Misplaced Pages

Nickelodeon (Australian TV channel): Difference between revisions

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Browse history interactively← Previous editContent deleted Content addedVisualWikitext
Revision as of 03:40, 9 February 2022 edit49.187.104.209 (talk)No edit summaryTag: Reverted← Previous edit Latest revision as of 02:50, 30 December 2024 edit undo2001:8003:3fc0:ff00:2ce7:7f68:f351:dfe2 (talk) Upcoming programmingTags: section blanking Mobile edit Mobile web edit 
(504 intermediate revisions by more than 100 users not shown)
Line 2: Line 2:
{{Use Australian English|date=June 2014}} {{Use Australian English|date=June 2014}}
{{Use dmy dates|date=May 2020}} {{Use dmy dates|date=May 2020}}
{{About||the pay television channel|Nickelodeon (Australia and New Zealand)}}
{{Infobox television channel {{Infobox television channel
| name = 10 Shake | name = Nickelodeon Australia
| logo = File:10_Shake_logo_2020.svg | logo = File:Nickelodeon 2023 logo (outline).svg
| logo_size = 250px | logo_size = 250px
| logo_caption = Logo used since 2023
| launch_date = {{start date and age|2020|9|27|df=yes}}
| launch_date = {{start date and age|2020|9|27|df=yes}}
| picture_format = ] (]) ]
| closed_date =
| network = ]
| picture_format = ] (]) ]
| owner = ]<br />(])
| network = ]
| country = Australia
| owner = ]<br>(])
| language = English
| parent = ]
| area = ], ], ], ], ], ], ], ], ], ]
| type = Children's entertainment
| country = Australia
| language = English
| area = ], ], ], ], ], ], ], ], ]
| former_names = 10 Shake (2020–23)
| sister_channels = {{Plainlist| | sister_channels = {{Plainlist|
*]
*] *]
*] *]
*] *]
*] *]
*] *]
*] *Gecko TV
}} }}
| website = | website =
| terr_serv_1 = Freeview Ten metro (]) | terr_serv_1 = Freeview 10 metro (])
| terr_chan_1 = 13 | terr_chan_1 = 13
| terr_serv_2 = Freeview SCA regional (]) | terr_serv_2 = Freeview SCA regional (])
| terr_chan_2 = 54 | terr_chan_2 = 54
| online_chan_1 = | online_chan_1 =
}} }}


'''Nickelodeon''' is an Australian ] digital television multichannel owned by ], via ].
'''10 Shake''' is an Australian ] digital television multichannel owned by ]. It launched on 27 September 2020 at 6am.<ref>{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/get-ready-to-twist-and-shake/|title=Get Ready To Twist And Shake|website=ViacomCBS ANZ}}</ref><ref name="viacomcbsanz">{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/|title=New channel will shake it up|website=ViacomCBS ANZ}}</ref>{{efn|10 Shake is similar to ABC Kids which broadcasts G-rated shows for children from 5am to 7pm.}}


It originally launched as '''10 Shake''' on 27 September 2020, as Network 10's third multichannel.<ref>{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/get-ready-to-twist-and-shake/|title=Get Ready To Twist And Shake|website=ViacomCBS ANZ}}</ref><ref name="viacomcbsanz">{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/|title=New channel will shake it up|website=ViacomCBS ANZ}}</ref> As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including ] library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from ], ] and ]). After rebranding as Nickelodeon, the network further ] its schedule into ] under the ], Nickelodeon, and ] brands.
The channel includes a mix of shows for people aged forty and under.<ref>{{Cite web|url=https://tvblackbox.com.au/page/2020/07/13/10s-new-multichannel-set-to-10shake-things-up/|title=New multichannel set to #10Shake things up|date=12 July 2020}}</ref> It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.<ref name="viacomcbsanz" />


==History== ==History==
===10 Shake (2020–2023)===
In May 2020, ] Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that ] would unveil a fourth digital channel later in the year. Complementing ], ] and ], the fourth channel will appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.<ref>{{Cite web|url=https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/|title=10 present a positive view to advertisers and sizzle a new multichannel|date=11 May 2020}}</ref>
During a ] to advertisers in May 2020, Beverley McGarvey, the chief content officer and executive vice president of ], revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.<ref>{{Cite web |date=11 May 2020 |title=10 present a positive view to advertisers and sizzle a new multichannel |url=https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/ |website=TVBlackbox}}</ref>


On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September, with the name partially inspired by British sister network ], whose youth block is branded as '']''. The network will carry children's programmes (drawing primarily television series from ] brands), while evening and prime time hours will feature "edgy" series and films targeting young adults under 40, including programmes from ] and ], and other imported programmes such as '']''. 10 Shake will also share their ViacomCBS television programmes (including CBS, MTV, Nickelodeon, and Comedy Central) with ], ], ], ], and ] and carry movies from Warner Bros, Village Roadshow, DC Films, and New Line Cinema.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: ‘There's no other offering like it on commercial FTA’|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=2020-07-14|website=Mumbrella|language=en-US}}</ref> On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from ] brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from ] and ], and other imported programmes such as '']''.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: ‘There's no other offering like it on commercial FTA’|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=2020-07-14|website=Mumbrella|language=en-US}}</ref>


It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.<ref name="Shake Start">{{Cite web|url=https://tvblackbox.com.au/page/2020/09/13/exclusive-tv-blackbox-reveals-the-launch-date-for-10-shake-as-10-hits-reset-button-on-programming/|title=EXCLUSIVE &#124; TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming|date=13 September 2020}}</ref> Regional viewers via ] will need to access streaming platform ''']''' to find the new content, with WIN currently not planning to launch 10 Shake in the near future.<ref name="10 Shake"/><ref name="Shake Start"/> But with WIN re-affiliating with the ] in 2021, 10 immediately signed for a re-affiliation deal with ] that will include carriage of that channel. It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets.<ref name="Shake Start">{{Cite web|url=https://tvblackbox.com.au/page/2020/09/13/exclusive-tv-blackbox-reveals-the-launch-date-for-10-shake-as-10-hits-reset-button-on-programming/|title=EXCLUSIVE &#124; TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming|date=13 September 2020}}</ref> ] did not plan to launch 10 Shake in regional markets.<ref name="10 Shake"/> But with WIN re-affiliating with the ] in 2021, 10 immediately signed for a re-affiliation deal with ] that would include carriage of that channel. On 14 September 2022, 10 Shake launched on ].

===Nickelodeon (2023–present)===
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.<ref name="nickelodeon2023">{{cite news|url=https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |date=22 June 2023|title=10 Shake to rebrand as Nickelodeon Channel |first=David|last=Knox|newspaper=TV Tonight |access-date=24 June 2023|url-status=live|archive-url =https://web.archive.org/web/20230624142500/https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html | archive-date=24 June 2023}}</ref><ref>{{Cite web |last=Mediaweek |date=2023-06-22 |title=Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount |url=https://www.mediaweek.com.au/10-shake-to-rebrand-to-the-nickelodeon-channel-from-august-1/ |access-date=2023-06-22 |website=Mediaweek |language=en-AU}}</ref> Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of ] focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the ] broadcasting on Foxtel in Australia, whilst continuing to be provided on ] and ].<ref name="nickelodeon2023"/>


==Programming== ==Programming==
10 Shake features a mix of repeated shows from their slate of output deals, and shows that make their debut on ]. Most of its programming is sourced from the library of Network 10's parent company ] and its television brands from ], ], ], ], and other televisions are Non-ViacomCBS.<ref name="sponsors">{{Cite web|url=https://mumbrella.com.au/network-10-announces-four-sponsors-to-support-launch-of-10-shake-644415|title=Ten announces four sponsors to support launch of 10 Shake|access-date=1 October 2020|website=Mumbrella|date=29 September 2020}}</ref> Also the film brands from ], ], ], ], ], ], and ], but the movies come from various distributors and it won't be all from Paramount anymore. Furthermore, a number of ViacomCBS programmes (including television brands from CBS, MTV, Comedy Central, and Nickelodeon) will be provided to other networks of ], ], ], ], and ] by contractual agreements already in place, following by the same Nickelodeon television programmes with different seasons for 9Go! and 10 Shake will be upcoming in sometime of 2022. Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on ]. Most of its programming was sourced from the library of Network 10's parent company ] and its television brands from ], ], ] and ].<ref name="sponsors">{{Cite web|url=https://mumbrella.com.au/network-10-announces-four-sponsors-to-support-launch-of-10-shake-644415|title=Ten announces four sponsors to support launch of 10 Shake|access-date=1 October 2020|website=Mumbrella|date=29 September 2020}}</ref>


10 Shake aired local Australian children's programming, including '']'', '']'' and other ].<ref>{{Cite web|title=Network 10 launches Shake: Show me the content, dawn to midnight|url=https://www.mediaweek.com.au/network-10-launches-shake-show-me-the-content-dawn-to-midnight/|access-date=1 October 2020|website=Media Week|date=13 July 2020}}</ref> Also locally produced for the network was short-form series ''Shake Takes'' which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.<ref name="sponsors"/> This was later replaced by ''Nick News'' before the channel was rebranded to Nickelodeon.<ref name="nicknews">{{cite news|url=https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html |date= 8 July 2022 |title=''Nick News'' launches on Nickelodeon & 10 Shake |first=David|last=Knox|newspaper=TV Tonight |access-date=31 July 2022|url-status=live|archive-url =https://web.archive.org/web/20220731022500/https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html | archive-date=31 July 2022}}</ref>
However, Nickelodeon, MTV and Comedy Central television programmes has been also taken over on 10 due to ] from 2020 to the present.

10 Shake airs local Australian children's programming, including '']'', '']'' and other ].<ref>{{Cite web|title=Network 10 launches Shake: Show me the content, dawn to midnight|url=https://www.mediaweek.com.au/network-10-launches-shake-show-me-the-content-dawn-to-midnight/|access-date=1 October 2020|website=Media Week|date=13 July 2020}}</ref> Also locally produced for the network is short-form series ''Shake Takes'' which is inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.<ref name="sponsors"/>


===Current programming=== ===Current programming===
====Adult animation==== ====Animation====
{{Div col}} {{Div col}}
* '']'' * '']'' (2023–present)
* '']'' * '']'' (2023–present)
* '']'' (2024–present)
* '']'' (2023–present)
* '']'' (2024–present)
* '']'' (2024–present)
* '']'' (2024–present)
* '']'' (2024–present)
* '']'' (2023–present)
* '']'' (2024–present)
* '']'' (2023–present)
* ] (2020–21, 2023–present)
{{Div col end}} {{Div col end}}


====Children's==== ====Children's====
{{Div col}} {{Div col}}
* '']'' (2020–present) * '']'' (2024–present)
* '']'' (2024–present)
* '']'' (2020–present)
* '']'' (2021–present) * '']'' (2023–present)
* '']'' (2021–present) * '']'' (2020–21, 2023–present)
* '']'' (2021–present) * '']'' (2023–present)
* '']'' (2021–present) * '']'' (2023–present)
* '']'' (2020–present) * '']'' (2023–present)
* '']'' (2021–present)
* '']'' (2020–present)
* '']'' (2021–present)
* '']'' (2021–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2024–present)
* '']'' (2020–present)<!--Season 1-3--->
* '']'' (2020–present) * '']'' (2024–present)
* '']'' (2020–present) * '']'' (2020–present)<!--Season 3-present--->
* '']'' (2020–present) * '']'' (2023–present)
* ''Shake Takes'' (2020–present) * '']'' (2024–present)
* '']'' (2024–present)
* '']'' (2020–present)<!--Season 5-11--->
* '']'' (2024–present)
* '']'' (2022–present)
* '']'' (2024–present)
* '']'' (2020–22, 2024–present)
* '']'' (2024–present)
* '']'' (2023–present)
* '']'' (2023–present)
* '']'' (2024–present)
* '']'' (2020–present)<!--Season 5-8 and Season 11-present--->
* ] (2024–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2024–present)
* '']'' (2023–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2021–present) * '']'' (2024–present)
{{Div col end}} {{Div col end}}


====Preschool==== ====Preschool====
{{Div col}} {{Div col}}
* '']'' (2021–present) * '']'' (2022–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2020–present) * '']'' (2024–present)
* '']'' (2021–present) * '']'' (2024–present)
* ''Garden Academy'' (2024–present)
* '']'' (2021–present)
* '']'' (2020–present)<!--Season 7-8---> * '']'' (2024–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2020–present)
* ''Ready Set Dance'' (2020–present) * ''Ready Set Dance'' (2020–present)
* '']'' (2024–present)
* '']'' (2021–present) * '']'' (2021–present)
* '']'' (2022–present)
* '']'' (2020–present) * '']'' (2020–present)
* '']'' (2020–present) * '']'' (2024–present)
* '']'' (2020–present) * '']'' (2020–22, 2024–present)
* '']'' (2021–present)
{{Div col end}} {{Div col end}}


====Comedy==== ====Comedy====
{{Div col}} {{Div col}}
* '']'' * '']'' (2024–present)
* '']'' (2023–present)
* '']''
* '']'' (2024–present)
* '']''
* '']'' * '']'' (2021–present)
* '']'' * '']'' (2023–present)
* '']'' * '']'' (2024–present)
* '']''
* '']''
{{Div col end}} {{Div col end}}


====Light entertainment==== ====Light entertainment====
{{Div col}} {{Div col}}
* '']'' * '']'' (2022–present)
* '']''<!---(2021)---> * '']'' (2021–present)
* '']'' (2021–present)
* '']''<!---(2020)--->
* '']''<!---(2021)---> * ''] '' (2020–present)
* '']'' * '']'' (2020–present)
* '']'' (2024–present)
* ''Just for Laughs Australia'' (2020–present)
* '']'' (2024–present)
* '']'' (2023–present)
{{Div col end}} {{Div col end}}


====Award shows==== ====Award shows====
{{Div col}} {{Div col}}
* '']'' (same-day encore) * '']''
* '']'' (same-day encore)
{{Div col end}}

====Reality====
{{Div col}}
* '']''<!---(2020)--->
* '']''<ref name="10 Shake">{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/07/10-shake-to-launch-in-september.html|title=10 Shake to launch in September|date=13 July 2020|website=TV Tonight|publisher=]|access-date=13 July 2020}}</ref>
* '']''
* '']''
* '']''
* '']''<!---(2020)--->
* '']''
* '']''
* '']''<!---(2020)--->
* '']''
* '']''
* '']'' (simulcast with ])
* '']'' (includes ''Winter Wipeout'' and ''Total Wipeout: Freddie and Paddy Takeover'')
{{Div col end}} {{Div col end}}


===Upcoming programming=== ===Upcoming programming===
<!---Only add series if referenced--->
* ''Calvin & Kaison's Play Power!'' (preschool)<ref name="if">{{Cite web|url=https://www.if.com.au/network-10-launches-new-channel-shake-aimed-at-under-40s/|title=Network 10 launches new channel Shake aimed at under-40s|first=Jackie|last=Keast|date=13 July 2020|website=IF Magazine}}</ref>
* '']'' (children's)


===Former programming=== ===Former programming===
====Adult animation==== ====Adult animation====
{{Div col}}
* '']'' (2020–23)
* '']'' (2020–21) * '']'' (2020–21)
* '']'' (2020–23)
{{Div col end}}


====Children's==== ====Children's====
{{Div col}}
* '']'' (2020–22)
* '']'' (2021–23)
* '']'' (2021–22)
* '']'' (2021–23)
* '']'' (2020) * '']'' (2020)
* '']'' (2021–23)
* '']'' (2020–21)
* '']'' (2021–22)
* '']'' (2020–23)
* '']'' (2021–22)
* '']'' (2020) * '']'' (2020)
* '']'' (2021)
* ] (2020–21)
* '']'' (2023)
* '']'' (2023)
* '']'' (2020–23)
* ''Nick News'' (2022–23)
* '']'' (2020–23)
* ''Shake Takes'' (2020–22)
* '']'' (2022–23)
* '']'' (2020–21) * '']'' (2020–21)
* '']'' (2022)
* '']'' (2021)
{{Div col end}}


====Preschool==== ====Preschool====
{{Div col}} {{Div col}}
* '']'' (2021–23)
* '']'' (2020–23)
* ''Calvin & Kaison's Play Power!'' (2022)<!--Aired once on 30 October 2022-->
* '']'' (2021–23)
* '']'' (2020–21) * '']'' (2020–21)
* '']'' (2023)
* '']'' (2021–23)
* '']'' (2020–23)<!--Season 7-8--->
* '']'' (2020–21)
* '']'' (2020–23)
* '']'' (2021)
{{Div col end}} {{Div col end}}


====Comedy==== ====Comedy====
{{Div col}} {{Div col}}
* '']''
* '']'' (2020–21, now on 10 Peach)
* '']'' (2020)
* '']''
* '']'' (2021–23)
* '']''
* '']''
* '']'' (2020–21)
* '']''
* '']'' (2023)
{{Div col end}}

====Light entertainment====
{{Div col}}
* '']'' (2020)
* '']'' (2021)
* '']'' (2020–23)
* '']'' (2022)
* '']'' (2020–23)
* ''Shaun Micallef's Brain Eisteddfod'' (2022)
* ''Ultimate Classroom'' (2022)
{{Div col end}}

====Reality====
{{Div col}}
* '']'' (2020)
* '']''<ref name="10 Shake">{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/07/10-shake-to-launch-in-september.html|title=10 Shake to launch in September|date=13 July 2020|website=TV Tonight|publisher=]|access-date=13 July 2020}}</ref>
* '']''
* '']''
* '']''
* '']'' (2022)
* '']'' (2020)
* '']''
* '']''
* '']'' (2020–21)
* '']''
* '']'' (2020–21)
* '']'' (2020)
* '']'' (2021–22)
{{Div col end}}

====Award shows====
{{Div col}}
* '']''
* '']''
{{Div col end}} {{Div col end}}


==Availability== ==Availability==
10 Shake is available on channel 13 in ] ] from the network's five metropolitan ]s, ] ], ] ], ] ], ] ], and ] ], and other stations ] Southern NSW/ACT, ] Regional QLD, ] Regional VIC and ] Tasmania. Nickelodeon is available on channel 13 in ] ] from the network's five metropolitan ]s, ] ], ] ], ] ], ] ], and ] ], and other stations ] Regional QLD, ] Southern NSW/ACT, ] Regional VIC and ] Tasmania.

==Logo and identity history==
<gallery>
File:10 Shake logo 2020.svg|27 September 2020 – 31 July 2023
File:Nickelodeon 2023 logo (outline).svg|1 August 2023 – present
</gallery>


===Identity history===
==Notes==
*2020–2023: ''Shake It Up!''
{{notelist}}
*2023–present: ''We Make Fun''


==References== ==References==
Line 179: Line 271:
==External links== ==External links==
{{Portal|Television|Australia}} {{Portal|Television|Australia}}
*{{Official website|http://10play.com.au}} *{{Official website|https://www.nick.com.au}}
*{{Facebook|10ShakeAU}}
*{{Instagram|10ShakeAU}}


{{Nickelodeon}}
{{Ten Network Holdings}}
{{Paramount Networks UK & Australia}}
{{CBS}}
{{Paramount Global}}
{{Free-to-air television channels in Australia}} {{Free-to-air television channels in Australia}}


] ]
]
] ]
] ]
] ]
] ]
]

Latest revision as of 02:50, 30 December 2024

Australian free-to-air digital television channel

For the pay television channel, see Nickelodeon (Australia and New Zealand). Television channel
Nickelodeon Australia
Logo used since 2023
TypeChildren's entertainment
CountryAustralia
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania
NetworkNetwork 10
Programming
Language(s)English
Picture format576i (SDTV) 16:9
Ownership
OwnerParamount Networks UK & Australia
(Paramount Global)
ParentTen Network Holdings
Sister channels
History
Launched27 September 2020; 4 years ago (2020-09-27)
Former names10 Shake (2020–23)
Links
Websitenick.com.au
Availability
Terrestrial
Freeview 10 metro (virtual)13
Freeview SCA regional (virtual)54
Streaming media
10 Play

Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.

It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel. As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.

History

10 Shake (2020–2023)

During a showcase to advertisers in May 2020, Beverley McGarvey, the chief content officer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.

On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.

It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets. WIN Television did not plan to launch 10 Shake in regional markets. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.

Nickelodeon (2023–present)

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.

Programming

Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.

10 Shake aired local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas. Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group. This was later replaced by Nick News before the channel was rebranded to Nickelodeon.

Current programming

Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Upcoming programming

Former programming

Adult animation

Children's

Preschool

Comedy

Light entertainment

Reality

Award shows

Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.

Logo and identity history

  • 27 September 2020 – 31 July 2023 27 September 2020 – 31 July 2023
  • 1 August 2023 – present 1 August 2023 – present

Identity history

  • 2020–2023: Shake It Up!
  • 2023–present: We Make Fun

References

  1. "Get Ready To Twist And Shake". ViacomCBS ANZ.
  2. "New channel will shake it up". ViacomCBS ANZ.
  3. "10 present a positive view to advertisers and sizzle a new multichannel". TVBlackbox. 11 May 2020.
  4. Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  5. "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
  6. ^ Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
  7. ^ Knox, David (22 June 2023). "10 Shake to rebrand as Nickelodeon Channel". TV Tonight. Archived from the original on 24 June 2023. Retrieved 24 June 2023.
  8. Mediaweek (22 June 2023). "Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount". Mediaweek. Retrieved 22 June 2023.
  9. ^ "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
  10. "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
  11. Knox, David (8 July 2022). "Nick News launches on Nickelodeon & 10 Shake". TV Tonight. Archived from the original on 31 July 2022. Retrieved 31 July 2022.

External links

Nickelodeon
A brand of Paramount
Blocks
Television networks
Programming
Brand extensions
Studios
Outreach
Amusement parks
International
Nick Jr. Channel
Nicktoons
TeenNick
Streaming
Other international
Defunct
See also
Paramount Networks UK & Australia
United Kingdom
& Ireland
UK-only
Ten Network Holdings
(Australia &
New Zealand)
Network 10
Multichannels
Other
Related
Defunct
Paramount Global
Corporate directors
CBS
Entertainment
Group
Flagship assets
BET Media Group
CBS News
and Stations
Production &
distribution
Digital media
Streaming
U.S. media
networks
MTV Entertainment Group
Nickelodeon Group
Paramount
Pictures
International
networks
Paramount Networks Americas
Pan-American
Brazil
Argentina
Production arms
Defunct
See also
Paramount Networks EMEAA
MTV
Nickelodeon
Nick Jr.
Nicktoons
Comedy Central
Paramount Network
BET
Other
Defunct
See also
Paramount Networks UK & Australia
United Kingdom
& Ireland
UK-only
Ten Network Holdings
(Australia &
New Zealand)
Network 10
Multichannels
Other
Related
Defunct
Miscellaneous
holdings
Defunct/former
holdings
See also
Free-to-air television channels in Australia
Public broadcasters
ABC Television
SBS Television
Major metropolitan
commercial broadcasters
Seven West Media
Nine Entertainment
Ten Network Holdings
Regional/remote affiliate
commercial networks
Seven Network affiliates
Nine Network affiliates
Network 10 affiliates
First Nations Broadcasting
Community broadcasters
Metropolitan
Regional/remote satellite
Datacasting and other
licensed channels
Television platforms
See also
Categories: