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#REDIRECT ] |
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An {{Nihongo|'''eyecatch'''|アイキャッチ|aikyatchi}} is a scene or illustration used to begin and end a commercial break in a ]ese ], especially in ] and ] shows, similar to how "]s" into/out of ]s are used in the ]. |
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Unlike in American programs, in which bumps are typically supplied by the network (when they have them at all), eyecatches are almost always produced by the production company and considered a part of the program itself, rather than (or also serving as) a segue into a commercial break. They are typically 2-5 seconds long. Eyecatches for children's programs are often longer and more elaborate, while eyecatches for programming for adults may consist of nothing more than the program's logo against a black background. |
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==Types== |
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Most programs use the same eyecatch in each episode, but a few change them every week, or rotate a stable of repeating eyecatches. In ] productions, such as the ] series, the eyecatch generally revolves around the character the episode is focused on. If it revolves around two members, one or both characters are shown. Some anime does this as well. The program '']'' is a noted exception; there is only one eyecatch in the entire series, which is contained in the first program and is meant to be a riff on anime cliches. |
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<!-- Unsourced image removed: ]'' rotates every few episodes. The love triangles in the anime are expressed with a couple being united and the third party always falling over.]] --> |
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Often, especially in programs aimed at children, the eyecatch has a secondary purpose: ]. ] is one of the examples (]); the purpose of the "Who's that Pokémon?" eyecatch is to help children learn to identify the characters and thus increase brand awareness. Likewise, there is a recent trend among ] anime in Japan of using the eyecatches to show the heroine having fun with some gadget or toy, such as those featured in ]. The item featured is then made into merchandise and sold. Thus, the eyecatch both creates a product and provides it with free advertising. |
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There have also been times, at least in anime, where multiple eyecatches are displayed throughout each episode that don't necessarily have to do with commercial breaks. The eyecatches in this case tend to be around five per episode. Examples of this type can be found in such anime as '']'' and '']''. More over, this is also seen in the anime '']'' where the eyecatches often have scenes pertaining to the episode in question. |
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==Examples== |
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* In the original Japanese version of '']'', the eyecatches for that program consist of a series of Wanted posters, each depicting one of the show's central characters, who are all ]s and therefore wanted criminals. |
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* In ], there is a "Who's that Pokémon?" segment. The segment challenges viewers to identify one of the series' {{pokenum}} fictional creatures, which is obscured in ]. After the commercial break, the answer is revealed. |
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{{japan-tv-stub}} |
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{{anime-stub}} |
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