?id=2&aid=54353 \|archive-date=December 4, 2003 }}</ref> Implied by this accounting of events is that the reference to the Kool-Aid brand owes exclusively to its being better-known among Americans. Others are less categorical.<ref name="zorn"/> Both brands are known to have been among the commune's supplies: Film footage shot inside the compound prior to the events of November shows Jones opening a large chest in which boxes of both Flavor Aid and Kool-Aid are visible.<ref name="WGBH"> </ref>{{better citation\|date=May 2024}} Criminal investigators testifying at the Jonestown inquest spoke of finding packets of "cool aid" (''sic''), and eyewitnesses to the incident are also recorded as speaking of "cool aid" or "Cool Aid."<ref>{{cite web \|url=http://jonestown.sdsu.edu/wp-content/uploads/2013/10/GuyanaInquest.pdf \|title=Guyana inquest }}</ref> However, it is unclear whether they intended to refer to the actual Kool-Aid–brand drink or were ] that might refer to any powdered flavored beverage.

			==Relation to LSD==
	The idiomatic expression "drinking the Kool-Aid" was originally a reference to the ], a group of people associated with novelist ] who in the early 1960s travelled around the United States and held events called "]s", where ]-laced Kool-Aid was passed out to the public (LSD was legal at that time). Those who "drank the Kool-Aid" passed the "Acid Test." "Drinking the Kool-Aid" in that context meant accepting the LSD drug culture, and the Pranksters' "turned on" point of view. These events were described in ]'s 1968 classic, '']''.<ref name=phraseorigin>{{cite web\|url=http://www.amazon.com/gp/reader/0553380648/ref=sib_dp_pt/002-6185386-3261630#\|title=Amazon Online Reader: "...I begged him not to drink the Kool-Aid...", from The Electric Kool-Aid Acid Test (Tom Wolfe, 1968), page 278}}</ref>
			{{see also\|The Electric Kool-Aid Acid Test}}

			There have been multiple documented instances of Kool-Aid being spiked with the psychedelic drug ]. Most notable of these was during ], in which subjects would be given Kool-Aid that was spiked with LSD, before being ] and ].<ref name="MKUltra"> {{ YouTube \|title= MK-Ultra: The shocking Cold War experiments hidden by the CIA - BBC REEL \|id=y_-ek5CsTGc\|time=0m3s}}</ref>
	It is also now closely associated with the ] cult mass-suicide/murder in ], ]. ], the leader of the ], convinced his followers to move to Jonestown. Late in the year, he then ordered his flock to commit suicide by drinking grape-flavored ] laced with ]. In what is now commonly called the "]," a large majority of the 913 people later found dead drank the brew. (The discrepancy between the ] and the actual occurrence is likely due to Flavor Aid's relative obscurity versus the easily recognizable Kool-Aid.) The precise expression can be attested in usage at least as early as 1987.<ref name=phraseorigin>{{cite web\|url=http://www.arktimes.com/Articles/ArticleViewer.aspx?ArticleID=131ee585-0cdc-459b-8f97-0f72729d048d \|title=Arkansas Times article on the expression "Drinking the Kool-Aid," September 31, 2006 \|accessdate=2006-11-08 \|author=Doug Smith \|date=2006-08-31 \|publisher=Arkansas Times, www.arktimes.com}}</ref>

	One lasting legacy of the Jonestown tragedy is the saying, "Don't drink the Kool-Aid." This has come to mean, "Don’t trust any group you find to be a little on the kooky side," or "Whatever they tell you, don't believe it too strongly." The phrase can also be used in the opposite sense to indicate that one has blindly embraced a particular philosophy or perspective (a "]", or, as a cynical response to a fanatical claim, "sounds like someone's been drinking the Kool-Aid!").

	In technology circles "drinking the Kool-Aid" is often used to describe the misguided or over-abundant enthusiasm someone has for their product and it's capabilities.

	== Kool-Aid in popular culture==
	Another phrase, "Kool-Aid Mom," is used to describe a mother in whose home her children's friends habitually congregate. The reference is used in a complimentary fashion, to imply that the mother creates a home-away-from-home atmosphere for her children's friends.

	] in Lubbock, Texas sells a chilled wine that is referred to as 'Texas Kool Aid'. ] is sometimes referred to as ]. The phrase was made popular by the song of the ] by country music artist ].

	The phrase "]" is commonly used to describe mindless following or supporting of an argument.<ref></ref> It stems from a ] involving the cult of ], though the phrase mis-attributes the beverage: the incident actually involved Kool-Aid competitor ].


	A "Kool-Aid Smile" is a sarcastic expression used by urban youth to describe a wide, childlike smile.

	== Kool-Aid in media==
	{{toomuchtrivia}}
	*]''.]] Recently, Kool-Aid and the Kool-Aid Man have made a comeback in the mainstream. In the first episode of the cartoon series '']'', the Kool-Aid man made a cameo appearance, while bursting through a wall of a courtroom after Peter is sentenced to serve jailtime for trying to give back the welfare money he accumulated. In a later episode of '']'' called ], a man listening to a book on tape of one of Peter's Justin novels accidentally crashes his car through the Kool-Aid Man's wall, prompting the Kool-Aid Man to comment "You know, from the other side, that's kind of annoying..." Later, in the same episode, his wall is crashed through again just after he finished repairing it. He also appears in the Family Guy Movie, at the premiere in the opening frame, as the date of ]. When asked by the press on the red carpet if "Things are going well with Drew", he replies with an "Oh yeah!"

	*Humor publication ]'s book '']'' reports on the Jonestown massacre with the headline "Giant Anthropomorphic Juice Pitcher Among Victims Of Jonestown Suicide". (Note that ], not Kool-Aid, was used at Jonestown, and neither of these beverages actually even contain juice.)

	*Kool-Aid is the name of an album and a song by British band ], even though Kool-Aid is not officially die available in the ].

	*The Kool-Aid Man also appears in strips from the webcomics '']'' (in the strip entitled "Kids Are Thirsty" ), '']'' (in "Cultural References 'R Us" ), and '']'' .

	*] staple ] referred to the Kool-Aid man in his book, '']''. The introduction to the chapter on democracy in the rest of the world states that democracy is "like the Kool-Aid man," insofar as walls cannot contain it.
	*A song by the band '']'' is titled "Kool-Aid Party". It features guest vocalist ]. It was, however, not released on any Team Sleep album.

	==Flavors==
	There are many different flavors and types of Kool-Aid.
	===Original 6 flavors===
	* Raspberry
	* Cherry
	* Grape
	* Lemon
	* Orange
	* Root-beer
	Source: Adams County Historical Society <ref>http://www.adamshistory.org/perkinskoolaid.html</ref> <ref>http://www.kool-aiddays.com/index.php?option=com_content&task=view&id=90</ref>
	===Flavors sold in the U.S.===
	{\| border="0"
	\|valign="top"\|
	*Apple
	*Arctic Green Apple
	*Bedrock Orange
	*Berry Blue
	*Black Cherry
	*Blastin' Berry Cherry
	*Blue Berry Yum Yum
	*Blue Moon Berry
	*Blue Raspberry
	*Bunch Berry
	*Candy Apple
	*Changin' Cherry
	*Cherry
	*Cherry Cracker
	*Cherry-Lime
	*Cherry Subway
	*Cola
	*Eerie Orange
	*Golden Nectar
	*Grape
	*Grape Berry Splash
	*Grape-Blackberry
	*Great Bluedini
	*Ice Blue Island Twist
	*Ice Blue Raspberry Lemonade
	*Incrediberry
	\|valign="top"\|
	*Jamaica
	*Kickin' Kiwi-Lime
	*Kiwi Strawberry
	*Lemon
	*Lemonade
	*Lemonade Tea
	*Lemon-Grape
	*Lemon Ice
	*Lemon-Lime
	*Mandarina-Tangerine
	*Mango
	*Man-O-Mango-Berry
	*Mountain Berry Punch
	*Mountain Spring
	*Oh-Yeah Orange-Pineapple
	*Orange
	*Piña-Pineapple
	*Pineapple-Grapefruit
	*Pink Lemonade
	*Pink Swimmingo
	*Punch
	*Purplesaurus Rex
	*Rainbow Punch
	*Raspberry
	*Red Fruit
	\|valign="top"\|
	*Root Beer
	*Raspberry Reaction
	*Rockadile Red
	*Scary Black Cherry
	*Scary Blackberry
	*Sharkleberry Fin
	*Slammin' Strawberry Kiwi
	*Soarin' Strawberry-Lemonade
	*Solar Strawberry Star Fruit
	*Strawberry
	*Strawberry Falls Punch
	*Strawberry Split Punch
	*Strawberry Tea
	*Sunshine Punch
	*Surfin' Berry Punch
	*Swirlin' Strawberry Starfruit
	*Tamarindo
	*Tangerine
	*Tropical Punch
	*Watermelon Kiwi
	*Watermelon-Cherry
	*Wildberry Tea
	*Yabba Dabba Doo Berry
	\|}
	<small>Note: some flavors appear under different names.</small>
	===Other flavors worldwide===
	* Frutas
	* Frutas Vermilhas
	* Grape Blackberry
	* Grosella
	* Guarana
	* Kolita
	* Lemonade Sparkle
	* halopino grape

			] and the ] frequently held and advertised parties they called the ], during which they gave out Kool-Aid that was laced with LSD. ] later wrote about these parties in his book '']''.
	===Kool-Aid Jammers flavors===
	* Cherry
	* Grape
	* Kiwi Strawberry
	* Tropical Punch
	* Orange
	* Lemonade
	* Blue Rasberry
	* Green Apple
	* Yellow Banana
	===Kool-Aid Singles flavors===
	* Cherry
	* Grape
	* Tropical Punch
	* Orange
	===Kool-Aid Aguas Frescas flavors===
	* Jamaica
	* Tamarindo
	* Mango
	* Pineapple
	* Tangerine
	===Sugar-Free Kool-Aid Flavors===
	*Cherry
	*Grape
	*Lemonade
	*Soarin' Strawberry Lemonade
	*Tropical Punch
	*Blastin' Berry Cherry

	== References ==		==References==
			{{reflist}}
	<references/>

	== External links ==		==External links==
			{{Portal\|Drink}}
	* at KraftFoods.com
			* {{Official website\|https://www.koolaid.com/}}
	*
			* , Adams County Nebraska Historical Society
	* , from a museum in ]
	* from alt.drinks.kool-aid
	*
	*

			{{Kraft Foods Group}}
	{{Kraftprod}}

	]		]
	]		]
	]		]
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			]

Latest revision as of 08:54, 15 November 2024

Flavored drink mix This article is about the flavored drink mix and pouched beverage. For other uses, see Cool Aid (disambiguation).


Product type	Drink mix
Owner	Kraft Heinz
Country	United States
Introduced	1927; 98 years ago (1927)
Markets	Worldwide
Website	koolaid.com

Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.

History

The building in Hastings, Nebraska, where Kool-Aid was invented

Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder; this powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink.

An agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.

There is an active scene of Kool-Aid collectors. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites.

Production

Kool-Aid is usually sold in powder form, in either packets or small tubs. The actual beverage is prepared by mixing the powder with sugar (the packets of powder are usually, though not always, unsweetened) and water, typically by the pitcherful. The drink is usually either served with ice or refrigerated and served chilled. Additionally, there are some sugar-free varieties.

Kool-Aid is also sold as single-serving packets designed to be poured into bottled water, as small plastic bottles with pre-mixed drink, or as such novelties as ice cream or fizzing tablets.

The colors in Kool-Aid will stain, and hence the substance can be used as a dye for either hair or wool.

Advertising and promotion

Flavors

Original 6 flavors	Cherry, Grape, Lemon-Lime, Orange, Raspberry, Strawberry
Singles flavors	Black Cherry, Tropical Punch, Lemonade, Pink Lemonade, Cherry, Watermelon, Orange, Summer Punch
Sugar-free flavors	Cherry, Grape, Lemonade, Soarin' Strawberry Lemonade, Tropical Punch, Raspberry, Watermelon, KiwiLime
Water flavors	Jamaica, Mandarina-Tangerine, Mango, Tamarindo, Piña-Pineapple
Other flavors worldwide or previously available	Apple, Arctic Green Apple, Berry Blue, Bunch Berry, Blastin' Berry Cherry, Blue Berry Blast, Blue Moon Berry, Candy Apple, Cherry, Cherry Cracker, Chocolate, Cola, Eerie Orange, Frutas, Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grape Tang, Melon Mango, Strawberry Splash, Great Blueberry, Great Blue-dini, Groselha, Guaraná, Ice Blue Raspberry Lemonade, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemon Ice, Lemonade, Lemonade Sparkle, Lemon-Lime, Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Peach, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-Dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Shaking Starfruit, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Solar Strawberry-Starfruit, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Swirlin' Strawberry-Starfruit, Tangerine, Tropical Punch, Watermelon, Watermelon-Cherry

"Drinking the Kool-Aid"

Main article: Drinking the Kool-Aid

"Drinking the Kool-Aid" is a phrase suggesting that one has mindlessly adopted a dogma of a group or a (cult) leader without fully understanding the ramifications or implications. The backdrop of this are events culminating in the 1978 Jonestown Massacre. At Jonestown, Guyana, followers of Jim Jones' Temple drank from a metal vat containing a mixture of "Kool Aid", cyanide, and prescription drugs Valium, Phenergan, and chloral hydrate. Present-day descriptions of the event sometimes claim the beverage was not Kool-Aid, but Flavor Aid, a less-expensive product from Jel Sert reportedly found at the site. Kraft Foods, the creator of Kool-Aid, has stated the same. Implied by this accounting of events is that the reference to the Kool-Aid brand owes exclusively to its being better-known among Americans. Others are less categorical. Both brands are known to have been among the commune's supplies: Film footage shot inside the compound prior to the events of November shows Jones opening a large chest in which boxes of both Flavor Aid and Kool-Aid are visible. Criminal investigators testifying at the Jonestown inquest spoke of finding packets of "cool aid" (sic), and eyewitnesses to the incident are also recorded as speaking of "cool aid" or "Cool Aid." However, it is unclear whether they intended to refer to the actual Kool-Aid–brand drink or were using the name in a generic sense that might refer to any powdered flavored beverage.

Relation to LSD

There have been multiple documented instances of Kool-Aid being spiked with the psychedelic drug lysergic acid diethylamide. Most notable of these was during Project MKUltra, in which subjects would be given Kool-Aid that was spiked with LSD, before being brainwashed and psychologically tortured.

Ken Kesey and the Merry Pranksters frequently held and advertised parties they called the Acid Tests, during which they gave out Kool-Aid that was laced with LSD. Tom Wolfe later wrote about these parties in his book The Electric Kool-Aid Acid Test.

References

The History of Kool-Aid and Edwin Perkins.
"History of Kool-Aid". Hastings Museum of Culture and History. Archived from the original on June 15, 2008. Retrieved May 16, 2008.
"Nebraska takes sweet turn, names Kool-Aid state drink". Deseret News. May 22, 1998. Archived from the original on November 12, 2020.
Gustafson, Angela (August 9, 2011). "Nebraska's official soft drink celebrated at the 14th Annual Kool-Aid Days on Aug. 12-14". The Fence Post. Archived from the original on May 26, 2013. Retrieved February 19, 2020.
"Kraft and SodaStream in deal for Kool-Aid". The Chicago Tribune. Reuters. July 18, 2012. Archived from the original on July 22, 2012. Retrieved July 30, 2012.
Hodge, Will (June 6, 2019). "Inside the black (cherry) market of vintage Kool-Aid packet collectors". The Takeout. Retrieved June 13, 2019.
Matt Molstad; et al. "How to dip dye your hair with kool-aid". Wiki how. Retrieved October 30, 2014.
Porter, Kristi. "Dyed in the wool". knitty.
Van Hoven, Jason (April 15, 2013). "New Kool-Aid Man: Oh Yeah! What Does The New Kool-Aid Man Look Like? [VIDEO]". IBT Media, Inc. Archived from the original on April 15, 2013. Retrieved April 15, 2013.
Newman, Andrew Adam (May 27, 2011). "ADVERTISING; Kraft Aims Kool-Aid Ads at a Growing Hispanic Market". The New York Times. Retrieved May 27, 2011.
"Kool-Aid Days". Archived from the original on March 16, 2012. Retrieved December 17, 2006.
"The History of Kool-Aid". Hastings Museum of Natural & Cultural History. 2008. Archived from the original on February 5, 2009. Retrieved April 3, 2009.
"Kool-Aid Powdered".
^ Shaw, Scott (October 8, 2006). "Kool-Aid Komics". Oddball Comics. Archived from the original on June 1, 2009. Retrieved November 17, 2008.
^ Eric Zorn (November 18, 2008). "Change of Subject, "Have you drunk the 'Kool Aid' Kool Aid". Chicago Tribune, www.chicagotribune.com. Retrieved August 27, 2009.
Krause, Charles A. (December 17, 1978). "Jonestown Is an Eerie Ghost Town Now". Washington Post.
Martin Khin (December 19, 2007). "Don't Drink the Grape-Flavored Sugar Water..." Fast Company, www.fastcompany.com. Archived from the original on April 7, 2005. Retrieved August 27, 2009.
Al Thomkins (November 13, 2003). "Al's Morning Meeting, "Thursday Edition: Clearing Kool-Aid's Name"". The Poynter Institute, www.poynter.org. Archived from the original on December 4, 2003. Retrieved August 27, 2009.
Jonestown: The Life and Death of Peoples Temple
"Guyana inquest" (PDF).
MK-Ultra: The shocking Cold War experiments hidden by the CIA - BBC REEL on YouTube

External links

Official website
The Kool-Aid Story, Adams County Nebraska Historical Society

v t e Kraft Foods current brands
Baking	Calumet Shake 'n Bake Stove Top
Beverages	Capri Sun Country Time Crystal Light Gevalia Kool-Aid Maxwell House MiO Nabob Sanka Tassimo
Condiments	A.1. Bull's-Eye Claussen Grey Poupon Kraft Mayo Miracle Whip Primal Kitchen
Convenience food	Boca Burger Jell-O Jet-Puffed Kraft Dinner Lunchables Oscar Mayer Velveeta (pasta)
Dairy	Cheez Whiz Cool Whip Dream Whip Kraft Singles Philadelphia Velveeta
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