| Revision as of 06:24, 20 June 2022 edit2.198.242.119 (talk) →Niche audienceTag: Reverted← Previous edit | Latest revision as of 11:21, 8 October 2023 edit undoBelbury (talk | contribs)Extended confirmed users, Rollbackers75,591 edits redundant bold | ||
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| {{Short description|Market with specific product is focused}} | {{Short description|Market with specific product is focused}} | ||
| A '''niche market'''{{NoteTag|The pronunciation of |
A '''niche market'''{{NoteTag|The English pronunciation of ''niche'' is more commonly either {{IPAc-en|n|ɪ|tʃ}} ({{respell|NITCH}}) or {{IPAc-en|n|iː|ʃ}} ({{respell|NEESH}}).<ref>{{bulleted list|{{cite Merriam-Webster|niche}}|{{cite Dictionary.com|niche}}}}</ref>}} is the subset of the market on which a specific ] is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the ] range, production quality and the ] that it is intended to target. It is also a small ]. Sometimes, a product or service can be entirely designed to satisfy a niche market.<ref>{{Cite web|last=Thivierge|date=March 20, 2021|title=Digital Niche Marketing:Definition|url=https://digital.hec.ca/en/digital-niche-marketingdefinition-and-how-to-make-money-out-of-your-hobby/|access-date=March 27, 2021|website=Digital HEC Montréal}}</ref> | ||
| Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; ] has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.<ref name="Entrepreneur">{{cite web |publisher=] |url = http://www.entrepreneur.com/article/49608 |title = 3 Rules for Niche Marketing |access-date=2012-07-09 |
Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; ] has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.<ref name="Entrepreneur">{{cite web |publisher=] |url = http://www.entrepreneur.com/article/49608 |title = 3 Rules for Niche Marketing |access-date=2012-07-09 }}</ref> | ||
| In practice, product ]s and ] ]es are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market providers'' (colloquially shortened to just ''niche market providers''). Small ] providers usually opt for a niche market |
In practice, product ]s and ] ]es are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market providers'' (colloquially shortened to just ''niche market providers''). Small ] providers usually opt for a niche market with narrow demographics as a measure of increasing their ] margins. | ||
| The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of ] recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations. | The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of ] recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations. | ||
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| {{+rs|date=April 2016}} | {{+rs|date=April 2016}} | ||
| Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience.<ref>{{cite book|last1=Chandler|first1=Daniel|last2=Munday|first2=Rod|title=A Dictionary of Media and Communication|date=2011|publisher=]|location=New York|pages=290, 295, 421|edition=1st|isbn=978-0-19-956875-8}}</ref> In television, technology and many industrial practices changed with the ], |
Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience.<ref>{{cite book|last1=Chandler|first1=Daniel|last2=Munday|first2=Rod|title=A Dictionary of Media and Communication|date=2011|publisher=]|location=New York|pages=290, 295, 421|edition=1st|isbn=978-0-19-956875-8}}</ref> In television, technology and many industrial practices changed with the ], niche audiences are now in much greater control of what they watch. In this context of greater viewer control, ]s and ] are trying to discover ways to profit through new scheduling, new shows, and relying on ].{{Citation needed|date=August 2018}} This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.<ref>Lotz, A. (2007), ''The Television will be revolutionized'', pg 180</ref> | ||
| With few exceptions, such as '']'', the ] and the ], it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. ] targets women and ] targets youth. Sports channels, for example, ], ], ], and ], target the niche market of sports enthusiasts.{{Citation needed|reason=For named programs, networks, and statements about them.|date=August 2018}} | With few exceptions, such as '']'', the ] and the ], it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. ] targets women and ] targets youth. Sports channels, for example, ], ], ], ], ], ], ] and ], target the niche market of sports enthusiasts.<ref>{{Cite book |url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119269465 |title=A Companion to Television |date=2020-02-11 |publisher=Wiley |isbn=978-1-119-26943-4 |editor-last=Wasko |editor-first=Janet |edition=1 |language=en |doi=10.1002/9781119269465 |editor-last2=Meehan |editor-first2=Eileen R.}}</ref>{{Citation needed|reason=For named programs, networks, and statements about them.|date=August 2018}} | ||
| Niche markets can become mainstream markets through creative consumption. For example, research on the evolution of multiple boardsports shows that multiple boardsport practices that started as consumer innovations became global mainstream markets.<ref>{{Cite journal|url=https://www.sciencedirect.com/science/article/pii/S0148296320305555|title=Market bifurcations in board sports: How consumers shape markets through boundary work|first1=Carlos|last1=Diaz Ruiz|first2=Marian|last2=Makkar|date=January 1, 2021|journal=Journal of Business Research|volume=122|pages=38–50|via=ScienceDirect|doi=10.1016/j.jbusres.2020.08.039}}</ref> | |||
| == See also == | == See also == | ||
Latest revision as of 11:21, 8 October 2023
Market with specific product is focusedA niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market.
Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.
In practice, product vendors and trade businesses are commonly referred to as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers). Small capital providers usually opt for a niche market with narrow demographics as a measure of increasing their financial gain margins.
The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations.
Niche audience
 | This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed. (April 2016) (Learn how and when to remove this message) |
Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, ESPN 2, ESPNU, STAR Cricket, FS1, FS2 and CBS Sports Network, target the niche market of sports enthusiasts.
See also
Notes
References
-
- "niche". Merriam-Webster.com Dictionary. Merriam-Webster.
- "niche". Dictionary.com Unabridged (Online). n.d.
- Thivierge (March 20, 2021). "Digital Niche Marketing:Definition". Digital HEC Montréal. Retrieved March 27, 2021.
- "3 Rules for Niche Marketing". Entrepreneur. Retrieved 2012-07-09.
- Chandler, Daniel; Munday, Rod (2011). A Dictionary of Media and Communication (1st ed.). New York: Oxford University Press. pp. 290, 295, 421. ISBN 978-0-19-956875-8.
- Lotz, A. (2007), The Television will be revolutionized, pg 180
- Wasko, Janet; Meehan, Eileen R., eds. (2020-02-11). A Companion to Television (1 ed.). Wiley. doi:10.1002/9781119269465. ISBN 978-1-119-26943-4.