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{{About||the pay television channel|Nickelodeon (Australia and New Zealand)}} |
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{{Infobox television channel |
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{{Infobox television channel |
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| name = 10 Shake |
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| name = Nickelodeon Australia |
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| logo = File:10_Shake_logo_2020.svg |
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| logo = File:Nickelodeon 2023 logo (outline).svg |
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| logo_size = 250px |
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| logo_size = 250px |
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| logo_caption = Logo used since 2023 |
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| launch_date = {{start date and age|2020|9|27|df=yes}} |
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| launch_date = {{start date and age|2020|9|27|df=yes}} |
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| picture_format = ] (]) ] |
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| network = ] |
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| picture_format = ] (]) ] |
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| owner = ]<br />(]) |
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| network = ] |
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| country = Australia |
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| owner = ]<br>(]) |
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| language = English |
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| parent = ] |
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| area = ], ], ], ], ], ], ], ], ], ] |
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| type = Children's entertainment |
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| country = Australia |
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| language = English |
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| area = ], ], ], ], ], ], ], ], ] |
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| former_names = 10 Shake (2020–23) |
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| sister_channels = {{Plainlist| |
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| sister_channels = {{Plainlist| |
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| terr_serv_1 = Freeview Ten metro (]) |
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| terr_serv_1 = Freeview 10 metro (]) |
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| terr_chan_1 = 13 |
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| terr_chan_1 = 13 |
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| terr_serv_2 = Freeview SCA regional (]) |
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| terr_serv_2 = Freeview SCA regional (]) |
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'''Nickelodeon''' is an Australian ] digital television multichannel owned by ], via ]. |
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'''10 Shake''' is an Australian ] digital television multichannel owned by ]. It launched on 27 September 2020 at 6am.<ref>{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/get-ready-to-twist-and-shake/|title=Get Ready To Twist And Shake|website=ViacomCBS ANZ}}</ref><ref name="viacomcbsanz">{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/|title=New channel will shake it up|website=ViacomCBS ANZ}}</ref>{{efn|10 Shake is similar to ABC Kids which broadcasts G-rated shows for children from 5am to 7pm.}} |
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It originally launched as '''10 Shake''' on 27 September 2020, as Network 10's third multichannel.<ref>{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/get-ready-to-twist-and-shake/|title=Get Ready To Twist And Shake|website=ViacomCBS ANZ}}</ref><ref name="viacomcbsanz">{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/|title=New channel will shake it up|website=ViacomCBS ANZ}}</ref> As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including ] library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from ], ] and ]). After rebranding as Nickelodeon, the network further ] its schedule into ] under the ], Nickelodeon, and ] brands. |
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The channel includes a mix of shows for people aged forty and under.<ref>{{Cite web|url=https://tvblackbox.com.au/page/2020/07/13/10s-new-multichannel-set-to-10shake-things-up/|title=New multichannel set to #10Shake things up|date=12 July 2020}}</ref> It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.<ref name="viacomcbsanz" /> |
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==History== |
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==History== |
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===10 Shake (2020–2023)=== |
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In May 2020, ] Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that ] would unveil a fourth digital channel later in the year. Complementing ], ] and ], the fourth channel will appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.<ref>{{Cite web|url=https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/|title=10 present a positive view to advertisers and sizzle a new multichannel|date=11 May 2020}}</ref> |
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During a ] to advertisers in May 2020, Beverley McGarvey, the chief content officer and executive vice president of ], revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.<ref>{{Cite web |date=11 May 2020 |title=10 present a positive view to advertisers and sizzle a new multichannel |url=https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/ |website=TVBlackbox}}</ref> |
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On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September, with the name partially inspired by British sister network ], whose youth block is branded as '']''. The network will carry children's programmes (drawing primarily television series from ] brands), while evening and prime time hours will feature "edgy" series and films targeting young adults under 40, including programmes from ] and ], and other imported programmes such as '']''. 10 Shake will also share their ViacomCBS television programmes (including CBS, MTV, Nickelodeon, and Comedy Central) with ], ], ], ], and ] and carry movies from Warner Bros, Village Roadshow, DC Films, and New Line Cinema.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: ‘There's no other offering like it on commercial FTA’|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=2020-07-14|website=Mumbrella|language=en-US}}</ref> |
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On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from ] brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from ] and ], and other imported programmes such as '']''.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: ‘There's no other offering like it on commercial FTA’|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=2020-07-14|website=Mumbrella|language=en-US}}</ref> |
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It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.<ref name="Shake Start">{{Cite web|url=https://tvblackbox.com.au/page/2020/09/13/exclusive-tv-blackbox-reveals-the-launch-date-for-10-shake-as-10-hits-reset-button-on-programming/|title=EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming|date=13 September 2020}}</ref> Regional viewers via ] will need to access streaming platform ''']''' to find the new content, with WIN currently not planning to launch 10 Shake in the near future.<ref name="10 Shake"/><ref name="Shake Start"/> But with WIN re-affiliating with the ] in 2021, 10 immediately signed for a re-affiliation deal with ] that will include carriage of that channel. |
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It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets.<ref name="Shake Start">{{Cite web|url=https://tvblackbox.com.au/page/2020/09/13/exclusive-tv-blackbox-reveals-the-launch-date-for-10-shake-as-10-hits-reset-button-on-programming/|title=EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming|date=13 September 2020}}</ref> ] did not plan to launch 10 Shake in regional markets.<ref name="10 Shake"/> But with WIN re-affiliating with the ] in 2021, 10 immediately signed for a re-affiliation deal with ] that would include carriage of that channel. On 14 September 2022, 10 Shake launched on ]. |
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===Nickelodeon (2023–present)=== |
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On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.<ref name="nickelodeon2023">{{cite news|url=https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |date=22 June 2023|title=10 Shake to rebrand as Nickelodeon Channel |first=David|last=Knox|newspaper=TV Tonight |access-date=24 June 2023|url-status=live|archive-url =https://web.archive.org/web/20230624142500/https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html | archive-date=24 June 2023}}</ref><ref>{{Cite web |last=Mediaweek |date=2023-06-22 |title=Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount |url=https://www.mediaweek.com.au/10-shake-to-rebrand-to-the-nickelodeon-channel-from-august-1/ |access-date=2023-06-22 |website=Mediaweek |language=en-AU}}</ref> Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of ] focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the ] broadcasting on Foxtel in Australia, whilst continuing to be provided on ] and ].<ref name="nickelodeon2023"/> |
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==Programming== |
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==Programming== |
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10 Shake features a mix of repeated shows from their slate of output deals, and shows that make their debut on ]. Most of its programming is sourced from the library of Network 10's parent company ] and its television brands from ], ], ], ], and other televisions are Non-ViacomCBS.<ref name="sponsors">{{Cite web|url=https://mumbrella.com.au/network-10-announces-four-sponsors-to-support-launch-of-10-shake-644415|title=Ten announces four sponsors to support launch of 10 Shake|access-date=1 October 2020|website=Mumbrella|date=29 September 2020}}</ref> Also the film brands from ], ], ], ], ], ], and ], but the movies come from various distributors and it won't be all from Paramount anymore. Furthermore, a number of ViacomCBS programmes (including television brands from CBS, MTV, Comedy Central, and Nickelodeon) will be provided to other networks of ], ], ], ], and ] by contractual agreements already in place, following by the same Nickelodeon television programmes with different seasons for 9Go! and 10 Shake will be upcoming in sometime of 2022. |
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Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on ]. Most of its programming was sourced from the library of Network 10's parent company ] and its television brands from ], ], ] and ].<ref name="sponsors">{{Cite web|url=https://mumbrella.com.au/network-10-announces-four-sponsors-to-support-launch-of-10-shake-644415|title=Ten announces four sponsors to support launch of 10 Shake|access-date=1 October 2020|website=Mumbrella|date=29 September 2020}}</ref> |
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10 Shake aired local Australian children's programming, including '']'', '']'' and other ].<ref>{{Cite web|title=Network 10 launches Shake: Show me the content, dawn to midnight|url=https://www.mediaweek.com.au/network-10-launches-shake-show-me-the-content-dawn-to-midnight/|access-date=1 October 2020|website=Media Week|date=13 July 2020}}</ref> Also locally produced for the network was short-form series ''Shake Takes'' which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.<ref name="sponsors"/> This was later replaced by ''Nick News'' before the channel was rebranded to Nickelodeon.<ref name="nicknews">{{cite news|url=https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html |date= 8 July 2022 |title=''Nick News'' launches on Nickelodeon & 10 Shake |first=David|last=Knox|newspaper=TV Tonight |access-date=31 July 2022|url-status=live|archive-url =https://web.archive.org/web/20220731022500/https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html | archive-date=31 July 2022}}</ref> |
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However, Nickelodeon, MTV and Comedy Central television programmes has been also taken over on 10 due to ] from 2020 to the present. |
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10 Shake airs local Australian children's programming, including '']'', '']'' and other ].<ref>{{Cite web|title=Network 10 launches Shake: Show me the content, dawn to midnight|url=https://www.mediaweek.com.au/network-10-launches-shake-show-me-the-content-dawn-to-midnight/|access-date=1 October 2020|website=Media Week|date=13 July 2020}}</ref> Also locally produced for the network is short-form series ''Shake Takes'' which is inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.<ref name="sponsors"/> |
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===Current programming=== |
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===Current programming=== |
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====Adult animation==== |
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====Animation==== |
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* ] (2020–21, 2023–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present)<!--Season 1-3---> |
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* '']'' (2020–present)<!--Season 3-present---> |
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* '']'' (2020–present) |
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* '']'' (2023–present) |
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* ''Shake Takes'' (2020–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2020–present)<!--Season 5-11---> |
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* '']'' (2022–present) |
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* '']'' (2020–22, 2024–present) |
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* '']'' (2020–present)<!--Season 5-8 and Season 11-present---> |
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* '']'' (2020–present) |
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* ''Garden Academy'' (2024–present) |
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* '']'' (2020–present)<!--Season 7-8---> |
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* '']'' (2020–present) |
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* ''Ready Set Dance'' (2020–present) |
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* ''Ready Set Dance'' (2020–present) |
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* '']'' (2024–present) |
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====Comedy==== |
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====Light entertainment==== |
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====Reality==== |
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* '']''<!---(2020)---> |
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* '']''<ref name="10 Shake">{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/07/10-shake-to-launch-in-september.html|title=10 Shake to launch in September|date=13 July 2020|website=TV Tonight|publisher=]|access-date=13 July 2020}}</ref> |
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* '']''<!---(2020)---> |
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* '']''<!---(2020)---> |
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* '']'' |
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* '']'' (simulcast with ]) |
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* '']'' (includes ''Winter Wipeout'' and ''Total Wipeout: Freddie and Paddy Takeover'') |
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===Upcoming programming=== |
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===Upcoming programming=== |
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<!---Only add series if referenced---> |
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* ''Calvin & Kaison's Play Power!'' (preschool)<ref name="if">{{Cite web|url=https://www.if.com.au/network-10-launches-new-channel-shake-aimed-at-under-40s/|title=Network 10 launches new channel Shake aimed at under-40s|first=Jackie|last=Keast|date=13 July 2020|website=IF Magazine}}</ref> |
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* '']'' (children's) |
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===Former programming=== |
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===Former programming=== |
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====Adult animation==== |
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====Adult animation==== |
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====Children's==== |
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====Children's==== |
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* '']'' (2020–22) |
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* '']'' (2021–23) |
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* '']'' (2021–22) |
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* '']'' (2021–23) |
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* '']'' (2020) |
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* '']'' (2020) |
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* '']'' (2021–23) |
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* '']'' (2020–21) |
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* '']'' (2021–22) |
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* '']'' (2020–23) |
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* '']'' (2021–22) |
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* '']'' (2020) |
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* '']'' (2020) |
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* '']'' (2021) |
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* ] (2020–21) |
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* '']'' (2023) |
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* '']'' (2023) |
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* '']'' (2020–23) |
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* ''Nick News'' (2022–23) |
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* '']'' (2020–23) |
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* ''Shake Takes'' (2020–22) |
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* '']'' (2022–23) |
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* '']'' (2020–21) |
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* '']'' (2020–21) |
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* '']'' (2022) |
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* '']'' (2021) |
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====Preschool==== |
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====Preschool==== |
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* '']'' (2021–23) |
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* '']'' (2020–23) |
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* ''Calvin & Kaison's Play Power!'' (2022)<!--Aired once on 30 October 2022--> |
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* '']'' (2021–23) |
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* '']'' (2020–21) |
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* '']'' (2020–21) |
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* '']'' (2023) |
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* '']'' (2021–23) |
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* '']'' (2020–23)<!--Season 7-8---> |
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* '']'' (2020–21) |
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====Comedy==== |
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====Comedy==== |
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* '']'' |
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* '']'' (2020–21, now on 10 Peach) |
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* '']'' (2020) |
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* '']'' |
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* '']'' (2021–23) |
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* '']'' |
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* '']'' |
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* '']'' (2020–21) |
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====Light entertainment==== |
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* '']'' (2020) |
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* '']'' (2021) |
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* '']'' (2020–23) |
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* '']'' (2022) |
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* '']'' (2020–23) |
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* ''Shaun Micallef's Brain Eisteddfod'' (2022) |
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* ''Ultimate Classroom'' (2022) |
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====Reality==== |
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* '']'' (2020) |
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* '']''<ref name="10 Shake">{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/07/10-shake-to-launch-in-september.html|title=10 Shake to launch in September|date=13 July 2020|website=TV Tonight|publisher=]|access-date=13 July 2020}}</ref> |
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* '']'' |
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* '']'' |
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* '']'' |
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* '']'' (2022) |
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* '']'' (2020) |
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* '']'' |
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* '']'' |
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* '']'' (2020–21) |
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* '']'' |
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* '']'' (2020–21) |
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* '']'' (2020) |
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* '']'' (2021–22) |
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====Award shows==== |
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==Availability== |
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==Availability== |
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10 Shake is available on channel 13 in ] ] from the network's five metropolitan ]s, ] ], ] ], ] ], ] ], and ] ], and other stations ] Southern NSW/ACT, ] Regional QLD, ] Regional VIC and ] Tasmania. |
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Nickelodeon is available on channel 13 in ] ] from the network's five metropolitan ]s, ] ], ] ], ] ], ] ], and ] ], and other stations ] Regional QLD, ] Southern NSW/ACT, ] Regional VIC and ] Tasmania. |
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==Logo and identity history== |
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<gallery> |
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File:10 Shake logo 2020.svg|27 September 2020 – 31 July 2023 |
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File:Nickelodeon 2023 logo (outline).svg|1 August 2023 – present |
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</gallery> |
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===Identity history=== |
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==Notes== |
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*2020–2023: ''Shake It Up!'' |
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{{notelist}} |
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*2023–present: ''We Make Fun'' |
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==References== |
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==References== |
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==External links== |
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==External links== |
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{{Portal|Television|Australia}} |
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{{Portal|Television|Australia}} |
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*{{Official website|http://10play.com.au}} |
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*{{Official website|https://www.nick.com.au}} |
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*{{Facebook|10ShakeAU}} |
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*{{Instagram|10ShakeAU}} |
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{{Nickelodeon}} |
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{{Ten Network Holdings}} |
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{{Paramount Networks UK & Australia}} |
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{{CBS}} |
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{{Paramount Global}} |
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{{Free-to-air television channels in Australia}} |
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{{Free-to-air television channels in Australia}} |
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On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets. WIN Television did not plan to launch 10 Shake in regional markets. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.
Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.